Intelligent Reach is a comprehensive e-commerce platform designed to optimize the offsite product discovery journey for retailers and brands, ensuring their products are visible and appealing to potential customers across various channels.
What Intelligent Reach Does
Intelligent Reach focuses on enhancing product data feeds to improve visibility, performance, and conversion rates. The platform empowers marketing and eCommerce teams to deliver rich, contextually relevant product data across over 1,400 global channels and marketplaces, including paid search, paid social, retargeting, and affiliate networks. This is achieved without relying heavily on internal IT resources, allowing for faster go-to-market strategies.
Key Features and Functionality
Product Data Optimization
- Intelligent Reach optimizes product data feeds to ensure they are accurate, complete, and tailored to each channel. This includes data enrichment, validation, and the ability to fix broken or missing attributes through a visual interface.
Channel Integration
- The platform supports seamless integration with a wide range of eCommerce platforms such as Shopify, Magento, Salesforce Commerce Cloud, WooCommerce, BigCommerce, OpenCart, and more. It also integrates with numerous marketplaces and channels, enabling the syndication of stock information and other product data.
Real-Time Data Sync and Automated Feed Management
- Intelligent Reach offers real-time data synchronization, ensuring that product information is always up-to-date across all channels. Automated feed management streamlines the process of maintaining and updating product feeds.
Performance Analytics and A/B Testing
- The platform includes advanced analytics tools that provide insights into product performance. The Experimentation module allows for A/B and multivariate testing (MVT) to scientifically analyze different product content formats and determine what works best for each channel.
Data Visualization and Health Monitoring
- The Data Visualiser component monitors the health of each product feed, representing data validity through a funnel that shows the status of products at each stage of the validation process. This helps in maintaining high-quality data feeds.
Additional Features
- Customizable Templates: Allows for the creation of tailored product data feeds.
- Geo Targeting and Multi-Language Support: Enables targeting specific geographic regions and supporting multiple languages.
- Inventory Management and Dynamic Pricing: Helps in managing inventory levels and adjusting prices dynamically.
- User Access Controls and API Integration: Provides secure access controls and integrates with APIs for further customization.
- Bulk Editing and Scheduled Updates: Facilitates bulk editing of product data and scheduling updates.
- Error Reporting and Custom Rules Engine: Identifies and reports errors in data feeds and allows for the creation of custom rules to manage data.
Advanced Tools
- The platform also includes advanced tools such as the Data Connector Module, which brings performance data into the platform to drive product visibility and conversions. This module helps marketers measure the effectiveness of their campaigns and make data-driven decisions.
By leveraging these features, Intelligent Reach helps retailers and brands enhance their digital revenue, improve customer experience, and gain better control over their online presence.