Mailjet - Detailed Review
Business Tools
Mailjet - Product Overview
Introduction to Mailjet
Mailjet is an email marketing and transactional email service provider that helps businesses create, send, and track email campaigns efficiently. Here’s a breakdown of its primary function, target audience, and key features:Primary Function
Mailjet’s primary function is to facilitate the creation, sending, and tracking of both marketing and transactional emails. It offers a comprehensive suite of tools that enable businesses to design, automate, and analyze their email campaigns.Target Audience
Mailjet is designed for a wide range of users, including marketing teams, developers, and businesses of all sizes. It caters to anyone looking to manage their email communications effectively, whether it’s for marketing campaigns, transactional emails like order confirmations and password resets, or automated email workflows.Key Features
Email Design and Editing
Mailjet features an easy-to-use drag-and-drop Email Editor that allows users to design responsive emails, forms, and landing pages without needing coding knowledge. Users can choose from a blank canvas, pre-designed templates, or even use AI to innovate their email designs.Segmentation and Personalization
Mailjet’s Segmentation feature enables users to send targeted messages based on subscribers’ interests, attributes, and behaviors. This includes creating segments based on location, age, language, and engagement behavior. The Dynamic Sections feature allows for sending a single campaign with different messages depending on the recipient.Automation
Mailjet offers automation tools to engage subscribers at important touchpoints. Users can automate welcome emails, onboarding sequences, date-based emails, and more. This helps save time and ensures consistent communication with the audience.A/B Testing
Mailjet allows for advanced A/B testing, where users can test up to 10 versions of an email to determine the most effective subject line, sender name, content, or design. This feature helps optimize email campaigns for better open rates, click-through rates, and overall engagement.Contact Management and Email Validations
Mailjet provides tools for managing email lists, modifying individual contact properties, and ensuring email addresses are valid before sending campaigns. This includes features like double opt-in for GDPR compliance and email validation to avoid spam folders.Deliverability and Analytics
Mailjet focuses on deliverability with features like email validations, preview tools, and real-time analytics. Users can track deliverability performance, engagement metrics, and filter out non-human interactions to make data-driven decisions about their email strategies.Collaboration and Integration
Mailjet supports real-time collaboration, allowing teams to edit email designs simultaneously. It also offers extensive third-party integrations with CRM, CMS, marketing, and e-commerce platforms, as well as API and SMTP integration for developers.AI Copy Generator
Mailjet includes an AI Copy Generator to automate the creation of email content, saving time and improving the quality of email communications. This tool helps businesses focus on growing their relationships and delivering value to their audience. In summary, Mailjet is a versatile email service that combines user-friendly design tools, advanced segmentation and automation, comprehensive analytics, and strong deliverability features, making it a valuable tool for businesses looking to enhance their email marketing and transactional email capabilities. Mailjet - User Interface and Experience
User Interface Overview
The user interface of Mailjet is designed to be intuitive and user-friendly, making it accessible to a wide range of users, from beginners to experienced professionals.Ease of Use
Mailjet’s interface is characterized by its simplicity and clarity. The drag-and-drop email editor is easy to learn and use, allowing users to design responsive emails, forms, and landing pages quickly. This editor is flexible, enabling users to start from a blank canvas, use pre-designed templates, or even innovate their emails with AI-generated content.Email Editor
The email builder is straightforward, with a clear and consistent interface across different editors. Users can easily add their brand content, design values, images, links, and videos using the drag-and-drop functionality. While some users have noted that it could be clearer to show which section you are working on, overall, the editor is highly usable.Templates and Customization
Mailjet offers over 70 professionally designed email templates that are simple and easy to customize. The “Passport” feature allows users to design attractive marketing emails quickly, adding customized text, images, links, and social media buttons. Users can also test how their emails look on various screen sizes before sending them.Collaboration Tools
The platform supports seamless collaboration, allowing teams to work together directly in the email editor. Users can set permissions and lock specific actions on templates to protect brand assets, ensuring that the design and content remain consistent and secure.Automation and Personalization
While Mailjet’s automation tools are described as basic, they still allow for setting up simple automated email sequences and autoresponders. The platform also supports advanced personalization through dynamic sections and segmentation, enabling users to send customized messages based on subscriber interests and behaviors.Additional Features
Mailjet integrates various other features that enhance the user experience, such as comprehensive email tracking, A/B testing (where you can test up to 10 versions of an email), and a free SMTP server that supports limitless email sending. The platform also includes tools for subscriber management, including customizable subscription widgets and a double opt-in feature for GDPR compliance.Overall User Experience
The overall user experience with Mailjet is positive, with users appreciating its ease of use, competitive pricing, and the flexibility it offers. The interface is generally intuitive, although some users have mentioned minor issues such as difficulty in finding certain features or occasional template loading problems.Conclusion
In summary, Mailjet’s user interface is designed to be easy to use, with a focus on simplicity, flexibility, and collaboration. It provides a range of tools and features that make email marketing more efficient and effective, making it a solid choice for both small and medium-sized enterprises (SMEs) and larger marketing teams. Mailjet - Key Features and Functionality
Email Marketing and Campaign Management
Building and Personalizing Emails
Building and Personalizing Emails: Mailjet allows users to create and personalize emails using its email editor. You can add customized text, images, links, and social media buttons. The “Passport” feature provides built-in, customizable email templates that can be edited to fit your needs.
