
Holistics - Detailed Review
Business Tools

Holistics - Product Overview
Holistics Overview
Holistics is a modern Business Intelligence (BI) platform that focuses on enabling self-service data access for entire organizations. Here’s a brief overview of its primary function, target audience, and key features:Primary Function
Holistics is intended to allow business users to access and analyze data without relying heavily on the data team. It streamlines the process of managing, analyzing, and accessing data, enabling business users to perform ad-hoc data exploration and build their own reports and dashboards.Target Audience
The primary target audience for Holistics includes data teams and business users within organizations. Specifically, it is useful for data analysts, business analysts, and other stakeholders who need to access and interpret business data. This tool is particularly beneficial for companies looking to reduce the workload of their data teams by empowering non-technical users to handle data analysis independently.Key Features
Data Integration and Automation
Data Integration and Automation: Holistics allows for the automatic synchronization of production data into reporting databases without the need for custom scripts. It supports integrating data from various sources such as Google Spreadsheets, Excel, and CSV files.Visualization and Reporting
Visualization and Reporting: The platform offers a powerful chart library with strong customization options, enabling users to create interactive dashboards and reports. Users can build different metrics and KPIs for various departments and analyze data on a daily, weekly, monthly, or quarterly basis.Self-Service Analytics
Self-Service Analytics: Non-technical users can build reports and dashboards using a drag-and-drop interface without needing to write SQL queries. This feature promotes self-service data access, reducing the dependency on data teams for ad-hoc report requests.Data Modeling and Metrics Definition
Data Modeling and Metrics Definition: Data teams can define business logic and metrics once in Holistics, ensuring consistency across all reports. This central definition of business logic simplifies maintenance and ensures that all reports give the same values for the same metrics.Advanced Filters and Drilldowns
Advanced Filters and Drilldowns: Users can apply predefined filters, drill down into specific data sets, and compare data across different time periods. This feature enhances the interactivity of dashboards and reports.User Access Control and Security
User Access Control and Security: Holistics provides tight control over data sharing at the report, row, and column levels, ensuring that users only see data specific to their permission groups.Automated Reporting and Alerts
Automated Reporting and Alerts: The platform allows for scheduling automated email reports with charts, data tables, and Excel/CSV attachments. Users can also set up data alerts to be notified when data changes meet specific conditions.Conclusion
Overall, Holistics is a comprehensive BI platform that simplifies data access, analysis, and reporting, making it an invaluable tool for organizations seeking to enhance their data-driven decision-making capabilities.
Holistics - User Interface and Experience
User Interface Overview
The user interface of Holistics, a self-service Business Intelligence (BI) platform, is crafted to be intuitive and user-friendly, particularly for both technical and non-technical users.
Ease of Use
Holistics boasts a deceptive ease of use, making it accessible for a wide range of users. The platform allows business users to self-serve data without needing to learn SQL, thanks to its drag-and-drop interface. This interface enables users to slice and dice data easily, using familiar interactions to generate queries behind the scenes.
Data Exploration
When exploring data, users are presented with a clear distinction between dimensions and measures. Dimensions are non-aggregated data fields displayed in black, while measures are aggregated data fields (such as counting, summing, or averaging) displayed in blue with a sigma icon. This clear visualization helps users quickly identify the type of data they are working with.
Dashboard and Reporting
The platform offers a flexible canvas dashboard where users can freely add and arrange visualizations, filters, and texts to build narrative reports. This feature allows business users to consume and explore data in a form that aligns with human thinking processes.
Customization and Control
Holistics allows administrators to manage user attributes, which can be used to control data access. There are two types of user attributes: System User Attributes, which are predefined and cannot be modified, and Custom User Attributes, which can be defined by admins to customize user experiences. These attributes can be inherited from groups or manually inputted, providing flexible permission control.
User Experience
The overall user experience is enhanced by the platform’s ability to integrate with other tools, such as dbt, and its use of a semantic modeling layer. This layer enables the definition of metrics and analytics logic once, which can then be reused in multiple reports. The integration with version control systems like Git ensures that analytics logic is managed similarly to software development, making the process reliable and maintainable.
