CleverTap - Detailed Review
App Tools
CleverTap - Product Overview
CleverTap Overview
CleverTap is a comprehensive customer engagement and retention platform, particularly suited for digital consumer brands. Here’s a brief overview of its primary function, target audience, and key features:Primary Function
CleverTap is designed to help businesses increase customer retention and lifetime value through data-driven strategies. It provides a unified platform for mobile app analytics, user engagement, and personalized marketing campaigns. The platform enables businesses to track user activities, identify active and inactive users, and analyze customer behavior to optimize marketing efforts.Target Audience
CleverTap’s target audience includes digital brands across various industries such as e-commerce, media and entertainment, travel, gaming, and more. The platform serves both small startups and large enterprises, catering to marketing professionals who leverage data, personalization, and automation to enhance their marketing strategies. CleverTap’s customer base is global and includes tech-savvy businesses that value innovative solutions for customer engagement.Key Features
User Profiles and Events
CleverTap allows businesses to create detailed user profiles and track user events, which are actions performed by users within the application. These profiles and events help in segmenting users based on their behavior and preferences.Segmentation
The platform enables the creation of segments, which are groups of users with similar properties. These segments can be used to target specific marketing campaigns, ensuring that messages are relevant and timely.Campaigns
CleverTap facilitates the creation and management of marketing campaigns. It supports various types of campaigns, including deep link notifications, which can be sent directly from the CleverTap dashboard.Analytics and Reports
The platform provides comprehensive analytics and reporting tools, allowing businesses to gain insights into customer behavior, identify trends, and measure the effectiveness of their marketing efforts.AI-Powered Engagement
With the introduction of Clever.AI, CleverTap enhances its capabilities through predictive, generative, and prescriptive AI. This enables hyper-personalized customer journeys, automates personalized interactions, and predicts customer behaviors in real-time.Automation
CleverTap streamlines the customer engagement process through automation, allowing businesses to send targeted messages and notifications efficiently. This automation helps in saving time and resources while ensuring timely and relevant communications to users. Overall, CleverTap is a powerful tool for businesses aiming to enhance user engagement, retention, and lifetime value through data-driven and personalized marketing strategies. CleverTap - User Interface and Experience
User Interface Overview
The user interface of CleverTap, an all-in-one customer engagement and retention platform, is designed with a focus on ease of use and comprehensive functionality.
Ease of Use
Users have consistently praised CleverTap for its user-friendly interface. Reviewers have highlighted that the platform is easy to use, even for those without extensive technical expertise. For instance, users have noted that the segmentation and targeting features across multiple platforms like SMS, WhatsApp, and push notifications are very easy to use and accurate.
Key Features and Interface Elements
Real-Time Analytics
The platform provides real-time insights and analytics, allowing users to create push and in-app campaigns based on real user data. This feature is highly appreciated for its ability to support critical decision-making.
Campaign Management
CleverTap allows users to manage campaigns effectively, including scheduling campaigns and integrating with service providers. The interface supports customizing APIs for sending notifications, which adds to its usability.
Segmentation
The platform offers advanced segmentation capabilities, enabling users to create precise segments and run personalized campaigns. This is facilitated through a user-friendly UI that allows for zero-code configuration and override of variable values.
Product Experiences
The recent introduction of Product Experiences allows marketers and product managers to experiment and optimize app and web user experiences with features like Remote Config and Product A/B Testing. This module is designed with a no-code approach, making it accessible and easy to use.
User Experience
The overall user experience with CleverTap is generally positive. Users appreciate the ability to track user activity, manage notifications, and analyze user data in real-time. The platform’s customer success team is also praised for being responsive and helpful.
However, some users have noted a few areas for improvement. For example, there have been reports of minor issues with the new UI, such as difficulties in modifying or deleting webhooks and some visibility issues with webhook names. Additionally, some users find the integration of CleverTap into websites to be a bit challenging initially.
Conclusion
CleverTap’s user interface is well-regarded for its ease of use, comprehensive features, and the value it provides in managing customer engagement and retention. While there are some minor drawbacks, the platform’s strengths in real-time analytics, campaign management, and segmentation make it a valuable tool for businesses aiming to enhance their user engagement strategies.
CleverTap - Key Features and Functionality
CleverTap Overview
CleverTap, an all-in-one customer engagement and retention platform, offers a plethora of features that are enhanced by its integration of AI and machine learning. Here are the main features and how they work, along with the benefits they provide:
Campaigns
CleverTap allows businesses to create and manage various types of campaigns to engage their customers effectively.
