
Semantria (now part of Lexalytics) - Detailed Review
Analytics Tools

Semantria (now part of Lexalytics) - Product Overview
Semantria Overview
Semantria, now a part of Lexalytics, is a sophisticated text analytics tool that leverages advanced natural language processing (NLP) and artificial intelligence to analyze unstructured text data.Primary Function
Semantria’s primary function is to transform unstructured text documents into actionable insights. It processes vast amounts of text data from various sources such as surveys, call logs, social media posts, and more, providing valuable information that can be used to make informed business decisions.Target Audience
The target audience for Semantria includes businesses and data analysts who need to extract insights from textual data. This can range from enterprises in various industries, such as hotels, restaurants, retail, and pharmaceuticals, to any organization seeking to analyze customer feedback, sentiment, and other text-based data.Key Features
Sentiment Analysis
Semantria offers powerful sentiment analysis, which determines whether a piece of writing is positive, negative, or neutral. This feature adapts to industry-specific language and provides real-time feedback and insights into customer emotions and opinions.Topic Extraction
The tool includes a topic extraction feature that identifies and contextualizes key themes within text. This helps businesses focus on relevant topics without manually sifting through large volumes of data. The feature is customizable to fit specific industry needs.Entity Extraction
Semantria can extract entities such as people, places, dates, companies, products, jobs, and titles from text data. This feature is highly trainable to match industry-specific vocabularies.Multilingual Support
Semantria supports multiple languages, enabling businesses to analyze text data globally. It ensures consistent analysis across different languages, facilitating global market insights.Deployment Flexibility
The tool can be deployed across various infrastructure types, including on-premise, private cloud, hybrid cloud, and public cloud. This flexibility makes it suitable for a wide range of deployment scenarios, from desktop analytics to high-demand social platforms.Customization and Tuning
Semantria is highly tunable, allowing users to define custom entities, create new query topics, build category taxonomies, and add blacklists. It also supports the deployment of custom machine learning models to tackle unique data challenges.Conclusion
Overall, Semantria is a versatile and scalable text analytics solution that provides deep, actionable insights from unstructured text data, making it a valuable tool for businesses and data analysts.
Semantria (now part of Lexalytics) - User Interface and Experience
User Interface of Semantria
The user interface of Semantria, a text and sentiment analytics platform by Lexalytics, is designed to be intuitive and user-friendly, making it accessible to a wide range of users.Graphical User Interface (GUI) and Wizard
Semantria introduces a new wizard called SWIZ, which is part of the Semantria Online Configurator (SWEB 1.3). This GUI simplifies the process of setting up and using the platform. Users can input the type of content they are processing (such as social media, blogs, or news articles) and the language it is in, and the system handles the rest. This approach eliminates the need for users to delve into technical details like ‘alpha-numeric content threshold’ and ‘entities confidence threshold’.Ease of Use
The interface is streamlined to make text and sentiment analysis easy and intuitive. The layout changes and updated functionality in the new version of the Semantria Online Configurator aim to speed up the process and make it more straightforward. This makes it easier for data analysts to use the platform without needing extensive technical knowledge.Key Features
Sentiment Analysis
Semantria’s sentiment analysis tool helps users comprehend the emotional undertone of text data, classifying it as positive, negative, or neutral. This feature is crucial for tracking consumer perceptions and identifying potential issues.Entity Recognition
Users can extract and identify various entities such as individuals, organizations, and locations within the text data. This helps in understanding the relationships between different entities.Automatic Theme and Topic Extraction
The platform can automatically identify themes and topics in textual data, allowing users to find insightful patterns and insights.Intent Analysis
Semantria can determine the underlying intent behind the text by examining linguistic patterns and contextual cues, providing valuable context for decision-making.Multi-language Support
The platform supports a wide range of languages, enabling accurate sentiment and text analytics across multilingual datasets.User Experience
The overall user experience is enhanced by the platform’s ability to integrate smoothly with other tools and services. Semantria offers integration options through API access, allowing users to connect with platforms like Zapier and various programming languages. This integration capability makes it easy to incorporate text analytics and sentiment analysis into existing systems.Real-time Processing
Semantria’s real-time processing capabilities enable instantaneous examination of incoming data streams, which is particularly useful for monitoring dynamic sources like news updates, consumer feedback channels, and social media feeds.Conclusion
In summary, Semantria’s user interface is designed to be user-friendly, with a focus on simplicity and ease of use. The platform’s features and integration options ensure that users can quickly and accurately analyze text data, making informed decisions based on real-time insights.