Feedback and Improvement
Holistics actively seeks user feedback to improve its interface. For instance, the community has highlighted issues with the conditions UX, such as the difficulty in selecting and applying conditions. In response, the platform has removed the redundant Apply button, allowing users to apply changes by clicking outside the condition panel. This shows a commitment to improving the user experience based on user feedback.
Conclusion
In summary, Holistics offers a user-friendly interface that simplifies data exploration and reporting, making it an effective tool for both data analysts and non-technical business users. Its ease of use, combined with its customizable features and active user feedback loop, contributes to a positive overall user experience.

Holistics - Key Features and Functionality
Holistics Overview
Holistics, a Business Intelligence (BI) and data reporting platform, offers several key features that streamline data access, reporting, and analysis for businesses. Here are the main features and how they work:
Self-Service Data Access
Holistics enables business users to access and explore data without relying on the data team or writing SQL queries. This self-service approach allows users to build their own reports and dashboards using simple, visual report builders, reducing the workload on data teams and increasing efficiency.
Centralized Business Logic
Data teams can define business metrics and logic in one place within Holistics. This ensures consistency across all reports, as any changes to the business logic are automatically reflected in all related reports. This feature eliminates the issue of inconsistent numbers and repeated logic definitions.
Data Model and Dataset Curation
Data teams can curate datasets and define metrics in the data model, which are then shared with non-technical users. These users can explore these datasets to create their own reports and visualizations without needing technical expertise.
Interactive Dashboards
Users can interact with data on dashboards through various features such as filtering, drilling down into data, and comparing data between different time periods. This interactivity allows for a deeper analysis of the data.
User Access Control
Holistics provides tight control over how data is shared, allowing administrators to manage access at the report, row, and column levels. This ensures that sensitive data is only accessible to authorized users.
Smart Timezone Handling
The platform intelligently handles timezone differences between the database and the users, ensuring that data is displayed correctly regardless of the user’s location.
Built-in Time-Period Comparison
Holistics allows users to compare metrics with equivalent time periods in the past, providing meaningful context for data analysis.
Data Alerts
Users can set up notifications when data changes meet specific conditions, keeping them informed of significant events without constant manual checks.
Integration with Modern Data Warehouses
Holistics works seamlessly with modern SQL databases and does not require storing your data, ensuring compatibility with existing data infrastructure.
AI Integration
While Holistics itself is not primarily an AI-driven tool, it automates many tasks that would otherwise require manual intervention, such as defining business logic and updating reports. This automation enhances productivity and reduces the need for technical support, which can be seen as a form of indirect AI integration through process automation.
Conclusion
In summary, Holistics simplifies data access and reporting by automating key processes, ensuring data consistency, and providing interactive tools for data analysis. These features make it easier for both technical and non-technical users to work with data effectively.

Holistics - Performance and Accuracy
Evaluation of Holistics in the Business Tools AI-driven Product Category
To evaluate the performance and accuracy of Holistics in the Business Tools AI-driven product category, we need to consider several key aspects of its functionality and design.
Data Modeling and Consistency
Holistics introduces a modeling layer that defines the mapping between business logic and the physical data warehouse. This layer ensures that metrics and data logics are consistently applied, which is crucial for maintaining data accuracy and consistency across different reports and datasets. Non-technical users can explore data and build reports based on these predefined models without needing to learn SQL, which helps in reducing errors and ensuring that all reports use the same underlying business logic.
Performance and Efficiency
Holistics’ architecture supports efficient data processing and reporting. By connecting to an existing SQL data warehouse, Holistics enables data teams to model and transform analytics data in a way that is reusable across reports and datasets. This approach streamlines the reporting process and ensures that data is accessed and analyzed efficiently. The use of analytics-as-code languages (AMQL) and integration with dbt for data transformations further enhances the performance by allowing for more flexible and automated data management.