- Push Notifications: Enables sending personalized push notifications to mobile devices. This feature is highly rated, with 93% of reviewers praising its effectiveness.
- Customize: Users can customize their messages to better resonate with their audience. This feature is mentioned in 187 reviews, highlighting its importance.
- Scheduling: Campaigns can be scheduled to be delivered at specific times or set with expiration dates for time-bound messages. This feature has a 94% approval rate from 199 reviewers.
- Retarget: Retargeting allows businesses to send messages based on previous user engagement, helping to re-engage users who may have shown interest but not converted. This is praised by 91% of reviewers.
- Segmentation: Users can segment their audience based on various criteria such as device type, location, demographics, and customer behavior. This feature is highly effective, with 93% approval from 203 reviewers.
- Triggered Notifications: Automates notifications based on user behavior, ensuring timely and relevant communication. This feature has a 94% approval rate from 187 reviewers.
Marketing Operations
- Data Collection: CleverTap collects data from apps and websites to provide insights into customer demographics and behavior. This data is crucial for creating targeted campaigns.
- Customer Insights: The platform offers deep insights into customer behavior, helping businesses identify pain points and enhance the customer journey.
- Multi-User Access: Allows multiple users to access and manage the platform, facilitating team collaboration.
Analytics
- Campaign Performance: Provides analytics on campaign performance, helping businesses measure the success of their campaigns and make data-driven decisions.
- Real-Time Insights: Offers real-time reports and insights, enabling businesses to react promptly to user behavior and campaign performance. This feature is praised by 89% of reviewers.
- Attribution: Measures user acquisition analytics, helping businesses understand the effectiveness of their acquisition strategies. This feature has an 86% approval rate from 148 reviewers.
AI-Driven Personalization
- Clever.AI: CleverTap’s AI-powered customer engagement engine uses predictive, generative, and prescriptive AI to transform how brands communicate with their customers. It enhances precision in predictions, prescribes intelligent customer experiences, and strengthens persona profiling.
- Behavioral Targeting: Presents messaging based on customer behavior, ensuring that the messages are relevant and engaging. This feature is praised by 96% of reviewers.
- Contextual Targeting: Delivers messaging based on customer context, making the interactions more informed and effective. This feature has a 96% approval rate from 55 reviewers.
- Recommendation Engine: Provides recommendations based on customer metrics, helping businesses offer personalized content and offers. This feature is praised by 94% of reviewers.
User Segmentation and Tracking
- User Segmentation: Enables the segmentation of users into cohorts based on user properties and actions. This helps in creating targeted campaigns and segment-specific notifications, improving retention rates and user engagement.
- User Activity History: Displays a user’s activity history, providing a comprehensive view of their interactions with the app or website. This feature is praised by 91% of reviewers.
- User Path Tracking: Displays a user’s progress throughout specific paths in an application, helping businesses understand user behavior and optimize the user journey. This feature has an 88% approval rate from 154 reviewers.
Cross-Channel Notification Management
- Omni-channel Customer Engagement: CleverTap allows customer engagement through multiple channels including mobile, web, and social media. Users can receive personalized notifications via in-app notifications, push notifications, SMS, and app inbox messages.
Integration and Data Management
- Data Import & Export Tools: Allows bulk data input, modification, and extraction through structured files. This feature is praised by 87% of reviewers.
- Integration APIs: Enables integration with other software applications through APIs, facilitating the exchange of data and logic. This feature is mentioned in 91 reviews with an 86% approval rate.
- Breadth of Partner Applications: Offers a range of partner applications for complementary functionality, with 82% of reviewers finding this feature useful.
Conclusion
In summary, CleverTap leverages AI and machine learning to provide deep insights into customer behavior, automate user segmentation, and deliver personalized experiences across multiple channels. Its features are designed to enhance customer engagement, retention, and lifetime value, making it a powerful tool for businesses aiming to build strong, long-term relationships with their customers.
CleverTap - Performance and Accuracy
Evaluating the Performance and Accuracy of CleverTap
Evaluating the performance and accuracy of CleverTap in the App Tools AI-driven product category involves examining its key features, capabilities, and any identified limitations.
