Product Overview of Voyado
Voyado is a Software as a Service (SaaS) company specializing in creating hyper-relevant shopping experiences, increasing customer loyalty, and driving business growth for retail and e-commerce brands. Here’s a detailed look at what Voyado does and its key features and functionality.
Core Purpose
Voyado’s primary goal is to enhance customer experiences through data-driven marketing automation, Customer Relationship Management (CRM), and loyalty programs. The platform leverages artificial intelligence (AI) to analyze customer behaviors, improve interactions at every touchpoint, and personalize communication across multiple channels.
Key Features
Email Marketing and Automation
Voyado offers robust email marketing capabilities, including building and personalizing emails, managing email deliverability, and setting up automated email responses based on customer events and activities. It also supports dynamic content customization and A/B testing for emails, forms, and landing pages.
Online Marketing and Personalization
The platform allows for the creation of customized landing pages and forms, dynamic content adjustment, and mobile-optimized emails and online forms. It also includes features for A/B testing and search tracking to optimize marketing campaigns.
Lead Management and CRM Integration
Voyado includes tools for data quality management, segmentation, and CRM lead integration. This enables businesses to manage their customer data effectively and integrate it with their existing CRM systems.
Campaign Management
The platform supports comprehensive campaign management, including budgeting, automated customer journeys, and manual communications. It allows for dynamic segmentation based on various customer attributes, making campaigns more targeted and effective.
Reporting and Analytics
Voyado provides basic reporting, web analytics, ROI analytics, and revenue analytics. These features help businesses measure email performance, landing page performance, web activity, and the return on investment (ROI) of their marketing efforts. However, some users have noted limited capabilities for advanced analysis, though Voyado offers plug-ins to address this need.
AI-Powered Functionality
Recently, Voyado introduced new AI functionality that spans the entire platform. This includes AI insights to analyze data and predict customer lifetime value (CLV) and prevent churn. The AI, named Bonnie, is trained on billions of transactions and interactions to identify patterns in customer behavior, generate content, conduct A/B testing, and create targeted product campaigns. It also enhances productivity by automating tasks such as creating SMS, emails, pop-ups, and forms.
Gamification and Engagement
Voyado has introduced gamification features that allow businesses to create journeys with checkpoints and reward customers for various behaviors, such as making sustainable choices or engaging on social media. This helps in increasing customer engagement and loyalty.
Integration and Multichannel Marketing
The platform supports multichannel marketing, enabling businesses to deliver personalized experiences across various channels, including emails, SMS, social media, and push notifications. It also integrates with Point of Sale (POS) systems and other applications to ensure a seamless customer experience.
User Experience and Support
Voyado is praised for its user-friendly interface and intuitive design, making it easy for users to navigate and manage customer relationships efficiently. The platform offers excellent guides, educational webinars, and a responsive support team to assist with implementation and any questions that arise.
In summary, Voyado is a powerful tool for retail and e-commerce businesses, offering a comprehensive suite of features to enhance customer experiences, automate marketing efforts, and drive business growth through data-driven insights and AI-powered functionality.