Genially - Detailed Review
Design Tools
Genially - Product Overview
Genially Overview
Genially is a cloud-based authoring tool that specializes in creating interactive content and eLearning materials. Here’s a brief overview of its primary function, target audience, and key features:Primary Function
Genially is designed to help users build engaging, interactive content without the need for programming. It transforms static content into interactive experiences, making it ideal for eLearning, corporate training, marketing, and educational purposes.Target Audience
Genially caters to a wide range of users, including educators, corporate trainers, marketers, and anyone looking to create interactive content. Specifically, it is useful for:- Educators in K12 and higher education
- Corporate training professionals
- Marketers and branding teams
- Individuals creating interactive presentations, infographics, and other visual content
Key Features
Interactive Content Creation
Genially allows users to create interactive images, slides, infographics, and more. It offers various formats such as interactive microsites, brochures, videos, and branding materials.Collaboration and Real-Time Editing
The platform supports real-time collaboration, enabling teams to edit designs together in personal and shared spaces.No-Code Interactions and Animations
Users can add interactivity and animations with just a few clicks. Features include pop-up windows, hover labels, voiceovers, and timed animations.Engagement Tools
Genially includes tools for hosting live interactive sessions, live quizzes, games, polls, and brainstorming activities. It also features a live leaderboard and participant scoring.Accessibility
The platform ensures content is accessible by allowing users to add ALT text, link descriptions, and text hierarchy. It is compatible with screen readers and keyboard navigation.AI Assistant
Genially’s AI Assistant helps with text editing, question generation for quizzes, translation into over 100 languages, and image editing tasks like background removal.Templates and Resources
The platform offers over 1,500 pre-built templates and a resource library with vector graphics, icons, and other elements to facilitate content creation.Sharing and Presentation
Users can present their creations directly from Genially, share via email or social media, or download in various formats such as interactive PDF, JPG, MP4 video, or SCORM package. Genially’s comprehensive set of features makes it a versatile tool for anyone looking to create engaging and interactive content. Genially - User Interface and Experience
Genially Overview
Genially is a user-friendly platform that simplifies the creation of interactive and engaging content, making it an excellent tool in the design tools and AI-driven product category.
User Interface
The user interface of Genially is intuitive and easy to use, even for those without any design or coding knowledge. Here are some key features that contribute to its user-friendly interface:
- Drag-and-Drop Editor: Genially offers a drag-and-drop editor that allows users to easily add and arrange elements on their designs without needing to write any code.
- Pre-built Page Layouts and Templates: The platform provides thousands of pre-made templates that include interactivity and animations, serving as a great starting point or inspiration for users. These templates can be customized extensively to fit specific needs.
- Interactive Charts & Data Visualization: Users can create interactive charts and data visualizations, which can be customized using various tools and features available on the platform.
- Hotspots & Labeling: Genially allows users to annotate images with hover labels and tooltips, providing contextual information in a clear and accessible manner.
Ease of Use
Genially is designed to be highly accessible and user-friendly:
- No-Code Interactions and Animations: Users can transform static content into interactive experiences with just a few clicks. This includes setting up interactions such as pop-ups, videos, and audio files without any coding knowledge.
- Timed Sequences and Animations: Users can use timed sequences to highlight key points and tell compelling visual stories, making the content more engaging and dynamic.
- Accessibility Features: Genially includes features such as screen readers, keyboard navigation, and compliance with accessibility standards, ensuring that the platform is inclusive and usable by all individuals.
Overall User Experience
The overall user experience on Genially is highly engaging and interactive:
- Interactive Elements: Users can create a variety of interactive elements, including quizzes, games, live quizzes, and interactive presentations. These features help in boosting engagement and enhancing learner understanding.
- Live Interactive Sessions: Genially allows users to host live interactive sessions, complete with features like live leaderboards and participant scoring, which can energize training sessions, lessons, and team meetings.
- Feedback and Analytics: The platform provides tools for collecting feedback and tracking user interactions, which helps in evaluating learner comprehension and making data-driven decisions. Features like learner tracking, user ID, and easy reporting further enhance the user experience.
In summary, Genially’s user interface is designed to be intuitive, easy to use, and highly interactive, making it an excellent choice for creating engaging and dynamic content without the need for coding knowledge.
