
Geckoboard - Detailed Review
Business Tools

Geckoboard - Product Overview
Geckoboard Overview
Geckoboard is a software solution that simplifies the process of creating and displaying real-time data dashboards, making it an invaluable tool in the Business Intelligence (BI) category.
Primary Function
Geckoboard’s primary function is to help businesses visualize and share their key performance indicators (KPIs) and other important metrics in a clear and accessible way. It connects to over 90 different business applications, including sales, marketing, support, and more, allowing teams to pull data from various sources and display it in one place.
Target Audience
Geckoboard is specifically aimed at busy team leads and managers who need to keep their teams informed about the latest data trends. It is particularly useful for small to medium-sized enterprises (SMEs) and larger organizations looking to make data-driven decisions without the need for extensive technical expertise.
Key Features
- Easy Dashboard Creation: Geckoboard offers an intuitive, drag-and-drop interface that allows users to create dashboards directly in their browser without any coding or complex setups.
- Real-Time Data: The platform updates data in real-time, with many Google Analytics widgets refreshing every 20 minutes and real-time reports updating every minute.
- Multi-Source Integration: Users can connect data from multiple sources, including Google Analytics, data.ai, Office365, and many more, to create comprehensive dashboards.
- TV and Big Screen Display: Dashboards are optimized for display on office TVs or digital wallboards, making it easy to share live data with the entire team.
- Mobile Access: Users can access mobile-friendly versions of their dashboards on smartphones or tablets.
- Alerts and Automation: Geckoboard allows users to set up notifications in Slack and automate reports to be sent to stakeholders via email or Slack.
- User-Friendly Dashboards: The dashboards are designed to be easy to understand at a glance, highlighting important changes so teams can respond quickly.
Overall, Geckoboard makes data visualization straightforward and accessible, helping teams to make informed decisions by keeping them aware of their most important metrics.

Geckoboard - User Interface and Experience
Geckoboard Overview
Geckoboard, a cloud-based tool for creating customizable data dashboards, is renowned for its user-friendly interface and seamless user experience.
Ease of Use
Geckoboard is highly praised for its simplicity and ease of use. Users can set up and create dashboards with minimal hassle, even if they have only basic knowledge of data. The platform provides clear, step-by-step instructions, guiding users through each action, such as adding widgets to their dashboard. For instance, when users click “ Add widget,” they are prompted to select a spreadsheet and data set, and then choose from eight visualization options based on their data selection.
Interactive Widget Assistance
One of the standout features of Geckoboard is its interactive widget assistance. This feature ensures that users receive easy-to-follow instructions and feedback at every step. If a user selects a visualization option that is not compatible with their data, Geckoboard provides helpful tooltips explaining why the choice won’t work and what changes are needed. This approach prevents users from feeling frustrated and ensures a smooth setup process.
Visual Clarity
The user interface is visually appealing and well-organized. The bright widget assistance instructions stand out against a faded background, making it easy for users to focus on the instructions without getting distracted by other elements on the page. This contrast enhances the overall usability of the dashboard.
Customization and Features
Geckoboard offers a range of features that enhance the user experience. Users can create dashboards that automatically refresh, integrate data from multiple sources, and customize widgets with status indicators and goals. For example, status indicators can flag numbers that reach warning or celebration states, and goals can be applied to various types of charts to highlight progress and alert users when targets are reached.
Real-Time Updates and Integration
The platform supports real-time updates, which is particularly useful for teams that need to monitor key business metrics continuously. Geckoboard integrates with over 60 third-party APIs, allowing users to pull data from various sources and display it in a unified dashboard. This integration capability makes it easier for teams to stay informed and aligned around their KPIs.
User Engagement
Geckoboard’s dashboards are not only functional but also engaging. Users can display multiple screens in one place, change them regularly, and even personalize the dashboards with elements like colors and images. For instance, some teams use Geckoboard to share fun content, such as pictures and gifs, in addition to work-related data. This flexibility helps keep users engaged and motivated.
