ActiveCampaign - Detailed Review
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ActiveCampaign - Detailed Review Contents
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ActiveCampaign - Product Overview
ActiveCampaign Overview
ActiveCampaign is a comprehensive marketing automation platform that serves as an all-in-one solution for creating and automating personalized customer experiences. Here’s a brief overview of its primary function, target audience, and key features:Primary Function
ActiveCampaign’s primary function is to help businesses automate and personalize their marketing efforts. It uses intelligent marketing automation to build frictionless customer experiences, drive growth, and enhance engagement. The platform focuses on email marketing, customer relationship management (CRM), and social media integration to streamline marketing processes.Target Audience
ActiveCampaign targets a wide range of businesses, from small startups to large enterprises, across various industries. The key customer demographics include:Small and Medium-Sized Businesses (SMBs)
Looking to streamline their marketing efforts with affordable and user-friendly solutions.Marketing Professionals
Seeking advanced tools for email marketing, lead generation, and customer segmentation.E-commerce Businesses
Needing integrations with platforms like Shopify and WooCommerce to engage customers based on behavior and purchase history.Agencies and Consultants
Managing multiple client accounts and requiring features like client management and white-labeling.Tech-Savvy Entrepreneurs
Interested in advanced features such as machine learning and predictive analytics to scale their businesses.Key Features
ActiveCampaign offers several key features that make it a valuable tool for businesses:Automation and Personalization
With hundreds of automation triggers and actions, conditional routing, and an AI-powered drag-and-drop builder, businesses can create deep automations to personalize customer experiences.AI-Powered Tools
Utilizes artificial intelligence, machine learning, and generative AI to optimize campaign performance, analyze customer behavior, and create personalized campaigns. Features include AI-suggested segments, campaign calendar views, and predictive sending.Email Marketing
Allows businesses to craft beautiful emails that drive conversions, ensure emails hit the inbox, and conduct A/B testing to pick the winning options.CRM Integration
Provides tools for tracking customer interactions, analyzing data, and making informed decisions. It includes features like lead scoring, custom field value changes, and geographic segmentation.Social Media Integration
Connects with platforms like Facebook, Instagram, and Google Ads to reach audiences across multiple channels and capture leads effectively.Goals and Automation
Enables businesses to set specific goals and automate the progression of contacts through marketing funnels based on their behavior. This includes conditions such as visiting a web page, opening an email, or submitting a form. Overall, ActiveCampaign is a versatile platform that helps businesses of all sizes to automate, personalize, and optimize their marketing strategies, driving growth and customer engagement. ActiveCampaign - User Interface and Experience
User Interface and User Experience of ActiveCampaign
Intuitive Interface
ActiveCampaign is known for its user-friendly and intuitive interface. The platform offers a clean and organized dashboard that provides a clear overview of real-time campaign metrics, active campaigns, and automation workflows at a glance. This design helps reduce the learning curve, especially for new users, although it may still appear a bit complicated for absolute beginners.Ease of Use
The platform is designed to be easy to use, with a focus on simplicity and clarity. The interface is clean, and all the tools are accessible from a left sidebar, making it easy to find what you need. Each category has its own explanations and links to help articles, which helps users figure out the platform’s functionality without frustration.Drag-and-Drop Email Builder
ActiveCampaign features a drag-and-drop email builder that makes creating professional email campaigns straightforward. This tool allows you to create emails with six different structures and save custom content blocks for reuse. Advanced users can also edit HTML code directly from the email builder and preview changes in real-time.Visual Automation Tools
The visual automation tools in ActiveCampaign enable users to see their workflows mapped out clearly. This visual approach helps in understanding and managing complex automation processes more effectively.Content Manager
The “Content Manager” feature serves as a central hub for storing, organizing, and sharing all your assets. This helps keep your content well-organized and easily accessible, enhancing the overall user experience.AI-Driven Features
ActiveCampaign incorporates AI and machine learning to enhance its marketing automation capabilities. Features like AI-powered segments and automations continuously learn to help identify the right targets and actions based on customer behavior. The predictive sending feature uses AI to determine the best time to send campaigns, optimizing engagement and ROI.Real-Time Engagement
