InsideView (now part of Demandbase) - Detailed Review
Business Tools
InsideView (now part of Demandbase) - Product Overview
InsideView Overview
InsideView, now a part of Demandbase, is a significant player in the Business Tools AI-driven product category, particularly focusing on sales and marketing intelligence.Primary Function
InsideView’s primary function is to provide comprehensive sales and marketing intelligence. It gathers insights and relationships from business information, contact data, online news, and social media, as well as customer CRM data. This helps marketing, sales, and account management teams identify and gather information on potential and existing customers.Target Audience
The target audience for InsideView includes marketing, sales, and account management teams within various industries. The largest segments of its customer base are in the Computer Software (25%), Information Technology and Services (22%), and Marketing and Advertising (8%) sectors. Geographically, 70% of InsideView customers are based in the United States, with a significant presence in India as well.Key Features
InsideView offers several key features that are now integrated into the Demandbase ecosystem:Firmographics
InsideView provides detailed firmographic data, including financials, employee counts, market segments, industries, location, news, and corporate hierarchy information for over 20 million accounts worldwide.Contact Data
It offers comprehensive contact information, such as names, job functions, job levels, titles, contact details (including phone numbers), employment history, location, and social network profiles.Data Integrity
InsideView includes a customer data management solution that continuously cleans, monitors, and unifies CRM data with the most reliable and up-to-date information.Sales Intelligence
InsideView enhances sales intelligence by helping sales executives and SDRs find the right prospects, engage with relevant insights, and close deals more efficiently. This is now part of the new Sales Intelligence Cloud within Demandbase. By integrating these features into the Demandbase Data Cloud, InsideView significantly enhances the accuracy and depth of account data, contact information, and sales intelligence, making it a powerful tool for B2B go-to-market strategies. InsideView (now part of Demandbase) - User Interface and Experience
User Interface Overview
The user interface of InsideView, now integrated into Demandbase, is designed to be user-friendly and intuitive, particularly for business users needing quick and accurate insights.Ease of Use
The interface is praised for its simplicity and ease of use. Users have noted that the UI is very easy to navigate, with a clear and straightforward layout that makes it simple to find the necessary information quickly.Dashboard Organization
- The dashboard is organized to display critical account information prominently, including firmographics, technographics, intent data, and contact details. This ensures that sales reps and other users can access the most important information without having to search extensively.
Key Features
- Prescriptive Dashboards: The Sales Intelligence Cloud features prescriptive dashboards that provide personalized account and contact recommendations. These dashboards include key metrics such as the journey stage, top intent keywords, people, predictive scores, and firmographics, all presented on one screen to save time and effort.
- Filters and Recommendations: The interface offers multiple filters to identify accounts and contacts that should be prioritized for outreach. For example, users can see accounts that have been in the news recently, are highly engaged, or have a high likelihood of becoming opportunities. Contact recommendations include details such as names, titles, emails, mobile phones, and persona-based messaging.
- Feedback Mechanism: To maintain trust and accuracy, the system includes a feedback button that allows sales reps to provide input on the recommendations, helping to train and improve the model over time.
Data Integration
- InsideView integrates seamlessly with Demandbase’s existing platforms, such as the Account-Based Experience (ABX) Cloud and the Advertising Cloud. This integration allows users to consolidate their tech stack and access a wide range of data types, including firmographics, technographics, intent data, and contact information, all within a unified UI.
User Experience
- The overall user experience is enhanced by the consolidation of various data types into a single, easy-to-use platform. This reduces the need for users to switch between different tools and vendors, making the sales process more efficient and streamlined.
- The interface is responsive and adaptable, allowing users to access insights and recommendations whether they are working in their browser, CRM, or other sales engagement platforms.