Conclusion
In summary, Geckoboard’s user interface is characterized by its simplicity, clear instructions, and visual clarity. The platform’s ease of use, customization options, and real-time updates make it an effective tool for creating and managing data dashboards, ensuring a positive and engaging user experience.

Geckoboard - Key Features and Functionality
Geckoboard Overview
Geckoboard is a cloud-based data visualization tool that offers a range of features to help businesses track, monitor, and analyze key performance indicators (KPIs) in real-time. Here are the main features and how they work:Data Visualization
Geckoboard provides a variety of built-in widgets and templates that make it easy to create visually striking and informative dashboards. Users can visualize data from different databases and spreadsheets to create charts, tables, maps, gauges, and more. This feature helps in presenting complex data in a clear and understandable format, facilitating better decision-making.Data Integrations
Geckoboard integrates with over 100 data sources, including popular tools like Google Analytics, Salesforce, and Microsoft Power BI. This allows users to easily pull in data from disparate sources and consolidate it into a single dashboard. The platform also offers a Datasets API for integrating custom data sources.Interactive Dashboards
The dashboards on Geckoboard are interactive, enabling users to explore their data deeply. Users can drill down into specific data points, filter data by date or other criteria, and export data sets for further analysis. This interactivity helps teams find new insights and make better decisions.Customizable Widgets
Geckoboard allows users to customize widgets extensively. Users can tweak the colors and images of widgets, and even add custom HTML or JavaScript to create unique dashboards that match their brand identity. This customization ensures that the dashboards are both functional and visually appealing.Alerts and Status Indicators
The platform offers an alerts feature that allows users to set up notifications for specific events, such as when a key metric changes or when a goal is met. Status indicators can be applied to widgets to flag when a number hits a warning or celebration state, helping teams stay informed and take timely actions.Goals and Targets
Users can apply goals to their widgets to clearly highlight progress towards targets. This feature is particularly useful for tracking performance and achieving business objectives. Goals can be applied to number widgets, column, bar, and line charts, providing a clear visual representation of progress.Collaboration and Sharing
Geckoboard facilitates team collaboration by allowing multiple users to work together on dashboard design and configuration. Dashboards can be shared with stakeholders, providing them with visibility into key performance indicators and helping to build alignment around business goals. The platform is also mobile-friendly and can be displayed on TV, making it accessible from various devices.User-Friendly Interface
Geckoboard is known for its ease of use, even for users with limited technical expertise. The platform provides step-by-step instructions and interactive widget assistance, ensuring that users can create dashboards quickly without getting lost in the process. The graphical user interface and drag-and-drop feature make it easy to edit and publish reports.AI Integration
While Geckoboard itself does not heavily integrate AI into its core features, it can be connected with AI-driven tools through third-party integrations. For example, using Pabbly Connect, users can integrate Geckoboard with Google AI Studio (Gemini) to update custom widgets with content generated from AI models. This integration allows for the automation of workflows and the updating of dashboards with AI-generated content.Conclusion
In summary, Geckoboard is a powerful tool for data visualization, offering a range of features that make it easy to track KPIs, visualize data, and collaborate with teams. While it does not natively integrate AI, it can be connected with AI tools through external integrations.
Geckoboard - Performance and Accuracy
Performance
Geckoboard is praised for its ease of use and intuitive interface. It is designed to be straightforward and user-friendly, allowing users to quickly set up and create customized dashboards even without advanced technical skills.
Data Visualization and Integration
Geckoboard offers powerful data visualization capabilities with a range of built-in widgets and templates. It integrates with over 100 data sources, including popular tools like Google Analytics, Salesforce, and Zendesk. This makes it easy to pull in data from various sources and create informative dashboards.
Real-Time Tracking
The platform allows for real-time tracking of key performance indicators (KPIs), which is crucial for businesses that need to make quick decisions. However, it’s important to note that real-time streaming of data is not supported for all data sources, and the frequency of updates can vary.
Interactive Dashboards
Geckoboard’s dashboards are interactive, enabling users to drill down into specific data points, filter by date or other criteria, and export data sets for further analysis.
