
TrulyMadly - Detailed Review
Dating Tools

TrulyMadly - Product Overview
Primary Function
TrulyMadly is designed to help users find compatible matches for long-term relationships or marriage. It combines elements of social networking and romantic connections without the immediate pressure of matrimony.
Target Audience
The app primarily targets young individuals, especially those between the ages of 26-27, although it also caters to a broader age group. A significant portion of its users come from Tier 2 and 3 locations in India, indicating its popularity beyond major cities.
Key Features
Compatibility Assessment
TrulyMadly uses a proprietary AI-based gatekeeper algorithm called Chowk-AI-dar to ensure the authenticity of profiles and weed out fake accounts. Users are required to answer 20-25 yes-no questions curated by psychologists and relationship counselors to assess compatibility.
Trust Score
The app assigns a trust score to each profile, ranging from 0-100%, which is determined by verifying users’ Facebook, LinkedIn, phone numbers, and photo IDs. This feature helps in ensuring the profiles are genuine.
Psychological Quiz
Users can take a psychological quiz to test their compatibility with potential matches. This quiz helps in handpicking the right person from the outset, addressing issues that might typically arise later in the dating process.
Safety and Privacy
TrulyMadly emphasizes safety with features like Incognito Mode and the ability to prevent profile pictures from being downloaded or taken as screenshots. The app also ensures that users’ data is protected against scams and fake profiles.
Engagement Tools
The app includes features such as “Sparks” that allow users to send personalized messages to potential matches, and “Datelicious,” which helps users plan romantic dates by suggesting restaurants, cafes, and other venues with exclusive deals.
Advertising and Monetization
TrulyMadly offers targeted advertising options based on geography, language, device type, and user interests, making it an attractive platform for brands looking to reach a young and engaged audience.
Overall, TrulyMadly stands out for its commitment to safety, compatibility, and user engagement, making it a popular choice for those seeking serious relationships in India.

TrulyMadly - User Interface and Experience
User Interface Overview
The user interface of TrulyMadly, a popular dating and matchmaking app in India, is designed with several features to enhance user engagement and ease of use.Profile Display and Verification
Users can create detailed profiles, including the option to upload videos showcasing their skills, hobbies, and interests. This feature helps in making profiles more engaging and authentic. The app emphasizes profile verification through various methods such as Facebook, LinkedIn, phone number, and photo ID, which is reflected in a “Trust Score.” This score increases the user’s credibility and visibility, making it easier to find genuine matches.Communication Features
TrulyMadly offers several communication tools to facilitate connections. The “Video Chat” feature allows for real-time, face-to-face conversations, enabling users to build deeper connections through high-quality video and audio calls. Additionally, the “Sparks” feature lets users send personalized messages and SMS directly to their matches, bypassing the need to wait for a mutual like. The app also includes a variety of stickers and emojis to make conversations more expressive and engaging.Privacy and Safety
The app prioritizes user safety and privacy. Users can opt for “Incognito Mode” to chat only with people they have liked, and the app ensures that uploaded pictures cannot be downloaded or screenshot by others. Users are also encouraged to report any suspicious or inappropriate behavior, and the app has a strong moderation process in place to handle such issues.Matching and Compatibility
TrulyMadly uses compatibility quizzes and interest tags to help users find matches with similar values and preferences. The app provides a “Compatibility Score” based on the quizzes, giving users a clearer picture of their compatibility with potential matches. This feature helps in making informed decisions about whether to pursue a relationship.User Experience
The overall user experience is streamlined to be user-friendly. The app offers features like read receipts and typing indicators to keep users informed about the status of their messages. The interface is intuitive, allowing users to easily browse profiles, check trust scores, and engage in various activities such as quizzes and video chats. However, some users have reported issues with subscription services and customer support, which can affect the overall experience.Additional Features
Other notable features include the ability to ask friends for advice on matches and a library of content from influencers, which can provide insights and tips on dating and relationships. The app also offers a subscription service, “TrulyMadly Select,” which provides additional features like increased profile visibility, an ad-free experience, and the ability to see who has liked you.Conclusion
In summary, TrulyMadly’s user interface is designed to be engaging, safe, and easy to use, with a focus on building genuine connections through various interactive features. However, as with any app, there may be some areas where user experience can be improved, particularly regarding subscription services and customer support.
