Keyhole - Detailed Review
App Tools
Keyhole - Product Overview
Keyhole Overview
Keyhole is a social listening and analytics platform that serves as a valuable tool for marketers, brands, and social media managers. Here’s a brief overview of its primary function, target audience, and key features:Primary Function
Keyhole is essentially a real-time social conversation tracker that analyzes data from popular social media platforms such as Twitter, Instagram, and Facebook. Its main purpose is to provide insights into how brands are perceived, track trends, and help in creating effective content marketing strategies.Target Audience
The target audience for Keyhole includes marketers, social media managers, and brands looking to monitor their online presence, track competitors, and engage with their target audiences. Companies like Ogilvy, Uniqlo, and TC Transcontinental are among those that use Keyhole.Key Features
Keyhole offers a range of features that make it a comprehensive social media analytics tool:Social Listening
Keyhole tracks every mention of your brand, competitors, and relevant keywords, providing valuable data for marketing strategies and brand monitoring.Hashtag Analysis
This feature helps in staying on top of trends by tracking hashtags. It shows which hashtags are declining and which are likely to trend soon, as well as how your own campaign hashtags are performing.Influencer Discovery
Keyhole allows you to identify and track influencers who can promote your brand. You can set up trackers to see which Instagram users are attracting large numbers of followers and engagement around specific hashtags.Competitor Tracking
You can monitor the activity of your competitors’ social media accounts, compile data, and compare performance metrics.Real-Time Metrics
Keyhole provides real-time metrics from Twitter and Instagram, including post volume, user reach, impressions, and engagement. It also offers historical data for trend analysis.Alerts and Reporting
The platform sends email notifications for specified user activity and allows you to export data into PDF or Excel reports. Automated reporting includes daily benchmarking of KPIs such as follower growth and best posting times.Sentiment Analysis
Keyhole filters posts by positive, neutral, or negative sentiment, helping you gauge the public’s reaction to your brand or campaigns.Demographic Analysis
The tool provides detailed breakdowns of engagement activity by user demographics, which is crucial for precise audience targeting. By leveraging these features, Keyhole helps users make informed decisions about their social media strategies and better engage with their target audiences. Keyhole - User Interface and Experience
User Interface of Keyhole
The user interface of Keyhole, a social media analytics platform, is designed to be intuitive and user-friendly, making it accessible for a wide range of users.
Ease of Use
Keyhole boasts a straightforward interface that does not require extensive technical knowledge to operate. The platform is laid out in a clean and organized manner, allowing users to easily find and utilize its various features. For instance, users can quickly set up trackers for hashtags, keywords, and accounts, and the system provides clear instructions and support resources to help with the setup process.
Key Features and Interface Elements
- Comprehensive Dashboards: Keyhole offers comprehensive dashboards that provide a clear overview of social media metrics, including follower growth, engagement rates, and best posting times. These dashboards are shareable, allowing multiple stakeholders to stay informed.
- Customizable Tracking: Users can redefine their tracking criteria by adding filters such as additional keywords, geolocations, and languages. This feature helps in zeroing in on specific audience segments and gathering more precise data.
- Media Wall & Moderation: For managing social media at events, Keyhole allows users to moderate posts before they are shared on a live media wall, ensuring that only approved content is displayed.
- Influencer Management: The platform provides features to track the social accounts of partnered influencers, helping users to analyze reach, engagement, and other important metrics.
- Alerts and Reporting: Keyhole offers customizable alerts and automated reporting, including daily benchmarking of KPIs and the ability to export data to PDF or Excel. This ensures that users stay updated on key metrics without constant manual checks.
User Experience
The overall user experience with Keyhole is enhanced by its simple logic and intuitive design. Here are a few aspects that contribute to this:
- Custom Branding: The platform allows for custom branding, enabling users to present data and dashboards in line with their brand’s guidelines. This feature is particularly useful for agencies and enterprise accounts.
- Support: Keyhole provides support through email, an online help desk, and phone support within 24 hours for priority issues. Additionally, there is a database of helpful tips and how-tos to assist users in managing their trackers and other features.
- Geolocation & Language Filtering: Users can focus on specific locations and filter languages, which helps in getting pinpoint results and more accurate data analysis.
