
Turnitin - Detailed Review
Education Tools

Turnitin - Product Overview
Primary Function
Turnitin’s primary function is to detect plagiarism and promote originality in students’ work. It achieves this by comparing submitted assignments against a vast database that includes internet content, academic articles, books, and previously submitted student papers. This comparison helps identify similarities that might indicate instances of plagiarism.Target Audience
The target audience for Turnitin includes students, educators, and educational institutions. It is widely used in academic settings such as universities and high schools to ensure the integrity of student submissions. The user base is predominantly composed of individuals in the education sector, with the largest age group of visitors being 18-24 year olds, and a slight majority of female users.Key Features
Plagiarism Detection
Turnitin uses sophisticated algorithms to check submitted documents against its extensive database, generating an originality report that highlights any similarities found. This report helps instructors identify potential plagiarism and ensure proper citation.AI-Driven Tools
Turnitin leverages state-of-the-art artificial intelligence to streamline various educational processes. For instance, AI assistance helps in grading by allowing instructors to score and provide feedback on groups of similar responses efficiently. It also identifies and transcribes handwritten calculations, codes, and diagrams, reducing administrative work in grading.Feedback and Grading
The platform includes tools like GradeMark, which enables instructors to provide direct feedback, corrections, and grades on students’ assignments. This feature helps students see their mistakes, understand the feedback, and learn from it.Student Development
Turnitin Draft Coach™ provides instant feedback to students as they write, helping them improve their academic writing and research skills. This feature is particularly useful for developing independent learners and confident writers.Advanced AI Capabilities
Turnitin’s AI technology includes forensic linguistics and bot writing identification, which help in detecting advanced forms of plagiarism such as contract cheating and word spinning. It also uses deep learning models like BERT-based language models and CNNs for essay analysis and feedback. Overall, Turnitin is a comprehensive tool that not only helps in maintaining academic integrity but also supports the learning and development of students through its various AI-driven features.
Turnitin - User Interface and Experience
User Interface Enhancements in Turnitin
The user interface of Turnitin, a prominent tool in the education sector for promoting academic integrity and originality, has undergone significant enhancements to improve ease of use and overall user experience.Intuitive Interface and Navigation
The new Similarity Report features a redesigned, intuitive interface with a streamlined layout that is optimized for readability and simplicity. This update includes a new tab navigation system, allowing users to easily switch between key functionalities such as AI-writing detection, similarity matching, and the Flags Panel. This navigation makes it more efficient for users to interpret report results.Accessibility
Turnitin’s latest updates also focus on meeting the latest accessibility standards, ensuring an inclusive experience for all users. However, there are still some known accessibility barriers, particularly in the graphical experience of the Feedback Studio, which can be challenging for users relying on assistive technologies like screen readers or keyboard navigation. To address this, a text-only version of the report is available, although it also has some usability and contrast accessibility issues.Feedback and Grading Tools
The interface includes tools like GradeMark and QuickMark, which allow educators to provide detailed and specific feedback directly within a student’s paper. These features enable efficient grading and help students identify areas that need improvement. Rubric scorecards can also be used to standardize grading according to preset criteria, making the feedback process more structured and helpful.Customization and Filtering
Users can configure advanced settings to refine the similarity score, such as excluding certain types of content like bibliographic material or direct quotes. This feature helps in reducing false positives and ensures that the similarity score reflects genuine originality, making it easier for educators to evaluate student work accurately.AI Detection and Integration
The updated interface also includes AI-writing detection, which helps faculty identify when AI writing tools have been used in students’ submissions. This feature is integrated seamlessly into the Feedback Studio, enhancing the tool’s capability to promote originality and integrity in academic work.User Experience
Overall, the user experience is enhanced through a more streamlined and accessible interface. The new design saves time and improves efficiency in interpreting report results. Despite some remaining accessibility challenges, the updates aim to create a positive and seamless interaction for both students and educators, fostering a learning environment that emphasizes originality and proper citation.