Semantria (now part of Lexalytics) - Key Features and Functionality
Semantria Overview
Semantria, now part of Lexalytics, is a comprehensive AI-driven text and sentiment analysis tool that offers a wide range of features to help users extract valuable insights from textual data. Here are the main features and how they work:Sentiment Analysis
Semantria’s sentiment analysis is a core feature that uses sophisticated natural language processing (NLP) algorithms to classify text as positive, negative, or neutral. This analysis helps in comprehending the emotional undertone of the text data, which is crucial for applications such as customer service, marketing research, and social media monitoring.Entity Recognition
The entity recognition feature allows users to extract and identify various entities within the text data, including individuals, organizations, locations, and more. This helps in understanding the relationships between different entities and gaining deeper insights into the content.Automatic Theme and Topic Extraction
Semantria can automatically identify themes and subjects in textual material. By recognizing recurrent themes and ideas, users can find insightful patterns, making it easier to analyze large volumes of text data.Intent Analysis
Intent analysis is another key feature that helps in understanding the underlying objectives of the text content. By examining linguistic patterns and contextual cues, Semantria can ascertain the intent behind the text, which is essential for making informed decisions in various applications.Multi-language Support
Semantria supports a large number of languages, making it a flexible tool for users working with multilingual text data. This ensures thorough sentiment and text analytics across diverse datasets.Customizable Workflows
Users can create customized workflows by setting entity recognition rules and configuring sentiment dictionaries. This flexibility allows users to adapt the analytic process to their specific needs, enhancing the effectiveness of the analysis.Real-time Processing
Semantria has real-time processing capabilities, enabling the instantaneous examination of incoming data streams. This is particularly useful for applications that require real-time monitoring, such as news updates, consumer feedback channels, and social media feeds.Integration Options
The Semantria API offers smooth integration options with various platforms and programming languages, including Zapier. This makes it easy to integrate text analytics and sentiment analysis features into existing systems, facilitating a seamless workflow.Storage and Visualization
Semantria Storage & Visualization provides a full-stack offering that includes rich filtering and search of processed content, content storage and aggregation, and reporting with graphical representations. This allows analysts to quickly sort out desired content, store billions of documents, and share insights across teams and departments using templates for tools like Tableau.API Endpoints
The Semantria API provides various endpoints for different text analysis tasks, such as `POST /analyze` for sentiment analysis, `POST /categorize` for categorizing text into predefined categories, and `POST /entities` for extracting entities from text data. These endpoints enable developers to integrate advanced text analysis features into their applications.Conclusion
These features, powered by AI and NLP, make Semantria a powerful tool for distilling meaning from text data, providing valuable insights that can be applied across a wide range of applications.
Semantria (now part of Lexalytics) - Performance and Accuracy
Performance
Semantria is known for its scalability and flexibility. It can handle hundreds of millions of documents daily, making it suitable for both small and large-scale operations.
- The platform is highly adaptable and can be deployed on-premise, in public or private clouds, or within hybrid cloud infrastructure. This versatility ensures it can fit into various technical setups seamlessly.
- Semantria’s API is RESTful, with graphical configuration and user management tools, which makes integration with existing systems relatively straightforward.
Accuracy
Semantria’s accuracy in sentiment analysis and text analytics is supported by advanced natural language processing (NLP) algorithms.