While Keyhole is generally easy to use, some users have noted that the platform can be glitchy and that the PDF exports of reports may miss some information. However, these issues do not seem to detract significantly from the overall user experience.
Keyhole - Key Features and Functionality
Keyhole Overview
Keyhole, a social media analytics and listening platform, offers a range of features that are enhanced by AI and data analytics. Here are the main features and how they work:
Social Listening
Keyhole’s social listening feature tracks every mention of your brand, competitors, and relevant keywords across social media platforms, particularly Twitter and Instagram. This helps you gauge how your brand is perceived and identify trends and opportunities for marketing strategies. The AI integration here involves automated tracking and analysis of large volumes of social media data to provide actionable insights.
Hashtag Analysis
This feature allows you to track hashtags to stay on top of trends and measure the performance of your own campaigns. Keyhole’s AI-driven tools analyze hashtag usage, identifying which hashtags are trending and which ones are declining. This helps in optimizing your content strategy and measuring the impact of your campaigns.
Influencer Discovery and Tracking
Keyhole’s influencer tracking feature identifies influencers who are talking about your brand or using relevant hashtags. AI algorithms help in filtering out engagement generated by these influencers, providing insights into their influence and engagement levels. This feature aids in identifying potential partners for your marketing campaigns.
Sentiment Analysis
Sentiment analysis is a crucial feature that uses AI to determine whether mentions of your brand are positive, negative, or neutral. This helps in understanding public sentiment and making informed decisions to improve brand image and customer satisfaction. The AI here analyzes the tone and context of social media posts to categorize them accurately.
Competitor Analysis
Keyhole allows you to monitor the social media activity of your competitors, including their account performance, engagement rates, and content strategies. AI-driven analytics compare your brand’s performance with that of your competitors, providing benchmarks and insights to improve your own strategies.
Post Performance Tracking
This feature tracks the engagement metrics of your social media posts, such as views, likes, favorites, retweets, and comments. AI algorithms analyze these metrics to highlight which types of content resonate best with your target audience, helping you optimize your content strategy.
Historical Data and Custom Date Range Analysis
Keyhole provides access to historical data, allowing you to analyze trends over time. You can specify a custom date range to analyze your collected data, which is particularly useful for tracking the impact of specific campaigns or events. AI tools help in processing and presenting this data in a comprehensible format.
Alerts and Notifications
The platform offers alerts and notifications for specified user activity, such as mentions of your brand or competitors. AI-driven systems monitor important metrics and send notifications via email or other channels, ensuring you stay informed about critical social media activity.
Automated Reporting
Keyhole generates automated reports, including daily benchmarking of key performance indicators (KPIs) such as follower growth and best posting times. AI integrates with the reporting system to provide consistent and accurate data, which can be exported into various formats like PDF or Excel.
Demographic Analysis
The platform provides detailed breakdowns of engagement activity by user demographics, such as location, interests, and other relevant metrics. AI tools analyze this data to offer insights into your audience’s composition and behavior, helping you tailor your marketing strategies more effectively.
API Access and Integration
Keyhole offers API access, allowing you to integrate the platform with your internal systems. This integration is facilitated by AI, ensuring seamless data exchange and analysis across different systems.
Conclusion
In summary, Keyhole leverages AI to enhance its social media analytics and listening capabilities, providing users with detailed insights, automated reporting, and real-time tracking features. These AI-driven tools help in making data-driven decisions, optimizing content strategies, and improving overall social media performance.
Keyhole - Performance and Accuracy
Performance
Keyhole is praised for its comprehensive social media analytics and reporting capabilities. It allows users to monitor social media accounts, track hashtags, and analyze keyword performance in real-time. The platform provides features such as volume predictions, sentiment analysis, and competitor analysis, which are crucial for optimizing social media strategies.
Keyhole’s ability to schedule, publish, and optimize social media posts through its Unlimited Smart Publishing feature is also a significant performance booster. It offers data-backed optimization suggestions to identify the best times for posting, ensuring consistent and timely content delivery.
Accuracy
In terms of accuracy, Keyhole faces some challenges. Users have reported issues with the platform’s data accuracy, with some noting that the reports and analytics can be inaccurate or feel like guesswork. This lack of accuracy can be problematic, especially in sectors where precise data is critical for decision-making.
