Product Overview of Attraqt
Attraqt, now a part of Crownpeak, is a leading provider of SaaS solutions designed to enhance and personalize the online shopping experience for top brands and retailers globally. Here’s a detailed look at what Attraqt does and its key features:
What Attraqt Does
Attraqt is specialized in delivering exceptional product discovery experiences through its omnichannel AI-powered platform. It helps businesses optimize their ecommerce performance by providing intelligent services in search, merchandising, recommendations, and personalization. This enables retailers to create differentiated and compelling shopping experiences that meet the evolving expectations of modern shoppers.
Key Features and Functionality
Personalization
Attraqt’s platform orchestrates AI models in real-time, allowing for the integration of client-specific algorithms. This capability enables the creation of true personalization strategies, tailoring the shopping experience to individual customer preferences, behaviors, and purchase histories.
Search and Navigation
The platform offers lightning-fast search capabilities, enabling customers to search in complex ways, such as using descriptive terms like “party dress.” This advanced search functionality is powered by AI services, ensuring accurate and relevant results.
Dynamic Recommendations
Attraqt provides dynamic recommendations and personalization features. Users can configure widgets to deliver personalized product recommendations based on various algorithm strategies, including similarity, complementarity, best sellers, cross-sell, and upsell. Additionally, the platform supports A/B testing of algorithms to optimize recommendation effectiveness.
Smart Merchandising
The platform includes smart merchandising tools that allow retailers to draw customers’ attention to specific products. Merchandising rules can be set to complement algorithm-driven results, ensuring that the most relevant products are prominently displayed.
Actionable Insights
Attraqt offers actionable insights, providing businesses with the data and analytics needed to understand customer behavior and optimize their ecommerce strategies. This includes real-time data analysis and reporting to help retailers make informed decisions.
Internationalization and Scalability
The platform is designed for international use, with support in multiple regions including the UK, Europe, Australia, and New Zealand. It is built to handle peak trading periods with over 99.9% uptime and has processed over 127 billion queries.
Integration and Headless Architecture
Attraqt’s API-led platform features a headless architecture, making it easy to integrate with existing environments and connect with various data sources, algorithms, and analytics platforms. This flexibility allows businesses to innovate and scale their ecommerce experiences quickly.
Email Personalization
The platform extends personalization beyond the website by integrating personalized recommendations into email campaigns. This helps in re-engaging customers and enhancing the overall online shopping experience.
Proven Results
Attraqt’s solutions have demonstrated significant improvements in ecommerce performance for its clients, including:
- A 20% increase in overall conversions
- A 35% increase in conversion rate from search
- A 15% increase in global revenue
- An additional £3m-£50m in annual turnover
- A 17.6% increase in conversions directly from recommendations
- A 40% increase in click-through rate from recommendations
- A 21% increase in average order value (AOV).