Accuracy and Reliability
The accuracy of Holistics is enhanced by its ability to construct SQL queries against the data warehouse based on predefined logic mappings. This ensures that the data retrieved is reliable and consistent with the defined business logic. Additionally, the use of Git version control systems to manage code changes helps in tracking and managing any updates or modifications to the data models, which contributes to maintaining data accuracy.
User Experience and Engagement
Holistics is designed to be user-friendly, allowing non-technical users to explore data and build reports independently. This self-service capability improves engagement by making data analysis more accessible and reducing the dependency on data teams for every query. The ability to save explorations into dashboards and share them with others or push them to other platforms (like email, Slack, or web hooks) also enhances user experience and collaboration within the organization.
Limitations and Areas for Improvement
While Holistics provides a comprehensive and efficient data analysis solution, there are a few areas where it might need improvement or additional consideration:
Customization and Flexibility
While Holistics offers a lot of flexibility through its modeling layer and analytics-as-code languages, it may still have limitations in terms of customizing certain aspects of the reporting and data transformation processes. Users might need more advanced or specialized features that are not currently available.
Integration with Other Tools
Although Holistics integrates well with SQL data warehouses and tools like dbt, there might be a need for more extensive integration capabilities with other business tools and AI systems to ensure a fully holistic approach to data analysis.
Training and Support
While the platform is user-friendly, there could be a need for more extensive training resources or support for users who are transitioning from other BI tools or have limited experience with data modeling and analytics.
Conclusion
In summary, Holistics performs well in terms of data consistency, accuracy, and user experience. However, it may benefit from further customization options, broader integration capabilities, and enhanced training and support resources to fully meet the diverse needs of its users.

Holistics - Pricing and Plans
Holistics IO Pricing Overview
Holistics IO, a business intelligence and analytics platform, offers a structured pricing model to cater to various business needs. Here’s a breakdown of their pricing plans and the features associated with each:
Entry Plan
Standard Plan
Security Compliance Suite (SCS) Plan
Custom Plan
Additional Costs
Free Trial
Billing Options
Holistics IO does not offer a free plan, but the free trial provides an opportunity for users to test the platform before committing to a paid plan.

Holistics - Integration and Compatibility
Holistics Overview
Holistics, a self-service BI and data reporting platform, integrates seamlessly with a variety of data sources and offers compatibility across several databases and platforms. Here’s a detailed look at its integration and compatibility features:Supported Databases
Holistics supports a wide range of SQL databases, including:- PostgreSQL (version 9.3 or above recommended)
- MySQL
- Microsoft SQL Server
- Azure DB via Microsoft SQL Server
- Google BigQuery
- Amazon Redshift
- Snowflake
- Presto
- Clickhouse
- Databricks
- Amazon Athena
Non-SQL Data Sources
While Holistics primarily focuses on SQL databases, it also supports some non-SQL data sources such as CSV files and Google Spreadsheets. For other NoSQL data sources (like MongoDB, CouchDB) and application data sources (like Salesforce, Hubspot), it is recommended to use a dedicated ETL tool to load the data into a supported data warehouse before using Holistics.Integration Capabilities
Holistics connects directly to your SQL database, allowing data teams to define business metrics, datasets, and reports. Business users can then access and explore these datasets to build their own reports and visualizations without needing to write SQL queries. This integration ensures that business logic is defined in one place and updates are reflected automatically across all related reports.Compatibility Across Devices and Platforms
Holistics is a cloud-based solution, which means it can be accessed from any device with an internet connection. It does not require on-premise installation, making it highly accessible and flexible for use across different devices and platforms. The platform also supports smart timezone handling, adjusting the database’s timezone to match the user’s timezone, which enhances its usability across different regions.Additional Features and Integrations
Holistics offers various features that enhance its integration capabilities, such as:- User Access Control: Tightly controlling data access at report, row, and column levels.
- Data Alerts: Notifying users when significant data changes occur.
- Data Filtering and Drill-through: Allowing users to interact deeply with their data on dashboards.