Turnitin - Key Features and Functionality
Turnitin Overview
Turnitin, a leading education tool, integrates advanced AI technologies to support academic integrity, improve student writing, and streamline grading processes. Here are the key features and how they work:
Plagiarism Detection and Originality Reports
Turnitin’s primary function is to detect plagiarism by comparing submitted papers against a vast database of internet content, academic articles, books, and previously submitted student papers. When a student submits a paper, Turnitin’s algorithms identify similarities and generate an Originality Report, which highlights the percentage of the work that matches other sources. This report helps instructors identify potential plagiarism, but it is up to them to evaluate whether the similarities indicate actual plagiarism or proper citation.
AI Writing Detection
Turnitin has introduced an AI writing detection feature to identify content generated by AI writing tools. This feature helps educators detect when students may have used AI-generated content, ensuring academic integrity. The Enhanced Similarity Report is crucial in this regard, as it informs educators about potential AI-generated content while safeguarding students’ interests.
Feedback and Grading Tools
Turnitin offers several tools to facilitate feedback and grading. The GradeMark™ feature allows educators to provide detailed and specific feedback directly within the paper. QuickMark™ comments enable instructors to note common issues quickly, and rubric scorecards help standardize grading according to preset criteria. These tools make it easier for students to see their mistakes, understand the feedback, and learn from it.
Turnitin Draft Coach™
This tool helps students improve their academic writing and research skills by providing instant feedback where they write. It integrates into the writing process, offering real-time suggestions to enhance writing quality and originality.
AI-Powered Grading and Assessment
Turnitin uses AI to streamline grading processes, particularly with the Paper to Digital add-on for Turnitin Feedback Studio. This feature uses handwriting recognition, AI-assisted grouping, and horizontal grading of paper quizzes, tests, and assignments. This technology converts handwritten and hardcopy exams into electronic tests, reducing administrative work and making grading more efficient and consistent.
Integration with Learning Management Systems (LMS)
Turnitin integrates directly into learning management systems, ensuring seamless workflow for educators. This integration allows for faster feedback, enhanced security, and easier management of assignments and grades.
Authorship Profiles and Forensic Linguistics
Turnitin’s AI technology includes authorship profiles that use forensic linguistics and bot writing identification to compare writing styles. This helps indicate authorship and detect advanced forms of plagiarism such as contract cheating, word spinning, and bot writing. These detectors are built from models like GPT-3, enhancing the accuracy of plagiarism detection.
Automated Feedback and Essay Analysis
Turnitin AI flags areas for improvement in student essays and guides students through feedback. This is achieved through a suite of deep learning models, including BERT-based language models and CNNs, along with advanced NLP tooling and statistical modeling. This automated feedback helps students refine their writing and research skills.
Enhanced Security and Customizable Feedback
The platform offers enhanced security features to protect student work and ensure the integrity of the assessment process. Additionally, educators can provide customized feedback using free-form text or creating standardized feedback, which helps in maintaining consistency and fairness in grading.
These features collectively support educators in promoting academic integrity, improving student writing, and streamlining the grading process, all while leveraging the capabilities of AI to enhance educational outcomes.

Turnitin - Performance and Accuracy
Evaluating the Performance and Accuracy of Turnitin’s AI-Driven Tools
Accuracy in Detecting AI-Generated Content
Turnitin’s AI writing indicator model has varying levels of accuracy depending on the type of text it is analyzing. For texts that are entirely human-generated, the tool is quite effective, correctly identifying 93% of the samples in one study. However, when it comes to detecting AI-generated content, the accuracy is less consistent. Turnitin correctly identified 77% of the samples that were 100% AI-generated, but its performance was significantly weaker with hybrid texts (texts that combine human and AI-generated content). For these hybrid texts, the accuracy ranged from 23% to 57%, which is a substantial margin of error.Limitations and False Alarms
One of the major limitations is the tool’s tendency to flag human-written content as AI-generated and vice versa. There was no correlation found between the sections of the paper flagged as AI-generated and the actual AI-generated parts. This inconsistency makes it difficult for instructors to rely solely on Turnitin’s reports to determine the authenticity of student work. Additionally, the tool can be fooled by students using advanced AI tools to disguise AI-generated content. This means that if the primary goal is to “catch cheaters,” Turnitin may not be entirely effective.Technical and Practical Issues