Engagement
Keyhole helps in enhancing engagement through its analytics, which provide insights into post performance, audience engagement, and campaign effectiveness. However, the platform’s engagement metrics have been criticized for not being as detailed or reliable as some users would like. For instance, the lack of extensive filtering options can make it harder to pinpoint the most engaging content or audience segments.
Limitations and Areas for Improvement
- Data Accuracy: As mentioned, users have reported inaccuracies in the data provided by Keyhole, which can undermine trust in the platform’s analytics.
- Filtering Options: The platform lacks extensive filtering options, making it difficult to narrow down searches or analyze specific segments of data. This is a significant drawback compared to other platforms like Ainfluencer, which offer more comprehensive filtering capabilities.
- Pricing and Features: Keyhole’s pricing plans can be steep, and some features are only available in higher-tier plans. This can limit the accessibility of the platform for smaller businesses or individuals.
- Technical Issues: Some users have reported a glitchy platform and unhelpful customer support, which can hinder the overall user experience.
Conclusion
While Keyhole offers valuable features for social media analytics and management, it faces challenges related to data accuracy, filtering options, and pricing. Addressing these limitations could significantly improve the platform’s performance and user satisfaction. For now, users need to weigh these factors when deciding whether Keyhole meets their specific needs and expectations.
Keyhole - Pricing and Plans
The Pricing Structure of Keyhole
The pricing structure of Keyhole, a social media analytics and monitoring tool, is not fully transparent and can be somewhat confusing based on the available information.
Base Pricing
- The lowest mentioned monthly price for Keyhole plans starts at $89 per month, as indicated in their help section.
- However, other sources suggest that the actual starting price could be $189 per month.
Plan Tiers
- There are indications of multiple plans, but the details are not clearly outlined on Keyhole’s website. Here are some prices mentioned from different sources:
- $157 per month
- $207.5 per month
- $374.17 per month.
Campaign-Based Pricing
- Keyhole also offers a pay-per-campaign model, with a starting price of $100 per campaign.
Features and Limitations
- The features available in each plan are not explicitly detailed, but Keyhole generally offers services such as social listening, hashtag analysis, influencer tracking, competitor tracking, and detailed analytics reports.
- There is no clear differentiation of features between the different tiers, making it difficult to determine what specific features are included in each plan.
Free Trial
- Keyhole does not offer a free trial, which can make it harder for potential users to test the service before committing to a plan.
Given the lack of clear and consistent pricing information, it is recommended to contact Keyhole directly for the most accurate and up-to-date pricing details.
Keyhole - Integration and Compatibility
Keyhole Integration Overview
Keyhole, a social media monitoring and analytics platform, integrates with a variety of tools and platforms to provide comprehensive social media management and analysis. Here are some key points regarding its integration and compatibility:Social Media Platforms
Keyhole integrates seamlessly with major social media platforms including Twitter, Facebook, Instagram, and YouTube. This integration allows users to track content, hashtags, keywords, and mentions across these platforms. For example, on Twitter, you can track hashtags, keywords, engagement, and follower counts for competitors and influencers. On Instagram, you can access in-depth insights on Stories, track hashtags, and analyze sentiment.API Access
Keyhole offers API access, which enables businesses to create custom reports and tools. This feature is particularly useful for enterprise users who need to integrate Keyhole data into their existing systems or build custom applications. The API allows for data export, re-analysis of data, and other advanced functionalities.Influencer Management and Tracking
The platform includes an influencers dashboard that helps in identifying and managing influencers. It provides read access to the social accounts of partnered influencers, allowing you to track reach, engagement, and other important metrics. This feature is crucial for influencer marketing campaigns and helps in making data-driven decisions.Geolocation and Language Filtering
Keyhole allows for geolocation and language filtering, enabling you to focus on specific regions and languages. This feature is helpful in getting pinpoint results and understanding your audience’s preferences and behaviors more accurately.Custom Branding and Shareable Dashboards
The platform supports custom branding, which is useful for presenting data and dashboards according to your brand’s guidelines. Additionally, Keyhole offers advanced shareable dashboards that allow all stakeholders to track brand performance. These dashboards are editable, enabling viewers to adjust date ranges, export data, and more.Event and Media Wall Management
Keyhole also integrates with event management tools, such as Jumbotron, to manage live media walls. It allows for the moderation of posts before they are shared, ensuring only approved content is displayed. This is particularly useful for managing social media at events.Conclusion
In summary, Keyhole’s integrations are focused on enhancing social media analytics, influencer management, and event monitoring. Its compatibility across various social media platforms and the availability of API access make it a versatile tool for businesses looking to optimize their social media strategies. Keyhole - Customer Support and Resources
Social Media Monitoring and Analytics
Keyhole provides a comprehensive suite of tools for monitoring and analyzing social media interactions. This includes tracking keywords, URLs, topics, and hashtags related to your brand, which helps in identifying customer queries or complaints in real-time. This data can be used to enhance customer support by ensuring quick and responsive interactions.
