
Khoros - Detailed Review
App Tools

Khoros - Product Overview
Khoros Overview
Khoros is a leading provider of digital customer engagement software, focusing on transforming how businesses interact with their customers through advanced technology and integrated solutions.Primary Function
Khoros’ primary function is to provide a unified platform for digital customer engagement, combining various communication channels such as social media, messaging, and online communities. This platform aims to enhance customer experience by streamlining interactions, automating routine tasks, and providing valuable insights into customer behavior.Target Audience
Khoros’ target market includes medium to large enterprises across diverse industries, such as retail, technology, healthcare, and telecommunications. The primary users within these companies are marketing and customer service professionals responsible for managing and optimizing customer interactions.Key Features
Integrated Platform
Khoros offers a comprehensive and integrated platform that brings together multiple customer engagement tools, allowing businesses to manage customer interactions across various channels in a unified manner.AI-Powered Insights
The platform leverages artificial intelligence (AI) to analyze data from different touchpoints, providing valuable insights into customer behavior and preferences. This helps businesses personalize their engagement strategies and make data-driven decisions.Conversational AI
Khoros features a chatbot platform that uses natural language understanding (NLU) to determine customer intents and automate conversations. This capability helps contain a significant portion of inbound contacts, freeing human agents to focus on more complex tasks.Community Building
The platform enables businesses to build and nurture online communities where customers can connect with each other and with the brand. This fosters customer loyalty and advocacy, leading to increased customer retention and satisfaction.Omnichannel Engagement
Khoros supports engagement across multiple channels, including messaging, chat, social media, email, SMS, and voice assistants. This ensures a consistent and cohesive customer experience regardless of the channel chosen by the customer.Automation and Efficiency
By automating repetitive tasks and containing full or partial conversations, Khoros helps reduce support costs and increase efficiency. The platform also offers different service tiers to fit various levels of conversation design expertise and resources.Scalability and Customization
Khoros is designed to scale with the growing needs of businesses and offers a high level of customization. This allows businesses to tailor the platform to their specific needs and requirements, from branding to functionality.Conclusion
Overall, Khoros is a powerful tool for enterprises looking to enhance their customer engagement strategies, streamline processes, and deliver a personalized and efficient customer experience.
Khoros - User Interface and Experience
User Interface
Khoros offers a unified hub for all digital customer engagement, allowing users to connect with customers across various channels such as messaging, chat, social media, email, SMS, and both external and branded communities. The platform integrates AI and machine learning to enhance customer interactions, but it does so in a way that complements human intelligence rather than replacing it.
Ease of Use
The ease of use of Khoros can vary depending on the size and needs of the business. For larger organizations, Khoros provides a comprehensive and customizable platform that, while having a steeper learning curve, offers detailed control over social media operations and customer engagement. This makes it highly valuable for enterprises that require advanced features and analytics. However, for smaller businesses or individuals, the platform might be more complex than necessary, and alternatives like CoSchedule might be more suitable due to their simplicity and efficiency.
User Experience
Khoros focuses on creating an engaging and supportive user experience. Here are some key aspects:
Customization and Automation
The platform allows for complete customization and integration with third-party AI technologies, which helps in automating various tasks such as suggesting responses, intent detection, sentiment analysis, and language determination. This automation aims to enhance agent efficiency and improve the overall customer experience.
Accessibility
Khoros places a strong emphasis on digital accessibility. Their customer care and community software undergo annual accessibility certifications, ensuring that the interfaces are fully accessible for users with visual disabilities.
Onboarding and Support
Khoros has implemented a user onboarding process that includes a series of introductory emails and unlimited 1:1 Product Coaching sessions. This helps new users get familiar with the platform and its supporting resources quickly and efficiently.
Feedback and Improvement
The company actively seeks and acts on user feedback. For example, they have a “Customers for Life” team that focuses on improving the user experience based on feedback received from customers worldwide. This feedback loop helps in identifying areas of improvement and implementing changes to enhance the overall user experience.