Conclusion
In summary, the user interface of InsideView within Demandbase is designed to be intuitive, efficient, and highly informative, making it easier for users to access and utilize the data they need to drive successful sales and marketing strategies. InsideView (now part of Demandbase) - Key Features and Functionality
Integration of InsideView into Demandbase
The integration of InsideView into Demandbase brings a suite of powerful features and functionalities, particularly in the areas of sales and marketing intelligence. Here are the main features and how they work:Firmographics
InsideView provides firmographic data on over 20 million accounts worldwide. This includes detailed information such as financials, employee counts, market segments, industries, location, news, and corporate hierarchy. This data helps in creating a comprehensive profile of potential and existing clients, enabling more accurate targeting and personalization of marketing and sales efforts.Technographics
Powered by DemandMatrix, technographic data offers insights into a company’s current technology stack, future technology needs, technology-based skill set trends, cloud consumption, and IT spend. This information is crucial for identifying potential sales opportunities and understanding the technological landscape of target accounts.Intent Data
Demandbase’s intent data, now enhanced by InsideView’s capabilities, reveals the topics that companies are actively consuming across the web. This indicates an account’s level of interest in a particular product or category and helps identify when accounts are entering an active buying cycle. This data is essential for timing sales outreach and marketing campaigns effectively.Account Identification
This feature allows for the identification of anonymous account visitors on a webpage. By deanonymizing these accounts, businesses can understand engagement better, target and personalize account interactions, and measure the impact of account-based marketing efforts more accurately.Contacts
InsideView provides detailed contact data, including information about the people working at the target accounts. This data includes names, job functions, job levels, titles, contact information (including phone numbers), employment history, location, and social network profiles. This helps sales teams and SDRs (Sales Development Representatives) to engage with the right people at the right time.Data Integrity
InsideView’s Data Integrity solution continuously cleans, monitors, and unifies CRM data with the most reliable and up-to-date information. This ensures that customer data is accurate and consistent, which is vital for effective sales and marketing strategies.Sales Intelligence Cloud
The Sales Intelligence Cloud, powered by InsideView, is designed to help sales executives and SDRs find the right prospects, engage with relevant insights, and close deals faster. This cloud integrates sales intelligence capabilities, providing actionable insights to drive sales success.Integration with Demandbase One B2B Go-To-Market Suite
The acquisition integrates InsideView and DemandMatrix into the Demandbase One B2B Go-To-Market Suite, which includes the ABX Cloud, Advertising Cloud, Data Cloud, and Sales Intelligence Cloud. This integration provides a comprehensive suite of B2B go-to-market solutions, enabling businesses to manage data, decision-making, and action-taking across multiple channels seamlessly.AI Integration
The AI integration within these features is primarily seen in the analysis and processing of large datasets to provide actionable insights. For example, AI helps in analyzing intent data to identify buying signals, in cleaning and unifying CRM data for accuracy, and in providing personalized insights for sales and marketing engagement. AI-powered algorithms also help in predicting future technology needs and identifying the right contacts within an organization, making the sales and marketing processes more efficient and targeted. InsideView (now part of Demandbase) - Performance and Accuracy
Evaluation of InsideView’s Performance and Accuracy
To evaluate the performance and accuracy of InsideView, now a part of Demandbase, in the Business Tools AI-driven product category, here are some key points based on the available information:
Data Accuracy and Coverage
InsideView is recognized for its high accuracy and comprehensive coverage of B2B firmographic and contact information. It provides data on over 20 million accounts worldwide, including financials, employee counts, market segments, industries, location, news, and corporate hierarchy information. This data is integrated into the Demandbase Data Cloud, ensuring that customers receive the most reliable and up-to-date information.
Firmographics and Contacts
InsideView’s firmographic data is highly detailed, offering insights into various aspects of a company, such as financial health, employee numbers, and market segments. Additionally, its contact data includes information on the people working at these accounts, such as names, job titles, contact details, and social networks. This level of detail enhances the accuracy of sales and marketing efforts by providing a clear picture of potential clients.
Technographics and Intent Data
While InsideView does not provide technographic data directly (this is powered by DemandMatrix), the combined platform offers a holistic view of a company’s tech stack and future technology needs, along with intent data that indicates an account’s level of interest in a particular category or product. This integration ensures that the data provided is comprehensive and accurate across multiple dimensions.
