HubSpot Analytics - Detailed Review
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HubSpot Analytics - Product Overview
Introduction to HubSpot Analytics
HubSpot Analytics is a comprehensive tool within the HubSpot platform that helps businesses track, measure, and optimize their marketing, sales, and customer service activities. Here’s a breakdown of its primary function, target audience, and key features.
Primary Function
The primary function of HubSpot Analytics is to provide a unified platform for gathering, analyzing, and interpreting data from various business activities. This includes monitoring website traffic, the performance of marketing campaigns, sales activities, and customer service interactions. It enables users to make data-driven decisions by offering clear insights into how customers interact with their brand across different channels.
Target Audience
HubSpot Analytics is designed for a diverse range of users, including:
- Small and Medium-Sized Businesses (SMBs): These businesses benefit from HubSpot’s user-friendly interface and scalable tools, which help them implement inbound marketing strategies without extensive technical expertise.
- Marketing Professionals and Agencies: Marketing teams and agencies use HubSpot Analytics to execute and measure the success of their campaigns, leveraging features like content creation, social media management, and analytics.
Key Features
Here are some of the key features of HubSpot Analytics:
- All-around Data Tracking: HubSpot allows you to monitor key data such as website traffic, marketing campaign performance, and sales and service team activities. This helps you understand customer interactions across various channels.
- Customizable Reports and Dashboards: You can build custom dashboards and reports to focus on specific areas of interest. There are also pre-built dashboards available for quick insights without the need for setup.
- Multi-Touch Attribution: This feature tracks all the ways customers interact with your brand before making a purchase, showing how each touchpoint contributes to a sale. This helps in identifying which marketing efforts are driving results.
- Revenue Analytics: HubSpot enables you to track the revenue generated from your marketing and sales activities. You can see which deals are closing and how much revenue they generate, helping you prove ROI and plan for future growth.
- Event Tracking: HubSpot tracks events such as traffic to landing pages and clicks on page elements, helping you determine the effectiveness of your content marketing efforts.
- Customer Segmentation and Goal Setting: You can segment your customers based on various criteria and set goals for individual users or teams. This feature is particularly useful for tracking progress towards defined objectives.
- Campaign Analytics: HubSpot provides detailed insights into the performance of specific marketing campaigns, including emails, ads, and landing pages. You can track metrics like website traffic, conversion rates, email engagement, and ROI metrics.
By leveraging these features, HubSpot Analytics helps businesses streamline their data analysis, make informed decisions, and optimize their marketing and sales strategies.
HubSpot Analytics - User Interface and Experience
User Interface of HubSpot Analytics
The user interface of HubSpot Analytics is renowned for its user-friendliness and intuitive design, making it accessible and engaging for a wide range of users.Interface and Ease of Use
HubSpot Analytics features a user-friendly interface that is comprehensively integrated into the HubSpot CRM marketing and sales platform. This integration ensures that the analytics tool is seamlessly linked with other HubSpot tools, such as the Marketing Hub and Sales Hub, creating a connected ecosystem for customer relationship management. The interface is specifically designed for the needs of inbound marketing analytics, offering a “one-size-fits-all solution” in business intelligence. It is characterized by its simplicity and ease of use, making it easier for marketers to track performance and gain campaign insights without needing extensive technical expertise.Customizable Dashboards and Reports
One of the standout features of HubSpot Analytics is its customizable dashboards. Users can create and personalize their dashboards to consolidate relevant metrics and data visualizations in one place. This allows for easy monitoring of key performance indicators (KPIs) and the metrics that matter most to the business. Additionally, the tool offers pre-built reports and templates that cover various marketing areas, such as email marketing, social media, and website performance, which can be further customized to align with specific business goals.Data Visualizations
HubSpot Analytics provides interactive data visualizations, including charts, graphs, and tables, which help users visualize their marketing data effectively. These visualizations enable users to identify trends, patterns, and anomalies in the data. The tool also offers drill-down capabilities, allowing users to explore the underlying data in more detail.Reporting
The reporting features in HubSpot Analytics are simple, visually appealing, and easy to understand. Users can create custom reports and segment contacts and companies based on any characteristic, which is particularly useful for targeted marketing efforts. The segmentation capabilities are directly linked to HubSpot’s CRM features, making it straightforward to analyze and act on the data.Overall User Experience
The overall user experience of HubSpot Analytics is enhanced by its intuitive design and comprehensive integration with other HubSpot tools. The automation capabilities, such as workflows that can automatically pull data, analyze it, and generate reports, eliminate manual effort and ensure consistent analysis. This streamlined process makes it easier for users to make data-backed decisions and optimize their marketing and sales strategies.Conclusion
In summary, HubSpot Analytics offers a user-friendly interface, customizable dashboards, and straightforward reporting, making it an effective and engaging tool for managing and analyzing marketing data. HubSpot Analytics - Key Features and Functionality
HubSpot Analytics Overview
HubSpot Analytics, integrated with AI-driven tools, offers a suite of features that enhance marketing, sales, and customer service processes. Here are the main features and how they work, including the role of AI:
Marketing Automation and Analysis
HubSpot Analytics allows businesses to track the performance of automated workflows, A/B tests, and personalized email content. This is facilitated by AI in several ways:
Automated Workflows
AI helps in automating the analysis of key metrics by setting up predefined triggers and actions. For instance, if a landing page is not meeting the desired conversion rate, AI-driven workflows can automatically send a follow-up email or assign a task to the marketing team to optimize the page.
