
Alchemer - Detailed Review
App Tools

Alchemer - Product Overview
Alchemer Overview
Alchemer is a comprehensive online survey and feedback management platform that empowers organizations to collect, analyze, and act on customer feedback effectively. Here’s a brief overview of its primary function, target audience, and key features:
Primary Function
Alchemer’s primary function is to help businesses gather valuable insights from their customers through surveys, feedback collection, and analytics. It enables teams to transform this feedback into actionable strategies that improve customer experience, drive engagement, and boost revenue.
Target Audience
Alchemer is designed for customer-obsessed teams across various industries, including marketing, sales, customer experience, and research. It caters to organizations of all sizes, from small businesses to large enterprises, and supports a wide range of professionals such as marketers, salespeople, market researchers, and more.
Key Features
Advanced Targeting
Alchemer allows users to target specific audiences based on various attributes, including customer actions, custom person and device data, and previous interactions. This ensures that feedback is collected at the right time and place within the customer’s experience.
Survey Capabilities
The platform offers a wide range of survey tools, including 43 question types (more than double the industry average) and over 20 logic and branching options. This flexibility helps in increasing response rates and the quality of responses.
Integration and Automation
With more than 400 integrations, Alchemer connects feedback to business systems, making it accessible to everyone. It also features powerful workflow automation to meet customer needs faster.
AI Technology and Analytics
Alchemer uses purpose-built AI technology to provide deep insights into customer feedback. It offers role-based dashboards, reports, and best-in-class analysis and reporting tools, including filtered, segmented, and longitudinal reports.
Global Reach and Panels
Alchemer provides access to a vast pool of respondents through its panel services, with over 100 million potential respondents worldwide. This helps in finding the ideal audience for surveys and ensuring balanced feedback.
Ease of Use
The platform is known for its fast setup, intuitive design, and flexible survey logic, making it easy for users to collect and act on feedback without requiring extensive IT resources.
Overall, Alchemer is a powerful tool that helps organizations collect and utilize customer feedback to drive meaningful actions and improve customer experience.

Alchemer - User Interface and Experience
User Interface Overview
The user interface of Alchemer, particularly in its app tools and AI-driven product category, is designed with a focus on ease of use and a seamless user experience.Customization and Design
Alchemer’s mobile SDK allows for significant UI customization, enabling users to create interactions that fit their specific app themes. For example, the Android UI Cookbook provides detailed examples of how to implement custom designs, such as gradient button backgrounds, rounded buttons, and custom survey layouts. This flexibility is particularly useful for apps with distinct themes, like streaming, banking, or food service apps, each with their own unique interaction styles.Accessibility
The default UI theme for Alchemer’s Android SDK 6.0 is compliant with WCAG 2.0 AA and WCAG 2.1 standards, ensuring accessibility. However, users are advised to verify the accessibility of any customized UI elements using tools like the WebAIM Contrast Checker to maintain compliance.Ease of Use
Alchemer is generally praised for its user-friendly interface. Users can create custom surveys and forms without advanced technical skills, making it accessible to a wide range of users. The platform offers a variety of question choices, formats, and designs, allowing for the creation of engaging and dynamic surveys.Enterprise Experience
The Enterprise Console, a recent development, streamlines the user interface by placing the most commonly used and powerful features at the forefront. This includes easy access to project management, design libraries, research libraries, integrations, and support tools. The new information architecture is designed to make it easier to find and use advanced tools, enhancing overall efficiency.Feedback Collection and Analysis
Alchemer’s tools are optimized for collecting and analyzing customer feedback. Features like in-app surveys, two-way messaging, and the Love Dialog allow users to capture feedback at critical moments, providing actionable insights. The platform integrates with various business systems, making feedback accessible across the organization and facilitating quicker responses to customer needs.Integrations and Automation
With over 400 integrations, Alchemer connects feedback to business systems, making it accessible to everyone. The platform’s powerful workflow automation helps meet customer needs faster, and its AI technology, role-based dashboards, and best-in-class analysis tools provide deep insights into customer feedback.Learning Curve
While Alchemer is user-friendly, it can initially appear intimidating due to the multitude of features and options available. However, the platform’s support and resources, such as Alchemer University, help users get acquainted with the system over time.Conclusion
In summary, Alchemer’s user interface is designed to be intuitive and customizable, with a strong focus on accessibility and ease of use. The platform’s ability to collect and analyze feedback, combined with its extensive integrations and automation capabilities, makes it a valuable tool for enhancing customer experience.