Genially - Key Features and Functionality
Genially Overview
Genially, a cloud-based authoring tool, offers a plethora of features that leverage AI to enhance the creation and engagement of interactive content. Here are the key features and functionalities in the Design Tools and AI-driven product category:
AI-Powered Content Generation
Genially integrates AI models that can analyze user inputs and generate relevant content for presentations. This feature allows users to start with a solid foundation that they can further refine. For instance, you can use AI to suggest questions and answers for quizzes, saving time on content creation.
Dynamic User Interfaces
The platform supports the creation of customized user interfaces that adapt based on user interactions. As users specify their design preferences, Genially can modify the layout and elements in real-time, enhancing user control and flexibility.
Text Editing and Translation
Genially’s AI assistant helps with text editing by checking for mistakes, changing the tone, and making text easier to read. Additionally, it offers AI-powered translation for pages or entire documents in over 100 languages, ensuring global accessibility.
Question Generator
The AI can suggest questions and answers for quizzes, helping users who are stumped for ideas. This feature is particularly useful for creating interactive quizzes, tests, and formative assessments.
Image Editing
The AI can remove the background from a photo or image, quickly creating cutouts to place on any background. This feature simplifies the process of preparing visual content for presentations.
Interactive Charts and Infographics
Genially allows users to create interactive charts and infographics that display data and allow for user interaction, such as filtering or drilling down into specific data points. This makes the information more accessible and engaging.
Multimedia Integration
Users can integrate videos, images, and animations into their presentations to illustrate points more effectively. For example, using a video to explain a concept can enhance understanding compared to static text.
Probing Mechanisms for User Engagement
Genially supports probing mechanisms that allow users to ask follow-up questions about the content and modify specific parts of their presentations. This ensures that users can understand the data behind AI-generated charts and make informed adjustments.
Accessibility Features
Genially’s AI integrates several accessibility features, such as automatic subtitling and speech recognition, which translate spoken words into text. These features make presentations accessible to a wider audience, including those with hearing impairments. The platform also includes tools for ensuring color contrast and suggesting alt text, ensuring inclusivity.
Learner Tracking and Reporting
While not exclusively an AI feature, Genially’s ability to monitor progress, pages visited, and activities completed by named individuals is enhanced by its AI-driven content generation. This allows for easy reporting and data export in CSV format, which can be connected to analytics platforms.
AI-Assisted Presentation Creation
Genially can generate entire slide decks based on user notes or existing documents, allowing for a more efficient workflow. This approach saves time and provides a solid foundation that users can refine and customize according to their needs.
Conclusion
These features collectively enhance the interactivity, engagement, and factual accuracy of the content created on Genially, making it a powerful tool for eLearning professionals, marketers, and content creators.
Genially - Performance and Accuracy
Evaluating Genially’s Performance and Accuracy
Evaluating the performance and accuracy of Genially in the design tools and AI-driven product category reveals several key points, both positive and areas that need improvement.
Performance
Genially has made significant strides in performance, particularly after addressing initial issues during its beta phase. Here are some highlights:
Real-Time Editor Issues
Initially, users faced problems such as changes not saving, items reappearing after deletion, and editor crashes. However, with the implementation of LogRocket, Genially was able to identify and resolve these issues efficiently. LogRocket provided detailed user behavior data, session replays, and network quality information, which helped in diagnosing and fixing problems quickly.
User Experience
By using LogRocket, Genially improved its user experience significantly. The tool helped in reducing the Mean Time To Resolve (MTTR) issues, enhancing customer satisfaction, and boosting conversion rates by 10%. This was achieved through better visibility into user behavior and proactive issue identification.
Accuracy
Genially’s accuracy has been enhanced through several features and improvements:
Data-Driven Insights
LogRocket’s session replays and technical data helped Genially’s team to accurately identify the root causes of user issues. For instance, they discovered that network instability was a major reason for changes not saving, and this insight led to the implementation of a warning banner for users with unstable internet connections.
User Feedback
The platform’s ability to track user behavior accurately has allowed Genially to make informed decisions about feature development. For example, the realization that users often moved text outside the canvas instead of using the ‘Remove’ key led to the addition of a confirmation prompt for deleting items.