TrulyMadly - Key Features and Functionality
TrulyMadly Overview
TrulyMadly, a prominent dating app in India, boasts several key features and functionalities that set it apart in the dating tools and AI-driven product category. Here are the main features and how they work:
Trust Score System
The Trust Score is a proprietary feature that verifies user identities to ensure a safe and genuine online dating experience. Users can increase their Trust Score by verifying various aspects of their profile:
- Linking a Facebook or LinkedIn account adds 10% to the score.
- Verifying a mobile number adds 20%.
- A selfie verification using real-time facial recognition adds 30%.
- Linking a government ID like an Aadhaar card, passport, or driving license also adds 30%.
A higher Trust Score enhances profile visibility and increases the chances of getting matched with genuine users. Profiles with a Trust Score below 30% are restricted from interacting with other users.
AI-Based Gatekeeper Algorithm (Chowk-AI-dar)
TrulyMadly uses an AI-based gatekeeper algorithm to filter out fake profiles and phishing accounts. This algorithm helps in weeding out approximately 43% of profiles that do not meet the verification criteria, ensuring a safer environment for users.
Compatibility Assessment Test
The app includes a compatibility assessment test curated by psychologists and relationship counselors. Users are asked 20-25 yes-no questions that help in handpicking compatible matches. These questions cover various aspects of a relationship, such as spending habits and privacy concerns, which are typically discovered later in the dating process.
Facebook Integration
TrulyMadly leverages Facebook tools to enhance user verification and matchmaking. Users can sign up and log in using Facebook Login, which allows the app to fetch information like pictures, first name, age, location, gender, and relationship status. This integration also helps in increasing the Trust Score and provides more accurate matchmaking.
Psychometric Profiling
The app uses psychometric profiling to match users based on their personality and interests. This method, combined with the compatibility assessment test, helps in suggesting matches that are more likely to result in long-term relationships.
User Verification Process
Users can verify their profiles through multiple methods, including linking social media accounts, uploading verification documents (like PAN card, Passport, Voter ID), and mobile verification. This process ensures that profiles are genuine and trustworthy.
Freemium Model
TrulyMadly operates on a freemium model, where users can choose to upgrade to paid memberships for additional benefits. Paid members get higher visibility, compatibility checking before liking a profile, and other exclusive features. Approximately 3-3.5% of non-paying users convert to paid members after using the app for 30 days.
Analytics and User Retention
The app uses Facebook Analytics to track user behavior, including daily, weekly, and monthly active users. This helps in analyzing user retention rates and creating targeted advertising campaigns to acquire high-quality users. The use of Facebook App Ads has reduced the cost per installation (CPI) by 50% compared to other social networks.
Conclusion
These features collectively create a safe, reliable, and effective online dating experience, leveraging AI and social media integrations to ensure genuine and compatible matches.

TrulyMadly - Performance and Accuracy
Performance of TrulyMadly
TrulyMadly has demonstrated impressive performance in the dating tools AI-driven product category, particularly in ensuring user safety and matching compatibility.
User Base and Engagement
TrulyMadly has successfully onboarded over 11 million users, with a significant portion of its new users and revenue coming from Tier 2 and 3 locations in India. This indicates a strong engagement and acceptance of the platform, especially among young people in smaller towns and non-metro cities.
Trust Score and Verification
The platform uses a trust score system, ranging from 0-100%, to ensure profile authenticity. Users can increase their trust scores by verifying their profiles through various methods such as linking social media accounts, email verification, mobile verification, selfie verification, and linking government IDs. This system helps in filtering out fake profiles and phishing accounts, enhancing the overall safety of the platform.
Compatibility Assessment
TrulyMadly employs a compatibility assessment test curated by psychologists and relationship counselors. This test involves 20-25 yes-no questions that help in matching users based on their interests, values, and behaviors. This approach aims to provide users with highly compatible matches from the outset, reducing the time and effort needed to find a suitable partner.