Performance and Capabilities
CleverTap is renowned for its comprehensive suite of tools aimed at enhancing customer engagement and retention. Here are some of its standout performance aspects:
AI and Machine Learning
CleverTap leverages AI and machine learning to provide deep insights into user behavior. Its AI engine, Clever.AI, is built on three core pillars: Predictive, Generative, and Prescriptive AI. This allows brands to forecast business outcomes, anticipate customer needs, and deliver personalized experiences that resonate with users.
Real-Time Data and Analytics
The platform offers real-time data analytics, enabling businesses to track user interactions, demographics, and behavior across various devices and channels. This real-time insight helps in making informed decisions and optimizing marketing strategies.
User Segmentation and Campaign Management
CleverTap allows for user segmentation based on properties and actions, facilitating targeted campaigns and segment-specific notifications. This helps in improving retention rates and user engagement. The platform also offers pre-designed campaigns for customer retention and acquisition.
Cross-Channel Engagement
CleverTap’s cross-channel messaging system enables customer engagement through multiple channels, including in-app notifications, push notifications, SMS, and app inbox messages. This ensures that customers are reached at the right time for maximum impact.
Accuracy
The accuracy of CleverTap’s insights and predictions is supported by several factors:
Data Granularity
CleverTap’s proprietary TesseractDB™ ensures data granularity with an extended lookback period, making predictions more accurate. This database helps in providing detailed and precise insights into customer behavior.
Predictive AI
The Predictive AI capabilities of Clever.AI forecast precise business outcomes, helping brands anticipate customer needs accurately. This predictive accuracy is crucial for making informed marketing decisions and optimizing ROI.
Limitations and Areas for Improvement
While CleverTap offers a robust set of features, there are some limitations and areas where improvements could be beneficial:
Resource Constraints
Many startup app developers and product managers face resource limitations that hinder their ability to experiment with app and web experiences. CleverTap acknowledges these challenges but also provides solutions to help businesses navigate these constraints.
Setup and Integration
Collecting relevant behavioral analytics and setting up the platform can be time-consuming, especially for smaller businesses. This might require additional resources and technical expertise.
Data Gaps
The report by CleverTap highlights that data gaps and resource constraints can hinder marketers and product managers in their efforts to personalize and experiment with app and web experiences. Addressing these gaps is crucial for maximizing the platform’s effectiveness.
In summary, CleverTap’s performance and accuracy are well-supported by its advanced AI capabilities, real-time data analytics, and comprehensive engagement tools. However, the platform may face challenges related to resource constraints and data gaps, which need to be addressed to ensure optimal performance for all users.
CleverTap - Pricing and Plans
Pricing Tiers
CleverTap does not offer a one-size-fits-all pricing plan. Instead, they provide custom pricing based on the number of Monthly Active Users (MAUs) and the specific needs of the business.CleverTap for Startups and SMBs
For startups and small to medium-sized businesses, CleverTap offers plans that cater to up to 100,000 MAUs.Basic Plan
This plan is designed for startups and SMBs with up to 20,000 MAUs. The cost is approximately ₹14,000 per month (plus taxes) for this tier.CleverTap for Enterprises
For larger enterprises, the pricing is more customized.Growth Plan
This plan includes core analytics, automated user segmentation, and engagement tools. It also features multiple engagement channels, campaign optimization tools, and more.Advanced Plan
This plan includes everything in the Growth Plan, plus additional engagement channels, AI-powered predictive segmentation, and advanced personalization tools.Enterprise Plan
This is the most comprehensive plan, offering exceptional security controls, advanced data management options, predefined roles and approval workflows, and comprehensive customer success support.Features by Plan
Here are some key features available in each plan:Basic Plan
- Advanced user analytics
- Meaningful engagement on WhatsApp
- Core analytics and automated user segmentation
- Basic data management options like schema design, import and export via APIs, and CSV downloads.
Growth Plan
- Multiple engagement channels (e.g., email, native display, Google Ads, Facebook Audiences)
- Campaign optimization tools (e.g., message A/B tests, best time to deliver)
- Automated user segmentation powered by AI
- Lifecycle optimization and individualization tools.
Advanced Plan
- Additional engagement channels beyond the Growth Plan
- AI-powered predictive segmentation
- Sophisticated segmentation and personalization for next-level engagement
- Advanced features like geofencing, catalog send-time personalization, and constant property campaigns.
