AI Driven Talent Pool Engagement and Video Nurturing Strategy

Talent Pool Video Engagement and Nurturing

1. Identify Talent Pool

1.1 Define Target Audience

Utilize AI-driven analytics tools to identify potential candidates based on skills, experience, and cultural fit.

1.2 Source Candidates

Leverage platforms like LinkedIn Recruiter and Hiretual to gather profiles of potential candidates.

2. Create Engaging Video Content

2.1 Develop Video Strategy

Outline the purpose of video content, such as company culture, job roles, or employee testimonials.

2.2 Utilize AI Video Tools

Implement tools like Synthesia or Pictory to create personalized video messages that resonate with candidates.

3. Distribute Video Content

3.1 Select Distribution Channels

Choose appropriate channels such as email, social media, and career websites to reach the talent pool.

3.2 Automate Distribution

Use AI-based marketing automation tools like HubSpot or Mailchimp to schedule and send video content efficiently.

4. Engage Candidates

4.1 Interactive Video Features

Incorporate interactive elements using tools like Vidyard to allow candidates to engage with the content actively.

4.2 Collect Feedback

Utilize AI-driven survey tools like SurveyMonkey to gather candidate feedback on video content and engagement.

5. Nurture Relationships

5.1 Personalized Follow-ups

Employ AI tools such as Crystal Knows to tailor follow-up communications based on candidate preferences and behaviors.

5.2 Continuous Engagement

Maintain an ongoing relationship through regular updates and additional video content that highlights company developments.

6. Analyze and Optimize

6.1 Track Engagement Metrics

Utilize analytics from platforms like Google Analytics and social media insights to measure video performance and candidate engagement.

6.2 Refine Strategy

Based on data analysis, adjust content, distribution methods, and engagement tactics to improve future campaigns.