The platform also includes features like Messaging and Live chat, which allow for real-time engagement with customers and leads. You can send targeted messages via email, SMS, and Facebook Messenger, and have real-time conversations with website visitors through the customizable live chat widget.Integration and Analytics
ActiveCampaign integrates well with other tools, such as Microsoft Dynamics 365, to unify data and automate customer experiences across various channels. It also provides comprehensive analytics and reporting tools, giving users insightful data to guide their marketing and sales efforts.Conclusion
Overall, ActiveCampaign’s user interface is designed to be user-friendly, with a focus on ease of use and clear navigation. The combination of intuitive tools, visual automation, and AI-driven features makes it a comprehensive and engaging platform for managing marketing and sales efforts. ActiveCampaign - Key Features and Functionality
ActiveCampaign Overview
ActiveCampaign is a comprehensive marketing automation platform that integrates various business tools, including AI-driven features, to streamline and optimize marketing, sales, and customer relationship processes. Here are the main features and how they work:Marketing Automation
ActiveCampaign’s marketing automation feature allows businesses to create complex workflows that automate tasks, personalize interactions, and manage leads. This includes automated email campaigns triggered by specific actions, visual customer journey mapping, and lead scoring to prioritize high-potential customers. These automations can be set up using a visual workflow builder, eliminating the need for coding skills.Omnichannel Marketing
The platform supports omnichannel marketing, enabling businesses to engage customers through multiple channels such as email, SMS, site messaging, and even physical mail through integrations with direct mail automation tools. This multi-channel approach enhances customer engagement and ensures consistent messaging across all platforms.Customer Relationship Management (CRM)
ActiveCampaign includes a CRM system that helps in managing contacts, lead scoring, and automated user behavior-based deal creation. It integrates seamlessly with marketing automation, ensuring cohesive data flow and comprehensive customer insights. Features include contact management, automated outreach, and site and event tracking of deal contacts.AI-Powered Features
ActiveCampaign leverages AI to enhance various aspects of marketing and automation:AI-Suggested Segments
AI helps segment customers with intelligent insights, allowing businesses to focus on high-value leads and optimize engagement.Campaign Calendar View
AI calculates the best time and day to send campaigns for maximum impact, ensuring emails hit inboxes at optimal times.Campaign Reporting Co-Pilot
AI provides digestible insights and key highlights to better understand campaign performance and identify next steps.AI-Powered Automation Builder
Users can describe their goals in plain language, and the AI tool will create an automation workflow. This includes adding waits and actions, and building automations that meet multiple objectives.Predictive Sending
AI predicts the best time to send emails based on contact preferences and behaviors, boosting open rates and engagement.Integrations
ActiveCampaign offers over 900 integrations with various third-party applications and services, including CRM, e-commerce, social media, and customer support tools. These integrations ensure seamless data flow between ActiveCampaign and other platforms, enabling businesses to create a unified tech ecosystem and automate complex workflows.Email Marketing
The platform includes a range of email marketing features such as drip email campaigns, email autoresponders, email scheduling, and unlimited email sending. It also supports landing pages, a drag-and-drop editor, and a template library. Businesses can create personalized web pages based on list segmentation data and conduct 5-version split testing to optimize email campaigns.Analytics and Reporting
ActiveCampaign provides basic reporting and analytics tools that help businesses analyze campaign performance. The platform includes success rate reports, AB testing, and subscriber list management. AI-driven insights also help in making informed decisions and optimizing marketing strategies.Lead Management
The platform offers a marketing lead database, data quality management, segmentation, lead nurturing, and online behavior tracking. Automated alerts and tasks are available to ensure that leads are managed efficiently and effectively.Conclusion
In summary, ActiveCampaign combines powerful marketing automation, omnichannel marketing, CRM, and AI-driven features to help businesses streamline their marketing efforts, personalize customer interactions, and drive better campaign performance. The integration of AI enhances the platform’s capabilities by automating routine tasks, providing intelligent insights, and optimizing engagement strategies. ActiveCampaign - Performance and Accuracy
Performance
ActiveCampaign is highly regarded for its performance, particularly in email deliverability. According to the Email Deliverability Report, ActiveCampaign has a deliverability score of 90, which is quite impressive. This means that out of the emails sent, 84.93% land in the inbox, 11.85% in the spam folder, and 3.22% are lost. The platform also boasts a wide range of features that contribute to its strong performance. These include advanced analytics and reporting tools, which help users track their campaigns, identify the best times to send emails, and analyze the success rates of campaign goals. The analytics are presented in various report formats and charts, making it easy to analyze and share with teams. ActiveCampaign’s AI assistant and predictive analytics capabilities are significant strengths. These tools analyze audience interaction data to predict future content trends and help in personalizing content strategies, leading to better audience engagement and retention.Accuracy