Turnitin also faces technical issues that affect its performance. For example, the tool has problems with files that do not meet specific specifications, such as PDFs with only images or files with certain formatting issues. In one study, 6% of the samples could not be rated due to these issues. Furthermore, there are practical challenges, such as slow internet connections, which can significantly delay the processing time for Turnitin’s checks. This can be frustrating for lecturers who need to manage their time efficiently.Ethical and Workload Considerations
The use of Turnitin raises ethical concerns, particularly regarding student privacy. Submitting students’ papers to commercial software without their consent can be an issue, even if it is intended to deter plagiarism. In terms of workload, instructors often need additional training and support to use Turnitin effectively. The software does not automatically exclude properly quoted material, which requires instructors to manually adjust the reports, adding to their workload.Plagiarism Detection
While Turnitin is well-regarded for its plagiarism detection capabilities, it is not without its limitations. The tool can sometimes identify material as plagiarized even when it is not, especially in cases of coincidental research or commonly used phrases in certain fields. Instructors must carefully scrutinize the reports to ensure accuracy.Conclusion
Turnitin’s AI writing indicator model and plagiarism detection tools have their strengths, particularly in identifying entirely human-generated texts and reducing plagiarism. However, they also come with significant limitations, including inconsistent accuracy with hybrid texts, technical issues, and practical challenges. Instructors should use these tools as indicators rather than definitive findings and always consider additional contextual information before making decisions about the authenticity of student work. Addressing these limitations and improving the tool’s accuracy and usability will be crucial for its continued effectiveness in maintaining academic integrity.
Turnitin - Pricing and Plans
Pricing Structure of Turnitin
Institutional Licensing
Turnitin does not offer individual licenses; instead, it provides institutional licenses for schools and universities. The pricing for these licenses is not publicly disclosed on the Turnitin website. To obtain a quote, institutional representatives must contact a salesperson directly.Cost Per Student
Some educational institutions have shared their pricing details. For example, Kent State University lists the cost of Turnitin as $3 per student annually. This figure can vary depending on the institution and the specific agreement in place.Features and Plans
There are no publicly listed tiers or plans for Turnitin. However, the service includes several key features:- Feedback Studio: Allows instructors to provide detailed feedback, including voice comments, drag-and-drop instructions, and grading rubrics.
- Plagiarism Checking: Advanced AI-driven tools to detect plagiarism, including forensic linguistics and bot writing identification.
- Grading Efficiency: AI assistance to streamline manual grading processes, such as identifying and transcribing handwritten responses and converting hardcopy exams into electronic tests.
Free Options
Students typically access Turnitin for free through their educational institution’s student portal. Here are some ways to use Turnitin without a direct purchase:- Institutional Access: Most educational institutions provide Turnitin access for free to their students.
- Class ID: Students can create an account using a class ID provided by their tutor.
- Alternate Platforms: Students can use iThenticate, another platform by Turnitin, though this requires a purchase.
- Limited Free Tools: Tools like Scribbr.com offer limited free usage with similar detection technology to Turnitin.
Conclusion
In summary, while the exact pricing details for Turnitin are not publicly available, it is generally priced on an institutional basis, with a reported cost of $3 per student annually in some cases. The service is primarily accessed through educational institutions, with no free trials or individual plans available.
Turnitin - Integration and Compatibility
Integration Methods
Learning Tools Interoperability (LTI)
This is an industry-standard approach that allows you to integrate Turnitin if your software platform supports LTI. This method is straightforward and beneficial if you are already using an LTI-compliant platform.
Turnitin Core APIs
For more customized and flexible integrations, Turnitin provides a set of RESTful APIs. These APIs allow you to deeply embed Turnitin’s document integrity services into your solution, giving you programmatic control over various aspects such as document submission, report presentation, and resubmission rules. This approach is particularly useful if you need a workflow that does not follow the standard educational assignment structure.
Compatibility Across Platforms
Turnitin is highly flexible and can support a wide range of technology stacks. Whether your offering is built on Azure, Amazon, a proprietary cloud, or associated with Google education products, Turnitin can integrate with your workflow via its API or LTI compliance. This flexibility ensures that Turnitin can be integrated into most platforms and any LTI-compliant system.