AI-Based Gatekeeper Algorithm
The platform utilizes a proprietary AI-based gatekeeper algorithm called Chowk-AI-dar to weed out fake and spam accounts. This algorithm is crucial in maintaining the integrity of the user base and ensuring a safe dating experience. On average, TrulyMadly rejects 43% of profiles applying to become members, highlighting its strict verification process.
Accuracy
Profile Verification
The accuracy of user profiles is a key focus for TrulyMadly. The platform rejects users whose Facebook profile indicates they are married, ensuring only singles use the app. Additionally, about 12% of profile photos are rejected daily to maintain the authenticity of user profiles.
Matching Success
TrulyMadly has facilitated numerous successful matches, with many users getting engaged or married after meeting on the platform. The compatibility tests and trust score system contribute to the accuracy of these matches, as they are based on detailed user profiling and verification.
Limitations and Areas for Improvement
User Retention
One of the challenges TrulyMadly faces is user retention. Since the platform is focused on serious relationships, users often leave the platform once they find a compatible match. This can lead to a retention paradox where satisfied customers recommend the app but no longer use it themselves. To address this, TrulyMadly is exploring product innovations such as TM Cafe, a video chat feature for paid members, to keep users engaged.
Profile Rejection Rate
While the high profile rejection rate (43%) ensures safety, it might also deter some genuine users from joining the platform. Balancing the need for safety with user accessibility is an ongoing challenge for TrulyMadly.
Continuous Improvement
To maintain user interest, TrulyMadly needs to continuously innovate its product offerings. For example, the platform has held location-agnostic meet-up campaigns to encourage users to meet in real life, which could be a trend in hybrid dating culture.
In summary, TrulyMadly’s performance and accuracy are strong, particularly in user safety and compatibility matching. However, the platform must address user retention and balance its strict verification processes with user accessibility to continue growing and improving.

TrulyMadly - Pricing and Plans
TrulyMadly Pricing Overview
TrulyMadly, an AI-driven online dating platform, offers a structured pricing model with various tiers to cater to different user needs. Here’s a breakdown of their pricing and the features associated with each plan:Free Plan
TrulyMadly provides a free version of their app, allowing users to access basic features. This includes creating a profile, browsing through potential matches, and limited interactions. The free plan is a good starting point for users to get familiar with the platform.Premium Subscription
The premium subscription starts at ₹699, offering additional features that enhance the user experience.TrulyMadly Select Feature
Upgrading to the premium plan, specifically the “TrulyMadly Select” feature, provides several benefits:- Compatibility Quiz: Allows users to play a compatibility quiz designed by top psychologists to find more compatible matches.
- Bio Enablement: Users can write a more impressive bio using multiple hashtags to attract like-minded individuals.
- Profile Visibility: Triples the profile’s visibility, making it more noticeable to potential matches.
- Profile Boost: Activates a three-time boost for the profile, enhancing visibility and the chances of finding a perfect match.
Additional Features
While the exact tiered pricing structure is not detailed, here are some general features you can expect with a premium subscription:- More Profile Views: Increased visibility and more views on your profile.
- Priority Matching: Your profile is given priority in search results.
- Advanced Matching Algorithms: The AI-driven system provides more accurate and compatible matches.
Special Offers
There are occasional special offers, such as the Paytm offer, where booking movie tickets through Paytm can earn you a free TrulyMadly subscription worth ₹399. This offer includes a unique voucher sent via SMS and email after booking the tickets. In summary, TrulyMadly offers a free basic plan and a premium subscription starting at ₹699, with the option to upgrade to the “TrulyMadly Select” feature for enhanced matchmaking and profile visibility.
TrulyMadly - Integration and Compatibility
Integration with Social Media and Verification Tools
TrulyMadly integrates with several social media and verification tools to enhance user trust and authenticity. Users can verify their profiles by connecting their Facebook, LinkedIn, phone number, and photo ID. This verification process contributes to the app’s Trust Score feature, which measures the authenticity of user profiles. For instance, verifying your Facebook and photo ID can give you a 60% Trust Score, significantly increasing your profile’s credibility and visibility.
