What Vidyard Does
Vidyard enables businesses to create, manage, and share video content seamlessly across various channels. It is tailored to help teams connect with prospects, qualify opportunities, and close deals more efficiently. Here are the key aspects of what Vidyard does:
Video Creation
Vidyard allows users to record videos using their webcam, screen, or both simultaneously, making it ideal for tutorials, demos, and presentations. The platform offers basic editing tools to trim and perfect the videos, as well as the ability to stitch together multiple videos into a single playlist.
Personalized Video Messaging
One of the standout features of Vidyard is its ability to create personalized video messages at scale. Users can generate videos that include individual viewer names, company details, or tailored content, significantly increasing engagement and response rates. Vidyard also leverages AI to craft personalized video scripts tailored to each prospect.
Video Hosting and Management
Vidyard provides robust video hosting with ad-free, high-quality streaming in up to 4K resolution. It supports various video formats and offers secure hosting with options for password protection, IP restriction, and single sign-on (SSO) to ensure sensitive content remains protected. The platform optimizes videos for playback quality and speed, ensuring efficient loading on various devices and bandwidths.
Advanced Analytics and Reporting
Vidyard offers detailed analytics that go beyond views and clicks. Users can track how individuals engage with videos, including which parts they watch, rewatch, or skip. This insight helps in optimizing future content and understanding viewer preferences and behaviors. Analytics can be integrated with CRM systems like Salesforce or HubSpot, allowing for personalized follow-up strategies and quantifying the ROI of video content.
Integration Capabilities
Vidyard integrates seamlessly with a wide range of marketing, sales, and customer support tools, including Gmail, Outlook, Salesloft, Outreach, LinkedIn, Salesforce, HubSpot, and Marketo. These integrations streamline workflows by automating tasks such as lead scoring and data entry, and enhance the power of video content within broader marketing and sales strategies.
AI-Generated Videos
Vidyard allows users to generate videos without the need for a camera, using AI Avatars. By supplying a script, the AI takes care of the rest, enabling the creation of personalized sales videos at scale and significantly speeding up the video creation process.
Customization and Sharing
Users can customize their videos with title cards, color schemes to match company branding, and add buttons or links to guide viewers to next steps. Videos can be shared directly via email, embedded on websites, or posted on social media platforms like Facebook, LinkedIn, Twitter, and YouTube. Vidyard also allows for the automatic generation of a 3-second GIF preview to embed into emails.
Security and Compliance
The platform ensures secure video hosting with advanced security options, including password protection, IP restriction, and SSO. This is particularly important for businesses that share confidential or proprietary information through video.
Conclusion
In summary, Vidyard is a powerful tool that simplifies the creation, management, and sharing of video content, while providing advanced analytics and integration capabilities to enhance business communication, lead generation, and sales strategies.