Data Integrity
InsideView also brings a customer data management solution called Data Integrity, which continuously cleans, monitors, and unifies CRM data. This ensures that the data remains accurate and up-to-date, which is crucial for making informed business decisions.
User Feedback
Users of the Demandbase Sales Intelligence Cloud, which includes InsideView’s capabilities, have reported positive experiences with the wealth and accuracy of the data provided. Users appreciate the ability to access up-to-date prospect information, including phone numbers and email addresses, which enhances their outreach efforts.
Limitations and Areas for Improvement
While the integration of InsideView into Demandbase has significantly enhanced the data offerings, there are a few areas where users have suggested improvements:
- Some users have mentioned the need for more time to fully utilize the product and its features, indicating a potential learning curve.
- There is a suggestion for providing a more complete set of contact information per personnel, which could further enhance the product’s utility.
Integration Timeline
The integration of InsideView with Demandbase is ongoing, with the expectation that it will be completed within the next 12 months. This timeline might affect the immediate availability of some features, but it promises a more seamless and comprehensive data experience in the future.
Overall, InsideView’s performance and accuracy within the Demandbase ecosystem are highly regarded, with a strong focus on providing reliable and detailed data that can significantly improve B2B sales and marketing efforts. However, as with any integration, there may be some initial adjustments and areas for further improvement.
InsideView (now part of Demandbase) - Pricing and Plans
Pricing Structure of InsideView
When it comes to the pricing structure of InsideView, now part of Demandbase, the information available is somewhat limited in terms of specific plan details. Here are some key points that can be gathered:Database and Services
InsideView, as part of Demandbase, offers a range of products and services for B2B market intelligence, contact updating, and lead generation. However, the exact pricing for these services is not transparently listed on the Demandbase website or in the available sources.InsideView Target
InsideView Target is one of the products that competes with other B2B data intelligence platforms. It focuses on a smaller segment of the company’s database, with 32 million contacts from over 13 million companies. The pricing for InsideView Target is likely determined on a credit basis, where each credit is good for one contact export or download. However, the exact cost per credit or the overall pricing structure is not clearly specified.General Pricing Indications
While specific tiers and pricing details are not provided, it is known that InsideView’s pricing can start at around $99, though it is unclear if this reflects the rates for InsideView Target or another part of the platform. The cost can vary based on the features and services included, and it tends to be higher compared to some of its alternatives like IGLeads.io and UpLead.Contract Obligations
InsideView typically involves contract obligations, with many businesses maintaining a 12-month contract, although it does not strictly require a year-long commitment.Features and Updates
InsideView offers various features such as B2B market intelligence, contact updating, lead generation, and data validation. The platform relies on multiple data sources for updates, which can result in varying update frequencies. Email addresses are validated every 30 days, regardless of the original data source updates.Free Options
There are no free plans mentioned for InsideView itself, but users can consider free alternatives like LinkedIn Sales Navigator, ZoomInfo, and HubSpot Sales Hub for basic features in lead generation and customer data management. Given the lack of detailed pricing information directly from Demandbase or InsideView, it is recommended to contact their sales team for a customized pricing plan that fits the specific needs of your organization. InsideView (now part of Demandbase) - Integration and Compatibility
InsideView Integration Overview
InsideView, now a part of Demandbase, integrates seamlessly with various tools and platforms, enhancing the capabilities of B2B go-to-market strategies. Here are some key points on its integration and compatibility:
Integration with Microsoft Dynamics 365
InsideView data, along with DemandMatrix and Demandbase, is integrated into Microsoft Dynamics 365 Customer Insights. This integration allows revenue teams to unify customer data from CRM and ERP systems, transactional data, and more into a single, cohesive view. This setup enables the flow of customer engagement, intent data, firmographic data from InsideView, and technographic data from DemandMatrix into unified customer profiles within Microsoft Dynamics 365 Customer Insights.