Limitations and Areas for Improvement
Despite the improvements, there are a few limitations and areas where Genially is working to enhance its performance and accuracy:
Real-Time Collaboration
One of the significant limitations is the lack of real-time collaboration features. Currently, only one person can work on a project at a time, which can hinder teamwork. However, Genially is actively working on releasing a real-time collaboration (RTC) feature in the near future.
Accessibility
Some users have noted that there is room for improvement in terms of accessibility features. Genially has acknowledged this feedback and is working on advancements in this area.
Cost and Security
In educational contexts, the cost of premium features and potential security risks associated with sharing online resources are noted drawbacks. However, these are more related to the broader use case rather than the performance of the tool itself.
Engagement and Factual Accuracy
Genially excels in engagement through its interactive and multimedia content creation tools. It offers a wide range of templates, animations, and collaboration features that make creating interactive content easy and engaging. The platform’s ability to provide analytics on user interactions and student progress also enhances its value in educational and training settings.
In summary, Genially has significantly improved its performance and accuracy through the use of tools like LogRocket, addressing real-time editor issues, and enhancing user experience. While there are areas for improvement, such as real-time collaboration and accessibility, the platform remains a valuable tool for creating interactive and engaging content.
Genially - Pricing and Plans
Genially Pricing Plans
Genially offers a clear and structured pricing plan, catering to both professional and educational users. Here’s a breakdown of the different tiers and the features they include:
Professional Plans
- Free: This plan is free and includes basic features such as free templates, unlimited creations, and collaboration tools. It’s a good starting point to test the platform.
- Pro: This plan costs $9.90 per month with monthly billing, or $7.49 per month with annual billing. It includes additional features like more templates, brand personalization, and shared folders.
- Master: Priced at $39.90 per month with monthly billing, or $20.82 per month with annual billing, this plan offers advanced features such as more extensive template libraries, detailed display statistics, and enhanced collaboration tools.
- Team: This plan is priced at $79.15 per month with annual billing. It includes all the features from the Master plan plus additional team management and collaboration tools.
Educational Plans
- Free: Similar to the professional free plan, this is free and includes unlimited creations, basic templates, and no limits on viewers.
- Student: This plan costs $1.25 per month with annual billing. It is designed for students and includes some additional templates and basic features beyond the free plan.
- Edu Pro: Priced at $4.99 per month with annual billing, this plan is suitable for individual teachers. It includes more templates, shared folders, and some level of brand personalization.
- Master: This plan costs $39.90 per month with monthly billing, or $20.82 per month with annual billing. It is geared towards curriculum creators and includes all the advanced features from the professional Master plan.
Key Features Across Plans
- Templates: The free plans have limited templates, while the paid plans offer a significantly larger library of customizable templates.
- Collaboration: All plans include collaboration features, but the paid plans offer more advanced tools like shared folders and detailed display statistics.
- Brand Personalization: Available in the Pro, Edu Pro, and Master plans, allowing users to customize their creations with their brand.
- Folders: Organizational folders are available in the paid plans, helping users manage their creations more efficiently.
Free Options
Both the Professional and Educational categories offer a free plan, which is quite comprehensive and allows for unlimited creations and basic features, making it a good option for those just starting out or needing minimal functionality.
Genially - Integration and Compatibility
Genially Overview
Genially, a cloud-based authoring tool for creating interactive content and eLearning, offers a wide range of integrations and compatibility features that make it highly versatile and user-friendly.
Integrations with Microsoft Tools
Genially integrates seamlessly with several Microsoft tools, enhancing collaboration and content sharing. Here are some key integrations:
Microsoft Teams
You can share your Genially creations directly with your team on Microsoft Teams. Simply click the “Share” option, select “Microsoft Teams,” and choose the channel or turn your Genially into a task. This integration allows instant and secure communication with your entire team.
OneNote
Genially content can be embedded directly into OneNote pages. By pasting a public Genially URL into OneNote, it renders as a live interactive embed, making it easy to organize and distribute interactive materials within OneNote notebooks.
Microsoft Word
The latest integration allows you to display Genially content within Word documents, further expanding the ways you can share and use your interactive content.
Compatibility Across Platforms
Genially is highly compatible across various platforms and devices:
Cloud-Based
Being a cloud-based tool, Genially content can be accessed and shared from any device with an internet connection. You can share links, embed content on websites, or present live in full-screen mode without the need for downloads or apps.
