
Qualaroo - Detailed Review
App Tools

Qualaroo - Product Overview
Qualaroo Overview
Qualaroo is a customer feedback software that plays a crucial role in the App Tools AI-driven product category by helping businesses gather and act on user insights in real-time.Primary Function
Qualaroo’s primary function is to enable businesses to collect targeted and contextual feedback from their users. This is achieved through its flagship tool, the Qualaroo Nudge™, which is essentially an intercept survey that appears on websites or mobile apps to gather instant feedback from users.Target Audience
The target audience for Qualaroo includes a wide range of businesses, particularly those with an online presence, such as e-commerce sites, app developers, and any organization seeking to improve their products, services, and user experience. It is suitable for all skill levels, requiring no software download or HTML skills.Key Features
Targeted Surveys
Qualaroo allows businesses to create surveys that are triggered based on various user actions or parameters, such as visitors coming from specific search engines or viewing particular product categories. This ensures that the surveys are shown to the right audience at the right time.Nudge for Prototypes
This feature enables the collection of user feedback on prototypes during the product design and development stages, making it invaluable for iterative product improvement.Sentiment Analysis
Using IBM’s Watson, Qualaroo provides automated sentiment analysis of survey responses, helping businesses understand the emotions and attitudes behind customer feedback.Mobile Surveys
Surveys can be optimized for mobile platforms, ensuring that businesses can reach their audience regardless of the device they are using.Exit Surveys
These surveys pop up when a user is about to leave the website, providing valuable insights into why potential buyers aren’t converting.Customization and Branding
Qualaroo Nudges™ can be customized with company colors and branding to maintain a native feel on the website or app.Real-Time Feedback and Analysis
Businesses can engage with app users in real-time, get immediate feedback, and analyze results quickly. The platform also offers features like email notifications and integration with tools like Slack. By leveraging these features, Qualaroo helps businesses make informed decisions, improve user satisfaction, and optimize their digital platforms for better performance.
Qualaroo - User Interface and Experience
User Interface Overview
The user interface of Qualaroo is designed to be intuitive and user-friendly, making it accessible for a wide range of users, regardless of their technical skills.
Customization and Branding
Qualaroo allows for significant customization of the survey interface. Users can add their own CSS to design the survey layout and UI, ensuring that the surveys align with their brand’s visual identity. This includes the ability to customize fonts, colors, and logos, giving the surveys a native feel within the user’s website or app.
Ease of Use
The platform does not require any HTML skills or software downloads, making it easy to install and use. Users can create surveys quickly using professionally designed templates or by creating their own from scratch. The interface is straightforward, allowing users to select from over 10 question types and use features like branching and skip logic to create dynamic surveys.
Advanced Targeting
Qualaroo’s user interface includes advanced targeting options that enable users to show surveys to specific audiences based on various criteria such as visitor behavior, location, browser type, IP address, and more. This ensures that the right questions are asked to the right users at the right time, enhancing the relevance and effectiveness of the feedback collected.
Mobile Responsiveness
The surveys are mobile-responsive, ensuring that they look and function well on various devices. This is crucial for capturing feedback from users across different platforms.
Integration and Reporting
The interface also supports seamless integration with other tools such as Google Analytics, Marketo, Zapier, and Slack, among others. This helps in automating workflows and maintaining data consistency. The reporting section is comprehensive, with AI-powered analytical tools like Sentiment Analysis by IBM Watson, which provides actionable user insights.
Feedback Management
Qualaroo facilitates the complete feedback loop by allowing users to tag and pass feedback to respective departments, ensuring that insights are acted upon promptly. The platform also supports multiple engagement options like In-Product Nudge™, Link Nudge™, and Website Overlay, making it versatile for different feedback collection needs.
Overall User Experience
The overall user experience is enhanced by Qualaroo’s commitment to customer support, offering phone, chat, and email support. The platform is built to be user-friendly, allowing businesses to capture user feedback quickly and painlessly at every stage of their design process. This ensures that businesses can continuously gather and act on user insights to improve their products and services.
Conclusion
In summary, Qualaroo’s user interface is designed for ease of use, flexibility, and effectiveness in collecting and analyzing user feedback, making it a valuable tool for businesses seeking to improve their user experience.

Qualaroo - Key Features and Functionality
Qualaroo Overview
Qualaroo is a comprehensive feedback tool that leverages advanced technologies, including AI, to capture and analyze user insights. Here are the main features and how they work:
Targeted Surveys
Qualaroo allows you to conduct targeted website surveys, exit intent surveys, and mobile surveys. These surveys can be customized to target specific user segments based on behaviors, URLs, and technologies, ensuring that the right questions are asked to the right users at the right time.