Alchemer - Key Features and Functionality
Alchemer: A Comprehensive Survey and Feedback Platform
Alchemer integrates AI in several key ways to enhance its functionality and user engagement. Here are the main features and how they work:
Automated Survey Processes
Alchemer uses AI to automate repetitive tasks such as survey distribution, data collection, and follow-up notifications. This automation saves time and reduces manual effort, ensuring that surveys are sent out efficiently and responses are collected promptly.
AI-Powered Insights
By integrating AI analytics tools, Alchemer can generate intelligent insights from survey data. This includes tracking response trends, identifying patterns, and providing real-time analysis, which enables more informed decision-making. AI helps in uncovering hidden patterns in the data that might be missed through manual analysis.
Natural Language Processing (NLP)
Alchemer leverages NLP to analyze open-ended survey responses. This allows for detailed and accurate sentiment analysis and categorization of feedback. NLP helps in extracting meaningful insights from qualitative data, which can be crucial for understanding customer sentiments and opinions.
Enhanced User Engagement
AI-driven recommendations help in personalizing surveys based on respondents’ preferences and behavior. This personalization improves engagement and response rates, as surveys are more relevant and appealing to the participants. AI also generates automatic follow-up messages based on survey responses, keeping participants engaged throughout the process.
Real-Time Sentiment Analysis
With AI integration, Alchemer can analyze feedback in real-time, providing instant insights into participant sentiment. This real-time analysis allows businesses to respond promptly to customer feedback, addressing concerns or capitalizing on positive feedback immediately.
Automated Reporting
AI can draft detailed reports and summaries from survey data, accelerating the reporting process. This automation ensures that reports are generated quickly and accurately, saving time and effort that would be spent on manual reporting.
Response Targeting
Alchemer’s Response Targeting feature, enhanced by AI, allows you to target new interactions to customers who responded in a specific way on past surveys or prompts. This keeps a feedback loop going and ensures that follow-up interactions are relevant and engaging.
Random Sampling
The Random Sampling feature, supported by AI, enables you to target a sample percentage of eligible customers. This feature is particularly useful for managing the volume of feedback and ensuring that it is representative of the broader customer base.
Integration with Business Systems
Alchemer connects feedback to over 400 business systems, making it accessible to everyone within the organization. This integration, supported by AI, helps in meeting customer needs faster through powerful workflow automation.
Conclusion
In summary, Alchemer’s integration with AI enhances its survey capabilities by automating processes, providing deep insights, improving user engagement, and facilitating real-time analysis and reporting. These features make Alchemer a powerful tool for businesses seeking to capture and act on valuable customer feedback.

Alchemer - Performance and Accuracy
Performance
Alchemer is praised for its user-friendly interface and the ease with which users can create and distribute surveys. The platform offers a wide range of question types and logical branching, making it versatile for various survey needs.
- The integration capabilities of Alchemer are a significant strength, allowing users to connect with other tools and platforms, which enhances efficiency and productivity. For instance, the Google Sheets API enables automatic data flow into spreadsheets.
- The recent introduction of Alchemer Pulse, an AI-driven tool for real-time customer experience (CX) feedback analysis, is a notable advancement. This tool converts qualitative feedback into actionable insights quickly, leveraging large language models (LLMs) to analyze open-text feedback from multiple sources such as surveys, reviews, and social media.
Accuracy
Alchemer is generally reliable for accurate surveying and data analysis. Here are some points highlighting its accuracy:
- The survey builder is logical and straightforward, ensuring the accuracy of the output. The platform also offers excellent survey testing features, which help in validating the surveys before deployment.
- The ability to use R and JavaScript scripts within Alchemer allows for advanced data processing and presentation, which can be particularly useful for complex surveys and data analysis.
Limitations and Areas for Improvement
Despite its strengths, there are some limitations and areas where Alchemer can improve:
- Technical Issues: Some users have reported technical issues such as slow loading times, glitches in the survey editor, and occasional bugs in the UI. These issues can affect the overall performance and user experience.