Compatibility Quizzes and Psychological Assessments
The app includes AI-driven compatibility quizzes designed by top psychologists. These quizzes help users assess their compatibility with potential matches, providing a clearer picture of their compatibility before deciding to meet. This feature is particularly enhanced in the TrulyMadly Select subscription, where both parties can play the compatibility quiz to gauge their match.
Cross-Platform Compatibility
TrulyMadly is available on multiple platforms, including Android and iOS. The app was initially launched on Android due to its widespread use in India, but it also supports iOS to cater to early adopters and influencers. This cross-platform compatibility ensures that users can access the app regardless of their device preferences.
Profile Visibility and Privacy Controls
The app offers features like profile visibility control and incognito mode, which allow users to manage who can see their profiles. With the TrulyMadly Select subscription, users can boost their profile visibility by three times, making their profiles more visible to potential matches. Additionally, users can control who sees their profile, ensuring privacy and security.
Messaging and Interaction Features
TrulyMadly allows mutual matches to begin private conversations within the app, similar to Tinder but with additional safety features. The app includes read receipts and typing indicators to keep users informed about the status of their messages. These features are part of the app’s effort to make online dating safer and more engaging.
Conclusion
In summary, TrulyMadly integrates well with various social media and verification tools, offers AI-driven compatibility quizzes, and is compatible across Android and iOS platforms. The app’s focus on trust scores, profile verification, and privacy controls makes it a secure and engaging option for those seeking genuine connections.

TrulyMadly - Customer Support and Resources
Customer Support
For any issues or feedback related to the app, users can contact TrulyMadly’s customer support team via email at contact@trulymadly.com. This is the primary channel for addressing concerns such as subscription issues, payment problems, or any other app-related queries.
Reporting Concerns
If a user encounters suspicious activity, inappropriate behavior, or falsified identities from other users, they can report these concerns to TrulyMadly. The app encourages users to email their concerns to contact@trulymadly.com so that appropriate action can be taken to ensure the safety of the community.
Safety Guidelines
TrulyMadly provides detailed safety guidelines on their website. These guidelines include advice on how to identify and report suspicious profiles, respecting the wishes of matches who want to close communication, and what actions the app takes against users who misrepresent themselves or engage in inappropriate behavior.
Additional Resources
Verification Process
TrulyMadly has a strong verification process that uses bot AI and manual moderation to ensure most profiles are genuine. This helps in maintaining the integrity of the platform.
Educational Initiatives
The app also undertakes initiatives to educate users about consent, sexually transmitted diseases, and safe dating practices, especially as they expand into Tier II and III cities.
Community Engagement
TrulyMadly engages in community-building activities such as the “Forever Garden” initiative, where users can adopt and care for trees, and other community-driven projects.
By providing these support options and resources, TrulyMadly aims to create a safe and supportive environment for its users to find meaningful connections.

TrulyMadly - Pros and Cons
Advantages and Disadvantages of TrulyMadly
Pros
- User-Friendly Interface: TrulyMadly boasts a clean and intuitive UI, making it easy for users to navigate and use the app.
- Profile Quality: The app is known for its great profile quality, which helps in making more meaningful connections.
- Free Features: Users can enjoy several free features, including sending unlimited text messages and images once matched, playing games with matches, and setting preferences for profile visibility.
- Trust Score System: The app uses a Trust Score system, which increases the trustworthiness of profiles by verifying users through social media, phone numbers, and photo IDs. This feature is particularly beneficial for women, enhancing their safety while using the app.
- Engagement Tools: Features like Sparks allow users to send direct messages without waiting for a like, significantly boosting the match percentage. The Select Plus feature helps users see who has liked them and control their profile visibility.
- Referral Program: Users can earn cash by referring friends to the app, which can be a motivating factor for active users.
Cons
- Limited Free Likes: On the free version, users are limited to 34 right swipes per day, which may not be sufficient for some users.
- Expensive Plans: The base plans are considered expensive compared to higher-tier plans, which can be a deterrent for some users.
- Presence of Fake Profiles: Despite the Trust Score system, there are still reports of fake profiles on the app, which can be frustrating for genuine users.
