Overview of Session AI
Session AI is a pioneering platform in the field of in-session marketing, designed to help ecommerce retailers enhance customer conversion rates and drive incremental revenue without relying on personally identifiable information (PII) or third-party cookies.
Key Functionality
- Predicting Purchase Intent: Session AI utilizes patented artificial intelligence to predict the purchase intent of both known and anonymous website visitors. This prediction is achieved within the first five clicks of a user’s session, allowing retailers to adjust the user experience in real-time.
- Real-Time Incentives: Based on the predicted intent, Session AI delivers immediate, personalized incentives to visitors who need them to convert. For high-intent visitors, the platform can suppress offers to maintain profit margins. This approach ensures that marketing efforts are targeted and effective, increasing overall conversion rates.
- AI Incentive Optimization: This advanced feature automates the deployment, testing, and management of on-site incentives in real-time. It allows retailers to set commercial goals and lets the AI optimize performance by testing a wide range of variables to deliver the most appropriate incentives for individual users. This capability replaces traditional A/B or multivariate testing with a more dynamic and efficient approach.
Key Features
- Privacy-First Approach: Session AI operates in a privacy-first environment, avoiding the use of PII or third-party cookies. This aligns with increasing regulatory requirements and consumer privacy concerns.
- Enhanced Commercial Strategies: The platform enables retailers to implement various commercial strategies, such as reducing the use of sitewide promotions and coupons, enhancing upsell and cross-sell opportunities, and targeting offers to increase conversion rates and average order value (AOV).
- Scalability and Integration: Session AI is delivered as a Software as a Service (SaaS) model, ensuring scalability, reliability, and seamless integration with other cloud services like AWS. This model allows for recurring monthly usage fees and handles deployment and infrastructure management through the cloud.
- Real-Time Performance Optimization: The platform continuously optimizes on-site marketing in real-time, allowing retailers to pursue complex commercial goals such as daily revenue targets and dynamic margin management. This real-time optimization helps in converting a higher percentage of anonymous visitors, a segment that is often overlooked.
Benefits
- Increased Conversion and Revenue: By providing the right incentives at the right moment, Session AI helps retailers increase conversion rates and drive more revenue from their website traffic.
- Improved Margins: The platform’s ability to suppress offers for high-intent visitors helps in maintaining profit margins.
- Compliance with Privacy Regulations: Session AI’s approach ensures compliance with privacy regulations, making it a viable solution in a world where consumer data protection is increasingly important.
Overall, Session AI is a powerful tool for ecommerce retailers looking to enhance their marketing strategies, improve customer engagement, and drive revenue growth in a privacy-conscious environment.