AI-Powered Sentiment Analysis
Keyhole’s AI-powered sentiment analysis allows businesses to gauge the sentiment associated with their brand mentions. This feature is crucial for customer support as it helps in identifying and addressing negative sentiment promptly, thereby maintaining a positive brand image.
Automated and Personalized Responses
Keyhole’s integration with AI tools, such as Natural Language Processing (NLP), enables businesses to provide faster and more accurate responses to customer inquiries. NLP can automate data extraction and analysis, reducing manual work and increasing productivity. This ensures that customer interactions are consistent, personalized, and efficient.
Real-Time Insights and Analytics
The platform offers real-time insights and detailed analytics about a brand’s performance on various social media platforms. This allows businesses to spot customer queries or complaints as they occur and respond promptly, which is essential for maintaining high customer satisfaction.
Training and Empowerment of Support Teams
Keyhole emphasizes the importance of training and empowering social media teams to handle a variety of customer queries and issues effectively. This includes solving problems, empathizing with customers, and representing the brand in a positive manner.
Additional Resources
Data Analysis and Reporting
Keyhole provides easy-to-understand reports that can be downloaded in PDF or XLS formats, helping businesses make informed decisions based on clear and compelling data.
Influencer Management
While primarily focused on influencer marketing, this feature can also help in identifying brand advocates who can support customer service efforts by promoting positive experiences.
Advanced Shareable Dashboards
These dashboards allow for customized presentation of data according to the brand’s guidelines, which can be useful for internal and external communication regarding customer support strategies.
By leveraging these tools and resources, businesses can significantly enhance their customer support capabilities, ensuring quick, personalized, and effective interactions with their customers.
Keyhole - Pros and Cons
When Considering Keyhole
When considering the use of Keyhole, a social media monitoring and analytics platform, here are the main advantages and disadvantages to be aware of:
Advantages
Social Listening and Monitoring
Social Listening and Monitoring: Keyhole excels in tracking brand mentions, competitor analysis, and market research. It provides comprehensive social listening capabilities, allowing you to monitor your brand’s online presence and stay informed about what is being said about your brand.
Hashtag Analysis
Hashtag Analysis: The platform offers robust hashtag tracking, which helps in identifying trending hashtags and measuring the performance of your own campaigns. This feature is crucial for staying on top of social media trends and evaluating campaign effectiveness.
Influencer Management
Influencer Management: Keyhole includes features for influencer discovery and management, enabling you to track the performance of influencers you are partnered with. This includes access to metrics such as reach, engagement, and other important figures.
Comprehensive Dashboards and Reporting
Comprehensive Dashboards and Reporting: The platform provides clean, easy-to-use dashboards and advanced reporting capabilities. Users can export reports, access custom alerts, and utilize features like sentiment analysis and social reporting.
Advanced Data Filtering and Analytics
Advanced Data Filtering and Analytics: Keyhole offers advanced data filtering, sentiment analysis, and social measurement tools. These features help in drilling down into social listening data, sorting, filtering, and grouping it for better insights.
Disadvantages
Steep Pricing
Steep Pricing: One of the significant drawbacks is the high cost associated with using Keyhole. Users have expressed dissatisfaction with the pricing, especially considering that some similar services are available for free or at lower costs.
Glitchy Platform
Glitchy Platform: Several users have reported issues with the platform’s stability, describing it as glitchy and unreliable. This can hinder the overall user experience and the accuracy of the data provided.
Inaccurate Reports
Inaccurate Reports: There have been complaints about the accuracy of the reports generated by Keyhole. Users have mentioned that the data sometimes feels like guesswork rather than reliable insights.