- Studies have shown that Semantria achieves high accuracy rates, such as 87% in predicting sentiment and 70% in classifying tweets.
- The platform uses deep-learning algorithms, which yield more accurate results compared to traditional methods used by competitors.
- It offers customizable sentiment dictionaries and entity recognition rules, allowing users to fine-tune the analysis to match their specific needs, which can improve accuracy further.
Features and Capabilities
- Sentiment Analysis: Semantria can reliably classify text as positive, negative, or neutral, providing insights into the emotional undertone of the data.
- Entity Recognition: It can extract and identify various entities such as individuals, organizations, and locations within the text data.
- Theme and Topic Extraction: The platform can automatically identify themes and subjects in textual material, helping users find insightful patterns and insights.
- Intent Analysis: Semantria can ascertain the underlying objectives of the text content by examining linguistic patterns and contextual cues.
- Multi-language Support: It supports a large number of languages, making it a flexible tool for analyzing multilingual text data with high accuracy.
Limitations and Areas for Improvement
- While Semantria’s accuracy is generally high, there are variations in performance metrics. For example, the negative sample recall is 46.6%, which is lower compared to the positive sample F1 score of 51.9%.
- Users may need to invest time in customizing the sentiment rules and dictionaries to achieve the best results, which could be a learning curve for some.
- Ensuring data formats meet Semantria’s specifications and thorough testing of the integration are crucial to avoid inconsistencies or problems, which can be time-consuming.
Overall, Semantria’s performance and accuracy are strong, backed by its scalable architecture and advanced NLP capabilities. However, like any tool, it requires proper configuration and testing to maximize its benefits.

Semantria (now part of Lexalytics) - Pricing and Plans
The Pricing Structure for Semantria
The pricing structure for Semantria, which is part of Lexalytics, is structured into several tiers to accommodate different business needs. Here’s a breakdown of the plans and their features:
Pricing Tiers
Semantria offers its text analytics and sentiment analysis capabilities through the following subscription plans:
Starter Plan
- Price: $1,500 per month.
- Features: This plan includes access to the core text analytics features such as sentiment analysis, entity extraction, document summarization, and thematic extraction.
Growth Plan
- Price: $2,500 per month.
- Features: In addition to the features in the Starter plan, the Growth plan provides more advanced capabilities, including increased customization options and higher data processing limits.
Advanced Plan
- Price: $3,500 per month.
- Features: This plan offers the most comprehensive set of features, including advanced sentiment analysis, categorization, intention detection, and higher scalability.
Custom Pricing
For businesses with specific needs, Lexalytics also offers custom pricing plans. These plans can be tailored to fit the unique requirements of the organization, but the exact pricing will need to be discussed directly with Lexalytics.
Free Trial
A free trial is available for all plans, allowing potential users to test the features and capabilities of Semantria before committing to a subscription.
Key Features Across Plans
Regardless of the plan chosen, Semantria provides a range of features, including:
- Sentiment analysis to determine the positive, negative, or neutral tone of text.
- Entity extraction to identify people, places, dates, companies, products, and more.
- Categorization to sort and organize documents into customizable groups.
- Intention detection to determine the expressed intent of customers and reviewers.
- Support for 29 languages, representing 67% of the world’s population.
Deployment Options
Semantria can be deployed across various infrastructure options, including on-premise, private cloud, hybrid cloud, and public cloud, offering flexibility to fit different business environments.
If you have specific needs or require more detailed information, it is recommended to contact Lexalytics directly for a more personalized overview of their pricing and plans.

Semantria (now part of Lexalytics) - Integration and Compatibility
Semantria Overview
Semantria, a text and sentiment analytics platform by Lexalytics, offers a high degree of integration and compatibility across various tools, platforms, and devices, making it a versatile solution for analytics professionals.
Cross-Platform Compatibility
Semantria can be deployed in multiple environments, including on-premise, public clouds, private clouds, and hybrid cloud infrastructures. This flexibility allows it to fit seamlessly into different IT scenarios, from desktop analytics to high-demand social platforms.