In summary, while Khoros may require some time to get accustomed to, especially for larger enterprises, it offers a rich set of features and tools that can significantly enhance customer engagement and support. The platform’s focus on accessibility, customization, and continuous improvement ensures a positive and effective user experience.

Khoros - Key Features and Functionality
Khoros Overview
Khoros, a comprehensive customer engagement platform, integrates AI and machine learning in several key features to enhance customer service, social media management, and community building. Here are the main features and how they work:Engaging with Customers Using AI-Driven Tools
Conversational AI and Chatbots
Khoros uses natural language understanding (NLU) to build chatbots that can determine customer intents and respond to common inquiries. This allows agents to focus on more complex tasks. The platform enables non-technical users to build and manage chatbots using a drag-and-drop interface, and developers can customize these bots using pre-built integration UIs.Automation and Intent Detection
Khoros’s automation framework allows you to set up rules and triggers to automatically respond to specific types of interactions. The NLU-powered intent detection tags and routes customer inquiries intelligently, making it easier to maintain and improve over time. This automation helps contain entire conversations or partially automate tedious processes, saving agent time and increasing efficiency.Sentiment Analysis and Language Detection
The platform can automatically determine sentiment based on text classification and track how sentiment changes throughout the conversation. It also detects the language of the customer’s message to route it to the right team and enable translation technologies if necessary.Spam and Noise Filtering
Khoros’s AI filters out noise and spam, focusing on what matters and ensuring that agents deal only with relevant customer engagements and inquiries.Managing Social Media with AI Insights
Publishing and Scheduling Content
Khoros’s ‘Publish’ feature allows you to create posts, attach multimedia, and schedule them across different social media channels from a single platform. This streamlines content creation and distribution.Analyzing Social Media Performance
The ‘Analytics’ feature provides insights into social media performance, tracking key metrics such as engagement rate, reach, and impressions. This helps gauge the effectiveness of your social media strategy and make data-driven decisions.Building and Managing Online Communities
Community Features
Khoros allows you to build and manage your own online community, fostering direct engagement with customers. You can create discussion forums, blogs, and Q&A platforms, and use moderation tools to maintain a positive and safe environment.Customer Service Management
Unified Inbox
Khoros Care features a unified inbox that collects all customer messages from multiple digital platforms into one interface. This enables faster and more efficient responses to customer inquiries.Customer Satisfaction Tracking
Khoros Care’s analytics track customer satisfaction metrics, including response times, resolution rates, and customer feedback. This helps assess the performance of your customer service efforts.Advanced Gen-AI Integration
Helix Integration
Khoros’s integration with Helix automates the training of intents and designing customer journey flows, significantly reducing the time and effort required. This integration also allows for the import of knowledge sources from various inputs, enhancing the accuracy and promptness of Gen-AI responses.Agent Assist
The platform enhances agent assist by connecting guides to Helix, providing agents with response templates sourced directly from Helix knowledge. This improves the efficiency and effectiveness of agent interactions with customers.Omnichannel Engagement
Multi-Channel Support
Khoros integrates with a wide variety of messaging channels, including chat, social media, mobile messaging, and voice assistants. This allows you to build a single, omnichannel chatbot that leverages the best features of each channel, ensuring customers can reach you in the most convenient way for them. By integrating AI and machine learning into these features, Khoros enhances customer engagement, streamlines operations, and improves overall customer satisfaction.
Khoros - Performance and Accuracy
Evaluating Khoros in the AI-Driven Product Category
Evaluating the performance and accuracy of Khoros in the AI-driven product category involves examining several key aspects of their technology and implementation.
Performance
Khoros’ AI-driven platform is built to scale and enhance customer engagement across all channels. Here are some performance highlights:
Efficiency and Automation
Khoros offers a command center that allows brands to build and deploy automations seamlessly across every customer interaction channel. This automation helps in driving more efficient self-service journeys and precise social campaigns, which can lead to significant savings in service costs and increased revenue for marketing.