Browser Compatibility
For web-based access, Turnitin is compatible with the most recent versions of major browsers such as Google Chrome, Firefox, Microsoft Edge, and Safari. However, it is recommended to use Google Chrome for optimal performance, as some versions of Safari may cause issues with assignment uploads.
Mobile Devices
The Turnitin Feedback Studio mobile app is supported on Apple devices, including iPads (iPadOS 11.0 or newer), iPhones (iOS 11.0 or newer), iPod Touch (iOS 11.0 or newer), and Macs (macOS 11.0 or newer with Apple M1 or newer chip). For Android devices, the web-based Turnitin Feedback Studio can be accessed through the Chrome web browser.
Educational Platforms
Turnitin has specific integrations with popular educational platforms like Moodle. These integrations allow instructors to choose the workflow and tools that best fit their needs, ensuring a seamless experience within their existing learning management systems.
Conclusion
In summary, Turnitin offers versatile integration options through LTI and custom APIs, ensuring compatibility across a broad range of platforms, browsers, and devices. This makes it a highly adaptable tool for maintaining academic integrity and enhancing educational workflows.

Turnitin - Customer Support and Resources
Customer Support Options
Turnitin offers a comprehensive range of customer support options and additional resources to assist users of their education tools, particularly in the AI-driven product category.Phone Support
For immediate assistance, you can contact Turnitin’s customer service via their toll-free number: 1-866-816-5046. To reach the customer service team, use extension 241. This is the most commonly used method of contact, with an average call time of about 2 minutes. However, be aware that wait times are typically longer on Thursdays and Wednesdays, while Sundays have the shortest wait times.Email Support
Turnitin provides dedicated email addresses for different types of inquiries. For general customer service and account-related issues, you can emailtiisupport@turnitin.com
. This email is used by 93% of customers to address their concerns. For legal matters, such as questions about terms of service or intellectual property issues, use legal@turnitin.com
.
Online Support Center
You can also contact customer service through the Turnitin website. Go to the ‘Contact Us’ section, where you can either schedule a call with a representative or fill out an online form. This form requires your name, email address, phone number, and a description of your query.User Guides and Resources
Turnitin offers extensive user guides and resources to help you use their tools effectively. The Turnitin Guides section includes detailed information on academic integrity tools, grading and feedback, configuring integrations with Learning Management Systems (LMS), and managing your organization’s Turnitin account. There are also specific hubs for administrators, students, and instructors, each providing relevant guidance and troubleshooting tips.Feedback Studio and Similarity Reports
For users needing help with specific tools, there are guides on using Feedback Studio for grading and feedback, and on interpreting Similarity Reports to check for plagiarism. These resources help ensure you get the most out of Turnitin’s tools while maintaining academic integrity.Additional Tools and Solutions
Turnitin provides a range of tools such as Originality for checking plagiarism, Gradescope for grading various types of assignments, and ExamSoft for addressing curriculum and assessment gaps. Each of these tools comes with its own set of resources and support to ensure smooth integration and use.Conclusion
By leveraging these support options and resources, users can effectively utilize Turnitin’s AI-driven education tools to uphold academic integrity and enhance the learning experience.