Advanced Targeting
The platform offers advanced targeting capabilities, enabling you to segment your audience based on various criteria such as geographies, search terms, and time on page. This ensures that your surveys are relevant and engaging to the users who receive them.
Survey Customization
Qualaroo provides features like skip logic and question branching, which allow you to create surveys that adapt to the user’s responses. This ensures a more personalized and relevant survey experience. Additionally, you can customize the visual appearance of your surveys to match your brand.
Sentiment Analysis
One of the key features of Qualaroo is its Sentiment Analysis, powered by IBM Watson. This AI-driven analysis helps you understand the emotional tone and sentiment behind user responses, providing actionable insights without the need to sift through every response manually.
Real-Time Reporting
Qualaroo offers real-time reporting, including features like word clouds and other visualizations, to help you make informed decisions quickly. This real-time data helps in designing products and improving user experiences based on immediate feedback.
Integrations
The platform integrates with a wide range of tools such as Google Analytics, Salesforce, Tableau, Intercom, Zapier, Slack, and more. These integrations allow you to push survey data into various systems for further analysis and to automate follow-up actions.
Nudges
Qualaroo uses unobtrusive ‘Nudges’ to ask questions. These nudges can be placed in various positions on your website or app and include options like In-Product Nudge™, Link Nudge™, and Mobile Web Nudge™. This ensures that feedback is collected without disrupting the user experience.
A/B Testing
Qualaroo supports A/B testing, allowing you to test different versions of your surveys or website elements to see which ones perform better. This feature, combined with Google’s free A/B testing tool, helps in making data-driven design decisions.
Feedback Campaign Consultation
The platform offers feedback campaign consultation, helping you set up and optimize your feedback campaigns to get the most valuable insights from your users.
GDPR Compliance and Security
Qualaroo is GDPR compliant, ensuring that user data is handled securely. For integrations, it is recommended to set up a separate user with read-only access to the required data, and to restrict IP addresses for added security.
Heatmaps and SessionCam Integration
Qualaroo can be integrated with tools like SessionCam to capture user interactions such as clicks, scrolls, and page transitions. This combined with heatmap data provides a comprehensive view of user behavior.
Conclusion
By leveraging these features, Qualaroo helps businesses gather valuable customer insights, improve user experiences, and make data-driven decisions efficiently. The integration of AI, particularly through IBM Watson’s Sentiment Analysis, enhances the accuracy and usefulness of the feedback collected.

Qualaroo - Performance and Accuracy
Performance
Real-Time Feedback Collection
Qualaroo excels in collecting user feedback in real-time, allowing businesses to gather insights directly from users while they are interacting with the website or app. This leads to higher response rates, typically between 10-30%, which is significantly higher than traditional feedback methods.
Integration and Scalability
Qualaroo can handle massive amounts of user interactions and process this data in real-time, which is crucial for building AI-driven applications. However, integrating Qualaroo data with other enterprise systems can be challenging due to data silos.
Customization and Targeting
Qualaroo offers the ability to customize surveys for specific user segments and website pages, and it includes features like skip logic and over 100 language translations. This helps in collecting highly specific and accurate feedback data.
Accuracy
Sentiment Analysis and Text Analytics
Qualaroo uses IBM Watson technology for sentiment analysis and text analytics, which helps in automatically understanding the sentiment and key points from user feedback. This feature is particularly useful for generating actionable insights.
Vector Search for Unstructured Data
When combined with tools like Zilliz Cloud and Airbyte, Qualaroo’s unstructured data (such as open-ended feedback and behavior insights) can be made searchable using vector search. This method allows for deep, context-aware searches that uncover hidden patterns and relationships within the data, enhancing the accuracy of insights.
Limitations and Areas for Improvement
User Interface and Navigation
Some users have reported that Qualaroo’s interface has become bloated, making navigation cumbersome, especially for those managing multiple marketing campaigns or aiming to streamline customer experience efforts.
Customization Options
There are limitations in customization options, which can be frustrating for businesses looking to create highly personalized customer engagement strategies. Users often find that the platform lacks the flexibility needed to tailor online forms and email surveys to their specific target audience or business goals.
Pricing and Feature Restrictions
The basic plan of Qualaroo offers limited features, which can be restrictive for users with more complex feedback needs. The cost quickly escalates when upgrading to advanced plans, making it less affordable compared to some alternatives.