- Learning Curve: For those not familiar with more complicated survey platforms or less technically-minded users, there can be a learning curve. This might make it intimidating at first, although the platform is generally easy to use once familiarized.
- Cost: Alchemer is noted as one of the more expensive survey tools, which could be a deterrent for some users.
- Manual Survey Closure: Currently, surveys need to be closed manually, as there is no option for auto-closure at a set date.
- Bilingual Functionality: There have been historical limitations in bilingual functionality, although this has improved over time.
AI-Driven Capabilities
The introduction of Alchemer Pulse addresses significant challenges in analyzing open-text feedback. This AI-driven tool streamlines the process of converting qualitative feedback into actionable insights, making it a valuable asset for customer experience and feedback programs. However, the effectiveness of this tool in real-world scenarios is still being evaluated, and any potential limitations or areas for improvement would need to be assessed based on user feedback over time.
In summary, Alchemer performs well in terms of ease of use, integration capabilities, and advanced survey features. However, it faces challenges related to technical stability, cost, and certain functional limitations. The AI-driven Alchemer Pulse is a promising addition, but its long-term performance and user satisfaction will need ongoing evaluation.

Alchemer - Pricing and Plans
Alchemer Pricing Overview
Alchemer, a comprehensive online survey and feedback software, offers a structured pricing structure with various plans to cater to different user needs. Here’s a detailed outline of their pricing and the features included in each plan:
Free Plan
Alchemer does offer a free account, which is often referred to as the “Scout License.” This plan includes:
- Unlimited questions per survey
- Up to 3 surveys at a time
- 100 responses per survey
- Basic survey features, but with significant limitations compared to the paid plans.
Collaborator Plan
Cost: $49 per user per month, or $300 per user billed annually.
Features:
- Unlimited surveys, questions, and responses
- 25 question types
- Email support
- Survey logic
- Raw data reports
- Team and collaboration features
- Custom survey branding
- Data report downloads (PDF, PowerPoint, Excel, Word)
- File upload question type
- Offline/Kiosk mode
- Various question types including checkbox, dropdown menu, and more.
Professional Plan
Cost: $149 per user per month, or $1,020 per user billed annually.
Features:
- All features from the Collaborator plan
- Access to the API
- Advanced survey logic
- Redirects
- Report filtering and segmentation
- Quiz creation
- A/B split testing
- Phone support (for annual plans)
- Advanced data reports (SPSS export)
- Market research questions (e.g., Card Sort, Heatmap, Conjoint).
Full Access Plan
Cost: $249 per user per month, or $1,800 per user billed annually.
Features:
- All features from the Professional plan
- Increased annual response limits (125,000 per account)
- Additional advanced features such as custom question developers kit, max differential, choice-based conjoint, text highlighter, and more
- Comprehensive support including all the features mentioned in the lower tiers.
Enterprise Feedback Platform
Alchemer also offers a custom Enterprise Feedback Platform based on the customer’s specific requirements. This plan is available upon request and is tailored to meet the unique needs of larger organizations.
Conclusion
In summary, Alchemer provides a range of plans from a free option with limited features to comprehensive paid plans that cater to various user needs, ensuring flexibility and scalability for different types of users.