Enterprise Plan
- All features from the Advanced Plan
- Exceptional security controls
- Advanced data management options
- Predefined roles and approval workflows
- Comprehensive customer success support.
Free Options
CleverTap does not offer a free plan. However, they do provide a 30-day free trial for potential users to test their services before committing to a paid plan. CleverTap - Integration and Compatibility
CleverTap Overview
CleverTap, an all-in-one customer engagement platform, offers extensive integration capabilities that make it compatible with a wide range of tools and platforms, enhancing its utility for digital consumer brands.Integration with Analytics Platforms
CleverTap can be seamlessly integrated with analytics platforms like Amplitude. This integration allows you to ingest event data from CleverTap into Amplitude for deeper analysis of user behavior and engagement. By combining data from both platforms, you can gain insights into user journeys, funnel drop-offs, and other key metrics, enabling data-driven decisions to optimize your product or marketing strategies.Integration with Business Intelligence (BI) Platforms
CleverTap provides flexibility in exporting data to external BI platforms such as Google Data Studio, Tableau, or Power BI. You can use cloud connectors via Google Cloud Platform (GCP) or Amazon Web Services (AWS) to export both profile and event data. Additionally, CleverTap offers APIs that allow you to programmatically generate data in JSON or CSV format for independent analysis. Webhooks are also available for sending event notifications to third-party endpoints, although they are more suited for lightweight, event-driven communications rather than large data exports.Integration with Marketing and Automation Tools
Using Zapier, CleverTap can be connected with thousands of popular apps, enabling automation without the need for coding. For example, you can create or update CleverTap user profiles from new Google Sheets rows, upload events from Google Sheets, or create events in CleverTap based on new form submissions from tools like Squarespace or Formidable Forms. This integration helps automate workflows and free up time for more critical tasks.Integration with E-commerce Platforms
CleverTap offers a no-code solution for integrating Shopify stores seamlessly. The CleverTap app on Shopify allows merchants to analyze user behavior, create segments, and run web campaigns instantly. This integration enables a seamless flow of events and user data to the CleverTap account, facilitating personalized communication through channels like web push and popups.Omni-channel Engagement
CleverTap supports omni-channel customer engagement, allowing you to deliver personalized messages and experiences across various channels such as email, SMS, web push, and more. This capability is powered by its unique AI-driven personalization features, which help predict churn, identify high-value user segments, and deliver messages at optimal times.Conclusion
In summary, CleverTap’s integration capabilities are extensive and versatile, making it highly compatible with a variety of platforms and tools, from analytics and BI systems to marketing automation and e-commerce platforms. This ensures that digital consumer brands can leverage CleverTap’s features to enhance customer retention and lifetime value across multiple touchpoints. CleverTap - Customer Support and Resources
Customer Support Options
CleverTap offers a comprehensive set of customer support options and additional resources to ensure users get the most out of their all-in-one customer engagement platform.Customer Success Team
CleverTap provides a dedicated Customer Success team that includes various roles such as Onboarding Managers, Customer Success Managers, and Technical Account Managers. These teams are committed to guiding users from the integration phase through to achieving their desired outcomes. They act as strategic advisors, advocates, and product experts throughout the user’s experience with CleverTap.Onboarding and Integration
The onboarding process is supported by a specialized team that helps users integrate CleverTap into their existing systems smoothly. This ensures a seamless transition and quick setup of the platform.Demo and Trials
Users can request a live demo to see how CleverTap’s integrated analytics and engagement platform can benefit their business. This hands-on experience allows potential users to understand the platform’s capabilities before committing to it.Guides and Best Practices
CleverTap offers detailed guides and best practices for developing effective customer engagement strategies. These resources cover topics such as engaging users across multiple channels, optimizing campaigns, creating actionable segments, and using real-time analytics to track user trends and behaviors.AI-Driven Resources
With the introduction of Clever.AI, CleverTap provides advanced AI-powered capabilities that help brands create personalized customer experiences. Resources and documentation around Clever.AI include information on how it can predict customer behaviors, craft personalized messages, and automate personalized interactions in real time. This helps users leverage AI to enhance customer engagement and retention.Community and Support Channels
While the specific website pages do not detail community forums or support channels explicitly, the presence of a Customer Success team and the option to book demos suggest that users can reach out to CleverTap directly for support and guidance.Conclusion