- Aggressive Monetization: Some users have complained about the app’s aggressive monetization strategies, such as requiring payments to view profiles of users who have liked them or to initiate conversations.
- Mixed User Experience: The app’s effectiveness can vary greatly depending on factors like profile quality, location, and age. Some users have reported average or below-average match rates on the free version.
Conclusion
Overall, TrulyMadly offers a range of features that can enhance the dating experience, but it also comes with some significant drawbacks, particularly regarding monetization and the presence of fake profiles.

TrulyMadly - Comparison with Competitors
When comparing TrulyMadly with other dating and matchmaking apps, several unique features and distinctions stand out:
Trust Score
TrulyMadly’s Trust Score feature is a significant differentiator. This system verifies user identities through various means such as Facebook, LinkedIn, phone number, and photo ID, assigning a score based on the level of verification. Profiles with higher Trust Scores are more visible and trustworthy, which is a unique approach to ensuring the genuinity of users on the platform.
Serious Relationship Focus
Unlike many casual dating apps, TrulyMadly is specifically geared towards individuals seeking serious relationships and long-term commitments. This focus is reflected in its features, such as compatibility quizzes and bio enhancements, which are designed to help users find compatible matches for meaningful relationships.
AI-Driven Matching
TrulyMadly uses a proprietary AI-based gatekeeper algorithm, known as Chowk-AI-dar, to weed out fake profiles and ensure that users are matched with compatible partners. This algorithm helps in suggesting highly compatible matches, making the platform more effective for those looking for serious relationships.
Video Chat and Privacy Features
The app offers a Video Chat feature that allows users to have face-to-face conversations, enhancing the connection-building process. Additionally, TrulyMadly prioritizes user privacy by preventing the downloading or screenshotting of uploaded pictures, ensuring users are “Super Safe”.
Sparks and Quizzes
TrulyMadly’s “Sparks” feature allows users to initiate conversations without waiting for a mutual like, by sending personalized messages. The app also includes quizzes that help users get to know their matches better, fostering deeper connections.
SELECT Membership
The TrulyMadly SELECT feature provides enhanced profile visibility, compatibility quizzes, and bio enhancements. This membership boosts profile views, making it easier for users to find their perfect match. It also includes features like tripled profile visibility and priority matching.
Potential Alternatives
- Tinder and Bumble: These apps are more focused on casual dating and do not have the same level of verification or serious relationship-oriented features as TrulyMadly. However, they are widely popular and offer a broader user base.
- OkCupid: Known for its comprehensive matching system and quizzes, OkCupid is another serious dating app. However, it lacks the specific Trust Score verification system and the regional focus of TrulyMadly.
- Hinge: This app is also geared towards serious relationships and offers features like detailed profiles and relationship-focused questions. While it shares some similarities with TrulyMadly, it does not have the same level of AI-driven matching or the Trust Score system.
In summary, TrulyMadly stands out with its strong focus on serious relationships, advanced verification processes, and AI-driven matching algorithms, making it a unique and reliable choice for those seeking meaningful connections in India.

TrulyMadly - Frequently Asked Questions
Frequently Asked Questions about TrulyMadly
What is TrulyMadly and how does it work?
TrulyMadly is an Indian matchmaking and dating app aimed at helping users find serious relationships. It connects compatible and like-minded individuals through various features such as profile matching, trust scores, video chats, and compatibility quizzes. Users can create profiles, verify them through social media and ID checks, and engage in conversations with potential matches.
How do I verify my profile on TrulyMadly?
To increase your trust score and authenticity on TrulyMadly, you can verify your profile by linking it to your Facebook, LinkedIn, phone number, or photo ID. This verification process helps in reducing fake profiles and increases your chances of getting more matches.
What is the Trust Score on TrulyMadly?
The Trust Score is a metric used by TrulyMadly to measure the authenticity of user profiles. By verifying your profile through various methods (e.g., Facebook, LinkedIn, phone number, photo ID), you can increase your Trust Score, which in turn increases your visibility and chances of getting more matches.
How does the Video Chat feature work?