Alchemer - Integration and Compatibility
Alchemer Overview
Alchemer, a powerful tool for collecting and analyzing feedback, boasts an impressive array of integrations that enhance its compatibility and utility across various platforms and devices.Integrations with Business Systems
Alchemer integrates with over 400 different business systems, allowing seamless data exchange and workflow automation. Here are some notable integrations:CRM Systems
Alchemer integrates with CRM systems like Salesforce, HubSpot, and Zoho CRM, enabling you to push survey data into these systems to update contacts or pull contact information into your surveys.Marketing Automation
Integrations with tools like Mailchimp, Klaviyo, and Braze allow you to create or update contacts, pull subscriber details, and initiate workflows based on marketing events.Customer Support
Alchemer integrates with customer support tools such as Zendesk, Gorgias, and Kustomer, enabling the creation of new tickets, updating ticket messages, and initiating workflows based on support activities.E-commerce
Integrations with BigCommerce allow you to initiate workflows when events like shipment creation, cart conversion, or cart abandonment occur.Workflow Automation
Alchemer’s workflow automation capabilities are extensive, allowing you to initiate workflows based on various events across different platforms. For example:Salesforce
You can initiate workflows when Salesforce objects are created or updated, including specific events like case closure or opportunity status changes.Jira
Workflows can be initiated when issues or comments are created, updated, or deleted in Jira.Workday
Alchemer integrates with Workday to initiate workflows based on defined events within Workday processes.Data Analytics and Storage
Alchemer also integrates with data analytics and storage solutions:Airtable
You can push survey data into Airtable tables and pull data from Airtable into Alchemer surveys.Snowflake
Integrations allow you to push survey data into Snowflake tables and pull data from Snowflake into Alchemer.Tableau
Alchemer survey results can be imported into Tableau for further analysis.Mobile and App Feedback
For mobile applications, Alchemer offers specific integrations:Alchemer Mobile
This allows you to create surveys, collect feedback, and target specific audiences within your mobile app. The integration can be set up quickly, often in less than four hours per app, and provides powerful targeting and sentiment analysis capabilities.Third-Party Integrations via Zapier
In addition to native integrations, Alchemer can be connected to over 7,000 other apps through Zapier. This allows for automated workflows with tools like Google Sheets, Trello, and Gmail, among others, without requiring any coding.Learning Management Systems (LMS)
Alchemer supports integrations with Learning Management Systems (LMS) that use the Tin Can API (xAPI), enabling the exchange of learning records between the LMS and Alchemer.Communication and Collaboration Tools
Integrations with communication and collaboration tools like Slack enable sending notifications and messages based on survey activities or workflow steps. You can also initiate workflows based on Slack commands or messages.Conclusion
Overall, Alchemer’s extensive integration capabilities make it highly compatible with a wide range of business systems, data analytics tools, and communication platforms, ensuring that feedback is seamlessly integrated into your existing workflows.
Alchemer - Customer Support and Resources
Customer Support Options
Alchemer offers a comprehensive range of customer support options and additional resources to ensure users can effectively utilize their AI-driven survey and feedback tools.Support Hours and Channels
Email Support
Phone Support
Accessing Support
To access phone support, users need to click the Need Help option in the upper right of their account, bypass any suggested help articles, and then select No, show additional support options. This will display the phone number and the required access code for the support call.Additional Resources
Help Documentation
Community Support
Service Notifications
Specific Support for Different Products
Alchemer Survey and Alchemer Workflow
Alchemer Digital
Security and Account Integrity
Alchemer emphasizes the security and integrity of customer accounts and data. Support team members only work with users whose names are listed as usernames on the account, and they recommend keeping user profiles up to date with first and last names and specific email addresses. By providing these diverse support channels and resources, Alchemer ensures that users can quickly and effectively resolve issues and make the most out of their survey and feedback tools.
Alchemer - Pros and Cons
Advantages of Alchemer
Alchemer, particularly with its AI-driven tool Alchemer Pulse, offers several significant advantages:User-Friendly Interface and Customization
Alchemer is praised for its user-friendly interface, making it easy to create surveys, even for complex needs. It allows for a wide variety of question choices, formats, and designs, enabling the creation of engaging and dynamic surveys.Integration Capabilities
The platform integrates well with other applications, including popular CRMs, Google Spreadsheets, and email notifications, which improves efficiency and productivity.Advanced Analytics and AI-Driven Insights
Alchemer Pulse, the AI-powered solution, converts qualitative feedback into actionable insights. It swiftly identifies and quantifies recurring themes from various sources such as surveys, reviews, social media, and support tickets, providing real-time analysis through intuitive dashboards.Data Export and Analysis
Users can export data exactly as needed, which is particularly useful for analysis in tools like Excel. This feature is highly valued for its flexibility and ease of use.Excellent Customer Support
Alchemer is known for its outstanding customer support, offering quick responses and effective solutions, although there are some criticisms regarding transparency in certain policies.Cost-Effectiveness
Despite its high-quality features, Alchemer’s annual subscription license is often noted as being more cost-effective compared to similar platforms.Disadvantages of Alchemer
While Alchemer offers many benefits, there are also some notable drawbacks:Learning Curve
Although the interface is user-friendly, there is a learning curve, especially for those not familiar with more complicated survey platforms. It can initially appear intimidating due to the multitude of features and options.Limited Templates
Users have noted that Alchemer could benefit from more templates to cater to a wider range of survey needs.Additional Costs for Advanced Features
Some advanced analytics tools and custom reports come with additional costs, which can be disappointing for users expecting these features to be included in the base cost.Bugs and Data Loss
There have been reports of bugs and data loss due to frequent changes in the product, which can be frustrating for users.Manual Survey Closure
Currently, surveys need to be closed manually, as there is no option to set them to auto-close at a specific date.Limited Bilingual Functionality
Historically, Alchemer has had limited bilingual functionality, although this has improved over time.Transparency Issues
There are criticisms regarding the lack of transparency in policies related to downgrading plans and data storage, which can lead to unnecessary costs. By considering these points, users can make an informed decision about whether Alchemer meets their specific needs and expectations.