The accuracy of ActiveCampaign’s features is generally high. The platform’s email testing and preview functions ensure that emails are accurate and well-formatted before they are sent out. Additionally, features like click tracking, open tracking, and custom domain tracking provide precise metrics on email performance. The predictive analytics tools offered by ActiveCampaign are also accurate in analyzing audience behavior and predicting content trends. These insights are derived from deep data analysis, enabling content creators to make informed decisions about their content direction.Limitations and Areas for Improvement
Despite its strong performance and accuracy, ActiveCampaign has some limitations:1. Cost and Lack of Free Plan
ActiveCampaign does not offer a free plan, and its pricing can be steep, especially for smaller businesses. The cheapest plan starts at $70/month for a team of three users, which can be a significant expense.2. Feature Overload
The platform’s extensive feature library can be overwhelming for users who only need basic email marketing functionalities. The interface is not always user-friendly, which can make it difficult for new users to navigate.3. Advanced Functions in Specialized Tools
While ActiveCampaign offers a suite of tools including CRM, landing pages, and customer support, these may not be as advanced as specialized tools dedicated to these functions. Users might find it more beneficial to use separate, specialized tools for these needs.4. Customer Support
Phone support is only available for users on the Enterprise plan, which starts at $279 per month. This can be a significant limitation for smaller businesses that need quick support but cannot afford the higher-tier plans. In summary, ActiveCampaign performs well in terms of email deliverability, analytics, and predictive analytics, but it has some limitations, particularly in terms of cost, feature complexity, and customer support. Addressing these areas could further enhance the user experience and make the platform more accessible to a broader range of businesses. ActiveCampaign - Pricing and Plans
Plans and Pricing
Starter (Lite) Plan
- Pricing: Starts at $19/month for 1,000 contacts. Other tiers include 2,500 contacts for $49/month, 5,000 contacts for $99/month, 7,500 contacts for $139/month, and 10,000 contacts for $189/month.
- Features: Includes email and marketing automation, a drag-and-drop editor, basic forms, over 150 email templates, AB testing, site tracking, and a marketing CRM. The email send limit is 10 times the contact limit.
Plus Plan
- Pricing: Starts at $59/month for 1,000 contacts. Other tiers include 2,500 contacts for $119/month, 5,000 contacts for $179/month, 10,000 contacts for $239/month, 25,000 contacts for $489/month, and 50,000 contacts for $759/month.
- Features: Adds advanced marketing features such as forms, basic segmentation, site messages, landing pages, generative AI, cart abandonment emails, and product block embedding. It also includes lead scoring, social media integration, and SMS capabilities.
Professional Plan
- Pricing: Starts at $99/month for 1,000 contacts and 3 users. Other tiers include 2,500 contacts for $189/month, 5,000 contacts for $259/month, 10,000 contacts for $469/month, 25,000 contacts for $789/month, and 50,000 contacts for $1,209/month.
- Features: Includes conditional content, AB testing in automations, advanced segmentation and reporting, attribution and conversion tracking. The email send limit increases to 12 times the contact limit, and it offers priority support. This plan is suitable for scaling businesses needing advanced automations and tracking.
Enterprise Plan
- Pricing: Custom pricing for large teams and high-volume needs. Generally, it costs two to three times as much as the Professional plan.
- Features: Includes all features from the previous plans plus exclusive features such as a dedicated account agent, phone support, and unlimited users. This plan is ideal for companies with large, growing teams and a significant budget for email marketing.
Free Options and Trials
- ActiveCampaign does not offer a free plan, but it provides a 14-day free trial on all paid plans. This allows users to test the features before committing to a subscription.
Discounts
- Users can save 20% with an annual plan, and nonprofits receive an additional 20% off.
ActiveCampaign - Integration and Compatibility
ActiveCampaign Integration Capabilities
ActiveCampaign is renowned for its extensive integration capabilities, making it a versatile and powerful tool for businesses looking to streamline their marketing and automation processes.Types of Integrations
ActiveCampaign offers several types of integrations to cater to different needs:Native Integrations
These are integrations developed by ActiveCampaign itself, including deep data integrations. For example, the native Shopify integration allows you to sync contacts and purchase information directly into your ActiveCampaign account.