A/B Testing
A/B testing is a crucial feature where AI assists in comparing different versions of email content, subject lines, or designs to determine which variations yield higher open rates, click-through rates (CTR), and conversions. AI can analyze the data from these tests to provide insights on the best-performing variations.
Data Integration and Synchronization
HubSpot Analytics integrates seamlessly with other tools, including Google Analytics. AI ensures that the data between these platforms remains consistent and up-to-date, eliminating discrepancies. This integration allows for comprehensive analysis of website performance, marketing campaigns, and user behavior.
Custom Views and Dashboards
AI enhances the creation of custom views and dashboards. You can filter and segment data based on specific criteria such as date ranges, campaigns, or contact properties. AI can also help in generating personalized dashboards for different stakeholders or teams, ensuring they can easily monitor key performance indicators (KPIs).
AI-Driven Reporting
HubSpot’s AI reporting feature allows users to command reporting requests in natural language. AI reads patterns, guides on core web vitals, and catches best practices quicker than a human. This feature, accessible through HubSpot ChatSpot AI, provides real-time data reports without lengthy processes.
Customer Segmentation
AI aids in customer segmentation by helping users create custom lists of contacts, deals, companies, or other objects using various characteristics and values. Active lists are automatically updated with new contacts who meet the specified criteria, while static lists include records that met the criteria at the time the list was saved.
Goal Setting and Tracking
AI is used in setting and tracking goals for individual users or entire teams. Goals can be based on numerous properties, and AI helps in filtering through these goals to see progress over time. For example, AI can track the number of calls logged, deals created, and meetings booked, especially in the enterprise versions of the sales or service hubs.
AI Forecasting and Predictive Analytics
HubSpot AI can turn existing sales data into sales expectations and forecasts. AI reads historical sales activity and projects future sales, allowing users to compare forecasted and actual data side by side. This helps in making informed decisions based on predictive analytics.
Chatbot and Automation
AI-powered chatbots, such as HubSpot ChatSpot.AI, streamline customer service by automating two-way communications, booking meetings, and reporting on chat volume. AI assistants can also create images, summarize conversations, and manage associations between tickets, products, and contacts, ensuring data accuracy and reducing manual effort.
Personalized Customer Experiences
AI in HubSpot helps in creating personalized experiences across channels. Dynamic content can be generated based on CRM data, ad source, query parameters, and more. This ensures that customers receive content that is relevant to them, enhancing engagement and conversion rates.
Conclusion
In summary, HubSpot Analytics leverages AI to automate analysis, enhance reporting, improve customer segmentation, and create personalized customer experiences. These features collectively help businesses make data-driven decisions and optimize their marketing, sales, and customer service operations.