Limited Support and No Mobile App
Limited Support and No Mobile App: The support offered by Keyhole is limited, especially for lower-tier plans. Additionally, the lack of a mobile app is a significant inconvenience for users who need to access the platform on the go.
Incomplete for Marketing
Incomplete for Marketing: While Keyhole is strong in social listening, it lacks comprehensive features for full-scale influencer marketing. Users may find it necessary to use additional tools to cover all their marketing needs.
By weighing these pros and cons, you can make a more informed decision about whether Keyhole aligns with your social media monitoring and analytics requirements.
Keyhole - Comparison with Competitors
Keyhole Features
Keyhole is a social listening and analytics platform that offers several notable features:
- Social Analytics: Includes competitor analysis, follower analysis, and post performance tracking to gauge engagement and content effectiveness.
- Monitoring & Listening: Tracks brand mentions, identifies influencers, and measures social metrics like conversation volume and share of voice.
- Data Management & Analysis: Provides sentiment analysis, social reporting, and advanced data filtering capabilities.
- Hashtag Analysis: Tracks hashtags to stay on top of trends and measure campaign performance.
Unique Features of Keyhole
- Social Listening: Keyhole’s strong social listening capabilities allow it to track mentions of your brand, competitors, and relevant keywords in real-time. This is particularly useful for brand monitoring and competitor analysis.
- Influencer Identification: It identifies influencers who are talking about your brand or using specific hashtags, which can be valuable for influencer marketing strategies.
Alternatives and Their Features
Hootsuite
- Comprehensive Social Media Management: Hootsuite offers a broader range of social media management tools, including scheduling, content creation, and engagement tracking. It is more geared towards overall social media management rather than just analytics and listening.
- Integration with Multiple Platforms: Hootsuite integrates with a wide range of social media platforms, making it a versatile option for brands managing multiple social media accounts.
Sprout Social
- Advanced Analytics and Reporting: Sprout Social provides detailed analytics and reporting features, including sentiment analysis and social media performance metrics. It also offers more advanced campaign management tools compared to Keyhole.
- Customer Service Tools: Sprout Social includes customer service and support tools, which can be beneficial for brands that need to manage customer interactions on social media.
Brand24
- Real-Time Monitoring: Brand24 offers real-time monitoring of brand mentions, competitors, and keywords, similar to Keyhole. However, it also provides more detailed analytics on the reach and impact of these mentions.
- Alerts and Notifications: Brand24 has a strong alert system that notifies users about important mentions, which can be crucial for timely responses.
Upfluence
- Influencer Marketing Focus: Upfluence is specifically designed for influencer marketing, allowing brands to search for influencers across multiple social media platforms and manage influencer campaigns more effectively. It includes a CRM tool for scaling influencer outreach.
- Global Reach: Upfluence supports multiple languages and has offices in several countries, making it a good option for international influencer marketing campaigns.
Postly
- AI-Powered Content Creation: Postly stands out with its AI-powered content creation tools, including an AI writer, blog writer, ad copywriter, and more. It also integrates various marketing tools like image editors and video editors.
- Scheduling and Automation: Postly simplifies social media management by automating content scheduling and other tasks, which can be beneficial for brands looking to streamline their social media operations.
MightyScout
- Detailed Influencer Analytics: MightyScout offers more detailed demographics and audience analytics for influencers, along with powerful custom reporting capabilities. It tracks content on Instagram, YouTube, and TikTok, which Keyhole does not cover as comprehensively.
- E-commerce Integrations: MightyScout integrates with Shopify and WooCommerce, providing features that Keyhole lacks, such as tracking product seeding and influencer events.
Conclusion
Keyhole is strong in social listening and analytics, particularly for tracking brand mentions, competitor analysis, and influencer identification. However, if you need more comprehensive social media management, advanced influencer marketing tools, or specific features like AI-powered content creation or e-commerce integrations, alternatives like Hootsuite, Sprout Social, Upfluence, Postly, or MightyScout might be more suitable. Each of these alternatives offers unique features that can cater to different needs and preferences in the realm of social media analytics and management.
Keyhole - Frequently Asked Questions
Frequently Asked Questions about Keyhole
What are the main features of Keyhole?
Keyhole offers several key features:- Reports & Dashboards: Allows users to build and share reports instantly, with features like report exporting and scalability.
