Product Overview of Blippar
Blippar is a pioneering augmented reality (AR) platform designed to transform the way users interact with the physical world by overlaying digital content onto real-world objects and images. Here’s a detailed look at what Blippar does and its key features and functionality.
What Blippar Does
Blippar enables the creation, publication, and interaction with augmented reality experiences. The platform uses artificial intelligence and AR technology to recognize images and objects through a device’s camera, unlocking digital content that is displayed on top of these real-world elements. This technology can be integrated into various applications, including mobile apps, web browsers, and wearable devices.
Key Features and Functionality
AR Content Creation
Blippar offers two primary tools for creating AR content:
- Blippbuilder: A user-friendly, drag-and-drop interface that allows teams of all sizes to create, collaborate, and share AR experiences without the need for coding. This tool is accessible throughout every stage of the AR development process.
- Blippbuilder Script: For more advanced users, this tool allows the creation of AR experiences using JavaScript, providing greater customization and control.
AR Experience Publication
AR experiences created with Blippar can be published in various ways:
- Mobile and Tablet Apps: Content can be published to the Blippar app or to any existing app using the Blippar SDK.
- WebAR: Experiences can be published to web browsers, allowing users to access AR content without downloading an app.
- Ad Units: AR content can also be integrated into ad units for enhanced marketing and engagement.
Marker and Entity Detection
The Blippar SDK includes a Marker and Entity Detector that uses a complex server system to recognize objects and images captured by the device’s camera. This detector identifies the content associated with the scanned object or image and triggers the display of the corresponding AR experience.
AR Target Tracking
The AR Target Tracker component of the SDK tracks specific target images and provides the necessary output to draw 3D animations on the device screen, making it appear as if the AR content is attached to the real-world object.
Data and Permissions
To function effectively, Blippar requires permissions to access various device features such as location, storage, camera, internet/network, and vibration. This ensures that content is customized based on location, stored efficiently, and that the app can operate smoothly.
Collaboration and Sharing
Blippar facilitates seamless collaboration among teams through its tools. Users can move blipps between accounts, share campaigns with stakeholders for feedback, and publish experiences instantly via QR codes or links. This ensures immediate transparency and efficient delivery from inception to distribution.
Integration and Customization
The Blippar SDK is designed to be flexible and can be integrated into third-party applications on both Android and iOS platforms, supporting various programming languages like Java, Kotlin, Objective-C, and Swift. Developers can subclass the main View Controller/Fragment to customize the behavior of the SDK according to their specific needs.
Use Cases
Blippar’s AR capabilities are versatile and can be applied across various industries:
- Education: Bringing educational content to life through immersive, interactive experiences.
- Architecture and Design: Visualizing and discussing architectural models, interior design, and event ideas.
- Marketing and Advertising: Enhancing product packaging, adverts, and magazines with interactive AR content.
- Training and Onboarding: Creating immersive onboarding and training content.
In summary, Blippar is a powerful AR platform that simplifies the creation, publication, and interaction with augmented reality experiences, offering a range of tools and features that cater to diverse needs and industries.