Auto-Import Tool
This tool enables you to sync contacts from third-party applications into a list in ActiveCampaign. It supports a variety of services and can be accessed through the import page.
Third-Party Tools
Tools like Zapier can be used to push data from one application into another. These integrations require your ActiveCampaign API information.
Integrations Created by Third-Party Applications
These are integrations developed by other companies that integrate with ActiveCampaign using the API information.
Compatibility Across Platforms
ActiveCampaign boasts over 950 integrations, ensuring compatibility with a wide range of tools and platforms. Here are some examples:E-commerce Platforms
Integrations with platforms like Shopify allow for seamless data synchronization, helping you manage customer interactions and purchase data effectively.
CRM Tools
ActiveCampaign integrates with CRM tools such as Salesforce, making it easy to import and export contacts and run campaigns without data discrepancies.
Project Management Tools
You can integrate ActiveCampaign with tools like Trello, Monday.com, or Asana using Zapier, which helps in managing projects and tasks efficiently.
Data Gathering Tools
Integrations with tools like Jotform, Formstack, and SurveyMonkey enable you to capture and organize data from various sign-up forms and surveys.
AI and Automation Tools
Integrating ActiveCampaign with AI-driven tools, such as those provided by Botpress, allows for automated marketing workflows, AI-powered analytics, and enhanced customer engagement through personalized content and real-time interaction analysis.
Device Compatibility
ActiveCampaign is a cloud-based platform, which means it can be accessed from any device with an internet connection. This includes desktops, laptops, tablets, and smartphones, ensuring you can manage your marketing automation and email campaigns from anywhere.In summary, ActiveCampaign’s extensive integration capabilities and compatibility with a wide range of tools and platforms make it an excellent choice for businesses seeking to streamline their marketing and automation processes. Whether you’re using e-commerce platforms, CRM tools, or AI-driven analytics, ActiveCampaign can integrate seamlessly to enhance your marketing strategies.
ActiveCampaign - Customer Support and Resources
Support Options for ActiveCampaign
When you need support with ActiveCampaign, you have several convenient and effective options to choose from, ensuring you get the help you need quickly and efficiently.
Support Channels
- Live Chat: ActiveCampaign offers live chat support, which is available through their website. To access it, log into your account, click on ‘Help’ in the lower-left corner, and select ‘Chat with us’ from the dropdown menu. This option is ideal for real-time conversations and urgent inquiries.
- Phone Support: For more immediate and detailed assistance, phone support is available, but it is limited to customers on Plus, Professional, or Enterprise plans. The support team is available Monday to Friday, 9am-5pm Central Time.
- Email Support: If you prefer written communication or are not in a rush, you can contact ActiveCampaign via email. While there is no specific email address listed, this method is suitable for non-urgent queries, with responses typically received within 24 hours.
Additional Resources
- Help Center: ActiveCampaign has a comprehensive Help Center (available at https://help.activecampaign.com/hc/en-us/) that provides detailed guides, FAQs, and troubleshooting tips to help you resolve issues on your own.
- Community Support: You can also connect with other users and get support through the ActiveCampaign community on Facebook (https://www.facebook.com/groups/activecampaign.community/). This community can be a valuable resource for sharing experiences and getting advice from other users.
- Developer Docs: For developers, ActiveCampaign offers extensive documentation (https://developers.activecampaign.com/) that includes APIs, webhooks, and other technical resources to help integrate and customize the platform.
- Status Page: To stay updated on the platform’s status and any ongoing issues, you can visit the ActiveCampaign status page (https://status.activecampaign.com/).
AI-Driven Tools and Features
ActiveCampaign’s AI-powered features are integrated into their support and marketing automation tools. These include AI-suggested segments, campaign calendar views, and predictive sending, which help optimize your marketing efforts and customer engagement. The platform also offers AI-powered content generation, smart customer journey automation, and intelligent audience segmentation, all aimed at enhancing your marketing strategies and saving you time.
By leveraging these support channels and resources, you can ensure a smooth and effective experience with ActiveCampaign, addressing any issues promptly and making the most of their AI-driven marketing automation tools.