Demandbase One B2B Go-To-Market Suite
InsideView is a crucial component of the Demandbase One B2B Go-To-Market Suite, which includes four connected clouds: the Account-Based Experience (ABX) Cloud, Advertising Cloud, Data Cloud, and Sales Intelligence Cloud. This suite allows for the integration of firmographic, technographic, intent, account identification, and contact data, providing a comprehensive set of B2B go-to-market solutions.
API Access and Data Export
Demandbase customers can access InsideView and DemandMatrix data through API integrations, allowing them to add this data to their existing systems such as CRM, data lakes, and Customer Data Platforms (CDPs). This flexibility enables companies to integrate the data directly into their preferred platforms.
Compatibility with CRM Systems
InsideView can be integrated into various CRM systems. For example, there are efforts to integrate InsideView with SuiteCRM, although some users have reported issues with the installation process. However, the general compatibility with CRM systems like SugarCRM and others is supported through module loaders and custom integrations.
Data Flow and Automation
Demandbase ensures seamless data flow across different sales and marketing tech stacks. This allows for automated and personalized outreach, targeted advertising, and social platform engagement, all powered by AI and machine learning. The data from InsideView and DemandMatrix can be used to drive targeted insights and automate various go-to-market activities.
No Disruptions Expected
The integration process between InsideView, DemandMatrix, and Demandbase is designed to be smooth, with no anticipated disruptions to existing services or customer support. Customers will retain their current Customer Success teams and support processes.
Conclusion
In summary, InsideView, as part of Demandbase, offers extensive integration capabilities with major platforms like Microsoft Dynamics 365, various CRM systems, and other B2B go-to-market tools, ensuring a unified and efficient data-driven approach for B2B sales and marketing teams.
InsideView (now part of Demandbase) - Customer Support and Resources
Demandbase Support Overview
Demandbase, which now includes InsideView and DemandMatrix, offers a comprehensive array of customer support options and additional resources to help users maximize the value of their account-based marketing (ABM) and go-to-market (GTM) strategies.
Support Levels
Demandbase provides three levels of Professional Services Support, each designed to expand your team with expert Customer Success and Customer Service resources. These levels are built on five core pillars: Implementation, Education, Technical Adoption, Support, and Customer Success. This structure ensures you receive the right balance of technology and strategy to achieve your specific business outcomes.
Implementation and Onboarding
The Demandbase implementation team offers personalized onboarding tracks, guided discussions, and the integration of analytics and strategy to get you valuable insights and results quickly. This includes developing a strategic ABX action plan aligned with your key business goals and GTM strategies.
Education and Training
Demandbase offers on-demand, self-paced training with role-based courses, quick how-to guidance, and ABM and ABX certifications. This helps you learn how to use the Demandbase One™ platform effectively and stay updated with best practices.
Technical Support
Technical Account Managers work closely with you to optimize your platform, handle integrations, and drive outcomes. They provide continued support, acting as an extension of your team to help you achieve optimal results.
Customer Success and Service
The Customer Success team helps you develop a roadmap for success, conduct maturity assessments, and provide consultation calls to ensure your sales and marketing teams see value quickly. Your Customer Success Managers (CSMs) and Global Account Directors (GADs) will discuss opportunities around licensing new capabilities and ensure a smooth integration process.
Community and Networking
Demandbase facilitates connections with other customers through its Customer Portal, allowing you to learn from peers, ask questions, and share best practices. This community support helps in growing your career through mentorship and personal networking.
Data and Analytics Support
Demandbase offers data strategy guidance, including help with your total addressable market (TAM) and ideal customer profiles (ICPs). The Data Services team can assist in defining, solving, and delivering data assets to leverage for GTM motion activation outside the Demandbase software solutions.
System Performance and Alerts
Users can view real-time updates on system performance, maintenance windows, and incident reports. You can also subscribe to receive alerts to stay informed about any system-related issues.
Additional Resources
Demandbase provides a Help Center with product-specific information, including overviews, step-by-step instructions, how-to videos, and product updates. The ROI Cookbook, curated by Demandbase experts, offers step-by-step recipes for perfecting your ABM strategies. Additionally, the Demandbase Data Cloud, resulting from the integration with InsideView and DemandMatrix, offers comprehensive data solutions including firmographics, technographics, intent data, account identification, and contact data.