HubSpot Analytics - Performance and Accuracy
Performance
HubSpot Analytics is equipped with a range of tools that enhance performance through AI-driven features. Here are some notable aspects:AI-Powered Chatbots and Conversational AI
These features automate customer interactions, improving response times and engagement. They are integrated into various hubs, such as the Marketing and Sales Hubs, to streamline communication and lead management.Predictive Lead Scoring
This feature uses AI algorithms to score leads based on their behavior and other data points, helping sales teams prioritize high-potential leads more accurately.Email Marketing Optimization
AI-driven tools analyze email campaign performance, suggesting improvements to increase open rates, click-through rates, and overall campaign effectiveness.Advanced Analytics and Reporting
HubSpot provides detailed reports on various aspects of marketing and sales performance, including email campaigns, form submissions, social media engagement, and customer feedback. These reports help in making data-driven decisions.Accuracy
The accuracy of HubSpot Analytics can be high, but there are some limitations and areas for consideration:Data Consistency
There can be discrepancies between HubSpot data and other analytics tools like Google Analytics due to differences in tracking methods, session definitions, and how user interactions are processed. Ensuring consistency and aligning definitions across platforms is crucial for accurate cross-platform comparisons.AI Model Refinement
AI models, such as those used in predictive lead scoring, need regular updates and monitoring to maintain their accuracy. Continuous improvement of these models based on new data helps in refining the predictions.Integration with Other Data Sources
The accuracy of AI-driven features can be enhanced by integrating data from third-party sources. For example, AI-Powered Customer Profiling benefits from enriched customer profiles through such integrations.Limitations and Areas for Improvement
Data Discrepancies
As mentioned, discrepancies can arise between HubSpot and other analytics tools. Regular auditing and alignment of tracking methods are necessary to ensure accurate data.Model Maintenance
AI models require ongoing maintenance to ensure they remain accurate. This involves updating the models with new data and monitoring their performance.Feature Availability
Some advanced AI features are only available in higher-tier plans (e.g., Professional and Enterprise), which might limit access for users on lower-tier plans. In summary, HubSpot Analytics offers strong performance and accuracy through its AI-driven features, but it is important to be aware of potential data discrepancies and the need for regular model maintenance to ensure optimal performance. HubSpot Analytics - Pricing and Plans
Pricing Structure of HubSpot
To break down the pricing structure of HubSpot, which includes its analytics tools, here are the key points to consider:Hubs and Pricing Tiers
HubSpot’s services are organized into several hubs: Sales, Marketing, Customer Service, and the CRM Suite. Each hub has multiple pricing tiers.Free Tier
HubSpot offers a free tier for each of its hubs, which includes basic features such as a CRM system for contact management. This tier is a good starting point but lacks the advanced features of the paid plans.Starter Tier
- Cost: Generally around $15-$25 per user, per month, depending on the hub.
- Features: Includes a CRM, email marketing tools, live chat functionality, and integration with third-party apps. This tier is ideal for small to mid-sized businesses looking to scale their marketing and sales efforts.
Professional Tier
- Cost: Typically ranges from $400 to $800 per month, depending on the hub and the number of users.
- Features: Adds advanced marketing automation, sales automation (including lead scoring), customization options, and in-depth reporting. This tier is suitable for mid-sized to large businesses seeking to automate key sales and marketing activities.
Enterprise Tier
- Cost: Ranges from $1,200 to $4,300 per month, depending on the hub and the number of users.
- Features: Includes advanced marketing and sales automation powered by AI, AI-driven analytics, custom objects, and extensive customization options. This tier is ideal for large enterprises with complex needs and high-volume operations.
Specific Pricing for Each Hub
HubSpot Marketing Hub
- Starter: $15 per user, per month.
- Professional: $800 per month (for up to 1,000 contacts).
- Enterprise: $3,600 per month (for up to 10,000 contacts).
HubSpot Sales Hub
- Starter: $15 per user, per month.
- Professional: $450 per month (for a minimum number of users).
- Enterprise: $1,200 per month (for a minimum number of users).
HubSpot Customer Service Hub
- Starter: $15 per user, per month.
- Professional: $450 per month (for a minimum number of users).
- Enterprise: $1,200 per month (for a minimum number of users).