ActiveCampaign - Pros and Cons
Advantages of ActiveCampaign
ActiveCampaign offers several significant advantages, particularly in its AI-driven marketing automation and email marketing capabilities.Powerful Automation
ActiveCampaign’s automation builder is highly praised for its ease of use and extensive features. It includes over 135 triggers and actions, as well as more than 500 pre-built automation recipes, which are especially useful for eCommerce businesses.High Deliverability
The platform boasts high deliverability rates due to its list warming, cleansing, and spam testing features, ensuring that your emails reach your contacts effectively.AI-Driven Insights
ActiveCampaign leverages AI to optimize campaign performance. Features like predictive sending, AI-suggested segments, and campaign calendar views help in sending emails at the optimal time and targeting high-value leads.Flexible Integrations
With over 900 integrations, including deep native integrations with CRM and eCommerce platforms like Salesforce and Shopify, ActiveCampaign offers extensive flexibility in integrating with other tools.User-Friendly Interface
The platform is known for its intuitive design, making it easy to use even for new staff with no prior training. The flowchart-style automation builder is visually self-explanatory.Comprehensive Reporting
ActiveCampaign provides actionable and insightful reports, including goal and conversion attribution reports, which help in tracking key metrics like time-to-completion and conversion rates.Free Migration
ActiveCampaign offers free migration from any email marketing or CRM software, which can be a significant advantage for businesses looking to switch platforms.Disadvantages of ActiveCampaign
While ActiveCampaign has many strengths, there are also some notable weaknesses.Basic CRM
The built-in CRM system, although useful for small sales teams, lacks the functionality needed for larger or more complex use cases. It does not match the capabilities of standalone CRM platforms like Salesforce or PipeDrive.Complex Pricing
Recent changes have made the pricing plans more confusing, making it harder for users to determine which plan is best for their needs.Short Free Trial
ActiveCampaign offers only a 14-day free trial, which is relatively short compared to other similar tools.Reporting Limitations
The reporting features, while comprehensive, can be crowded and difficult to navigate at times. There is room for improvement in data organization and visualization.Initial Learning Curve for Advanced Features
While the basic features are easy to use, fully utilizing the advanced features, especially those involving AI, can require some time and learning.User Interface Issues
Some users have reported that the interface can be a bit clumsy, especially when creating email campaigns or handling multiple templates and graphics, which can cause lagging. By considering these pros and cons, businesses can make an informed decision about whether ActiveCampaign aligns with their marketing and CRM needs. ActiveCampaign - Comparison with Competitors
ActiveCampaign Overview
ActiveCampaign is a marketing automation and CRM platform known for its advanced automation features, email marketing, and customer relationship management. However, users have noted some drawbacks such as high pricing, unresponsive customer support, and a not-so-intuitive user interface. Setting up automation can also be complex and time-consuming.Unique Features of ActiveCampaign
- Advanced marketing automation
- Strong CRM capabilities
- Lead scoring and SMS marketing
- Good quality of ongoing product support
Alternatives and Their Unique Features
GetResponse
- Offers a complete marketing and sales automation solution at a cost-effective price
- Known for its ease of use and high email deliverability
- Features include building funnels, sending emails, and automation
- Pricing is more competitive, with a standard plan starting at $19/month for 1,000 subscribers
Brevo (formerly Sendinblue)
- Provides reliable, cost-effective email marketing with excellent customer support
- Features trigger-based multichannel message automation
- Offers a free plan and a standard plan starting at $9/month for 5,000 emails
Mailchimp
- A budget-friendly option with an easy-to-use interface and plenty of documentation
- Includes AI-powered content creation and automation capabilities
- Pricing starts at $26.50/month for 1,000 subscribers, with a free plan available
HubSpot
- Best for large corporations needing advanced custom solutions
- Integrates email marketing with a full CRM system
- Offers advanced reporting capabilities but is more expensive, with a standard plan starting at $800/month for 2,000 contacts
ConvertKit
- Ideal for creators with a clear monetization plan
- Features include tracking and reporting for each subscriber
- Pricing starts at $9/month for 1,000 contacts, with a free plan available
Other Notable Alternatives
FluentCRM
- A self-hosted CRM and email marketing solution for WordPress
- Offers deep CRM capabilities and a one-time payment of $129/year for unlimited contacts
Klaviyo
- Known for its 350 integrations and strong CRM features
- Pricing starts at $45/month for 1,500 contacts, with a free plan available
Drip
- Features drag-and-drop onsite campaigns and a CRM system
- Pricing starts at $39/month for 2,500 contacts
Comparison Points
Ease of Use
- ActiveCampaign is rated 8.2 for ease of use, but alternatives like Mailchimp (5/5) and Brevo (4.5/5) are also highly rated for their user-friendly interfaces
Customer Support
- ActiveCampaign has a high rating for customer support (8.6), but Brevo and GetResponse also offer excellent support, with ratings of 5/5
Pricing
- ActiveCampaign is on the higher end, with a standard plan at $39/month for 1,000 subscribers. In contrast, alternatives like Brevo, Mailchimp, and ConvertKit offer more affordable options
CRM and Marketing Automation
- ActiveCampaign and HubSpot are strong in CRM and marketing automation. However, alternatives like GetResponse, Brevo, and Klaviyo also offer comprehensive automation and CRM features
ActiveCampaign - Frequently Asked Questions
Frequently Asked Questions about ActiveCampaign
What type of software is ActiveCampaign?