Learning Management Systems (LMS)
Genially is compatible with multiple LMS platforms such as Google Classroom, Moodle, and others. You can download Genially content as SCORM packages or use dynamic SCORM to sync changes in your LMS. It also supports Learning Tools Interoperability (LTI) for seamless integration.
Multi-Format Export
Genially content can be exported in various formats including interactive PDF, MP4 video, JPG, HTML, and SCORM packages. This flexibility allows you to present or share your content in the format that best suits your needs.
Assistive Technologies
Genially content is compatible with screen readers and keyboard navigation, ensuring accessibility for all users. You can also add ALT text, link descriptions, and text hierarchy to make your content more accessible.
Other Integrations
In addition to Microsoft tools, Genially integrates with other platforms:
Google Classroom
You can easily add Genially content to Google Classroom, making it a valuable tool for educators.
Social Media and Websites
Genially content can be embedded on any website or shared on social media platforms, expanding its reach and engagement potential.
WordPress and Moodle
Genially is compatible with these platforms, allowing you to integrate your interactive content seamlessly into your existing workflows.
Conclusion
Overall, Genially’s extensive integration capabilities and cross-platform compatibility make it a versatile and powerful tool for creating and sharing interactive content.
Genially - Customer Support and Resources
Customer Support Options
Technical Chat Support
While the specific details on Genially’s live chat support are not provided in the sources, it is common for such platforms to offer live chat or technical chat support. However, for Genially, you can refer to other support channels described below.
Help Center and Articles
Genially likely has a Help Center or support section, although it is not explicitly mentioned. Similar tools often provide extensive help articles and video tutorials to assist users.
Email Support
There is no direct mention of email support specifically for Genially, but this is a common support channel for many software services.
Community and Forums
While not explicitly mentioned for Genially, many platforms offer community forums or groups where users can ask questions, share tips, and get support from peers.
Additional Resources
Interactive Templates and Tools
Genially provides a wide range of interactive templates and tools that allow users to create engaging educational resources. These include reinforcement, revision, and extension worksheets, as well as other interactive content such as quizzes, videos, and multimedia elements.
Integration with Learning Management Systems (LMS)
Genially can be integrated with various LMS systems, such as Moodle, allowing users to seamlessly include interactive content into their courses. Content can be downloaded as SCORM packages for compatibility with other LMS systems.
Multi-Format Export
Users can export their content in multiple formats, including interactive PDF, JPG, HTML, SCORM package, or MP4 video. This flexibility makes it easy to present content both online and offline.
Rich Media and Interactivity
Genially allows users to embed various media types, such as YouTube videos and Google Maps, and add interactive elements like quizzes and clickable content to their designs.
Engagement and Feedback Tools
Interactive Questions and Feedback
Genially enables users to create various interactive question types, which is particularly useful for educators and trainers. The results of these questions can be accessed and downloaded for later analysis.
While the specific customer support options like live chat or email are not detailed in the sources, Genially’s comprehensive set of tools, templates, and integration capabilities make it a versatile and supportive platform for creating interactive content.
Genially - Pros and Cons
Advantages of Genially
Genially offers several significant advantages, particularly in the design tools and AI-driven product category:Interactive Content Creation
Genially allows users to transform static content into interactive experiences with ease. Features like no-code interactions, animations, and hotspots enable the creation of engaging content that boosts learner engagement and business results.Comprehensive Toolset
The platform includes a wide range of tools such as a Quiz Builder, branching scenarios, and various question types (true/false, multiple choice, open response, etc.). These tools facilitate the creation of tests, knowledge checks, formative assessments, and surveys, making it versatile for educational and corporate use.Real-Time Engagement
Genially supports hosting live interactive sessions, including live quizzes, games, interactive presentations, and polls. This feature enhances training sessions, lessons, and team meetings by adding a live leaderboard and participant scoring.AI-Powered Features
The platform integrates AI models that can analyze user inputs and generate relevant content for presentations. AI also helps with text editing, question generation, and translation, saving time on routine content creation tasks.Accessibility
Genially ensures that published content is compatible with assistive technologies like screen readers and keyboard navigation. It also offers features to design accessible content, including ALT text, link descriptions, and text hierarchy.User-Friendly Interface
The drag-and-drop editor, pre-built page layouts, and intuitive design tools make it easy for users to create interactive content without needing extensive technical skills. The platform also supports importing PowerPoint and Slides, as well as dynamic diagramming tools.Multimedia Integration