Alchemer - Comparison with Competitors
When Comparing Alchemer to Its Competitors
In the survey and data collection software category, several key features and differences stand out.
Unique Features of Alchemer
- Advanced Analytics and AI Integration: Alchemer utilizes AI-driven sentiment analysis tools, such as the Natural Language Toolkit (NLTK) and the Valence Aware Dictionary, to provide deep insights into customer and employee feedback. It also leverages AI to optimize targeting capabilities, determining who to survey, where to engage customers, and how often to conduct outreach.
- Customization and Conditional Logic: Alchemer offers extensive customization options, including conditional logic and data piping, which allow users to create surveys that are precisely suited to their needs without being limited by inflexible templates.
- Integration Capabilities: With over 400 integrations, Alchemer connects feedback to various business systems, making it accessible to everyone. This includes powerful workflow automation to meet customer needs faster.
- Real-Time Reporting and Role-Based Dashboards: Alchemer provides real-time reporting and role-based dashboards, enabling organizations to get actionable insights quickly and accurately.
Alternatives and Competitors
Google Forms
- Ease of Use and Innovation: Google Forms is known for its ease of use and innovative features. It allows users to create custom forms for surveys and questionnaires at no extra cost and integrates seamlessly with Google Sheets for data analysis.
- Limitations: While Google Forms is highly efficient and reliable, it may lack the advanced analytics and AI-driven features that Alchemer offers.
Microsoft Forms
- User-Friendly and Efficient: Microsoft Forms is simple to use and works on any web browser. It includes features like question branching, themes, and automatic grading for quizzes. It is also highly efficient and provides better support compared to Alchemer in some aspects.
- Limitations: Similar to Google Forms, Microsoft Forms may not offer the same level of advanced analytics and AI integration as Alchemer.
Other Alternatives
- SurveyMonkey and Typeform: These tools also offer survey creation and data analysis capabilities but may not match Alchemer’s level of customization and AI-driven insights. SurveyMonkey is known for its user-friendly interface and extensive question library, while Typeform focuses on interactive and engaging survey experiences.
Key Differences
- AI and Analytics: Alchemer stands out with its advanced AI-driven analytics and sentiment analysis, which are not as prominently featured in Google Forms or Microsoft Forms.
- Customization: Alchemer’s ability to create highly customized surveys with conditional logic and data piping sets it apart from more straightforward survey tools like Google Forms and Microsoft Forms.
- Integration: While all these tools offer integrations, Alchemer’s extensive list of over 400 integrations makes it particularly versatile for businesses with diverse software ecosystems.
In summary, Alchemer is a strong choice for organizations that need advanced analytics, AI-driven insights, and high customization capabilities. However, for those looking for simpler, more cost-effective solutions with strong ease of use, Google Forms or Microsoft Forms might be more suitable alternatives.

Alchemer - Frequently Asked Questions
Frequently Asked Questions about Alchemer
What are the different pricing plans available for Alchemer?
Alchemer offers four main pricing plans:- Collaborator: $49 per user per month, suitable for simple polls and surveys.
- Professional: $149 per user per month, providing full access to more advanced features.
- Full Access: $249 per user per month, which includes all features.
- Enterprise and Business: Custom pricing available upon request.
Does Alchemer offer a free plan or trial?
Alchemer does not offer a free plan, but it does provide a free trial. This allows users to test the software without a credit card requirement.What types of questions and logic options are available in Alchemer?