Cloud Integrations
Semantria is available on the Microsoft Azure Cloud, enabling easy integration with other Azure services such as Microsoft Azure Machine Learning. This integration allows data scientists and customer experience management teams to leverage enterprise-level natural language processing (NLP) and analytics.
Desktop Applications
For Mac users, Semantria is available as a desktop application, eliminating the need for back-end coding typically required with text processing. This application supports the analysis of text documents stored locally on Macs and integrates easily with popular business intelligence, visualization, and statistical analysis tools like Tableau, Qlik, and Microstrategy. It also supports file formats such as Excel and JSON, making it compatible with a wide range of applications.
API and SDKs
Semantria provides a RESTful API with graphical configuration and user management tools, making it highly adaptable and customizable. Additionally, it offers a .NET SDK, which is the most convenient way to get started with the Semantria API on the .NET platform. This SDK implements all available Semantria features and demonstrates best practices for API usage.
File and Data Compatibility
Semantria for Mac can pull in Excel format files, including those exported from applications like SurveyMonkey and Google Forms. It also handles directories populated with text files and outputs data in Microsoft Excel spreadsheets and JSON format, which is suitable for ingestion in tools like Elastic Search.
Conclusion
Overall, Semantria’s flexibility in deployment, its compatibility with various cloud services and desktop applications, and its comprehensive API and SDK support make it a highly integrable and versatile tool for text and sentiment analytics.

Semantria (now part of Lexalytics) - Customer Support and Resources
Customer Support
For any queries or issues, you can reach out to the Lexalytics support team directly. Here are the steps to get help:
- You can contact the support team via email at support@lexalytics.com for a quick response.
- For more immediate assistance, you can use the contact information provided on the Lexalytics website, including phone numbers for both USA and international sales.
Additional Resources
Lexalytics offers a variety of resources to help you get the most out of Semantria:
Documentation
- The Lexalytics support page provides extensive documentation, including developer documentation and general guides. This includes detailed information on the Semantria API and other tools like Spotlight.
Case Studies
- Lexalytics has a collection of case studies that showcase how different companies have successfully implemented Semantria to improve their operations. These case studies cover various industries, such as customer experience management, social media marketing, and more.
White Papers
- There are several white papers available that delve into topics like machine learning for natural language processing, reducing bias in machine learning, and post-OCR error correction. These papers provide in-depth insights into the technology and its applications.
Data Sheets
- You can access data sheets that explain specific features of Semantria, such as semi-structured data parsing, which helps in identifying, extracting, and analyzing data from various types of documents.
Training and Customization
- Semantria is highly tunable, allowing you to customize its features to match your industry-specific needs. The resources provided help you understand how to train the tool on your dataset to achieve accurate sentiment analysis and other text analytics tasks.
By leveraging these support options and resources, you can ensure a smooth and effective integration of Semantria into your customer support and analytics workflows.