Survey Management
Some users find Qualaroo less intuitive than other feedback software, particularly in managing email surveys and other forms of customer feedback. This can hinder businesses from gathering actionable insights efficiently.
In summary, Qualaroo performs well in collecting real-time feedback and analyzing user sentiments, but it has areas for improvement such as streamlining its user interface, enhancing customization options, and providing more comprehensive features at lower price points. Integrating Qualaroo with advanced AI tools like vector search can significantly enhance its capabilities in handling unstructured data and generating accurate insights.

Qualaroo - Pricing and Plans
Pricing Plans
Qualaroo offers two main pricing plans:Essentials Plan
- Cost: $80 per single user
- Features:
- Basic Questions
- Unlimited Nudges views
- Branding
- Skip Logic & Question Branching
- Targeting
- Templates
- Survey Nudges
- Response Notifications
- Real Time Reporting
- Integrations
- API Access
- GDPR Compliance
- NPS Surveys
- User Feedback Analysis
- Heatmaps
- Custom CSS
Premium Plan
- Cost: $160 for 3 users
- Features:
- All features from the Essentials Plan
- Advanced Questions
- Exit Surveys
- Mobile Nudges
- Nudges for Prototypes
- NPS
- Smart Response
- Advanced Targeting
- Additional features like Sentiment Analysis, Custom Branding, and Multiple Languages
Free Trial
Qualaroo offers a 14-day risk-free trial. During this trial, you have access to all the features available within both the Essentials and Premium plans, except for branding suppression. You cannot download your responses or suppress the Qualaroo branding during the trial period.Additional Notes
- There is no free plan with unlimited features; however, the trial period allows you to test the full range of features before committing to a paid plan.
- The pricing does not include page views or survey responses as a metric for cost; it is based on the number of users and the plan chosen.
- Integrations with various apps like Gmail, Slack, Hubspot, and more are available in both plans.

Qualaroo - Integration and Compatibility
Qualaroo Overview
Qualaroo, an advanced customer and user feedback software, integrates seamlessly with various tools and platforms to enhance its functionality and streamline workflows. Here are some key points regarding its integration and compatibility:
Integration with Salesforce
Qualaroo integrates closely with Salesforce, allowing for a two-way automation of workflows between the two platforms. This integration enables you to automatically push lead and survey data into Salesforce when a respondent submits a Qualaroo survey. Conversely, you can set triggers to send automated surveys through Qualaroo when a record is created or updated in Salesforce.
Webhooks Integration
Qualaroo also supports integration with Webhooks, which allows you to transfer specific data or trigger certain surveys when pre-selected events occur. This feature enables you to POST responses to other tools or services that may not be directly integrated, such as CRMs, e-shops, or online chat platforms. Webhooks reduce the need for manual work and eliminate the necessity of repeated API calls.
Multi-Platform Compatibility
Qualaroo’s online survey software can be deployed on multiple platforms simultaneously, including websites, digital products, and apps. This allows you to ask users questions at various touchpoints of their customer journey without needing separate survey software for different channels. The surveys can be targeted to specific audiences based on behaviors, locations, browsers, IP addresses, and more.
Customization and Automation
The integration with other tools, such as Salesforce and Webhooks, allows for automated workflows. For example, you can set trigger events to update survey data in existing Salesforce records or to send surveys automatically based on specific conditions. This automation helps in reducing manual work and ensures data consistency across different apps.
Device and Browser Compatibility
Qualaroo surveys are designed to be mobile-responsive, ensuring they work seamlessly across various devices and browsers. This flexibility allows you to gather feedback from users regardless of how they interact with your website, product, or app.
Advanced Targeting and Analytics
Qualaroo offers advanced targeting options to show surveys to the desired audience, ensuring that the right questions are asked to the right people at the right time. The software also includes AI-powered analytics and reporting tools, which help in analyzing customer feedback and preferences comprehensively.
Conclusion
In summary, Qualaroo’s integrations with tools like Salesforce and Webhooks, along with its multi-platform compatibility and advanced targeting capabilities, make it a versatile and efficient solution for managing customer feedback and automating marketing processes.

Qualaroo - Customer Support and Resources
Qualaroo Overview
Qualaroo, a leading customer and user feedback software, offers several customer support options and additional resources to ensure users can effectively utilize its tools.
Customer Support
- Qualaroo provides direct support through email. Users can reach out to the support team at support@qualaroo.com for any questions or assistance needed.