Alchemer offers 43 different question types, including Max Diff, Image Heatmap, Conjoint, Card Sort, and more. Additionally, it includes over 20 logic and branching options such as Question Piping, Auto-complete Text Responses, Skip Logic, Soft-require Questions, and Custom Scripting.Can Alchemer integrate with other business systems?
Yes, Alchemer can integrate with over 600 business systems, allowing users to collect and integrate feedback across various departments and processes. This includes powerful workflow automation to meet customer needs faster.What kind of reporting and analysis capabilities does Alchemer provide?
Alchemer offers flexible and customizable reporting, including filtered, segmented, and longitudinal reports. It also includes advanced analysis tools such as Open Text Analysis, Conjoint Analysis, Crosstab, and TURF reports, as well as R-Script and SPSS exports.How secure is the Alchemer platform?
Alchemer is highly secure, with ISO 27001 and SOC2 Type 2 Certifications, as well as EU GDPR compliance. This ensures that the platform is powerful and secure enough for any size organization.Can Alchemer be used for various purposes across an organization?
Yes, Alchemer can be used for multiple purposes such as customer experience, marketing, market research, product management, employee experience, and operations. It allows for standardized use across the company without additional module costs.How does Alchemer support survey distribution and response collection?
Alchemer supports advanced survey distribution through features like Alchemer Digital Prompts, which can direct customers to surveys. It also allows for recurring responses and the ability to target customers who interact with these prompts.Does Alchemer offer any AI-driven features?
Yes, Alchemer includes purpose-built AI technology to help analyze and interpret customer feedback. This includes role-based dashboards and reports, and best-in-class analysis and reporting tools.How easy is it to get started with Alchemer?
Alchemer is designed to be intuitive and hassle-free. The onboarding team helps users get up to speed quickly, and there is no lengthy implementation process required. Users can start creating surveys and collecting feedback immediately.
Alchemer - Conclusion and Recommendation
Final Assessment of Alchemer
Alchemer, formerly known as SurveyGizmo, is a versatile and powerful tool in the App Tools AI-driven product category, particularly for teams focused on customer feedback and experience. Here’s a detailed look at its benefits and who would most benefit from using it.
Key Features and Benefits
- Comprehensive Feedback Collection: Alchemer allows you to collect feedback through various channels, including surveys, websites, apps, and third-party platforms. This ensures you capture customer insights at moments that matter most.
- Integration and Automation: With over 400 integrations, Alchemer connects feedback to your business systems, making it accessible to everyone. The platform also features powerful workflow automation to help meet customer needs more efficiently.
- AI-Driven Insights: Alchemer uses purpose-built AI technology to provide deep insights into customer thoughts and feelings. Role-based dashboards and best-in-class analysis and reporting tools help teams make informed decisions.
- Targeting Capabilities: The platform offers advanced targeting features, allowing you to interact with customers intelligently based on their actions, device data, and other custom attributes. This ensures that feedback requests are relevant and timely.
Who Would Benefit Most
- Customer-Obsessed Teams: Teams focused on improving customer experience, satisfaction, and loyalty will find Alchemer particularly valuable. It helps in transforming feedback into actionable insights that drive loyalty, retention, and revenue.
- Marketing and Sales Teams: Alchemer’s preconfigured solutions, such as the Activated NPS Solution and Sales Motion Optimizer, are beneficial for marketing and sales teams. These solutions help in collecting and monitoring customer feedback in real-time, ensuring GDPR and CCPA-compliant security.
- Research and Development Teams: For teams conducting market research or product development, Alchemer’s ability to zero in on specific target audiences through panel services is highly beneficial. It allows for focused feedback collection from specific segments, such as online grocery shoppers.
Overall Recommendation
Alchemer is highly recommended for any organization seeking to enhance their customer feedback and experience management. Its ease of use, extensive integration capabilities, and AI-driven insights make it a powerful tool for various teams. Whether you are looking to improve customer satisfaction, drive acquisition and retention, or gain real-time insights into customer behavior, Alchemer provides the necessary tools and support.
In summary, Alchemer is a solid choice for businesses aiming to turn customer feedback into actionable strategies, making it an invaluable asset for any customer-obsessed team.