Turnitin - Pros and Cons
Advantages of Turnitin
Turnitin offers several significant advantages that make it a valuable tool in the education sector:Time-Saving and Efficiency
Turnitin saves instructors a considerable amount of time by automating the process of cross-referencing students’ submissions against a vast database of academic content, including published articles, papers, and student submissions.Plagiarism Detection
The primary function of Turnitin is to detect plagiarism, improper citation, and content reuse. It generates an “Originality Report” that highlights matching text and provides links to the original sources, helping instructors identify potential plagiarism.Comprehensive Database
Turnitin compares submitted documents against one of the largest content databases, which includes scholarly content, student papers, and current as well as archived web pages. This comprehensive coverage helps in identifying matches that might otherwise go undetected.Integration with Learning Management Systems
Turnitin can be integrated with various learning management systems (LMS) such as Moodle, making it easy for students to upload their papers and for instructors to manage assignments within their existing online course platforms.Feedback and Grading Tools
The service offers multiple tools for providing feedback, including recorded voice comments, custom comments, pre-set paper comments, and long text feedback. It also allows instructors to set up rubrics and link comments to rubric measures, facilitating a more structured grading process.AI Writing Detection
Turnitin has a high accuracy rate (98%) in identifying content generated by AI tools like ChatGPT, which is crucial in maintaining academic integrity in the face of advanced language models.Support and Resources
Turnitin provides 24/7 tech support, custom resources created by teachers, and training and onboarding services led by in-house experts, ensuring that educators can use the tool effectively.Disadvantages of Turnitin
Despite its many benefits, Turnitin also has some notable drawbacks:Impression of Distrust
Using Turnitin can create the impression that students are not trusted, which can vary by institution and may affect the student-instructor relationship.Database Limitations
While Turnitin’s database is extensive, it is not exhaustive. Some sources may not be included, leading to potential false negatives or false positives in plagiarism detection. There can be a time lag in updating the database, which may reduce its effectiveness in detecting recent AI-generated content.Inaccuracies and False Positives
There have been reports of inaccuracies where original work is flagged as plagiarized, especially if the sources cited are not in the database or if the student has properly cited their references but the system still flags the work.Privacy Concerns
Students and instructors have raised concerns about privacy and legal issues related to the storage and use of student papers in Turnitin’s repository.Additional Features’ Limitations
Some features, such as the built-in grammar checker, have been criticized for being inefficient and providing more bad comments than good ones, requiring instructors to spend additional time correcting these errors. Overall, Turnitin is a powerful tool for maintaining academic integrity and providing feedback, but it is important to be aware of its limitations and potential drawbacks to use it effectively.
Turnitin - Comparison with Competitors
AI-Driven Education Tools for Plagiarism Detection
When considering AI-driven education tools for plagiarism detection and academic integrity, Turnitin is a well-established name, but there are several alternatives that offer unique features and benefits.Turnitin
Turnitin, available since 1996, is exclusively used by educational institutions. It provides comprehensive features such as originality reports, feedback studio, peer review, and grading tools. Turnitin’s extensive database and robust AI algorithms make it a trusted tool for maintaining academic integrity. It also includes an AI writing indicator that distinguishes between human-written content and AI-generated or AI-paraphrased text, ensuring educators are informed about the extent of AI use in student work.Originality.ai
Originality.ai is a newer competitor, founded in 2022, which specializes in detecting plagiarism and AI-written content. It supports multiple languages, has a user-friendly interface, and offers unlimited scans and AI detection capabilities, making it cost-effective and scalable. Originality.ai is particularly useful for web publishers and content marketers, and it integrates well with various platforms.Copyleaks
Copyleaks is another significant alternative that focuses on AI text analysis for plagiarism detection and AI content verification. Established in 2015, Copyleaks emphasizes integrity, transparency, and ethics. It offers an AI Grader for efficient test grading, reducing errors and bias, and provides comprehensive content detection to protect intellectual property and ensure academic integrity.SafeAssign
SafeAssign, part of Blackboard, compares submitted assignments with a set of academic papers to identify areas of overlap. It generates detailed originality reports that help both instructors and students check for originality and proper source attribution. SafeAssign integrates seamlessly with Learning Management Systems (LMS), making it easy to use without adding another external tool.GPTZero
GPTZero is a tool that specializes in distinguishing human-written content from that generated by AI models. This is particularly useful in the current educational landscape where AI writing tools like ChatGPT are becoming more prevalent. GPTZero provides a suite of tools to help educators identify AI-generated content, ensuring academic integrity.ClassPoint AI
ClassPoint AI is an AI-based tool designed for teachers, offering features such as interactive lesson creation, customizable lesson templates, automatic quiz generation, plagiarism detection, and analytics dashboards. It also includes accessibility features, making it a comprehensive tool for educators.Netus.ai
Netus.ai is a unique tool that offers advanced paraphrasing capabilities, allowing content to evade traditional plagiarism detectors. While this might not be ideal for maintaining academic integrity, it is a resource for content creators who need to produce unique work. However, its use in educational settings would be counterproductive to the goals of plagiarism detection tools.Other Alternatives
Other tools like Examity, Honorlock, and ProctorEdu focus more on online proctoring services rather than plagiarism detection. These tools provide exam supervision, human proctoring, and detection of unauthorized devices, which can complement plagiarism detection tools but do not replace them.Key Considerations
When choosing an alternative to Turnitin, consider the following:Integration
Tools like SafeAssign and Turnitin integrate well with LMS, making them seamless to use.AI Detection
Originality.ai, Copyleaks, and GPTZero are strong in detecting AI-generated content.User Interface
Originality.ai and Copyleaks offer user-friendly interfaces.Cost-Effectiveness
Originality.ai provides unlimited scans, making it a cost-effective option.Additional Features
ClassPoint AI offers a range of educational tools beyond plagiarism detection. Each of these alternatives has its unique strengths and can be chosen based on the specific needs of the educational institution or the type of content being evaluated.