Agent Efficiency
The platform includes features like Suggested Responses, which are generated using historic conversation data and Natural Language Processing (NLP). This tool helps agents by suggesting the best responses, thereby saving time and increasing agent efficiency. Khoros has reported significant year-over-year reductions in first response time and resolution time for its clients.
Scalability
By integrating generative AI with real-world conversation data and an orchestration framework, Khoros enables self-service automated care that scales efficiently, requiring less time and people to build and maintain.
Accuracy
Accuracy is a critical component of Khoros’ AI-driven solutions:
Content Accuracy and Brand Voice
Khoros allows brands to customize built-in guard rails in their post-processing services to ensure AI-generated content is accurate and aligned with the brand’s voice and guidelines. This includes inspecting audit logs and version controls to quickly understand and remediate any potential changes to the output.
Supervised Learning
The platform relies on human supervisors and approval paths to review any automatically generated knowledge or content before it is published. This supervised learning approach helps mitigate risks associated with AI-generated content.
Intent-Based Classification
Khoros’ NLP engine delivers precise, intent-based classification, which enables more accurate tagging and routing of inbound contacts. This ensures that agents enter conversations with greater context, leading to better resolution rates.
Limitations and Areas for Improvement
While Khoros’ platform is highly advanced, there are some areas to consider:
Human Oversight
While the platform includes robust mechanisms for human oversight, the need for continuous supervision can be resource-intensive. Ensuring that the balance between automation and human review is optimal is crucial.
Data Protection and Governance
While Khoros adheres to industry-standard security certifications and principles of least privilege, ensuring that brand-specific data does not flow back into third-party AI services requires careful management. Customizing re-training schedules and supervision requirements is essential to maintain data integrity.
Potential for AI Hallucinations
Khoros has built-in guard rails to prevent AI-generated content from deviating from brand guidelines, but ongoing monitoring and updates are necessary to ensure these guard rails remain effective.
Conclusion
In summary, Khoros’ AI-driven platform demonstrates strong performance in terms of efficiency, scalability, and accuracy. However, it is important for users to maintain active oversight and ensure that the platform’s guard rails and data governance practices are strictly followed to avoid any potential issues.

Khoros - Pricing and Plans
Customized Pricing Plans
Khoros does not offer a one-size-fits-all pricing model. Instead, their pricing is based on the unique requirements and scale of each organization. This means that potential users must contact Khoros directly to get a quote that aligns with their specific needs.
Plan Components
Khoros solutions are categorized into several key areas:
- Marketing: Focuses on social media marketing and engagement.
- Care: Concentrates on customer service and engagement on social media.
- Communities: Aims at building and managing branded communities.
Cost Range
While there is no standard pricing tier, the costs can vary significantly. According to Vendr’s data, the average annual cost for Khoros software is around $165,000, with the maximum price reaching up to $620,000 for large-scale implementations.
Additional Costs
For users on the AWS Marketplace, additional usage costs may apply based on the contractually agreed-upon amount. For example, any overage of the contracted amount can be charged on a per-unit basis.
No Free Plan
Unlike some other social media management tools, Khoros does not offer a free plan. Their solutions are geared towards large enterprises and agencies, and the pricing reflects the comprehensive and advanced features provided.
Enterprise-Level Support
Khoros includes dedicated account management, 24/7 support for critical issues, and access to training and certification programs through the Khoros Academy. These features are part of the overall package and contribute to the customized pricing.
Summary
In summary, Khoros’s pricing is highly customized and dependent on the specific needs and scale of the organization, with no standard tiers or free options available.