Conclusion
Overall, Demandbase’s support and resources are designed to ensure you have the necessary tools and expertise to successfully implement and optimize your ABM and GTM strategies.
InsideView (now part of Demandbase) - Pros and Cons
Pros of InsideView (now part of Demandbase)
InsideView, now integrated into Demandbase, offers several significant advantages for businesses, particularly in the areas of sales intelligence, account-based marketing, and data analytics.
Comprehensive Data Collection
InsideView provides access to a vast database of business and contact profiles, enabling users to identify and generate high-quality leads. This data is integrated with users’ internal data to offer a comprehensive view of accounts.
AI-Powered Insights
The platform uses artificial intelligence to provide precise targeting and engagement plans. It helps in identifying in-market buying groups and accounts, and predicts the most promising accounts based on fit, intent, and engagement.
Advanced Analytics
Demandbase’s predictive analytics and AI-driven insights allow users to make informed decisions. It tracks engagement across accounts and buying groups, offering actionable data at each step of the customer journey.
Integration with CRM Systems
InsideView can be integrated with various CRM systems such as Microsoft Dynamics 365, Salesforce.com, and others, making it seamless to incorporate into existing workflows.
Personalization and Orchestration
The platform enables the customization of website experiences and automates tasks for account-based work, including ads, direct mail, and sales outreach. This personalization and orchestration help in increasing engagement and conversions.
Enhanced Collaboration
Users have reported improved team collaboration due to real-time data and insights. This alignment around common goals enhances the overall efficiency of marketing and sales teams.
Time Efficiency
The platform saves time by automating various tasks and providing quick insights, allowing teams to focus on more critical aspects of their work.
Cons of InsideView (now part of Demandbase)
While InsideView, as part of Demandbase, offers numerous benefits, there are also some drawbacks to consider.
Complexity for New Users
The extensive ABM and ABX tools can be complex and potentially overwhelming for new users or small businesses. The platform provides a wide range of features, which can make it challenging to learn and navigate.
Data Accuracy Issues
Some users have reported that only about 30% of the data feels accurate, which can be a significant concern for businesses relying on precise data for decision-making.
Integration Challenges
Integrations with certain platforms, such as Hubspot and Google Ads, can be in their infancy or challenging to set up, which may limit the full potential of the tool.
Limited Customization
Certain aspects of Demandbase One are less customizable than some users would like, which can limit the ability to tailor specific functionalities or workflows to unique business needs.
Duplicate Entries
There can be instances of duplicate entries for the same customer, which can be time-consuming to manage.
Delayed Feature Updates
Some users have expressed frustration that promised features and updates are not delivered on time, which can impact the overall user experience.
By weighing these pros and cons, businesses can make a more informed decision about whether Demandbase’s features align with their specific needs and capabilities.
InsideView (now part of Demandbase) - Comparison with Competitors
Market Presence and Customer Base
InsideView, now integrated into Demandbase, has a smaller customer base compared to Demandbase itself. Demandbase has 3,561 customers, ranking it 11th in the Marketing Analytics category, while InsideView had 289 customers, placing it at 34th.Features and Capabilities
InsideView, as part of Demandbase, offers AI-powered sales intelligence, including features such as:- Firmographics and technographics
- Keyword intent data
- Buyer intelligence and intent signals
- Integration with CRM, email, and other sales tools to prioritize accounts and engage buyers.
Unique Features
- Intent Data and Account Identification: Demandbase One, which includes InsideView’s capabilities, stands out for its strong intent data and account identification features. This helps in prioritizing accounts and engaging buyers at the right time.
- Comprehensive Integrations: Demandbase One integrates extensively with B2B marketing and sales platforms, which is a significant advantage over some competitors.