Accuracy
Data Display and Formatting
Recent improvements to Geckoboard include better alignment and formatting of numbers in tables, consistent number formatting, and improved tooltips. These changes enhance the legibility and accuracy of the data displayed.
Alerts and Notifications
The platform offers an alerts feature, allowing users to set up notifications for specific events or changes in key metrics. This ensures that users are informed promptly and accurately about important changes.
Limitations and Areas for Improvement
Data Blending and Custom Metrics
One significant limitation is the inability to combine data from different datasets or create custom formulas. This can make it difficult to visualize accurate data and requires manual calculations.
Customization Options
While Geckoboard offers some customization options, such as uploading a company logo and choosing a color scheme, it lacks more advanced customization features. Users cannot drag-and-drop widgets freely, resize columns within tables, or add custom color schemes to tables and widgets.
White-Labeling
The white-labeling options are limited, allowing only logo upload and basic theme customization. This can be restrictive for businesses that need more comprehensive branding options.
AI Insights
Geckoboard does not support AI-driven insights, which means users have to manually summarize reports and identify trends, a process that can be time-consuming.
Data Transfer
Geckoboard is strictly a visualization tool and does not allow data transfer to third-party platforms like BigQuery or Google Sheets.
Customer Support
Some users have reported difficulties in getting assistance from Geckoboard’s customer service team, which can be a concern for those relying heavily on the product.
Pricing and Scalability
The pricing model can be expensive, especially for larger organizations, and the platform may experience slow loading times depending on the amount of data being pulled.
In summary, Geckoboard excels in ease of use, data visualization, and real-time tracking, but it has several limitations, particularly in terms of data blending, customization, and AI-driven insights. Addressing these areas could significantly enhance its performance and accuracy for business users.

Geckoboard - Pricing and Plans
Geckoboard Pricing Overview
Geckoboard offers a structured pricing model with several plans to cater to different business needs. Here is a detailed outline of their pricing structure and the features included in each plan:
Essential Plan
- Price: $39 per month (billed annually)
- Features:
- 1 dashboard
- 1 data source
- Up to 3 users
- Core data sources (e.g., Google Analytics, Shopify, Stripe)
- Real-time data updates
- Sharing links
- Dashboard loops
- Support via email, chat, and documentation
- Connection to over 90 data sources
Pro Plan
- Price: $79 per month (billed annually)
- Features:
- Everything in the Essential plan
- 1 dashboard
- Send to 3 TVs
- Up to 10 users
- Pro data sources (e.g., Zendesk, Salesforce, HubSpot, databases)
- Send dashboards via email and to Slack
- Use your own logo
- Advanced dashboard theming
- Priority support
Scale Plan
- Price: $559 per month (billed annually)
- Features:
- Everything in the Pro plan
- 30 dashboards (or more, depending on the need)
- Up to 25 users
- Send to 10 TVs
- Single Sign On (SSO)
- High-volume data usage support
- Payment options include bank transfer or PO (annual plans only)
- Dedicated support representative
Additional Features and Options
- Free Trial: Available for each plan, allowing potential customers to test the features before committing.
- Custom Pricing: For businesses with specific requirements outside the standard plans, Geckoboard offers custom pricing options.
- Non-Profit Discount: A 20% discount on any plan for non-profit organizations.
- Large Data Volume Add-on: For data sources requiring large volumes of data, an additional add-on may be necessary.
Free Options
Geckoboard does not offer a free plan, but it does provide a free trial for each of its pricing plans, allowing users to test the features before purchasing.

Geckoboard - Integration and Compatibility
Geckoboard Overview
Geckoboard is a tool for creating TV dashboards to visualize key business data. It integrates seamlessly with a wide range of applications and services, making it a versatile tool for various business needs.Integrations with Other Tools
Geckoboard can be integrated with thousands of popular apps using Zapier, a no-code automation platform. This includes tools like Jira Software Server, HubSpot, Microsoft Office 365, Amazon CloudWatch, Typeform, and many more.Automated Tasks
For example, you can automate tasks such as:- Updating Geckoboard with new entries from Typeform or Calendly.