In summary, CleverTap provides a well-rounded support system that includes dedicated teams, onboarding support, demo options, and comprehensive guides to help users maximize the potential of their customer engagement platform. CleverTap - Pros and Cons
Advantages of CleverTap
CleverTap offers several significant advantages that make it a strong choice in the app tools and AI-driven product category:Cost-Effectiveness
CleverTap is often praised for its cost-effectiveness, providing a wide range of features at a lower cost compared to other similar platforms, making it a favorable option for startups and budget-conscious users.Real-Time Analytics
The platform provides excellent real-time analytics, allowing businesses to track user behavior and engagement in real time. This feature aids in making informed decisions and strategies, which is highly valued by users.User-Friendly Interface
CleverTap has an intuitive and user-friendly interface that simplifies campaign setup and management, making it easy even for non-technical users to use.Multichannel Targeting
The platform supports multichannel targeting, enabling businesses to reach their audience through various digital channels such as email, push notifications, in-app messages, and social media. This increases reach and engagement.Advanced Segmentation
CleverTap’s automated segmentation tool uses RFM analysis (recency, frequency, and monetary value) to predict the likelihood of user conversion. This allows for targeting the most profitable segments and preventing churn.AI-Driven Capabilities
With the introduction of Clever.AI, CleverTap enhances its capabilities through Predictive, Generative, and Prescriptive AI. This enables brands to forecast business outcomes, craft emotionally resonant content, and provide actionable recommendations to maximize conversions.High Scalability
CleverTap processes a large volume of user actions daily and can handle sending millions of push messages per minute, making it suitable for apps with millions of monthly active users.Disadvantages of CleverTap
Despite its many advantages, CleverTap also has some notable disadvantages:Flaws in the New UI
Users have reported several issues with the new UI, including the inability to modify or delete webhooks once added, and the lack of visibility and search options for webhook names.Lack of WhatsApp Integration
CleverTap does not integrate with WhatsApp, which can limit its reach and functionality for businesses that rely on WhatsApp for customer communication.Slow Data Segmentation
When dealing with large databases, data segmentation can take a long time, which can be a significant drawback for users needing quick insights.Missing FCM Tokens and Limited Web Application Support
Some users have reported issues with missing FCM tokens and a lack of support for web applications, which can limit the platform’s functionality in certain scenarios.Pricing Clarity
The pricing model of CleverTap can be unclear, especially for startups, and some users find it a bit steep despite the cost-effectiveness compared to other platforms.No Mobile App
Currently, CleverTap does not have a mobile app, which can limit its accessibility for some users who prefer mobile access. By considering these pros and cons, potential users can make a more informed decision about whether CleverTap aligns with their needs and expectations. CleverTap - Comparison with Competitors
Unique Features of CleverTap
- Clever.AI and TesseractDB: CleverTap’s proprietary AI engine, Clever.AI, and its database, TesseractDB, are significant differentiators. TesseractDB can analyze up to 10,000 data points per user, providing deep insights into customer behavior and supporting hyper-personalized campaigns through predictive segmentation and product recommendations.
- Advanced Segmentation and Predictive Analytics: CleverTap’s AI-driven segmentation allows for precise targeting and personalization. It also offers predictive churn analysis to reduce attrition and optimize communication strategies.
- Real-Time Data Processing and Omnichannel Engagement: CleverTap integrates seamlessly with various communication channels, ensuring a consistent user experience across all touchpoints. Its real-time analytics and automated segmentation tools enable swift reactions to user behaviors and trends.
- Lifecycle Optimization and Campaign Automation: CleverTap reduces the need for multiple tools by offering comprehensive lifecycle optimization and campaign automation, which can lower the total cost of ownership by up to 40%.
Alternatives and Competitors
Braze
- Braze is a strong competitor but lacks the advanced AI capabilities and real-time data management of CleverTap. Braze’s methods are more manual and less adaptive compared to CleverTap’s automated predictive analytics and segmentation.
- Braze offers deeper AI-driven insights but may not match CleverTap’s scale and real-time capabilities.
MoEngage
- MoEngage uses AI-driven insights to support cross-channel experiences and offers features like customer journey orchestration, omnichannel communication, and AI-powered campaign optimization. It is more focused on customer-centric AI insights and has different pricing plans for startups and enterprises.
- MoEngage is user-friendly and offers quick customer support, but it can become expensive as the business grows.