Potential Alternatives
Clay
Clay is an alternative that integrates data from over 50 providers, using a method called waterfalling to ensure precision and cost efficiency. It is strong in lead generation and data enrichment but may lack the comprehensive advertising and ABM features offered by Demandbase One.ZoomInfo
ZoomInfo is known for its extensive database of leads, particularly in North America, and offers detailed company information, seamless CRM integration, and a user-friendly interface. However, it may not match Demandbase One in terms of audience segmentation, ABM sales intelligence, and intent data.FullContact
FullContact provides broad insights into consumer identities but may not offer the specialized B2B sales intelligence and account-based insights that Demandbase One provides. It also has fewer integrations with B2B marketing platforms.Apollo
Apollo offers robust sales intelligence and prospecting tools but lacks the same level of intent data and account identification features as Demandbase One. It also does not match Demandbase One in terms of audience segmentation and ABM sales intelligence.Geographic Presence
Demandbase, including InsideView, has a strong customer presence in the United States, United Kingdom, and Canada. InsideView also has a significant presence in the United States. In summary, while InsideView as part of Demandbase offers strong AI-driven sales intelligence and intent data capabilities, alternatives like Clay, ZoomInfo, FullContact, and Apollo each have their own strengths and weaknesses. The choice between these tools depends on the specific needs of the business, such as the importance of intent data, integration with CRM systems, and the scope of lead generation and data enrichment. InsideView (now part of Demandbase) - Frequently Asked Questions
What is the product vision for the combined companies after the acquisition of InsideView and DemandMatrix?
The acquisition of InsideView and DemandMatrix has led to the creation of the Demandbase Data Cloud. This integration combines Demandbase’s existing data assets with those of InsideView and DemandMatrix, providing the highest quality source of account information. The Data Cloud includes five key aspects of account data: firmographics, technographics, intent data, account identification, and contact data. This comprehensive suite helps B2B companies identify, understand, and engage their customers and prospects more effectively.What benefits do Demandbase customers gain from the acquisition of InsideView and DemandMatrix?
Demandbase customers will benefit from several enhancements:- Improved firmographic data from InsideView, replacing the existing firmographics vendor and providing better accuracy and more detailed industry information.
- Enhanced contact data, including recommendations for missing contacts in their database.
- Access to additional products such as Sales Intelligence and Data Integrity powered by InsideView, and advanced technographics from DemandMatrix.
- API access to integrate all five types of data into their existing systems like CRM, data lakes, or CDPs.
How does the integration of InsideView and DemandMatrix enhance sales and marketing capabilities?
The integration brings together sales and marketing intelligence, allowing for deeper insights into accounts. InsideView’s sales triggers provide rich talking points for account managers and customer success teams, including information on executive changes, M&A events, and new partnerships. DemandMatrix’s technographic data offers insights into a company’s current tech stack and future technology needs. This convergence helps in aligning sales and marketing activities more effectively and provides a 360-degree view of accounts.What is the timeline for integrating InsideView and DemandMatrix into Demandbase’s solutions?
DemandMatrix is already integrated with the Demandbase ABX Cloud. The integration of InsideView is expected to be completed within the next 12 months. During this period, customers will start to see the benefits of the combined data and intelligence solutions.How do the new Data Cloud and Sales Intelligence Cloud capabilities benefit B2B go-to-market strategies?
The new Data Cloud and Sales Intelligence Cloud provide comprehensive data across five key areas: firmographics, technographics, intent data, account identification, and contact data. This enables B2B companies to identify the right accounts, understand their needs, and engage them effectively. The Sales Intelligence Cloud, powered by InsideView, helps sales executives and SDRs find the right prospects, engage with relevant insights, and close deals faster.What specific data types are included in the Demandbase Data Cloud?
The Demandbase Data Cloud includes:- Firmographics: Information on over 20 million accounts worldwide, including financials, employee counts, market segments, industries, location, news, and corporate hierarchy.
- Technographics: Insights into a company’s current tech stack, future technology needs, and IT spend.
- Intent Data: Information on the topics companies are actively consuming across the web.
- Account Identification: The ability to identify anonymous account visitors on a webpage.
