Product Overview of Shutterstock Footage
Shutterstock Footage is a comprehensive platform within the Shutterstock ecosystem, specializing in providing high-quality, royalty-free stock video content to meet the diverse needs of creative professionals and businesses.
What it Does
Shutterstock Footage serves as a global online marketplace where users can search, download, and license a vast array of video clips, motion graphics, and other visual elements. This platform is designed to cater to various creative projects, including film, television, advertising, social media, and web content.
Key Features and Functionality
Extensive Library
Shutterstock Footage boasts an extensive library of stock videos, including clips in various resolutions such as SD, HD, and 4K. This library is continually updated with new content, ensuring users have access to the latest and most relevant footage.
User Experience
The platform has undergone significant enhancements to improve user experience. Key features include a redesigned interface that allows users to view multiple related video clips side-by-side for easier comparison. The clip details panel is sticky on-scroll, keeping the main call-to-action visible, and the video grid has been expanded to display more results.
Premium Content
Shutterstock offers a premium tier known as Shutterstock Select, which features 4K royalty-free footage created by industry professionals using top-of-the-line equipment like RED and Phantom cameras. This content is differentiated with a special badge and can be easily filtered within the search results.
VFX and Motion Graphics
The platform includes Shutterstock Elements, a collection of VFX packs and motion graphics that were previously available on a separate platform called Rocketstock. These elements are now seamlessly integrated into the Shutterstock Footage experience, providing users with a wide range of visual effects and motion graphics to enhance their projects.
Licensing Options
Shutterstock Footage operates under a royalty-free licensing model, which means users pay a one-time fee for the license and can use the footage in an unlimited number of audiovisual productions without additional royalties. The platform offers both Standard and Enhanced licenses, with the Enhanced license providing unlimited use in multimedia productions, live performances, TV, film, and online streaming.
Integration and Tools
Shutterstock Footage is part of Shutterstock’s broader Creative Flow toolkit, which includes various tools to streamline the creative process. Users can search, create, and publish content all in one place. Additionally, Shutterstock offers free digital assets and toolkits, such as the Video Editor Toolkit, which includes transitions, light leaks, and other elements that can be used in video editing software like Final Cut Pro.
AI-Driven Creativity
Recently, Shutterstock has integrated generative AI into its platform, allowing users to create high-quality visuals by simply describing what they need. This AI image generation technology is part of the Creative Flow suite, enabling users to generate and customize visuals without needing professional design skills.
In summary, Shutterstock Footage is a robust platform that provides a wide range of high-quality stock video content, enhanced user experience features, premium and specialized content options, flexible licensing models, and integration with advanced creative tools, making it a one-stop-shop for all video content needs.