Analytics Tools
While the specific pricing page for HubSpot Analytics is not detailed in the sources, it is integrated within the various hubs. The analytics tools are accessible through the different tiers, with more advanced analytics features available in the Professional and Enterprise tiers. For example, the Enterprise Tier includes AI-driven analytics to gain deeper insights into customer behavior.Free Trial
HubSpot offers a 30-day free trial for its tools, including the integrated analytics, allowing you to test the features without any risk or obligation.Summary
In summary, HubSpot’s pricing is structured around different hubs and tiers, each offering a range of features tailored to the needs of businesses from small to large enterprises. The analytics tools are an integral part of these hubs, with more advanced features available in the higher tiers. HubSpot Analytics - Integration and Compatibility
HubSpot Analytics Integrations
HubSpot Analytics integrates seamlessly with a wide range of tools and platforms, enhancing its functionality and compatibility across various devices and systems.Integration with Google Analytics
One of the key integrations is with Google Analytics. By linking your Google Analytics account to HubSpot, you can gather detailed insights into website and app performance. This integration allows you to track visitor behavior, conversions, and events directly within HubSpot, enabling data-driven decision-making and optimization of marketing efforts. To integrate Google Analytics with HubSpot, you can add a Google Analytics Measurement ID to your HubSpot settings or insert the Google Analytics tracking code into the site header HTML. This method also tracks payments checkout pages and can be configured to respect data privacy features and cookie consent banners.Integration with Google Sheets
HubSpot also integrates natively with Google Sheets, allowing you to create or update rows in Google Sheets directly from HubSpot workflows. This integration streamlines workflows, enhances data analysis, improves collaboration, and automates data-related processes. You can access and manipulate HubSpot data within Google Sheets, build custom reports, perform data hygiene, and manage data efficiently.CRM and Sales Tools
HubSpot CRM integrates with various sales and marketing tools to eliminate data silos and enhance efficiency. For example, integrations with Salesforce, LinkedIn Sales Navigator, and RollWorks ABM help in targeting leads and managing customer relationships effectively. These integrations ensure that customer data is synchronized across all platforms, reducing manual data entry and inconsistencies.E-commerce Integrations
For e-commerce businesses, the HubSpot BigCommerce Integration is particularly useful. This integration syncs and maps BigCommerce data into HubSpot, automating data syncing of products, contacts, orders, and abandoned carts. It also populates HubSpot assets like properties, smart lists, and workflows, and provides ready-to-use workflows for abandoned cart recovery and ROI calculation.Website Analytics and Feedback Tools
Tools like Hotjar, Lucky Orange, and Databox enhance website analytics and user feedback. Hotjar integrates with HubSpot to provide insights through heatmaps, user recordings, and feedback pop-ups, which are visible on the contact timeline. Databox allows you to unify data points from different sources, including HubSpot CRM, HubSpot Marketing, and Google Analytics, into meaningful dashboards.Automation Tools
Zapier and Make (formerly Integromat) are powerful automation tools that connect HubSpot with over 3,000 other applications. These tools automate repetitive tasks, streamline workflows, and sync data between various apps, such as social lead ads, event management platforms, and payment processing solutions. This automation reduces the risk of siloed data and increases productivity.Survey and Feedback Tools
Integrations with SurveyMonkey and Typeform enable the collection of lead information and survey responses. SurveyMonkey syncs survey response data to contact timelines and triggers HubSpot flows, while Typeform allows you to create deals, companies, and custom objects from survey responses. These integrations help in gathering real-time feedback and making informed business decisions.Calendar and Scheduling Tools
HubSpot also integrates with calendar tools like Google Calendar, Outlook, Office 365, and Calendly. These integrations help in syncing sales meetings with the HubSpot CRM’s native calendar, ensuring that all scheduling and meeting data is centralized and easily accessible.Conclusion
In summary, HubSpot Analytics integrates with a broad spectrum of tools and platforms, ensuring seamless data synchronization, enhanced productivity, and improved decision-making capabilities across various business functions. HubSpot Analytics - Customer Support and Resources
Customer Support Options
Chat Support
Users can engage in real-time web chat with HubSpot’s Customer Support Specialists. This option is particularly useful for quick answers and immediate assistance.
Email Support
For less urgent issues, users can request email support from a Customer Support Specialist. Typically, you can expect a reply within one working day.
Phone Support
Available for users with Professional or Enterprise subscriptions, phone support allows for immediate assistance with urgent issues. You can also request a call-back, which usually comes within five minutes.
Mobile App Support
Users can submit support tickets via the HubSpot mobile app. This allows for requesting help on the go, with options for email support or call-backs depending on your subscription.
Additional Resources
Knowledge Base
HubSpot provides an extensive Knowledge Base that includes detailed articles and guides on various aspects of the platform, including analytics. This resource helps users find answers to common questions and troubleshoot issues independently.
