Keap (formerly Infusionsoft)

Keap is a robust sales and marketing automation platform tailored for small businesses, offering a comprehensive suite of features that streamline operations and enhance customer engagement. With tools for email marketing, marketing automation, and a small business CRM, Keap enables users to automate lead nurturing and sales follow-ups, ultimately saving time and improving efficiency. The platform also supports e-commerce by providing functionalities to manage online stores, track orders, and automate marketing campaigns, seamlessly integrating with popular e-commerce platforms. Additionally, Keap facilitates appointment scheduling for consultations with clients and prospects, helping businesses maintain strong customer relationships while visualizing their sales pipeline. While the extensive features and customization options may present a learning curve for some users, and the cost can be a consideration for those not fully utilizing the platform, the strong community support and resources available make Keap a valuable tool for small business growth.