- API Availability: Holistics provides an API, which can be used for further integrations and customizations.
Deployment and Use
The platform is known for its ease of deployment and use. It reduces the time-to-insight significantly by enabling business users to create their own reports and visualizations without extensive technical expertise. This makes it a valuable tool for companies looking to foster a data-driven culture across different departments.Conclusion
In summary, Holistics integrates well with a broad spectrum of SQL databases and some non-SQL sources, and it is highly compatible across various devices and platforms due to its cloud-based nature. Its user-centric design and comprehensive features make it an effective tool for self-service data reporting and analytics.
Holistics - Customer Support and Resources
Customer Support Options
- Typically, companies in the AI-driven business tools category offer multiple channels for customer support to cater to different user preferences. This can include:
- Live Chat or Chatbots: AI-powered chatbots can handle basic inquiries 24/7, while live chat can connect users with human agents for more complex issues.
- Email Support: Users can submit support tickets or email queries that are addressed by support agents.
- Phone Support: For urgent issues, phone support can be available, similar to what is described in other support systems.
- Self-Service Options: Many companies provide extensive knowledge bases, FAQs, and user guides to help users resolve issues on their own.
Additional Resources
- Knowledge Base and Documentation: A comprehensive knowledge base with detailed guides, tutorials, and FAQs can help users find answers quickly.
- Community Forums: Some companies offer community forums where users can interact with each other, share solutions, and get help from peers.
- Training and Webinars: Educational resources such as webinars, workshops, or online courses can help users get the most out of the product.
- Integration Guides: For AI-driven tools, integration guides with other software and platforms can be very useful.
- Customer Success Stories and Case Studies: These can provide insights into how other users are successfully using the product.
Since specific details about Holistics’ customer support and resources are not available, it is recommended to visit their official website or contact their support team directly for accurate and detailed information.

Holistics - Pros and Cons
Advantages of Holistics
Holistics offers several significant advantages that make it a compelling choice in the Business Intelligence (BI) tool category:Platform Accessibility and Compatibility
Holistics is accessible on all devices and operating systems, including Linux and MacOS, which is a significant advantage over tools like PowerBI that are heavily Microsoft-centric and require installation for full functionality.Version Control and Code Management
Holistics integrates seamlessly with Git version control, allowing data teams to manage changes, perform code branching, and maintain the accuracy of analytics logic. This feature enhances maintainability and governance of the analytics process.Learning Curve and Usability
Holistics has a softer learning curve compared to PowerBI. It uses an intuitive SQL-based modeling language and an analytics modeling language (AML) that makes it easier for SQL analysts to adapt. Non-technical users can also build reports and dashboards without writing SQL, using a drag-and-drop interface.Data Modeling and Centralized Business Logic
Holistics provides a centralized semantic modeling layer where business metrics and data logic are defined once and reused across multiple reports. This ensures consistency in reporting and reduces the workload on data teams.Data Delivery and Sharing
Holistics allows for easy sharing of reports and dashboards via shareable links that can be accessed without a Holistics user account. It also supports native Slack delivery and SFTP export scheduling, which are not natively available in PowerBI.Integration and Compatibility
Holistics works seamlessly with modern SQL databases and integrates deeply with tools like dbt, allowing metadata from dbt to be surfaced to the BI layer. This makes it easier to manage and transform raw data into reusable data models.User Access Control and Security
Holistics offers tight control over how data is shared at the report, row, and column levels. It also provides features like smart timezone handling and data alerts, ensuring that data is accessed and interacted with securely and efficiently.Customer Support and Ease of Adoption
Holistics is known for its minimal friction in the evaluation and adoption process. The platform offers best-in-class support, and users can start using it quickly, with many customers able to deliver business answers within a day of adoption.Disadvantages of Holistics
While Holistics offers many advantages, there are some areas where it may fall short:Limited Drilldown Feature
One of the major drawbacks of Holistics is the limited availability of drilldown features compared to other tools like PowerBI. This can be a significant limitation for users who rely heavily on detailed data exploration.Time Series Filters and Dropdowns
Creating time series filters and dropdowns in Holistics can be more time-consuming compared to other BI tools. This might affect the efficiency of certain reporting tasks.UI Responsiveness
Some users have reported that the UI of Holistics can be clunky and unresponsive at times, which can impact the overall user experience.Cost
While Holistics offers a free trial, it does not have a free version, and the starting price is $120 per month. This could be a consideration for smaller businesses or those on a tight budget. In summary, Holistics is a strong contender in the BI tool category due to its accessibility, version control features, and ease of use. However, it may have some limitations in terms of drilldown capabilities, UI responsiveness, and cost.