- The website features a comprehensive help section with step-by-step guides and related articles to help users get started and manage their surveys effectively.
Additional Resources
- Video Tutorials and Guides: Qualaroo offers a quick video overview and detailed step-by-step guides to help users understand how to use the platform. These resources are available directly on their website.
- Documentation and FAQs: The help section includes detailed articles on various aspects of using Qualaroo, such as answer selection types, survey creation, and analytics. This documentation helps users customize their surveys and interpret the feedback data.
- Demo and Trials: Users can schedule a demo to get all their questions answered and try the survey maker for free. This allows them to experience the features of Qualaroo before committing to the service.
Integration and Automation
- Qualaroo allows integration with other tools and apps to automate workflows. Users can connect different applications to maintain data consistency and reduce manual work. This includes setting custom user properties to collect respondents’ information and integrating with various enterprise systems.
Analytics and Reporting
- The platform provides comprehensive reporting sections and AI-based analytical tools. These tools help users analyze and track customer preferences and expectations, enabling them to improve their website, product, and app.
Customization and Flexibility
- Qualaroo offers flexible design customization and branding options, allowing users to create surveys that align with their brand. The surveys are mobile-responsive, and users can embed them in design templates to gather quick, organized feedback. The platform also supports over 50 languages to break linguistic barriers.
Conclusion
By leveraging these resources, users can effectively engage with their customers, gather valuable feedback, and make data-driven decisions to enhance their products and services.

Qualaroo - Comparison with Competitors
Comparing Qualaroo to Competitors
When comparing Qualaroo to its competitors in the AI-driven customer feedback and survey tools category, several key features and differences stand out.
Qualaroo
- Qualaroo is known for its comprehensive and feature-packed approach to gathering customer feedback. It uses AI-based analytics and its proprietary Nudge™ widgets to collect data across multiple touchpoints, including web, mobile, and in-product experiences.
- It offers multi-channel surveys, sentiment analysis powered by IBM Watson, and various survey types such as NPS, CSAT, and CES. The platform also supports conditional logic and provides advanced reporting tools with data visualization.
- Qualaroo integrates well with other tools and is suitable for small, medium, and large businesses. Its pricing starts at $80/month.
ProProfs Survey Maker
- ProProfs Survey Maker is another strong competitor that offers a wide range of functionalities beyond just feedback collection. It allows users to create interactive quizzes, polls, assessments, and sidebar forms. The tool provides extensive customization options and over 100 built-in survey templates.
- It is particularly useful for creating buyer personas and engaging audiences through interactive content. ProProfs Survey Maker has a free plan and paid plans starting at $0/month, making it a cost-effective option.
UXtweak
- UXtweak stands out for its advanced survey creation and customer feedback tools. It offers conditional logic, customization options, and multiple question types, including NPS surveys. UXtweak also provides research and user recruitment tools, eliminating the need for additional subscriptions.
- It has a free plan and paid plans starting at $59/month, making it an affordable alternative. UXtweak is praised for its ease of use, customizable branding, and unlimited screeners.
SurveySparrow
- SurveySparrow is known for its engaging survey-building approach that enhances the customer’s user experience. It offers a variety of customization options, multiple question types, and in-depth data analysis of customer feedback. SurveySparrow also integrates conditional logic into its surveys.
- The tool has a forever-free plan and paid plans starting from $19/month for individuals and $79/month for teams. It is praised for its intuitive user interface and flexible pricing.
Jotform
- Jotform is a cloud-based survey-generating software that allows users to publish surveys and record customer feedback. It uses conditional logic, supports animations and emojis, and integrates with Google Analytics for valuable insights.
- Jotform offers a free plan with limitations and paid plans starting at $39/month. It is well-regarded for its well-designed interface and analytical insights, though it has some limitations on free versions and content types.
Survicate
- Survicate focuses on customer feedback management by running surveys through various channels such as in-product, email, and mobile in-app surveys. It offers native integration with analytical tools and determines trends in client behavior.
- Survicate has a free plan and paid plans starting at $99/month. It is appreciated for its ease of use and the ability to recruit users from a large panel.
Wootric
- Wootric is a strong alternative for customer feedback management and analysis, particularly for apps and B2B SaaS. It offers CSAT and NPS surveys, integration with popular platforms, and excellent analytics and reporting abilities.
- Wootric does not offer a free plan, with paid plans starting at $199/month. It is praised for its seamless setup, user-friendly interface, and excellent customer support.
