Nextopia, now integrated into the Searchspring platform, is a cutting-edge eCommerce site search, navigation, and merchandising solution designed to enhance the shopping experience and increase sales for online retailers.
What Nextopia Does
Nextopia helps eCommerce businesses by providing an advanced site search and navigation system that ensures customers can quickly and accurately find the products they are looking for. This is achieved through intelligent search algorithms, robust merchandising tools, and comprehensive analytics, all aimed at converting browsers into buyers.Key Features and Functionality
Intelligent Site Search
- Fast, Accurate, and Intelligent Search Results: Nextopia’s search technology delivers relevant results quickly, even handling spelling errors and typos through fuzzy matching and “Did you mean” suggestions.
- Autocomplete: The search autocomplete feature shows visual product matches as users type, including partial term and SKU matching.
Merchandising Tools
- Advanced Merchandising: Retailers can control product promotions and prioritize products in search results using merchandising rules based on keywords, categories, SKUs, attributes, and geographic location. Geo-merchandising allows for geographically targeted search results, communications, and product promotions.
- Customizable Landing Pages: A drag-and-drop interface enables the creation of customized landing pages for keyword-driven product promotions, emails, and PPC campaigns.
- Promotional Banners and Badges: Retailers can add keyword-triggered promotional banners and badges to highlight products with graphics such as “hot,” “new,” or other merchandising terms.
Navigation and Refinement
- Search Refinement: Shoppers can effectively narrow their search results or sort by any relevant field, including price, color, brand, category, ratings, and more.
- Dynamic Filters: Fully customizable dynamic filters on any page allow for refined search results based on various attributes.
Reporting and Analytics
- Insightful Reporting: Nextopia provides reports on top searches, zero results found searches, poorly performing results, and keyword discovery. While not as expansive as some other analytics tools, these reports help guide strategic changes.
Personalization and Geo-Targeting
- Personalized Search Results: The platform offers 1:1 search results and product recommendations based on individual searchers’ browsing history and shopping behavior.
- Geo-Targeting: Allows for location-based messaging, campaigns, banners, and regional promotions, enhancing the shopping experience with geographically relevant content.
Integration and Usability
- Easy Integration: Nextopia is compatible with various eCommerce platforms, including Magento and Volusion, making integration straightforward.
- Simple & Intuitive Interface: The platform is designed with a user-friendly interface, making it easy for retailers to manage and customize their site search and merchandising strategies.