Holistics - Comparison with Competitors
When comparing Holistics with other business intelligence and AI-driven analytics tools
Several key aspects and unique features come to the forefront.Unique Features of Holistics
Holistics stands out for its code-based semantic modeling layer, which is particularly appealing to data teams. Here are some of its distinctive features:- Analytics As-Code: Holistics uses a well-designed modeling language with proper typing structure, enabling features like autocomplete, static typing, and module systems. This approach is more robust than string-based JSON/YAML/Jinja used in other tools.
- AMQL: Holistics’ metric-centric analytics language simplifies complex SQL functions, making advanced data analytics more accessible.
- Canvas Dashboard (Dashboard As Code): Analysts can build customized, interactive dashboards using both GUI and code interfaces, aligning with business users’ mental models.
- Strong Customization and Integration: Holistics offers strong customization capabilities with dashboard-as-code, embedded analytics, and seamless integration with dbt for data modeling and transformation.
Alternatives and Competitors
Looker
Looker is a well-known alternative that offers a similar explore-type interface but lacks the robust metric modeling of Holistics. Looker relies on derived tables for complex operations, which can be vulnerable to upstream logic changes.Thoughtspot
Thoughtspot is another alternative that features a natural language search and AI-powered engine for self-service analytics. However, it has limitations such as a confusing UI, no Git support, and cumbersome data modeling processes.Sigma Computing
Sigma Computing combines SQL with a spreadsheet-like interface, making it accessible for both technical and non-technical users. While it excels in data manipulation and analysis, it lacks advanced visualization options and comprehensive data transformation features compared to Holistics.Power BI
Power BI, though popular, has its own set of limitations. It doesn’t handle large data sources well, requires users to learn DAX/PowerM, and its data models are limited to Windows machines. Power BI also lacks the code-based semantic layer and AMQL features of Holistics.Sisense
Sisense is known for its ease of use and drag-and-drop features, making it suitable for quick insights. However, it requires significant server power and resources, and its Elasticube functionality can be time-consuming and prone to errors.Potential Limitations of Holistics
While Holistics offers a powerful set of features, it also has some limitations:- Permission Control and Setup: The platform can be complicated for small companies, and the initial setup and learning curve can be challenging for teams without a dedicated data team.
- UX Experience: The user experience might be rough around the edges and not as polished as other business intelligence platforms.
Conclusion
Holistics is a strong contender in the business intelligence and AI-driven analytics space due to its code-based semantic modeling, AMQL, and comprehensive customization capabilities. However, it may require more resources and time for setup, especially for smaller teams. Alternatives like Looker, Thoughtspot, Sigma Computing, Power BI, and Sisense each have their own strengths and weaknesses, making the choice dependent on the specific needs and capabilities of the organization.
Holistics - Frequently Asked Questions
Frequently Asked Questions about Holistics IO
Does Holistics IO store my data?
Holistics IO does not store your data. Instead, it connects with your SQL database to provide analytics and reporting capabilities. For more details on data storage, you can refer to their documentation.Is Holistics IO a cloud-based or on-premise solution?
Holistics IO is a fully cloud-based solution. It does not offer an on-premise version at this time. However, if you need an on-premise deployment, you can express your interest, and they will contact you if any developments occur.What are the pricing plans available for Holistics IO?
