AI Driven Post Event Follow Up and Engagement Workflow Guide

AI-Driven Post-Event Follow-up and Engagement

1. Data Collection and Analysis

1.1. Attendee Feedback

Utilize AI-driven survey tools such as SurveyMonkey or Typeform to collect feedback from attendees regarding their experience at the event.

1.2. Engagement Metrics

Implement analytics platforms like Google Analytics or Eventbrite to track attendee engagement metrics, including session attendance and interaction levels.

2. Personalized Follow-up Communication

2.1. Automated Email Campaigns

Leverage AI-powered email marketing tools such as Mailchimp or ActiveCampaign to create personalized follow-up emails based on attendee behavior and preferences.

2.2. Customized Content Delivery

Use AI content recommendation engines like HubSpot to suggest relevant articles, videos, or resources based on attendees’ interests expressed during the event.

3. Social Media Engagement

3.1. Sentiment Analysis

Employ AI tools like Brandwatch or Hootsuite Insights to analyze social media sentiment about the event and identify key themes or topics of interest.

3.2. Targeted Social Media Campaigns

Utilize AI-driven advertising platforms such as Facebook Ads or LinkedIn Ads to create targeted campaigns aimed at attendees, encouraging them to engage with post-event content.

4. Engagement Tracking and Optimization

4.1. Performance Metrics Monitoring

Implement AI analytics tools like Tableau or Microsoft Power BI to monitor the performance of follow-up campaigns and engagement levels over time.

4.2. A/B Testing

Use AI-driven A/B testing platforms such as Optimizely to optimize follow-up strategies based on real-time data and feedback.

5. Continuous Improvement

5.1. Iterative Feedback Loops

Establish a process for continuous feedback collection using AI tools to adapt and improve future event strategies based on past performance and attendee insights.

5.2. AI-Enhanced Reporting

Utilize AI reporting tools like Looker or Domo to generate comprehensive reports on engagement metrics, providing actionable insights for future events.