Key Differences
- Integration and Compatibility: Qualaroo and UXtweak stand out for their extensive integration capabilities with other business tools, while SurveySparrow and Jotform also offer good integration options but with some limitations.
- Pricing: ProProfs Survey Maker and UXtweak offer more flexible and cost-effective pricing plans, including free options, whereas Qualaroo and Wootric are more expensive, especially for larger businesses.
- Survey Types and Customization: Qualaroo and UXtweak provide a wide array of survey types and customization options, including conditional logic, which is also available in SurveySparrow and Jotform.
- Analytics and Reporting: Qualaroo’s advanced analytics and reporting tools, powered by AI, are a significant strength. UXtweak and Wootric also offer strong analytical capabilities, though they may not be as comprehensive as Qualaroo’s.
Each of these tools has its unique features and advantages, making them suitable for different business needs and budgets. When choosing an alternative to Qualaroo, it’s important to consider the specific requirements of your business, such as the type of surveys needed, the level of customization required, and the budget constraints.

Qualaroo - Frequently Asked Questions
Here are some frequently asked questions about Qualaroo, along with detailed responses to each:
What is Qualaroo and what does it do?
Qualaroo is an intuitive feedback tool that captures real-time user insights directly on your website or app. It helps you understand your customers’ needs and improve their experience through advanced targeting and AI-powered analytics. You can use Qualaroo to create and deploy surveys, gather feedback, and analyze data to make informed decisions.How much does Qualaroo cost?
Qualaroo offers different pricing plans. The Essentials plan starts at $80 per month for a single user, while the Premium plan costs $160 per month for three users. There is also a free plan that includes 50 responses per month, along with 500 email sends and 10,000 pageviews. For more detailed pricing and to save 50% by paying annually, you can check their pricing page.What are the key features of Qualaroo?
Qualaroo offers several key features, including:- Targeted Website Surveys: Show surveys to specific users based on their behavior and demographics.
- Exit Intent Surveys: Capture feedback from users who are about to leave your site.
- Advanced Targeting: Target specific visitor behaviors, such as high-paying customers or visitors from particular sources.
- Survey Templates: Use pre-built templates to create surveys quickly.
- Custom Branding: Customize surveys with your company colors and branding.
- Multi-Language Support: Support for over 50 languages.
- Real-Time Reporting: Analyze data in real-time.
- Sentiment Analysis: Understand the sentiment of user feedback.
- Integrations: Integrate with various tools like Gmail, Slack, Hubspot, and more.
How do I create and deploy surveys with Qualaroo?
To create a survey with Qualaroo, you log in to your account, navigate to the dashboard, and click “CREATE NEW.” You can choose from existing templates or create a new survey from scratch. You can then customize the survey with your questions, targeting options, and branding. Once set up, you can deploy the survey on your website, app, or other channels without needing developer help.What types of businesses can use Qualaroo?
Qualaroo serves a wide range of businesses, including startups, small and medium-sized businesses (SMBs), and enterprises. It is versatile and can be used by any business looking to gather customer feedback and improve user experience.Does Qualaroo offer any free plans or trials?
Yes, Qualaroo offers a free plan that includes all premium features but is limited to 50 responses per month, along with 500 email sends and 10,000 pageviews. However, details about a free trial for the paid plans have not been shared by the vendor.How secure is the data collected by Qualaroo?
Qualaroo ensures data security through state-of-the-art servers hosted in ultra-secure locations with multiple power feeds, fiber links, dedicated generators, and battery backup. Their network is protected by an enterprise-class firewall, and all plans include remote data backups to keep your data safe.Can I integrate Qualaroo with other tools and apps?
Yes, Qualaroo integrates with various apps and tools such as Gmail, Slack, Hubspot, Mailchimp, Google Analytics, Salesforce, and many more. This allows you to automate workflows and maintain data consistency across different platforms.What kind of support does Qualaroo offer?
Qualaroo is known for its excellent support, offering phone, chat, and email support. They prioritize customer delight and ensure that users have a positive experience with their software.How do I cancel my Qualaroo subscription?
If you decide to cancel your Qualaroo subscription, you can do so by emailing the billing team at billing@proprofs.com. If you cancel within 15 days of signing up, you won’t be charged. For future cancellations, you will not be charged again after the current payment cycle ends.What are the primary competitors of Qualaroo?
The primary competitors of Qualaroo include SoGoSurvey, SurveyMonkey, and GetFeedback. It is useful to compare and evaluate the features, advantages, and disadvantages of these alternatives to find the best option for your business.