Users can incorporate videos, images, animations, and audio files to enhance the presentation experience. This includes voiceovers, music, and sound effects, which can be uploaded, embedded, or recorded directly within Genially.Disadvantages of Genially
While Genially offers many benefits, there are some notable drawbacks:Limited Real-Time Collaboration
Currently, only one person can work on a Genially project at a time, although the company is planning to release a real-time collaboration (RTC) feature soon.Audio Playback Issues
Some users have reported problems with audio playback, depending on the quality of the recording. This can affect the overall presentation experience.Limited Templates in Freemium Version
The freemium version of Genially has fewer templates available, which might limit the creativity and variety of content for users on this plan.Element Recovery Issues
If an element is deleted during editing, it cannot be recovered using the undo option, which can be frustrating for users.Subscription Plans
Genially’s subscriptions are mostly annual plans, which might not be flexible for all users, especially those who prefer month-to-month subscriptions. By considering these points, users can make an informed decision about whether Genially meets their needs for creating interactive and engaging content. Genially - Comparison with Competitors
Unique Features of Genially
Genially is a cloud-based authoring tool that excels in creating interactive content and eLearning materials. Here are some of its standout features:- No-code Interactions and Animations: Genially allows users to transform static content into interactive experiences with ease, using features like pop-up windows, hotspots, and timed animations.
- Gamification and Quiz Builder: The platform offers a range of gamification tools, including quizzes, tests, knowledge checks, and scenario-based learning activities. It also supports multiple question types such as true/false, multiple choice, open response, and more.
- Live Interactive Sessions: Genially enables hosting live quizzes, games, and polls with participant scoring and leaderboards, making it ideal for engaging training sessions and team meetings.
- AI Assistant: The tool includes an AI assistant for text editing, question generation, translation, and image editing, which can significantly streamline content creation.
- Accessibility Features: Genially ensures content is accessible by allowing users to add ALT text, link descriptions, and text hierarchy, and it is compatible with screen readers and keyboard navigation.
Potential Alternatives
If you’re looking for alternatives to Genially, here are some options to consider:For More Complex Projects
If you need to create more complex interactive experiences like branching interactive videos or calculators, you might want to look at other platforms. For example, tools like Adobe Creative Cloud, particularly with Adobe Sensei and Adobe Firefly, offer advanced features for content creation and automation of repetitive tasks. Adobe Firefly can generate new content such as images and illustrations based on text prompts, which could be useful for more complex projects.For Higher Personalization
For businesses seeking higher personalization options, especially in the eCommerce sector, alternatives like Lummi AI could be beneficial. Lummi AI generates design concepts and provides layout suggestions, which can help in creating personalized content based on user interactions. However, it may not offer the same level of interactivity as Genially.For Advanced Gamification
If you want to create more diversified games beyond what Genially offers, you might consider platforms that specialize in gamification. While Genially is excellent for educational gamification, other tools might provide more varied game types like tapping games or strategy games. The article on Genially alternatives suggests several other platforms that could fill this gap, though specific examples are not detailed.Other AI Design Tools
Other AI design tools that are worth mentioning include:- UXPin’s AI Component Creator: This tool automates the creation of UI components, saving time and enhancing collaboration between designers and developers. It generates fully functional components that match your design system and code.
- Autodesk Dreamcatcher: This is an advanced generative design tool that uses AI to explore design alternatives and optimize for specific constraints and goals. It is more geared towards designers and engineers rather than interactive content creators.
Genially - Frequently Asked Questions
Is Genially free to use?
Yes, Genially is free to use. With the free plan, you can design interactive and animated content and access over 1,000 templates. However, upgrading to a paid plan will unlock more powerful features.
What are the key features of Genially?
Genially offers a wide range of features, including the ability to create interactive presentations, infographics, and training materials. It includes gamification elements like games and quizzes, interactive images, and a dynamic guide feature. You can also embed videos and audios, use hotspots and labeling, and create pop-up windows. Additionally, Genially supports timed animations, click trigger effects, and branching interactive questions.
How does Genially pricing work?
Genially offers scalable pricing plans to suit individuals, teams, students, teachers, and schools. Plans for teachers include features to create interactive learning materials and invite students to collaborate in a Workspace. There are also specific plans for students, higher education, and schools, each with varying levels of features and integrations.