ActiveCampaign is a cloud-based marketing and sales automation software. It offers features for email marketing, lead scoring, web analytics, a CRM platform, and a live chat messaging platform called Conversations.What are the key features of ActiveCampaign?
ActiveCampaign provides a variety of features to enhance your marketing and sales efforts. These include email marketing automation, an email builder with segmentation, SMS marketing, dynamic content, split testing, third-party integrations and APIs, a CRM system, messaging and live chat, customer support, and a community. It also includes tools for creating landing pages, online marketing campaigns, and automated workflows based on subscriber behavior.How does ActiveCampaign’s marketing automation work?
ActiveCampaign’s marketing automation allows you to create automated workflows that respond to your subscribers’ behavior. You can build automation workflows using an intuitive drag-and-drop builder, choosing from various triggers, conditions, and actions. For example, you can trigger automation when a subscriber joins your list, clicks a link, or opens an email. This feature enables you to send targeted emails based on subscriber data and behavior, increasing engagement and conversions.What are the different pricing plans for ActiveCampaign?
ActiveCampaign offers several pricing plans: Starter, Plus, Professional, and Enterprise. Here’s a brief overview:- Starter: Starts at $19/month for 1,000 contacts, includes email and marketing automation, a drag-and-drop editor, and basic forms.
- Plus: Starts at $59/month for 1,000 contacts, adds advanced marketing features like forms, basic segmentation, site messages, and landing pages.
- Professional: Starts at $99/month for 1,000 contacts, includes conditional content, AB testing in automations, advanced segmentation, and reporting.
- Enterprise: Starts at $179/month for 1,000 contacts, offers additional features like priority support and custom onboarding.
Does ActiveCampaign offer any free services or trials?
Yes, ActiveCampaign provides several free services to help customers get started. These include free online training and support, free digital onboarding, community access, and free templates and guides for emails and automations. Additionally, you can try ActiveCampaign for free to test its features before committing to a paid plan.How does ActiveCampaign use AI in its features?
ActiveCampaign leverages AI to enhance various aspects of marketing and sales. AI can help with content generation, research, customer service, and personalization. It can assist in creating customer experiences across channels, generate ideas for blog or social media posts, clarify email newsletters, and make product recommendations more appealing. AI also helps in summarizing information from calls or notes, personalizing messages, and identifying potential customers.What CRM features does ActiveCampaign offer?
ActiveCampaign’s CRM allows you to manage your contacts, track deals, and automate your sales processes all in one place. You can customize your pipeline stages, set up tasks and reminders, and automatically move deals through the sales funnel. The CRM also enables you to organize your contacts quickly, view detailed deal pipelines, and track your team’s progress.Does ActiveCampaign support integrations with other tools?
Yes, ActiveCampaign supports integrations with various third-party tools and APIs. This allows you to gather more information about your contacts and use that data to create targeted and relevant campaigns. For example, integrating with your e-commerce platform can help you use customer purchase history to trigger specific campaigns or upsell opportunities.What kind of customer support does ActiveCampaign offer?
ActiveCampaign provides several support options, including live chat and email support. The Professional and Enterprise plans offer priority support. Additionally, ActiveCampaign offers free online training, digital onboarding, and access to a community for further assistance.Can I use ActiveCampaign for SMS marketing and other channels?
Yes, ActiveCampaign supports SMS marketing, as well as other channels like email, Facebook Messenger, and more. You can create targeted campaigns using automation workflows and send messages through these various channels to engage with your contacts based on their behavior and interaction with your business.