True Influence

True Influence is a B2B marketing platform designed to enhance lead generation and sales effectiveness through advanced AI capabilities. It specializes in intent-based marketing and account-based marketing (ABM), allowing businesses to identify and engage with high-intent buyers effectively. By leveraging machine learning to analyze buyer intent data, True Influence personalizes outreach and automates sales and marketing workflows, facilitating improved sales cycles and marketing ROI. The platform is particularly beneficial for B2B organizations seeking to align their sales and marketing efforts, thanks to its seamless integration with CRM and marketing automation tools. However, it may be cost-prohibitive for smaller businesses and has a limited focus on B2C marketing.