- Adding new Google My Business reviews as records to a Geckoboard dataset.
- Updating Geckoboard numbers using updated Google Sheets rows.
- Catching Webhook data to update Geckoboard text widgets.
Integration with Parabola
Geckoboard also integrates with Parabola, a data workflow tool. Using Parabola, you can send data to Geckoboard’s data visualization tool and automatically update your dashboards. This involves authorizing your Geckoboard account, mapping your data columns to the appropriate field data types, and ensuring date data is in the correct format.Compatibility Across Different Platforms and Devices
While Geckoboard itself is a web-based application, its compatibility with various devices is important for its intended use as a TV dashboard.Recommended Devices
For displaying Geckoboard dashboards on a TV, it is recommended to use an external device such as a Raspberry Pi or an OUVISLITE Mini PC Stick. This is because smart TV browsers are often underpowered and do not fully support the necessary web technologies like HTML5, CSS3, and JavaScript required for rendering dynamic content on Geckoboard.Conclusion
In summary, Geckoboard offers extensive integration capabilities with a variety of business tools and services. While it requires a compatible device for optimal performance on TVs, it can be set up to work effectively across different platforms.
Geckoboard - Customer Support and Resources
Customer Support
Geckoboard provides several avenues for customer support:Live Chat
Users can chat in real time with the support team, available Monday to Friday, regardless of their time zone.Contact Form
Customers can send a message through the contact form on the Geckoboard website for assistance.Support Team Availability
The support team is accessible to help with any queries or issues during their operating hours.Additional Resources
Geckoboard offers a wealth of resources to help users get the most out of their product:Geckoboard Academy
The Geckoboard Academy is a valuable resource that includes guides, tutorials, and best practices. Here, users can find detailed information on:Data Sources
How to connect various data sources, add additional accounts, and customize widgets.Dashboard Design
Best practices for designing effective dashboards, including guides on KPIs, goals, and data visualization.Use Cases
Specific guides for different industries such as customer service, sales, ecommerce, and more.Help Center
The Help Center provides step-by-step instructions and video guides on how to get started with Geckoboard. This includes how to build a dashboard, connect data sources, create widgets, and customize the dashboard.Case Studies and Blog
Geckoboard shares case studies and blog posts that offer insights into how other companies are using their tools effectively. For example, the case study on how Geckoboard itself uses peer reviews to enhance customer support highlights practical applications of their tools.Dashboard Examples
Users can access a variety of dashboard examples tailored to different business needs, such as customer support, sales, and marketing. These examples help users visualize how they can set up their own dashboards. By leveraging these resources, users can ensure they are using Geckoboard’s tools efficiently and effectively to meet their business needs.
Geckoboard - Pros and Cons
Advantages of Geckoboard
Geckoboard offers several significant advantages that make it a valuable tool for businesses looking to enhance their data visualization and decision-making processes.Ease of Use
Geckoboard is known for its user-friendly interface. It allows users to create professional-looking KPI dashboards in minutes, without requiring any coding knowledge. The drag-and-drop dashboard builder makes it accessible to business users of all technical levels.Customization and Visualization
The platform provides a range of built-in widgets and templates that enable users to create visually striking and informative dashboards. Users can customize widgets by tweaking colors, images, and even adding custom HTML or JavaScript.Data Integrations
Geckoboard integrates with over 100 data sources, including Tableau, Microsoft Power BI, Google Analytics, and Salesforce. This allows users to easily pull in data from various sources and create comprehensive dashboards.Real-Time Data Tracking
Geckoboard enables real-time tracking of key performance indicators (KPIs), which is crucial for businesses that need to make quick decisions. Users can see what’s happening as it happens, without waiting for reports or data sets to be generated.Collaboration and Sharing
The platform offers advanced collaboration tools, allowing teams to work together on dashboard design and configuration. Dashboards can be shared via email, Slack, or embedded links, and users can control who has access to the metrics.Alerts and Notifications
Geckoboard’s alerts feature allows users to set up notifications for specific events, such as changes in key metrics or when goals are met. This ensures that important changes are not missed and prompt actions can be taken.Mobile and TV Display
Geckoboard’s dashboards are mobile-friendly and can be displayed on TVs and big screens, making it easy to monitor KPIs on the go or in a workspace setting.Disadvantages of Geckoboard
While Geckoboard offers many benefits, there are also some notable limitations and drawbacks.Limited Features