Holistics IO offers several pricing plans:- Entry Plan: This is the most basic plan, starting at $100 per month. It includes core self-service analytics features and allows users to build reports without SQL knowledge.
- Standard Plan: Starting at $250 per month, this plan includes everything in the Entry plan plus additional features like embedded dashboards, custom charts, and advanced as-code capabilities.
- Security Compliance Suite (SCS) Plan: Starting at $960 per month, this plan adds security features such as single sign-on (SSO), role-based access control (RBAC), and IP access restrictions.
- Custom Plan: This plan is based on the customer’s specific needs and can include features like user activity monitoring, unlimited users, and white-labeling options.
Does Holistics IO offer a free trial?
Yes, Holistics IO provides a 14-day free trial for users to explore its features and functionalities at no cost.Can I customize the analytics dashboards in Holistics IO?
Yes, you can customize the analytics dashboards in Holistics IO. The platform offers features like embedded dashboards, custom charts, and advanced as-code capabilities, allowing you to personalize your analytics experience.Does Holistics IO support white label analytics and OEM embedded dashboards?
Yes, Holistics IO supports white label analytics and OEM embedded dashboards. You can contact their sales team to discuss how to implement these features.How difficult is it to plan and budget for Holistics IO for a large enterprise?
For large enterprises, Holistics IO can work out a simplified pricing plan based on your specific needs. You can contact their sales team to get a customized plan that fits your organization’s requirements.Are there any additional costs for embedded analytics and users?
In the Standard and higher plans, there are additional costs for embedded workers and extra users. However, unlimited embedded viewers are not charged by the number of users viewing the embedded dashboards.What kind of support does Holistics IO offer?
Holistics IO provides various support channels, including documentation and customer support. If you have specific questions or need further assistance, you can contact their support team directly.Can I use Holistics IO without SQL knowledge?
Yes, you can use Holistics IO without SQL knowledge. The Entry plan and other plans include features that allow you to build reports and gain insights from your data without needing to write SQL queries.
Holistics - Conclusion and Recommendation
Final Assessment of Holistics in the Business Tools AI-Driven Product Category
Overview and Key Features
Holistics is a self-service Business Intelligence (BI) platform that offers a range of features to help data teams and business users manage and analyze data effectively. The platform is built around a semantic modeling layer, which allows users to define metrics and analytics logic in one place and reuse them across multiple reports. This approach enables the creation of reusable models, dimensions, and metrics, all described as code, which can be version-controlled and reviewed.
Who Would Benefit Most
Holistics would be highly beneficial for organizations with significant data analysis needs, particularly those with dedicated data teams. Here are some key groups that would benefit:
- Data Analysts and Engineers: They can build models, reports, and dashboards using code, ensuring consistency and reliability in analytics. The version control and code review process align well with best practices in software development.
- Business Users: Non-technical users can self-serve data without needing to write SQL, thanks to the well-defined metrics and dimensions provided by the semantic modeling layer.
- Organizations with Multiple Departments: Companies that require integrated and consistent data reporting across different departments can benefit from Holistics’ centralized analytics store.
Engagement and Usability
The platform is designed to be reliable and easy to maintain, which can lead to higher user engagement. By allowing business users to access data without technical barriers, Holistics promotes a more inclusive and collaborative environment within the organization.
Recommendation
For businesses looking to streamline their data analysis processes and ensure data consistency, Holistics is a strong option. Here are some key points to consider:
- Ease of Use: The platform’s ability to allow non-technical users to self-serve data makes it accessible to a broader range of employees.
- Consistency: The semantic modeling layer ensures that metrics and analytics logic are defined once and reused, reducing errors and inconsistencies.
- Scalability: With features like version control and code review, Holistics can grow with the needs of the organization.
If your organization values data-driven decision-making, needs to integrate data analysis across various departments, and seeks a reliable and maintainable BI solution, Holistics is definitely worth considering. The free 14-day trial without a credit card requirement provides a risk-free opportunity to test the platform and see if it meets your specific needs.