Product Overview of CareerArc
CareerArc is a leading provider of social recruiting solutions designed to help organizations attract, engage, and hire top talent through innovative multi-channel strategies. Here’s a detailed look at what the product does and its key features.
What CareerArc Does
CareerArc is tailored to optimize social job post performance and increase employer brand visibility on social media. It addresses the challenges of hiring in a candidate-scarce market by leveraging social media platforms to reach potential candidates where they are most active. The platform is used by over a thousand enterprise clients and serves millions of job seekers, making it a robust tool for talent acquisition professionals.
Key Features and Functionality
Social Recruiting and Job Distribution
CareerArc enables seamless job distribution across multiple social media platforms, including Facebook, Twitter, LinkedIn, Instagram, and Glassdoor. This feature allows companies to post job openings and employer brand content with ease, ensuring maximum visibility.
Advanced Visual Media Capabilities
The platform includes enhanced image and video capabilities, allowing users to add custom images and videos to job descriptions and employer brand content. This feature is particularly highlighted in the CareerArc Job Map, an interactive map interface that displays open jobs in a map view, making it easier for candidates to find and apply for jobs.
Automated Publishing and Content Management
CareerArc offers automated publishing tools, including a Content Calendar that merges content publishing with job distribution. This feature allows users to create, schedule, and track posts across various social media platforms. The platform also includes ready-to-use social media content templates to simplify content creation and customization.
Candidate Sourcing and Engagement
The platform integrates candidate sourcing tools, enabling companies to reach a broader pool of potential candidates. It also includes features for candidate engagement, such as referral programs, diversity hiring initiatives, and video job ads to enhance the candidate experience.
Analytics and Reporting
CareerArc provides a comprehensive analytics dashboard that helps users track the performance of their social recruiting campaigns. This includes metrics on engagement, applicant sources, and other key performance indicators, allowing for data-driven decision-making.
Mobile Optimization and Accessibility
The platform is fully tablet-compatible, enabling users to manage job postings and campaigns from anywhere. It also ensures that job seekers can access job openings via mobile devices, SMS text messages, and Twitter.
Integration with ATS and Other Systems
CareerArc integrates with every major Applicant Tracking System (ATS), automating the distribution of jobs to job seekers on social media, job sites, email, and mobile. This integration streamlines the recruitment process and reduces administrative burdens.
Customizable User Settings and Client Support
The platform offers persona-driven user settings tailored to various HR and marketing roles, allowing for deep customizations. Each client is paired with a dedicated Client Success Manager who provides one-on-one counsel, customized campaign strategies, and ongoing product coaching. Additionally, the Universal Help Button offers instant access to support resources and the CareerArc Learn Module, which includes HRCI- and SHRM-approved courses.
Employer Branding and Career Site Integration
CareerArc helps companies showcase their employer brand through interactive interfaces, such as the CareerArc Job Map and a dedicated Facebook Career Tab. These features allow companies to communicate their culture and values effectively, enhancing their employer brand.
Conclusion
In summary, CareerArc is a powerful social recruiting platform that combines advanced visual media capabilities, automated publishing, robust analytics, and seamless integration with ATS and other systems. It is designed to optimize employer brand visibility, streamline the recruitment process, and enhance candidate engagement, making it an essential tool for modern talent acquisition strategies.