Turnitin - Frequently Asked Questions
What is Turnitin?
Turnitin is a text-matching software used primarily in academic settings to promote originality and integrity in students’ work. It compares student submissions against a vast database of internet documents, academic articles, books, websites, and previously submitted papers to identify potential plagiarism and provide feedback on citation and referencing techniques.How does Turnitin work?
When a student submits a written assignment, Turnitin checks the document against its extensive database using sophisticated algorithms. This process identifies similarities between the submitted work and existing sources, generating an Originality Report that highlights the matching content. This report helps instructors and students to identify potential plagiarism and ensure proper citation.What is an Originality Report?
An Originality Report is a document generated by Turnitin after it compares a student’s submission against its database. The report shows the percentage of the submitted work that matches other sources and highlights the specific sections that are identical or very similar to other content. It does not automatically indicate plagiarism; instead, it helps instructors evaluate whether the matches are due to plagiarism or proper citation.How do I use Turnitin as a Lecturer?
To use Turnitin, lecturers create assignments within their Learning Management System (LMS) or directly through Turnitin. They can set up assignments with specific settings, such as the due date, word count, and whether to generate an Originality Report. Lecturers can then use Turnitin’s GradeMark feature to provide feedback, insert digital comments, voice comments, and rubrics, and assign grades that automatically populate the GradeBook.Can I change the standard assignment creation settings in Turnitin?
Yes, Turnitin allows lecturers to modify the standard assignment creation settings on a per-assignment basis. While the default settings are recommended for transparency and effectiveness, lecturers can adjust settings such as the due date, word count, and feedback release date. For assistance, they can contact the IT Service Desk.How does GradeMark work in Turnitin?
GradeMark is a feature within Turnitin that enables lecturers and tutors to mark student submissions completely online. It allows for the insertion of digital comments, voice comments, and rubrics, as well as the assignment of an overall grade. Grades entered into GradeMark automatically populate the GradeBook, and students can view their grades based on the set post date for the assignment.What file types are accepted by Turnitin?
Turnitin accepts various file types, including Microsoft Word (.doc, .docx), Microsoft PowerPoint (.ppt, .pptx), Microsoft Excel (.xls, .xlsx), and text files (.txt), among others. However, the specific accepted file types may vary depending on the institution’s settings and the version of Turnitin being used.Can students opt-out of using Turnitin?
Generally, students cannot opt-out of using Turnitin if it is a requirement set by the instructor or the institution. However, if a student has concerns, they should discuss them with their lecturer. Institutions have policies in place to ensure academic integrity, and using Turnitin is part of these policies.How does Turnitin detect AI-generated content?
Turnitin is testing a feature to detect whether written assignments have been created using artificial intelligence (AI). This feature uses algorithms to identify potential AI-generated content, although it is still in development. Turnitin advises that very low scores of AI detection are more likely to be incorrect than very high scores.What are the consequences of circumventing plagiarism detection tools like Turnitin?
Circumventing plagiarism detection tools is unethical and can lead to severe consequences, including failure on assignments, failure in the course, academic probation, or even expulsion. Plagiarism is a serious offense in academic settings, and institutions take it very seriously.How do I create assignments in Turnitin using Blackboard LTI?
To create assignments in Turnitin using Blackboard Learning Management System (LMS), instructors need to use the “Turnitin (Ultra)” tool. This involves going to the Assignments section, selecting the Turnitin Assignment option, and filling out the assignment details. Existing assignments may not work correctly with the new integration, so new assignments need to be created using the updated tool.