Product Overview of Pex
Pex is a cutting-edge technology company specializing in real-time content identification, user-generated content (UGC) data, and digital rights management. Here’s a detailed look at what Pex does and its key features and functionality:
Content Identification and Tracking
Pex utilizes AI-powered technology to identify and track audio and video content across the internet, even when the content is heavily modified. This capability is crucial for managing copyrights, monitoring content usage, and ensuring fair compensation for rightsholders.
Key Features
Real-Time Identification
Pex’s technology can identify audio and video content in real-time, allowing for immediate action against copyright violations or unauthorized use. This is achieved through Advanced Content Recognition (ACR) technology.
Cross-Platform Tracking
Pex can track content across over 40 digital platforms, providing comprehensive data on content usage. This includes social media giants and other online platforms where content is shared.
Attribution Engine
The Attribution Engine is a core component of Pex’s platform, serving as a licensing infrastructure for the internet. It enables fair compensation for rightsholders by accurately identifying and attributing content usage.
Market Share and Discovery
Pex offers tools to determine individual market share on platforms and provides discovery services that start at $1 per file per month. This helps rightsholders understand the reach and impact of their content.
Trust and Safety
Pex includes trust and safety tools designed to identify and block known toxic content, ensuring a safer online environment for all users.
Use Cases
Platforms
Pex helps platforms manage content, identify music, and protect against copyright issues, ensuring compliance with regulatory standards.
Music Distributors and Publishers
For music distributors and publishers, Pex identifies copyrighted works within catalogs before distribution, helping to prevent losses and increase revenue.
Brands
Brands can use Pex to identify music in social media posts before they go live and audit all published content to maintain brand integrity.
Rightsholders
Pex empowers rightsholders to monitor and capitalize on their content, ensuring they receive fair compensation for its use. This includes independent creators such as songwriters, producers, and beatmakers.
Additional Functionality
Automated Matching and Reconciliation
Pex is working on a feature that uses AI to automatically match receipts to transactions, streamlining the reconciliation process and saving time.
RME (Royalty Management Engine)
RME, powered by Pex technology, focuses on identifying the most uses of compositions and ensuring that unclaimed royalties are paid out correctly to the rightful owners.
In summary, Pex is a robust platform that leverages AI to manage content identification, tracking, and attribution, ensuring fairness, transparency, and compliance in the digital content ecosystem. Its advanced features and tools make it an essential solution for platforms, rightsholders, and creators alike.
