Muck Rack

Muck Rack is a comprehensive PR platform designed to facilitate media relations between PR professionals and journalists. It features an extensive journalist database that allows communications teams to build meaningful relationships, pitch stories effectively, and track media coverage through advanced media monitoring and analytics. The platform also provides collaboration tools for teams and personalized pitch recommendations, enhancing the outreach process. While Muck Rack is particularly beneficial for PR professionals and communications teams, it also serves journalists looking to connect with PR experts and discover new stories. However, it may be considered expensive for smaller businesses, is primarily focused on PR and media relations, and may not cater to all industry needs.