Khoros - Integration and Compatibility
Integration Capabilities of Khoros
Khoros, a comprehensive platform for customer service and engagement, offers extensive integration capabilities and compatibility across various tools, platforms, and devices. Here’s a detailed look at how Khoros integrates with other systems and its broader compatibility:Channel Integrations
Khoros connects seamlessly with a wide range of social, digital, review, and community channels. This includes popular platforms like Facebook, Twitter, TikTok, YouTube, WhatsApp Business, Apple Messages, Google My Business, and Yelp, among others. These integrations enable businesses to publish content, engage with customers, and moderate interactions across all these channels from a single interface.CRM Integrations
One of the key integrations is with Salesforce, facilitated by tools like KaseSync. This integration allows for a seamless flow of data between Khoros and Salesforce, providing a comprehensive view of customers. It enhances collaboration across teams, improves response times, and offers features like customer activity stream monitoring and interactive conversations through a rich text editor.Cloud Infrastructure
Khoros is built entirely on Amazon Web Services (AWS) cloud infrastructure, leveraging over 70 AWS resources. This ensures enterprise-level scale, global availability, and robust data compliance, including data storage in North America, Australia, and the EU.AI and Automation
Khoros AI provides a central command center for building and deploying automations across all customer interaction channels. This includes integrating with various AI services and automation tools, both built-in and third-party, to optimize customer experiences and drive efficiency in service and marketing operations.Community and User Authentication
Khoros Brand Communities can be integrated with existing user authentication systems using standards-based Single Sign-On (SSO) solutions like SAML, OAuth2, and OIDC. This ensures a seamless login experience for community members. The platform is also API-first, built on a GraphQL layer, allowing it to connect to virtually any other application.Mobile and Multi-Language Support
Khoros Brand Communities offer a mobile-responsive web design, ensuring a great user experience on smartphones and tablets. Additionally, the platform supports multiple languages, allowing global brands to create localized communities where users can engage in their preferred language.Data and Workflow Management
Khoros uses AWS services such as EC2, ECS, and Lambda for computing, and SSM and SWF for coordinating workflows and releases. This setup ensures efficient data processing, storage, and monitoring, which is crucial for managing large volumes of customer data and interactions.Conclusion
In summary, Khoros integrates seamlessly with a variety of tools and platforms, ensuring comprehensive coverage of customer engagement, service, and community management. Its compatibility with major social media channels, CRM systems, and cloud infrastructure makes it a versatile solution for businesses looking to enhance their customer experience.
Khoros - Customer Support and Resources
Khoros Customer Support Options
Khoros offers a comprehensive array of customer support options and additional resources, particularly within their AI-driven product category, to ensure seamless and effective customer engagement.AI-Powered Self-Service
Khoros integrates AI-powered self-service options that allow customers to resolve issues independently without waiting for agent assistance. These options include customizable chatbots, automated routing, and prioritization of inquiries based on sentiment, intent, and context. This enables customers to find solutions quickly, reducing the need for direct support.Omnichannel Support
Khoros provides 24/7 omnichannel support, allowing customers to reach out through their preferred communication method, whether it be email, chat, social media, or phone. This ensures consistent and seamless support across multiple channels, maintaining context and continuity across interactions.Customer Support Communities
Khoros Communities is a platform that allows businesses to build and manage customer support communities. These communities offer various resources such as how-to guides, interactive tutorials, videos, and downloadable templates. They also host live events and webinars, and have community moderators to maintain a positive and active environment. This setup empowers users to troubleshoot independently and provides easy access to direct support options for more complex issues.Direct Support Pathways
For issues that require direct support, Khoros provides easy access to call center agents, live chat, and email support. This ensures that customers can quickly address more complex or urgent problems. The platform also allows for the escalation of support cases when there is urgency involved, such as time constraints or major impaired functions.Support Case Portal
Khoros has a Case Portal within their Atlas Community where customers can create, manage, and track support cases. Users can fill out detailed forms, attach screenshots or videos, and receive updates on the status of their cases. This portal also allows for escalation of cases when necessary and keeps customers informed about product updates and maintenance notifications.Community Analytics and Moderation
Khoros Communities includes features for community content management and moderation, which can be automated. This helps in connecting with highly engaged consumers, fueling user-generated content, and reducing the strain on traditional customer service teams. The platform also provides community analytics and listening capabilities to help the community scale effectively.Customer Success and Support Teams
Khoros ensures that customer success managers are automatically informed about escalations, ensuring that urgent issues are addressed promptly. The support team is available to assist with any issues, and customers can contact them directly via the support chatbot, Maia, to avoid creating back channels and duplicating efforts. By leveraging these resources and support options, Khoros helps businesses deliver an exceptional customer experience, reduce support costs, and increase customer satisfaction.