Can I use Genially for educational purposes?
Yes, Genially is widely used in education. It offers plans specifically for teachers and schools, allowing educators to create interactive learning materials and collaborate with students in a class environment. Students can also use Genially for free when invited by their teacher or by signing up for their own account.
What kind of interactive content can I create with Genially?
With Genially, you can create a variety of interactive content, including quizzes, games, interactive presentations, infographics, and even digital escape games. You can also build interactive images, host live interactive sessions, and create scenario-based learning activities. The platform supports multiple question types, such as true or false, multiple choice, open response, and more.
Does Genially support collaboration?
Yes, Genially is a cloud-based platform that supports real-time co-editing. You can invite team members or students to your Workspace, and changes are saved automatically. It also allows you to invite external guests for free and share content easily via links or embedding on websites and Learning Management Systems.
Is Genially accessible for users with disabilities?
Genially is designed to be accessible. Published content is compatible with screen readers and keyboard navigation. You can quickly add ALT text, link descriptions, and text hierarchy in the Accessibility tab, and the platform offers multi-modal options such as video, audio, text, and transcripts.
Can I integrate Genially with other tools and platforms?
Yes, Genially integrates with various platforms, including Google Classroom, Microsoft Teams, and other Learning Management Systems. You can also embed Genially content on any website and download it in HTML format to retain interactive features offline.
Does Genially offer any AI-powered tools?
Yes, Genially includes an AI Assistant that can help with routine content creation tasks. This includes text editing to check for mistakes and improve readability, a question generator to suggest questions and answers for quizzes, and AI-powered translation for over 100 languages. Additionally, the AI can help with image editing, such as removing backgrounds from photos.
How can I track learner progress in Genially?
Genially allows you to monitor learner progress through features like learner tracking, where you can track pages visited and activities completed by named individuals. You can also create reports using data captured in forms and questions and export results in CSV format for further analysis.
Genially - Conclusion and Recommendation
Final Assessment of Genially in the Design Tools AI-Driven Product Category
Genially is a versatile and powerful cloud-based authoring tool that excels in creating interactive content and eLearning materials. Here’s a comprehensive look at its features, benefits, and who would most benefit from using it.Key Features
- No-Code Interactions and Animations: Genially allows users to transform static content into interactive experiences with ease, using features like pop-up windows, hotspots, and timed animations.
- Gamification and Engagement Tools: The platform includes tools for creating live quizzes, games, interactive presentations, and other engaging activities that enhance audience participation.
- AI-Powered Content Generation: Genially integrates AI models to generate relevant content, suggest questions, and even translate pages or entire documents into over 100 languages.
- Accessibility Features: The tool ensures content is accessible by being compatible with screen readers, keyboard navigation, and offering features like ALT text, link descriptions, and automatic subtitling.
- Analytics and Reporting: Users can track learner progress, create reports, and export data in CSV format for further analysis.
Who Would Benefit Most
Genially is highly beneficial for several groups:- Educators: Teachers and instructors can create interactive lessons, quizzes, and presentations that enhance student engagement and learning outcomes. The AI tools, such as question generators and adaptive content, are particularly useful.
- Corporate Trainers: Training sessions can be made more engaging with live interactive sessions, leaderboards, and participant scoring. This helps in maintaining the attention and participation of trainees.
- Marketers and Presenters: Anyone looking to create engaging presentations or marketing materials can benefit from Genially’s interactive charts, infographics, and multimedia integration features.
- Content Creators: With its drag-and-drop editor, pre-built templates, and AI-assisted content generation, Genially is a valuable tool for content creators who need to produce interactive and visually appealing content quickly.
Overall Recommendation
Genially is an excellent choice for anyone seeking to create interactive, engaging, and accessible content. Its user-friendly interface, combined with powerful AI-driven features, makes it an invaluable tool for a wide range of users. Here are some key points to consider:- Ease of Use: The platform is easy to use, even for those without extensive technical skills, thanks to its drag-and-drop editor and pre-built templates.
- Enhanced Engagement: The interactive features and gamification tools help in keeping the audience engaged and active, which is crucial for effective communication and learning.
- Time Efficiency: The AI-powered content generation and editing tools save time on routine tasks, allowing users to focus on more creative and strategic aspects of their work.