WebEngage
- WebEngage is another alternative that offers advanced segmentation, real-time analytics, and automated campaign management. However, it does not match the depth of CleverTap’s TesseractDB and Clever.AI capabilities.
- WebEngage is suitable for organizations of all sizes but may not offer the same level of hyper-personalization as CleverTap.
Airship
- Airship focuses on in-app experiences with features like Airship Journeys, deep personalization, unified channel coordination, and predictive AI. It is comprehensive but may have some UI design elements that are less intuitive.
- Airship is good for mobile app experiences but might not offer the same breadth of features as CleverTap.
UXCam
- UXCam is a mobile analytics tool that provides granular insights into app user behavior. It is more specialized in mobile app stickiness and user experience, offering a different set of features compared to CleverTap’s broader engagement platform.
- UXCam is cost-effective and easy to set up but may not provide the same level of cross-channel engagement as CleverTap.
NotifyVisitors
- NotifyVisitors offers drag-and-drop email marketing, website personalization, and omnichannel communication. It includes gamification elements to boost engagement but has limited A/B testing capabilities compared to some competitors.
- NotifyVisitors is user-friendly and affordable but may not match the advanced analytics and personalization of CleverTap.
Potential Drawbacks of CleverTap
- Learning Curve: CleverTap may present a steeper learning curve and require more resources to fully utilize its capabilities, which can be challenging for businesses new to such platforms.
- Analytics and Reports: Some users have found the reports and analytics to be glitchy and difficult to understand, which can affect decision-making confidence.
In summary, while CleverTap stands out with its advanced AI capabilities, real-time data processing, and comprehensive customer engagement features, other platforms like MoEngage, Airship, and UXCam offer unique strengths that might better fit specific business needs or preferences.
CleverTap - Frequently Asked Questions
What is CleverTap and what does it offer?
CleverTap is an all-in-one customer engagement and retention platform that helps brands build strong relationships with their customers. It offers features such as personalized messaging, automated campaigns, AI-driven segmentation, and comprehensive data analysis to enhance customer lifetime value and loyalty.
What is Clever.AI and its key features?
Clever.AI is the AI engine launched by CleverTap, built on three core pillars: Predictive, Generative, and Prescriptive AI. It forecasts precise business outcomes, crafts emotionally resonant content, and provides actionable recommendations to maximize conversions. This helps brands anticipate customer needs, drive higher conversions, and engage customers with hyper-personalized experiences.
How does Clever.AI enhance customer engagement?
Clever.AI enhances customer engagement by making interactions more intelligent and efficient. It predicts customer behaviors, crafts personalized messages in real-time, and automates multi-scenario campaigns. This allows marketers to focus on strategic initiatives rather than tedious tasks, leading to increased customer lifetime value and enhanced customer loyalty.
What kind of pricing plans does CleverTap offer?
CleverTap provides pricing plans based on usage and features, which are customized to the specific needs of each business. The pricing factors include the number of customers, messages sent, and the features required. There is no free plan available, and specific pricing details are typically provided through a custom quote.
Is CleverTap suitable for all types of businesses?
CleverTap is best suited for B2C brands looking to improve customer retention, growth, and engagement. It caters to teams responsible for marketing, product, growth, and retention across multiple industries, particularly those in need of advanced customer engagement and retention strategies.
How does CleverTap integrate with other tools and systems?
CleverTap provides integrations with various data sources, CRM systems, and marketing tools to ensure seamless data flow and efficient customer engagement. This integration helps in analyzing data from every source and delivering unified customer experiences.
What kind of results can businesses expect from using CleverTap?
Businesses using CleverTap have reported significant improvements such as a boost in retention rates, increased click-through rates (CTR), and a reduction in support tickets. For example, some users have seen a 5x boost in retention, a 60% increase in CTRs, and a 45% reduction in support tickets.
How user-friendly is CleverTap?
CleverTap is known for its ease of use, with users praising its comprehensive capabilities and easy-to-use interface. It helps streamline efforts and achieve marketing goals with granular, accessible metrics.
Can CleverTap handle large volumes of data and events?
Yes, CleverTap is capable of handling large volumes of data and events. However, the pricing can become costly when scaling up to a high volume of events, as the pricing is based on events and not monthly active users (MAUs).
What kind of support does CleverTap offer to its users?
While specific details about support options are not provided in the sources, CleverTap’s comprehensive platform and user-friendly interface suggest that they offer sufficient resources and support to help users make the most out of their tools.