AI Powered Cross Platform Content Repurposing Workflow Guide

Cross-Platform Content Repurposing Automation

1. Content Identification

1.1 Source Selection

Identify existing content from various sources such as blogs, whitepapers, webinars, and podcasts.

1.2 Content Evaluation

Utilize AI-driven analytics tools like BuzzSumo or SEMrush to assess the performance of existing content based on engagement metrics.

2. Content Repurposing Strategy

2.1 Format Selection

Determine the new formats for repurposing (e.g., infographics, videos, social media posts) based on audience preferences and platform capabilities.

2.2 AI-Driven Recommendations

Employ tools like Lumen5 or Canva that leverage AI to suggest optimal formats and designs for repurposed content.

3. Content Creation

3.1 Automated Content Generation

Utilize AI content generation tools such as OpenAI’s GPT-3 or Jasper to create new content based on identified themes and topics.

3.2 Visual Content Creation

Incorporate AI design tools like Adobe Spark or Visme to generate visually appealing graphics and videos tailored for specific platforms.

4. Distribution Planning

4.1 Platform Analysis

Analyze target platforms (e.g., LinkedIn, Twitter, Instagram) using AI tools like Sprout Social to determine the best times and formats for posting.

4.2 Content Scheduling

Utilize scheduling tools such as Buffer or Hootsuite to automate the distribution of repurposed content across selected platforms.

5. Performance Monitoring

5.1 Engagement Tracking

Implement AI analytics tools like Google Analytics or Socialbakers to monitor engagement metrics and performance across platforms.

5.2 Feedback Loop

Utilize insights gained from performance data to refine future content strategies, ensuring continuous improvement in the repurposing process.

6. Reporting and Optimization

6.1 Automated Reporting

Generate automated reports using tools like Tableau or Google Data Studio to visualize performance metrics and insights.

6.2 Strategy Optimization

Leverage AI-driven insights to adjust content strategies, focusing on high-performing content types and platforms for future repurposing efforts.