Zoho Campaigns

Zoho Campaigns is an email marketing platform designed for small to medium-sized businesses seeking an affordable and user-friendly solution. It leverages AI to personalize email campaigns, automate workflows, and track performance, making it particularly effective for businesses with limited marketing resources. Key features include A/B testing, dynamic content, and seamless social media integration, which enhance email engagement and conversion rates. While it offers good deliverability rates and integrates well with other Zoho products, users may find its feature set somewhat limited compared to more advanced platforms, and customer support can occasionally be slow. Overall, Zoho Campaigns is a practical choice for e-commerce marketing and businesses looking to streamline their email marketing efforts.