Meltwater

Meltwater is an AI-powered media intelligence and social listening platform designed for PR agencies, marketing teams, and large enterprises seeking to effectively monitor and analyze media coverage and social media activity. It offers comprehensive tools for media monitoring, AI sentiment analysis, and trend identification, enabling users to gain real-time insights into brand mentions, social conversations, and industry trends. Meltwater excels in brand reputation management, providing robust analytics and reporting features that help organizations measure the impact of their PR and marketing efforts. While it integrates well with other marketing and PR tools, users should be aware that it comes at a higher price point compared to some competitors and may present a learning curve for new users.