TrulyMadly offers a Video Chat feature that allows users to have real-time, face-to-face conversations. This feature enables high-quality video and audio calls, helping users build deeper connections with their matches. Users can also customize their privacy settings to control who can see their video profiles.
What are Sparks on TrulyMadly?
Sparks is a feature that allows you to directly start a conversation with someone you are interested in by sending a personalized message or SMS. This feature helps in breaking the ice and initiating conversations without waiting for a mutual like.
How does the Compatibility Quiz work?
The Compatibility Quiz is a feature available under the TrulyMadly Select membership. This quiz, designed by top psychologists, helps users assess their compatibility with potential matches by answering questions. The quiz provides a score that indicates how well-matched the users are, helping them decide if they want to proceed with a date.
What is TrulyMadly Select and what benefits does it offer?
TrulyMadly Select is a premium membership that offers several benefits, including increased profile visibility (3x boost), access to compatibility quizzes, bio enablement, and an ad-free experience. It also allows users to see who has liked them and provides incognito mode for better privacy control.
How safe and secure is TrulyMadly?
TrulyMadly prioritizes user safety and security. The app ensures that uploaded pictures cannot be downloaded or taken as screenshots by other users. It also uses a strong verification process involving bot AI and manual moderation to minimize fake profiles.
Can I ask friends for advice on matches?
Yes, TrulyMadly allows you to ask your friends for advice on potential matches. You can involve your friends in the matchmaking process, and they can provide their opinions to help you make a decision.
What are the in-app purchase options on TrulyMadly?
TrulyMadly offers various in-app purchase options, including sets of Sparks, TrulyMadly Select memberships, and other premium features. For example, you can buy sets of Sparks or subscribe to the TrulyMadly Select plan for enhanced features and visibility.

TrulyMadly - Conclusion and Recommendation
Final Assessment of TrulyMadly
TrulyMadly stands out as a prominent player in the Indian online matchmaking and dating scene, particularly for those seeking serious relationships. Here’s a comprehensive overview of its features and who might benefit from using it.
Key Features
- Trust Score: TrulyMadly emphasizes authenticity by using a Trust Score system, which increases profile visibility as users verify their profiles through various means like Facebook, LinkedIn, phone numbers, and photo IDs.
- Video Chat: The app offers real-time video and audio calls, enhancing the way users connect and build deeper relationships.
- Sparks: This feature allows users to initiate conversations directly with their matches by sending personalized messages, making the initial contact more engaging.
- Privacy and Security: The app ensures user safety by preventing the downloading or screenshotting of uploaded pictures and using AI-based algorithms to filter out fake profiles.
- Quizzes and Compatibility Tests: Users can engage in quizzes and compatibility tests to get to know their matches better, which helps in forming more meaningful connections.
Who Would Benefit Most
TrulyMadly is ideal for individuals, particularly in India, who are looking for serious relationships rather than casual dating. Here are some groups that would benefit:
- Young Professionals: Given the app’s focus on verifying profiles and ensuring authenticity, young professionals seeking long-term relationships can find trustworthy matches.
- Those Seeking Marriage: The app’s user base is skewed towards individuals looking to get married, making it a good platform for those with such intentions.
- Users Outside Metro Areas: With its reach extending to distant parts of India, TrulyMadly is beneficial for users in smaller cities and towns who may have limited offline dating opportunities.
Engagement and User Experience
The app offers various features to enhance user engagement, such as stickers for more personalized messaging, the ability to ask friends for advice on matches, and incognito mode for privacy.
Factual Accuracy and Safety
TrulyMadly has a strong focus on safety and authenticity. It rejects a significant percentage of profiles to ensure that only genuine users are on the platform, reducing the risk of scams and fake profiles.
Recommendation
For individuals in India or those looking to connect with Indians or NRIs (Non-Resident Indians) who are serious about finding meaningful relationships, TrulyMadly is a solid choice. Its emphasis on trust, safety, and compatibility makes it a reliable platform for those seeking more than just casual connections. However, it’s important to note that some users have raised concerns about potential gender biases and certain restrictive settings within the app.
Overall, TrulyMadly is a well-rounded matchmaking app that caters to the needs of those looking for serious relationships, with a strong commitment to user safety and authenticity.