Khoros - Pros and Cons
Advantages of Khoros
Khoros offers several significant advantages, particularly in the AI-driven product category for customer engagement and service:Automation and Efficiency
Khoros provides a command center to build and deploy automations across all customer interaction channels, enhancing efficiency and optimizing the customer experience. This includes automated self-service journeys, precise social campaigns, and cross-functional insights, all aligned with the brand’s voice and knowledge.Generative AI Integration
Khoros leverages generative AI (GenAI) to revolutionize self-service customer care. By combining GenAI with real-world conversation data and a robust orchestration framework, Khoros delivers quick and accurate issue resolution, reducing contact center costs and enriching self-service experiences.Multi-Channel Engagement
The platform supports engagement across various channels, including social media, phone, SMS, email, and more. This ensures that customers can interact with brands through their preferred channels, all managed within a single platform.Data Protection and Governance
Khoros ensures data protection with industry-standard security certifications and adherence to the principle of least privilege. This includes customizable re-training schedules and supervision requirements to prevent brand-specific data from flowing back into third-party AI services.Content Accuracy and Brand Alignment
Khoros has built-in guardrails to ensure AI-generated content is accurate and aligned with the brand’s voice and guidelines. Administrators can easily approve, reject, or modify content through a simple environment.User Experience and Customization
The platform offers a user-friendly interface, flexible design customization, and a strong mobile interface. This allows businesses to create a unique user experience and ensures content is accessible on-the-go.Performance and Reliability
Khoros has a strong track record of uptime, ensuring communities are always accessible. The platform also complies with high levels of accessibility standards.Insights and Analytics
Khoros tracks data across every interaction and channel, providing a full picture of the customer experience. This helps in identifying areas for improvement and optimizing customer service.Disadvantages of Khoros
While Khoros offers many benefits, there are also some notable drawbacks:Innovation Pace
Khoros has been slow to launch new features, with some projects experiencing significant delays. For example, the Aurora user experience project has faced several delays.Customization Challenges
Customizing Khoros can be difficult and requires expertise in design and template scripting. The Professional Services team, which is needed for customizations, has been criticized for being slow and difficult to work with.Staff Turnover
Since the merger with Spredfast, Khoros has experienced high levels of staff turnover, which can lead to inconsistent customer support as clients are passed from one customer success manager to another.Pricing
Khoros is priced at the higher end of the market, making it unaffordable for some organizations. This premium pricing can be a significant barrier for smaller or budget-constrained businesses.Professional Services Team
The Professional Services team at Khoros has received criticism for being slow and not agile enough to meet clients’ needs, which can be frustrating for those requiring customizations. By considering these advantages and disadvantages, businesses can make an informed decision about whether Khoros aligns with their needs and budget for AI-driven customer engagement and service.
Khoros - Comparison with Competitors
Unique Features of Khoros
Omnichannel Capabilities
Khoros allows brands to build a single, omnichannel chatbot that integrates with a wide variety of messaging channels, including chat, social, mobile messaging, and voice assistants. This ensures a consistent customer experience across different platforms.
Automation and Intent Understanding
Khoros uses natural language understanding (NLU) to determine customer intents and respond to common inquiries, thereby saving agent time and enhancing efficiency. It can automate entire conversations or enter mid-conversation to handle time-consuming processes.
Enhanced Automation Framework
The Khoros Engagement Manager simplifies and enhances employee responses to digital channels by escalating posts to private messaging sessions, detecting warranty status from CRM integration, and suggesting popular responses to questions.
Content Moderation and Safety
Khoros has partnered with Samurai Labs to implement NLP and ML to detect and manage offensive content, creating healthier online communities.
Comprehensive Analytics and Reporting
Khoros offers deep analytics and reporting capabilities, which are particularly beneficial for enterprise brands. It provides benchmarks from hundreds of enterprise communities and guidance from product coaching and experts.