Semantria (now part of Lexalytics) - Pros and Cons
Advantages of Semantria (Lexalytics)
Semantria, a part of Lexalytics, offers several significant advantages in the analytics tools and AI-driven product category:Flexible Deployment
Semantria can be deployed across various infrastructure types, including on-premise, private cloud, hybrid cloud, and public cloud, making it highly flexible and adaptable to different organizational needs.Advanced NLP Features
Semantria integrates the text analytics and natural language processing features of the Salience engine into a RESTful API. This includes sentiment analysis, named entity extraction, theme extraction, categorization, intention analysis, and summarization. These features are highly customizable to match industry-specific vocabularies and requirements.Sentiment Analysis Accuracy
Semantria’s sentiment analysis is noted for its high accuracy, particularly in handling nuanced and context-dependent sentiment scoring. It leverages machine learning to overcome the limitations of rules-based systems, ensuring more accurate results.Industry-Specific Configurations
The platform offers pre-built industry configurations for sectors such as hotels, restaurants, retail, and pharmaceuticals. These configurations enhance sentiment accuracy, topic detection, and categorization specific to each industry.Multi-Language Support
Semantria supports text analysis in over 29 languages, covering a significant portion of the global population. This makes it a versatile tool for international businesses and organizations.Customization and Tuning
Users can easily tune and customize the NLP features to fit their specific needs. This includes defining custom entities, creating new query topics, building category taxonomies, and adding blacklists through intuitive configuration tools.Integration and Compatibility
Semantria can be integrated with various tools and platforms, including Microsoft Excel, and is compatible with different data analytics infrastructure. This makes it easy to incorporate into existing workflows and systems.Disadvantages of Semantria (Lexalytics)
While Semantria offers many benefits, there are some drawbacks to consider:Onboarding Challenges
Users have reported that the onboarding process can be poor, making it difficult for new customers to get a complete overview of the services and features. This can lead to a slower initial adoption and learning curve.Configuration Complexity
Although the platform is highly customizable, the initial configuration can appear complex. It requires gradual efforts to fully understand and utilize the features effectively.Dependence on Custom Configuration
The categorization of text is based on keywords and settings around those keywords, which some users find could also be implemented using databases or programming languages. This might make the unique value proposition of Semantria less clear for some users.Pricing Model
The pricing is based on a subscription model that considers the number of documents processed, document size, configuration complexity, and custom features. While this can be flexible, it may also be confusing or costly for some users, especially those with complex or large-scale needs. In summary, Semantria offers a powerful set of NLP and text analytics features with high flexibility and customization options, but it may require some time to fully grasp its capabilities and navigate the initial setup and pricing structure.
Semantria (now part of Lexalytics) - Comparison with Competitors
Unique Features of Semantria
- Customizability and Scalability: Semantria is highly adaptable and scalable, offering more features than any other cloud API, all of which are customizable. This includes tools for categorization, named entity extraction, and sentiment analysis that can be trained to match industry-specific vocabularies.
- Broad Language Support: Semantria provides native language support in 29 languages, covering 67% of the world’s population, making it a strong choice for global businesses.
- Flexible Deployment: It can be deployed on-premise, in public or private clouds, or within hybrid cloud infrastructure, offering flexibility in deployment scenarios.
- Advanced NLP Capabilities: Semantria uses the Salience engine, which is a comprehensive NLP platform with features like sentiment analysis, categorization, entity extraction, and intention detection. It also allows for the deployment of custom machine learning models.
Potential Alternatives
Tableau
- Tableau is known for its data visualization capabilities and integrates AI features such as natural language queries (Ask Data) and AI-driven explanations of data patterns (Explain Data). While it excels in data visualization, it may not offer the same level of customizable NLP features as Semantria.
Google Analytics
- Google Analytics uses machine learning to identify patterns and trends in website traffic and user behavior. It predicts future user actions and provides automated insights, but it is more focused on web analytics rather than deep text analysis.
Microsoft Power BI
- Microsoft Power BI offers interactive visualizations, data modeling, and machine learning capabilities. It integrates well with Microsoft Azure for advanced analytics but may not match Semantria’s depth in NLP and text analytics.
Salesforce Einstein Analytics
- Salesforce Einstein Analytics uses machine learning to analyze customer data and predict sales outcomes. It is more specialized in customer relationship management (CRM) and sales forecasting rather than broad text analytics.
IBM Watson Analytics
- IBM Watson Analytics stands out for its natural language processing abilities, allowing users to ask questions in plain English and receive visualized answers. However, it may not offer the same level of customization and industry-specific tuning as Semantria.
Key Differences
- Industry-Specific Configurations: Semantria offers pre-built industry configurations for sectors like hotels, restaurants, retail, and pharma, which can provide out-of-the-box improvements in sentiment accuracy and topic detection. This is a unique advantage over more general-purpose analytics tools.