Some users find that Geckoboard’s features are limited in terms of the types of data visualizations and analysis available. This can be restrictive for businesses with complex data needs.Pricing Model
The pricing model of Geckoboard can be expensive, especially for larger enterprises. The cost is based on the number of dashboards created, which can add up quickly.Customization Limitations
Although Geckoboard offers customization options, some users may find that the built-in widgets and templates are not sufficient for their specific needs, requiring additional customization efforts.Reporting Capabilities
Geckoboard’s reporting capabilities are limited, making it difficult for users to generate detailed reports from their dashboards.Customer Support
Some users have reported difficulties in getting assistance from Geckoboard’s customer service team, which can be a significant concern for those who rely heavily on the product.Loading Times and Data Streaming
Depending on the amount of data being pulled, dashboards may take some time to load. Additionally, real-time streaming of data is not supported for all data sources, and the frequency of updates can vary.Integration Limitations
Geckoboard’s integration with third-party services is limited, which can restrict users from accessing all the data they need. For example, some users have noted limited integration capabilities with Google Analytics. By weighing these pros and cons, businesses can make an informed decision about whether Geckoboard aligns with their specific data visualization and analytics needs.
Geckoboard - Comparison with Competitors
When Considering Business Intelligence Tools
When considering business intelligence and dashboard tools like Geckoboard, it’s important to evaluate both its features and the alternatives available in the market. Here’s a comparison of Geckoboard with some of its competitors:Geckoboard Overview
Geckoboard is a user-friendly tool for creating and sharing real-time business dashboards. It integrates with over 80 different apps and services, allowing easy import of business data. Key features include attractive graphs and charts, real-time data updates, activity tracking, and customizable branding and dashboards.Pros and Cons
- Pros: Geckoboard has a responsive support team, multiple integrations, and is easy to set up and use. It is great for tracking sales and provides a simple interface for non-technical users.
- Cons: It can be expensive, especially for scaling businesses. Geckoboard lacks advanced features like detailed Shopify filters and comprehensive Instagram data integration. Additionally, it has limited customization options for charts and tables, and periodic disconnections from integrated services can occur.
Alternatives
Databox
Databox is a strong alternative that offers a free-forever plan with 3 data connections and integration with over 60 platforms, including Google Analytics and Facebook. It provides real-time data processing, customizable dashboards, and supports multiple devices like the Databox mobile app and Apple Watch. Databox is more user-friendly and offers better value for small teams.Zoho Analytics
Zoho Analytics is a self-service BI tool that connects with various data sources to create visual dashboards. It offers cloud-hosted and on-premise options, 24/7 support, and a free plan with 2 users, 10k rows, and unlimited reports. Zoho Analytics is more comprehensive in terms of data analysis and reporting compared to Geckoboard.Microsoft Power BI
Microsoft Power BI is a powerful BI tool that integrates well with Microsoft products like Excel and SQL Server. It offers advanced data visualization, ad-hoc reporting, and a user-friendly interface. Power BI is particularly useful for businesses already invested in the Microsoft ecosystem.Datapad
Datapad is known for its simplicity and ease of use, making it accessible to users with no technical knowledge. It offers 1-click templates, read-only links for sharing reports, and collaboration features like commenting on KPI cards. Datapad is a good option for agencies and small businesses looking for a straightforward dashboard solution.Klipfolio
Klipfolio is another established player in the market, offering a wide range of features including API integration, database operations, and JSON support. It supports multiple devices and has a strong reputation for user-friendly dashboards. Klipfolio is suitable for businesses looking for advanced data analysis and visualization.SimpleKPI
SimpleKPI is a performance management software that creates easy-to-understand dashboards and interactive reports. It offers a 14-day free trial and a simple pricing policy of $99/month with unlimited users, dashboards, and KPIs. SimpleKPI is affordable and suitable for businesses of all sizes.monday.com
monday.com, while not a traditional BI tool, can be used for tracking and managing tasks and projects. It has a user-friendly interface, group and email options, and a free version. monday.com is more versatile and can be adapted for various business needs beyond just KPI tracking.Unique Features and Considerations
- Cost: Geckoboard can be expensive, especially for larger teams or multiple dashboards. Alternatives like Databox, Datapad, and SimpleKPI offer more cost-effective solutions with free or affordable plans.