Competitors and Alternatives
Sprout Social
Sprout Social has a simpler and more intuitive UI, but it lacks the comprehensive features and scalability of Khoros. While Sprout is faster to implement and has timely customer support, it is more suited for smaller or starter solutions rather than enterprise needs. Unlike Khoros, Sprout Social’s social care solution lacks key capabilities such as enhanced moderation and analysis tools.
Floatbot
Floatbot specializes in AI-powered services, including chatbots, but it does not offer the same level of omnichannel integration or the breadth of features that Khoros provides. Floatbot is more focused on specific AI-powered services rather than a comprehensive engagement platform.
Wizard
Wizard is another competitor that uses conversational AI to increase engagement, particularly in e-commerce. However, it does not match the scalability and the wide range of features offered by Khoros, such as advanced NLP and content moderation.
Hootsuite
Hootsuite provides a social media management system with features like content scheduling, social media analytics, and engagement tools. While it is a strong competitor in social media management, it does not have the same level of AI-driven conversational capabilities as Khoros.
Service Tiers and Customization
Khoros offers three service tiers: self-service, supported service, and fully managed service. This flexibility allows brands with varying levels of conversation design expertise and resources to use the platform effectively.
In summary, Khoros stands out for its scalability, comprehensive analytics, and advanced AI-driven features that cater to the needs of enterprise brands. While competitors like Sprout Social, Floatbot, and Wizard offer some similar functionalities, they lack the breadth and depth of features that Khoros provides.

Khoros - Frequently Asked Questions
Frequently Asked Questions about Khoros
Q: How does Khoros help in managing social media presence?
Khoros offers a comprehensive social media management solution that allows you to monitor trends, competitors, and conversations about your brand across multiple social media channels. You can organize creative content, collect and label posts, assign approval groups, and view programs in one calendar. The platform also enables you to publish content once across all your social channels and analyze both paid and organic results to gauge performance.Q: What AI-powered features does Khoros offer for customer service?
Khoros integrates AI into its customer service tools, enabling businesses to offer 24/7 omnichannel support. This includes AI-powered self-service options, such as customer-facing chatbots that can handle tasks from greeting visitors to managing complex queries. Agent-facing chatbots assist customer service representatives by suggesting responses based on previous interactions and identifying customer intent. Khoros also uses Natural Language Processing (NLP) to understand customer inquiries and route them efficiently.Q: How can Khoros automate repetitive tasks in customer engagement?
Khoros allows you to automate repetitive tasks using its ‘Automate’ function. You can set up rules and triggers to automatically respond to specific types of interactions, freeing your team to focus on more critical issues. The platform also offers AI-driven automation tools that can be deployed across every customer interaction channel, helping to optimize the customer experience and drive efficiency.Q: What community management features does Khoros provide?
Khoros enables you to build and manage your own online community, fostering direct engagement with customers. The platform includes features for creating discussion forums, blogs, and Q&A platforms. It also offers AI-enhanced moderation tools, workflow automation, and a drag-and-drop interface for customizing community layouts without needing custom code. This helps in maintaining a positive and safe environment for interactions and reduces the total cost of ownership.Q: How does Khoros facilitate collaboration among team members?
Khoros allows you to add team members and assign roles and permissions based on their responsibilities. This ensures that every team member has the appropriate access to the tool’s features. The platform also supports collaborative features where team members can work together on customer conversations, add notes, assign conversations, and loop in experts when necessary. This ensures a seamless customer experience and efficient teamwork.Q: What analytics and insights does Khoros provide for social media and customer service?
Khoros offers powerful analytics tools that provide insights into your social media performance and customer service efforts. For social media, you can track metrics such as engagement rate, reach, and impressions. For customer service, Khoros Care’s analytics help you track customer satisfaction metrics, response times, resolution rates, and customer feedback. The platform also includes elevated insights with new analytics APIs, health and engagement metrics, and reports.Q: How does Khoros ensure data protection and governance in its AI and automation tools?