- Contacts: Detailed information about the people working at the accounts, including names, job titles, and contact details.
How can customers inquire about getting access to the additional products and capabilities?
Customers can discuss opportunities for licensing the new Data Cloud and Sales Intelligence Cloud capabilities with their Customer Success Managers (CSMs) and Global Account Directors (GADs).What additional products can Demandbase customers purchase following the acquisition?
Demandbase customers can purchase additional products such as:- Sales Intelligence and Data Integrity powered by InsideView.
- Advanced technographics powered by DemandMatrix, including IT spend and next technology purchase insights.
- API access to integrate all five types of data into their existing systems.
How does the integration impact the overall go-to-market strategy for B2B companies?
The integration moves Demandbase beyond just account-based marketing (ABM) to providing a complete suite of B2B go-to-market solutions. This includes the Demandbase One B2B Go-To-Market Suite, which consists of four connected clouds: Account-Based Experience (ABX) Cloud, Advertising Cloud, Data Cloud, and Sales Intelligence Cloud. This comprehensive approach helps B2B companies deliver great experiences at every stage of the account journey. InsideView (now part of Demandbase) - Conclusion and Recommendation
Final Assessment of InsideView (now part of Demandbase)
The integration of InsideView into Demandbase has significantly enhanced the capabilities of Demandbase’s suite of B2B go-to-market solutions. Here’s a comprehensive assessment of what this means for users and who would benefit most from these tools.
Key Benefits and Capabilities
- Firmographics: InsideView brings extensive firmographic data, covering over 20 million accounts worldwide. This includes financials, employee counts, market segments, industries, location, news, and corporate hierarchy information. This data is crucial for businesses needing detailed insights into potential clients and their market positions.
- Technographics: DemandMatrix, also acquired by Demandbase, provides technographic data, offering insights into a company’s current tech stack and future technology needs. This is invaluable for predicting which technologies a company might adopt next and identifying potential sales opportunities.
- Intent Data: Demandbase’s intent data uncovers the topics companies are actively consuming across the web, indicating their level of interest in a particular company or category. This helps in identifying accounts that are entering an active buying cycle.
- Account Identification: This feature allows for the identification of anonymous visitors on a webpage, enabling businesses to deanonymize accounts, understand engagement, and personalize interactions. This is essential for measuring the impact of account-based marketing efforts.
- Contacts: InsideView provides comprehensive contact data, including names, job titles, contact information, and social networks. This helps sales teams engage with the right people at the right time.
- Data Integrity: The Data Cloud includes a customer data management tool that continuously cleans, monitors, and unifies CRM data, ensuring it remains up-to-date and accurate.
Who Would Benefit Most
- Sales Teams: The Sales Intelligence Cloud, powered by InsideView, offers prescriptive sales dashboards that inform sellers where to direct their attention, when to reach out, and what to say. This includes recommendations for top accounts and contacts based on activity and intent, making outreach more targeted and effective.
- Marketing Teams: With enhanced firmographic, technographic, and intent data, marketing teams can create more personalized and relevant campaigns. The ability to identify and engage with accounts more accurately improves the efficiency of marketing efforts.
- B2B Companies: Any B2B company looking to enhance their go-to-market strategy will benefit from the comprehensive suite of tools offered by Demandbase. The integration of InsideView and DemandMatrix provides a complete set of B2B data and intelligence solutions, helping companies identify, understand, and engage their customers and prospects more effectively.
Overall Recommendation
Demandbase, with the inclusion of InsideView and DemandMatrix, offers a powerful and integrated suite of tools that can significantly enhance B2B go-to-market strategies. For businesses seeking to improve their sales and marketing efforts through better data and insights, Demandbase’s Data Cloud and Sales Intelligence Cloud are highly recommended.
These tools provide actionable insights, improve the accuracy of customer data, and offer personalized engagement options, making them invaluable for sales and marketing teams. The comprehensive nature of the data and the ease of integration into existing CRM and sales engagement platforms make Demandbase a strong choice for any B2B company aiming to optimize their customer engagement and revenue growth.