- Visualization and Integration: While tools like Tableau and Power BI excel in data visualization, Semantria’s Spotlight tool provides comprehensive visualization capabilities specifically for text analytics, including topics, categories, themes, and sentiment scores.
In summary, Semantria’s strength lies in its highly customizable and scalable NLP capabilities, broad language support, and flexible deployment options. While other tools offer strong analytics and visualization features, they may not match the depth and customization available in Semantria for text analytics.

Semantria (now part of Lexalytics) - Frequently Asked Questions
Here are some frequently asked questions about Semantria, now part of Lexalytics, along with detailed responses:
What is Semantria and what does it offer?
Semantria is a cloud-based API from Lexalytics that provides advanced text analytics and natural language processing (NLP) capabilities. It wraps the features of Lexalytics’ Salience engine into a RESTful API, offering tools for sentiment analysis, entity extraction, categorization, and more. It is highly adaptable, scalable, and customizable to fit various deployment scenarios, including on-premise, public cloud, private cloud, and hybrid cloud environments.
How does Semantria perform sentiment analysis?
Semantria’s sentiment analysis involves breaking down text documents into their component parts, such as sentences, phrases, and tokens. It then identifies sentiment-bearing phrases and assigns weighted sentiment scores to them. This process can be multi-layered, analyzing sentiment at the level of individual entities, topics, themes, and categories. The system uses a combination of machine learning and traditional rules to improve accuracy and handle complex natural language processing tasks.
What languages does Semantria support?
Semantria offers native language support in 29 languages, covering 67% of the world’s population across six continents. This includes languages such as English, French, Portuguese, Spanish, Italian, German, Dutch, Mandarin, Danish, Norwegian, and Swedish.
How can I integrate Semantria into my application?
To integrate Semantria, you need to sign up for a Lexalytics account and obtain API credentials. You can then use these credentials to initialize the Semantria API in your application. The API allows you to queue text documents for analysis and retrieve the analyzed results, which can be integrated into various platforms, including real-time data streams and web applications.
What are the key features of the Semantria API?
The Semantria API includes a range of features such as sentiment analysis, entity extraction, categorization, and intention detection. It also supports lexical chaining and other advanced text analytics functions. The API is highly customizable, allowing users to define custom entities, create new query topics, build category taxonomies, and add blacklists.
Can Semantria be deployed in different environments?
Yes, Semantria is highly flexible and can be deployed across various environments, including on-premise, public cloud, private cloud, and hybrid cloud infrastructure. This flexibility makes it suitable for a wide range of applications and security requirements.
How does Semantria handle machine learning and custom models?
Semantria leverages machine learning to improve its text analytics functions. It allows users to deploy custom-trained machine learning models, known as “micromodels,” to tackle unique challenges in their data. These models can be trained using supervised and unsupervised learning techniques to enhance the accuracy of sentiment analysis and other NLP tasks.
What are some common applications of Semantria?
Semantria is commonly used for Voice of Customer and Voice of Employee analysis, helping businesses understand customer and employee sentiments. It is also used in social media monitoring, customer support, market research, and workforce analytics. Industry-specific configurations are available for sectors like hotels, restaurants, retail, and pharmaceuticals.
How does Semantria support real-time data analysis?
Semantria can process real-time data streams, enabling the analysis and categorization of text as it is generated. This is particularly useful for applications that require immediate insights, such as social media monitoring and customer feedback analysis.
What tools and platforms does Semantria integrate with?
Semantria integrates with various platforms and tools, including Brandwatch for social media management, and can be used in conjunction with other technologies like PubNub for real-time data processing. It also offers a web-based business intelligence platform called Spotlight for storing, managing, and visualizing text document collections.
How can I get started with Semantria?
To get started with Semantria, you need to sign up for a Lexalytics account and obtain the API credentials. You can then use these credentials to initialize the Semantria API in your application. Detailed guides and documentation are available to help you through the integration process.