Community
The HubSpot community is a valuable resource where users can ask questions, share experiences, and get help from other users and experts. This community support can be particularly helpful for learning best practices and solving specific issues.
Documentation and Guides
HubSpot offers comprehensive documentation and guides on setting up and using its analytics tools. For example, the guide on HubSpot Analytics explains how to install the tracking code, configure analytics settings, and create custom views and reports.
Training and Certification
HubSpot provides training and certification courses to enhance users’ skills in data-driven marketing and analytics. These courses cover various aspects of analytics, reporting, and data analysis, helping users to get the most out of the platform.
AI-Powered Tools
While not exclusively part of the analytics tools, HubSpot’s AI features can significantly enhance user experience. For instance, AI Assistants can help with content creation, customer service automation, and predictive insights, all of which can be integrated with analytics to improve overall performance.
By leveraging these support options and resources, users can effectively resolve issues, optimize their use of HubSpot Analytics, and gain valuable insights to drive their business forward.
HubSpot Analytics - Pros and Cons
Advantages of HubSpot Analytics
HubSpot Analytics offers several significant advantages that make it a valuable tool for managing and analyzing your marketing, sales, and customer service activities.
All-in-One Platform
HubSpot is a full-suite solution that allows you to manage your marketing, sales, and customer support efforts on a single platform. This eliminates data silos and makes it easier to store and analyze data from all departments in one place.
Comprehensive Analytics Reporting
HubSpot provides a wide range of analytics data and reporting templates, enabling you to track a broad range of performance metrics. You can focus each report on the KPIs that matter most to your business, making it easier to extract actionable insights.
Customizable Dashboards and Reports
You can build custom dashboards and reports that meet your specific business needs. HubSpot also offers pre-built dashboards if you don’t have the time to create your own, providing insights into your performance without extensive setup.
Multi-Touch Attribution
HubSpot tracks all the ways your customers interact with your brand before making a purchase, showing how each touchpoint contributes to a sale. This helps you understand which marketing efforts are driving results and where improvements can be made.
Revenue Analytics
The platform allows you to track the revenue generated from your marketing and sales activities, making a direct connection between these efforts and the actual revenue. This helps in proving ROI and planning for future growth.
Third-Party Integrations
HubSpot’s App Marketplace offers over 1,000 third-party integrations, making it easy to sync data, schedule meetings, and automate certain workflows.
Disadvantages of HubSpot Analytics
While HubSpot Analytics has many benefits, there are also some notable drawbacks to consider.
Overwhelming Data
Because HubSpot reports on dozens of different metrics, it can be hard to figure out which data to focus on. This can lead to an overwhelming experience and analysis paralysis.
Engagement Blindspot
HubSpot lacks the ability to track customer engagement and behavior, which is essential for gathering actionable insights from your data. This can be a significant limitation for businesses that need detailed customer engagement metrics.
Expensive Pricing
HubSpot’s pricing model can be expensive, especially since there is no option to subscribe to the analytics tools as a standalone product. Higher-tier plans, in particular, can be a significant investment for smaller businesses.
Complexity in Advanced Features
Some of HubSpot’s advanced features can be complex and require a steep learning curve, especially for businesses new to marketing automation. Setting up a comprehensive marketing plan can be time-intensive and energy-consuming.
Performance Issues with Large Data Sets
Some users have reported slower performance when handling large sets of data or complex CRM structures. This can impact the efficiency of using the platform for businesses with extensive data needs.
Limited Offline Functionality
HubSpot relies heavily on an internet connection and has limited offline capabilities, which can be a challenge for users who need to work offline.
By weighing these pros and cons, you can make an informed decision about whether HubSpot Analytics is the right fit for your business needs.
HubSpot Analytics - Comparison with Competitors
Unique Features of HubSpot Analytics
- Integrated CRM and Marketing Automation: HubSpot Analytics is deeply integrated with HubSpot’s CRM, allowing for a seamless view of customer interactions across the entire lifecycle, from visitor to customer. This integration enables businesses to track the source of leads, the effectiveness of lead generation efforts, and the performance of automated workflows and marketing campaigns.
- Contact and Customer Lifecycle Analytics: HubSpot excels at providing insights into how contacts interact with marketing, sales, and service teams. It offers detailed contact timelines and the ability to monitor the progression of leads through the sales funnel.
