IRIS.TV Product Overview
IRIS.TV is a cutting-edge video data platform designed to enhance the video viewing experience, simplify video operations, and optimize video advertising across various platforms, including web, mobile, and Connected TV (CTV).
What IRIS.TV Does
IRIS.TV serves as a central hub for universal video data connectivity, making video-level data accessible, actionable, and valuable for the entire advertising ecosystem. The platform breaks down data silos by structuring, connecting, and activating video-level data, enabling better targeting, measurement, verification, and planning for video content.Key Features and Functionality
Data Structuring and Normalization
IRIS.TV ingests and normalizes video metadata into structured datasets, assigning each video a unique global content identifier known as an IRIS_ID. This process ensures that video data is standardized and easily integrable with various systems.Content Enrichment and Contextual Segmentation
The platform integrates with multiple data partners, such as GumGum, Oracle, KERV, and Pixability, to enrich video content with contextual and brand-safety segmentation. This is achieved through advanced AI and computer vision technologies that analyze video files frame-by-frame, including imagery, audio, and text data.Personalization and Engagement
IRIS.TV uses machine learning and natural language processing to create individualized playlists for viewers, predicting what they want to watch based on real-time data such as time of day, device, and location. This enhances viewer engagement and increases video consumption.Integration and Compatibility
The platform can be integrated via API and personalization engines into any video player, including popular players like Akamai, Google Cloud (Anvato), JW Player, Ooyala, and Vidible. This flexibility ensures seamless deployment across various video environments.Data Synchronization and Access
IRIS.TV’s Data Layer synchronizes anonymized user IDs with viewing data, allowing clients to receive and utilize IRIS.TV viewing data. This is facilitated through the IRIS API, which supports OAuth 2.0 for secure data access.Contextual Ad Targeting
IRIS.TV enables actionable, video-level contextual measurement and targeting. This allows advertisers to allocate budgets efficiently to publishers that yield the best results, reducing ad waste and maximizing conversions. The platform supports scalable, future-proofed targeting strategies that align ads with content that resonates most with audiences while respecting household privacy.Platform Benefits
- Universal Connectivity: IRIS.TV connects all stakeholders in the video ecosystem, including publishers, content owners, data partners, and ad server platforms.
- Privacy-First Approach: The platform ensures that video data is handled in a privacy-first manner, aligning with current data protection standards.
- Simplified Operations: By handling the complexities of video data management, IRIS.TV allows clients to focus on improving their bottom line.
- Enhanced Outcomes: The platform provides a framework for improving video outcomes through better targeting, measurement, and verification.