Khoros ensures data protection through industry-standard security certifications and adherence to the principles of least privilege. The platform allows you to customize re-training schedules and supervision requirements, and it prevents brand-specific data from flowing back into third-party AI services. Additionally, Khoros provides tools to control AI output, prevent bias, and maintain audit logs and version controls to ensure accuracy and alignment with brand guidelines.Q: Can Khoros integrate with existing systems and third-party AI services?
Yes, Khoros allows seamless integration with existing systems and third-party AI services. The platform offers flexibility and control by orchestrating AI parameters and brand safety controls across any combination of built-in or third-party AI services. This ensures that businesses can leverage a wide range of AI capabilities without disrupting their current tech stacks.Q: How does Khoros support omnichannel customer service?
Khoros supports omnichannel customer service by integrating AI across multiple service channels, including email, chat, social media, and phone. This ensures that customers can reach out for help through their preferred communication method at any time, with consistent and seamless support maintained across interactions. The platform also allows customers to start an inquiry on one channel and continue it on another without having to repeat information.Q: What are the benefits of using AI-enhanced moderation in Khoros Communities?
Using AI-enhanced moderation in Khoros Communities helps in streamlining back-end moderation tasks. The platform uses workflow automation and AI-driven content filters to manage content efficiently, allowing community managers to focus more on engaging with members. This also helps in maintaining a positive and safe environment for interactions within the community.
Khoros - Conclusion and Recommendation
Final Assessment of Khoros in the AI-Driven Customer Engagement Category
Khoros stands out as a leading platform in the AI-driven customer engagement space, offering a comprehensive suite of tools that can significantly benefit medium to large enterprises across various industries, including retail, technology, healthcare, and more.Key Benefits and Features
Integrated Platform
Khoros provides a unified platform that integrates multiple communication channels such as social media, messaging apps, and online communities. This integration allows businesses to streamline their customer engagement efforts and gain a holistic view of their customers.
AI and Machine Learning
Khoros leverages generative AI, machine learning, and automation to enhance customer interactions. Features include suggested responses for agents, intent detection, sentiment analysis, and automated language determination. These capabilities help in resolving customer inquiries efficiently and improving overall issue resolution rates.
Community Building
The platform enables businesses to build and nurture online communities where customers can connect with each other and with the brand. This fosters customer loyalty and advocacy, leading to increased customer retention and satisfaction.
Scalability and Customization
Khoros is designed to scale with the growing needs of businesses and offers a high level of customization. This allows companies to adapt the platform to their specific needs and requirements, from branding to functionality.
Who Would Benefit Most
Khoros is particularly beneficial for:Medium to Large Enterprises
Companies with a significant customer base that need a robust platform to manage customer interactions effectively.
Marketing and Customer Service Teams
Professionals responsible for managing and optimizing customer interactions will find Khoros invaluable for streamlining processes and improving customer satisfaction.
Tech-Savvy Businesses
Companies looking to leverage technology to improve their customer engagement strategies and stay ahead of the competition will appreciate Khoros’s advanced AI and ML capabilities.
Overall Recommendation
Given its comprehensive features, integration capabilities, and commitment to innovation, Khoros is highly recommended for businesses seeking to enhance their customer engagement strategies. Here are some key reasons why:Enhanced Customer Experience
Khoros helps businesses deliver personalized and seamless customer experiences across multiple channels, which can significantly improve customer satisfaction and loyalty.
Efficiency and Cost Savings
By automating routine tasks and providing AI-powered insights, Khoros can help companies save millions in contact center costs and improve issue resolution rates.
Competitive Edge
The platform’s ability to integrate various communication channels, offer advanced analytics, and build online communities sets it apart from competitors and provides a competitive edge in the market.
In summary, Khoros is an excellent choice for any business aiming to transform its customer engagement strategies through the use of AI, automation, and integrated communication channels. Its flexibility, transparency, and focus on human connection make it a valuable asset for driving growth and improving customer relationships.