- Integration: Geckoboard has extensive integrations, but alternatives like Zoho Analytics and Microsoft Power BI offer deeper integration capabilities with a wider range of data sources.
- Customization: If advanced customization of charts and tables is necessary, alternatives like Databox and Klipfolio provide more flexibility.
- Scalability: For businesses planning to scale, tools like Databox, Zoho Analytics, and SimpleKPI offer better scalability options without the high costs associated with Geckoboard.

Geckoboard - Frequently Asked Questions
Frequently Asked Questions about Geckoboard
What are the pricing plans for Geckoboard?
Geckoboard offers three main pricing plans:- Essential Plan: $39/month (billed annually), includes one dashboard, one data source, and up to three users.
- Pro Plan: $79/month (billed annually), includes one dashboard, sends to 3 TVs, and up to 10 users.
- Scale Plan: $559/month (billed annually), includes 30 dashboards, sends to 10 TVs, and up to 25 users. Each plan has varying features and capabilities.
How do I get started with Geckoboard?
Getting started with Geckoboard is straightforward. You can sign up for an account and use the Geckoboard Academy, which provides guides to popular data sources, tips on dashboard design, and details on how to share your dashboards. The platform is user-friendly, allowing you to quickly create and customize your dashboards.What data sources can I connect to Geckoboard?
Geckoboard allows you to connect to over 90 different data sources. These include core data sources like Google Analytics, Shopify, and Stripe, as well as pro data sources such as Zendesk, Salesforce, Intercom, and HubSpot. You can also integrate data from databases like MySQL, PostgreSQL, and spreadsheets like Google Sheets and Excel.Can I customize the dashboards in Geckoboard?
Yes, Geckoboard offers a range of customization options. You can use built-in widgets and templates to create visually striking dashboards. Additionally, you can customize widgets by tweaking their colors and images, and even add custom HTML or JavaScript. This allows you to create unique dashboards that match your brand identity.How does Geckoboard handle data sharing and collaboration?
Geckoboard enables users to share dashboards via email, IM, embed, or bookmark. You can also display dashboards on TVs, which is particularly useful for keeping teams informed in real-time. The platform includes collaboration tools and allows for multiple users to access and interact with the same dashboard.What kind of support does Geckoboard offer?
Geckoboard provides comprehensive support, including email or chat support with a customer service team. The Scale plan offers priority support and a dedicated support representative. There is also extensive documentation available through the Geckoboard Help Center and the Geckoboard Academy.Can I use Geckoboard for real-time data updates?
Yes, Geckoboard supports real-time data updates, depending on the data source. However, the frequency of updates can vary based on the source. This feature is available across all pricing plans.How secure is Geckoboard?
Geckoboard ensures safe and secure handling of your data. The platform offers features like single sign-on (SSO) and the ability to restrict access by IP address, which helps in maintaining data security.Can I cancel or change my Geckoboard plan?
You can cancel your Geckoboard subscription at any time from within the Plans & Billing section of your account. You will be billed for the current contract period but not thereafter. If you need to downgrade or temporarily pause your account, the support team can assist you with this process.Does Geckoboard offer any discounts?
Yes, Geckoboard offers a 20% discount on any of their plans for non-profit organizations. This discount is available forever for eligible non-profits.How do I handle large data volumes with Geckoboard?
For data sources containing large amounts of data, you may need a large data volume add-on. This is necessary for certain data sources to ensure that Geckoboard can process the metrics on your dashboard efficiently. You can check if this applies to your data source through the Geckoboard support resources.