- Custom Reporting and Dashboards: HubSpot allows users to create custom reports, dashboards, and views based on specific criteria such as date ranges, campaigns, or contact properties. This flexibility enables a more granular analysis of marketing performance.
- Action-Based Automation: HubSpot’s analytics can trigger specific actions based on data insights, such as sending follow-up emails or assigning tasks to the marketing team, which helps in proactive response to data insights.
- Advanced Personalization Options: With the help of AI-powered content optimization, HubSpot offers advanced personalization features, including dynamic content, personalized email workflows, and website personalization based on user behavior.
Potential Alternatives
Google Analytics 4 (GA4)
- Web Traffic Analysis: GA4 is more focused on detailed web traffic analysis, providing insights into user behavior, acquisition channels, and website conversions. It offers advanced segmentation, custom reporting, and goal tracking, but lacks the integrated CRM functionality of HubSpot.
- Complexity: GA4 has a steeper learning curve compared to HubSpot Analytics, but it provides more comprehensive and precise reporting options for those who need detailed web and app visit analysis.
Salesforce and Marketo
- Content Management and CRM: While Salesforce and Marketo offer strong CRM capabilities, they do not match HubSpot’s ease of use and integration with content management systems. HubSpot’s CMS is particularly user-friendly and optimized for SEO and personalization.
- Marketing Automation: Marketo is strong in marketing automation but lacks the holistic suite of tools that HubSpot provides, including seamless integration with CRM, email marketing, and social networks.
Adobe Experience Cloud
- Content Management: Adobe Experience Cloud offers advanced content management capabilities but is generally more complex and less integrated with CRM and marketing automation features compared to HubSpot.
Key Differences
- Integration: HubSpot stands out for its seamless integration across various marketing, sales, and service tools, providing a comprehensive view of customer interactions. Other platforms may require more complex setups for similar integrations.
- User-Friendliness: HubSpot Analytics is known for its user-friendly interface and simplicity in reporting, making it easier for businesses to monitor key performance indicators (KPIs) without needing extensive technical expertise.
- Cost: HubSpot Analytics is part of a broader suite of tools and can be more costly compared to Google Analytics 4, which is free. However, the integrated features and ease of use of HubSpot can justify the cost for many businesses.
HubSpot Analytics - Frequently Asked Questions
Here are some frequently asked questions about HubSpot Analytics, along with detailed responses to each:
1. How do I track website traffic and marketing campaign performance in HubSpot Analytics?
HubSpot Analytics provides comprehensive tools to track key data such as website traffic and the performance of your marketing campaigns. You can use the platform to monitor website traffic, analyze the effectiveness of your marketing campaigns, and see how your sales and service teams are performing. This data is all gathered and analyzed in one place, allowing you to see how customers interact with your brand across different channels.
2. Can I create custom reports and dashboards in HubSpot Analytics?
Yes, you can create custom reports and dashboards in HubSpot Analytics. The platform allows you to build custom dashboards that focus on the areas you choose to monitor. You can also use pre-built dashboards provided by HubSpot if you don’t have the time to create your own. These customizable dashboards enable you to easily track and analyze the metrics that matter most to you and your team.
3. How does HubSpot Analytics handle multi-touch attribution?
HubSpot Analytics tracks all the ways in which your customers interact with your brand before making a purchase. It provides multi-touch attribution, showing how each touchpoint contributes to a sale. This feature helps you understand which marketing efforts are driving results, allowing you to identify what’s working and what’s not, and make improvements to the user journey.
4. Can I integrate Google Analytics with HubSpot Analytics?
Yes, you can integrate Google Analytics with HubSpot Analytics. You can add a Google Analytics Measurement ID directly to your HubSpot settings to track website visitors. This integration can be applied to individual domains or all domains hosted in HubSpot. You can also add the Google Analytics tracking code to the header HTML of your site for more customized tracking.
5. How does HubSpot Analytics help in tracking revenue generated from marketing and sales activities?
HubSpot Analytics enables you to track the revenue generated from your marketing and sales activities. You can see which deals are closing and how much revenue is being generated by them. This helps you make a direct connection between your marketing and sales efforts and the actual revenue, allowing you to prove ROI and understand which activities are more profitable.
6. How do I install the HubSpot tracking code on my website?
To install the HubSpot tracking code, you need to copy the code from your HubSpot account and paste it before the closing