Product Overview of True Fit
True Fit is a pioneering AI-powered size and fit personalization platform designed to revolutionize the online shopping experience for fashion and apparel. Here’s a detailed look at what True Fit does and its key features:
What True Fit Does
True Fit aims to simplify and enhance the online shopping process by providing accurate and personalized size and fit recommendations. This platform helps shoppers find the right size and fit for their body type, reducing the frustration and uncertainty associated with online clothing purchases. By leveraging advanced AI technologies, True Fit connects shoppers with the fashion and brands they love, ensuring a better fit and a more satisfying shopping experience.
Key Features and Functionality
Fit Hub
True Fit’s latest innovation, Fit Hub, utilizes generative AI (Gen AI) to synthesize all available fit and size information from various sources, including product description pages (PDPs), personal size recommendations, product reviews, sales and returns data, size charts, and product descriptions. This information is consolidated into one place on the retailer’s product page, making it easier for shoppers to make informed purchasing decisions.
Fit Tips
Fit Hub includes “Fit Tips,” which are easily consumable pieces of advice that help shoppers understand how a product will fit. These tips are generated by analyzing a wide range of data points, including PDP text, catalog data, product reviews, size charts, product image analysis, and body measurements of shoppers who have purchased and returned the item. This comprehensive analysis is blended with insights from True Fit’s proprietary Fashion Genome, which contains data on over 20 million individual products across 29,000 brands.
Fit Needs Profile Enhancement
The Fit Needs feature allows shoppers to identify key areas of garments that are important for their specific body proportions. For example, a shopper can indicate preferences such as needing more room in the thigh for pants or a longer torso for tops. This information is integrated into True Fit’s deep size personalization and is also reflected in the Fit Hub’s Item Sizing and Fit Tips, providing personalized guidance on how a particular style may fit their body.
Inclusive Size Guidance
True Fit offers size recommendations across all footwear and apparel categories, including men’s, women’s, kids’, unisex, swimwear, and intimates. The platform is designed to be inclusive, providing size guidance for every body shape, size, and preference.
Integration and Ease of Use
True Fit can be easily integrated into a retailer’s website with a no-code installation process that takes just minutes. The platform is configurable to match the brand and product page styling, ensuring a seamless user experience. It works with the latest themes and offers various display options, analytics, and comparison tools.
Data-Driven Insights
True Fit leverages its extensive proprietary dataset, the Fashion Genome, which includes insights from 82 million shoppers and 29,000 brands. This dataset, combined with generative AI models like ChatGPT 4o, GPT Vision, and Gemini 1.5 Pro Vision, enables the platform to process data at faster speeds and greater volumes, providing highly accurate fit recommendations.
Benefits
- Increased Conversions: By reducing fit friction and size uncertainty, True Fit helps convert browsers into buyers.
- Reduced Returns: Accurate fit recommendations significantly lower the rate of returns, a major issue for apparel retailers.
- Enhanced Customer Experience: Personalized fit advice and centralized fit information make the shopping process more confident and enjoyable for shoppers.
- Scalable Solutions: True Fit offers various pricing plans to accommodate businesses of different sizes, from small to large enterprises.
In summary, True Fit is a powerful AI-driven solution that simplifies the online shopping experience by providing personalized size and fit recommendations, reducing returns, and increasing customer satisfaction. Its innovative features, such as Fit Hub and Fit Tips, make it an indispensable tool for both shoppers and retailers in the fashion industry.