trbo is a comprehensive personalization and optimization platform designed to enhance the user experience on your website, driving growth and improving key performance indicators (KPIs) such as conversion rates, cart values, and return visits.
What trbo Does
trbo enables businesses to create highly personalized and dynamic user experiences. It allows you to specify exactly when and how your website visitors see particular content, ensuring that the right message is delivered to the right person at the right time. This is achieved through a combination of advanced segmentation, real-time data analysis, and AI-driven optimization.Key Features and Functionality
Personalization
- Content Personalization: Automatically adapt your existing site content to match the preferences and behaviors of your customers. This includes greeting return customers with personalized messages and welcoming new users with custom messages based on over 50 identifiable characteristics.
- Dynamic Segmentation: Segment your audience in real-time based on their behavior, interests, and preferences. This allows for the delivery of tailored content and offers that are relevant to each user.
Recommendations
- AI Recommendations: Predict and deliver the most relevant brand experiences, including products and offers, based on user behaviors, events, schedules, and interests. trbo offers a large library of experience and interaction templates to maximize every customer touchpoint.
Testing and Optimization
- A/B & Multivariant Testing: Conduct intentional experiments using dynamic A/B testing, multivariant testing, and multi-armed bandit testing to test hypotheses and optimize the customer journey. This helps in quickly identifying which content versions perform best and making data-driven decisions.
- Real-Time Optimization: Utilize a self-learning algorithm that optimizes user responses in real-time, ensuring continuous improvement of the customer experience. trbo also provides customizable dashboards to view performance data and uncover actionable insights.
Audience Segmentation
- Unlimited Segments: Create an unlimited number of audience segments based on user interests, preferences, and behavior. This can be done using rule-based or dynamic AI-powered segmentation methods.
Data Enrichment and Integration
- Customer Data Enrichment: Capture over 50 visitor characteristics for AI-powered personalization. trbo integrates with various marketing technologies, including email service providers, CRM systems, and other data sources to provide a 360-degree view of your customers.
- Partners and Interfaces: trbo seamlessly integrates with existing data partners, tools, and teams, eliminating data silos and enhancing the ability to make actionable decisions.
Additional Tools
- Discounts & Vouchers: Dynamically adjust discounts and vouchers based on customer browsing history, preferences, and buying habits. This feature includes A/B testing for optimal presentation and positioning.
- Product Advisor: Guide customers to the perfect product through a step-by-step consultation process. This tool integrates with your product feed to provide visual product advice and inspiration.
Support and Onboarding
- Dedicated Expert Support: trbo offers 24/7 access to campaigns, allowing you to create, edit, pause, or optimize them from your device. Additionally, dedicated personalization consultants are available to provide strategy and support.
- Quick Onboarding: Implement and learn to use trbo in just three days, with speedy support and training available to empower you to optimize the platform for your sales goals.