- Social Analytics: Includes competitor analysis, follower analysis, and post performance tracking.
- Monitoring & Listening: Enables social measurement, influencer identification, and brand monitoring for tracking brand mentions and conversations.
- Data Management & Analysis: Provides sentiment analysis, social reporting, and advanced data filtering to analyze social listening data.
How does Keyhole help with influencer marketing?
Keyhole aids in influencer marketing through several features:- Influencer Identification: Identifies influencers who are talking about your brand and assesses their influence over social communities.
- Influencer Tracking: Tracks influencer content and allows filtering based on geo-location and keywords in their bios. It also helps in sorting influencers by the exposure and engagement they generate.
- Social Listening: Helps discover creators who are already talking organically about your brand or relevant topics.
What is the pricing for Keyhole?
Keyhole has tiered pricing, starting at $189 per month for the entrepreneur plan. There are no long-term contract requirements, and pricing details are available on their website.Does Keyhole offer any integrations with other platforms?
Keyhole does not have e-commerce integrations, such as with Shopify or WooCommerce, unlike some of its alternatives like MightyScout and CreatorIQ.How does Keyhole handle data reporting and export?
Keyhole allows users to access custom reports and dashboards to measure social activity and engagement. Users can export data and graphs into various formats, making it easy to share reports.What kind of analytics does Keyhole provide?
Keyhole provides a range of analytics, including:- Hashtag Analysis: Tracks hashtags to stay on top of trends and measure the performance of your campaigns.
- Sentiment Analysis: Determines whether mentions of your brand are positive, negative, or neutral.
- Social Measurement: Measures quantitative metrics such as conversation volume, when conversations are happening, and your brand’s share of voice.
Does Keyhole offer alerts and notifications?
Yes, Keyhole provides alerts and notifications for important metrics, which can be sent in-app or via email, text message, or other means.Can Keyhole be used for competitor analysis?
Yes, Keyhole includes features for competitor analysis, allowing you to compare your social media performance with that of your competitors.Is there a free trial available for Keyhole?
No, Keyhole does not offer a free trial. Users need to subscribe to one of their pricing plans to use the service.How user-friendly is the Keyhole dashboard?
Keyhole is known for its easy-to-use dashboard, which allows users to build and share reports instantly, saving a significant amount of time and effort. Keyhole - Conclusion and Recommendation
Final Assessment of Keyhole
Keyhole is a comprehensive social media monitoring and analytics tool that offers a wide range of features, making it a valuable asset for various types of users, particularly those in marketing, PR, and brand management.Key Features
- Social Listening: Keyhole tracks mentions of your brand across multiple social media platforms, blogs, news sites, and forums, providing real-time data to help you refine your marketing strategies.
- Hashtag Analysis: It helps you stay on top of trending hashtags and track the performance of your own hashtag campaigns, including engagement rates, reach, and impressions.
- Influencer Discovery and Management: Keyhole aids in identifying and managing influencers by providing access to their social accounts, helping you gauge their reach, engagement, and other critical metrics.
- Media Wall & Moderation: This feature is particularly useful for managing social media at events, allowing you to moderate and approve posts before they are shared.
- Custom Branding and Advanced Dashboards: Keyhole offers customizable dashboards that can be branded according to your company’s guidelines, and these dashboards are shareable with editable fields.
- Geolocation and Language Filtering: You can filter data by location and language, which is helpful for targeting specific audiences.
Who Would Benefit Most
Keyhole is highly beneficial for several types of users:- Marketing Teams: They can use Keyhole to monitor brand mentions, track campaign performance, and optimize their social media strategies.
- PR Professionals: It helps in managing brand reputation by tracking mentions and sentiment analysis across various online platforms.
- Brand Managers: Keyhole provides valuable insights into how the brand is perceived online, helping in making informed decisions about PR and marketing strategies.
- Influencer Marketers: The tool is useful for finding, managing, and evaluating the performance of influencers.
- Agencies: Keyhole’s custom branding and shareable dashboards make it a great tool for agencies managing multiple clients.
Pricing
Keyhole offers various pricing plans to cater to different needs:- Individual: $63/month
- Team: $119/month
- Pro: $199/month
- Advanced: $359/month
- Enterprise: $833/month, with additional features like unlimited account trackers and premium support.