AI-Powered Email Copy Generator
Automated Content Creation
Automated Content Creation: Mailjet’s AI Copy Generator is integrated into the Email Editor and can generate compelling email content based on a campaign-specific prompt. This tool saves time by automating the drafting process, allowing you to focus on other aspects of your email strategy. You can choose the tone of voice, audience type, word limit, and language (supporting 21 languages) for the generated content. The AI can produce up to 10 versions of the copy, enabling you to select the best one for your campaign.
Tracking and Reporting
Comprehensive Email Tracking
Comprehensive Email Tracking: Mailjet provides detailed email statistics, including real-time tracking of email opens, clicks, deliverability rates, and bounce rates (both soft and hard). This feature helps you analyze the performance of your email campaigns and make data-driven decisions.
Multi-User Collaboration
Team Collaboration
Team Collaboration: Mailjet supports multi-user collaboration by allowing you to set individual permissions for each team member. You can decide who can create, manage, view, and send email campaigns, as well as manage email templates. The platform also allows you to create sub-accounts for separate departments or teams, which function independently.
Email Deliverability and SMTP Server
High-Volume Sending and Deliverability
High-Volume Sending and Deliverability: Mailjet ensures high email deliverability by managing SMTP and server maintenance for you. It offers a free SMTP server that supports limitless email sending and various SMTP ports to avoid blocked ports. The platform also provides SSL or TLS encryption for securing your emails.
A/B Testing
Advanced A/B Testing
Advanced A/B Testing: Mailjet allows you to conduct A/B testing on multiple aspects of your emails, such as subject lines, email bodies, links, and sender names. Unlike traditional A/B testing, Mailjet can send up to 10 versions of the same email to different sets of recipients and analyze their performance to determine the best-performing email.
Subscriber Management
Subscriber Widget and Double Opt-In
Subscriber Widget and Double Opt-In: Mailjet helps you manage your subscriber base with a customizable subscriber widget that can be added to your website. The platform also includes a double opt-in feature to ensure GDPR compliance and protect your subscribers’ data.
Template Creation and Customization
Template Creation
Template Creation: Administrators can create personalized email templates from scratch or use existing templates. Mailjet offers a high quality and quantity of preset email templates, and you can customize the unsubscribe templates as well.
Integration and Automation
Data Import & Export Tools
Data Import & Export Tools: Mailjet provides tools for importing and exporting data, making it easier to manage your email lists and integrate with other systems.
Automated Email Responses
Automated Email Responses: The platform supports automated email responses, which can be set up to respond to specific triggers or events.
Analytics and Reporting
Basic Reporting and Analytics
Basic Reporting and Analytics: Mailjet offers basic reporting features that include detailed server logs for tracking and debugging mail server activity. This helps in monitoring the performance of your email campaigns and identifying areas for improvement.
These features collectively make Mailjet a powerful tool for email marketing, enhanced by its integration of AI to streamline content creation and improve campaign efficiency.
Mailjet - Performance and Accuracy
Performance Highlights
Email Deliverability
Mailjet offers expert-approved deliverability tools to ensure emails reach the intended inboxes. It helps manage sending reputation, avoid spam folders, and validates email addresses to increase open rates and revenue.Automation
While Mailjet provides automation features for sending welcome and onboarding emails, date-based emails, and other touchpoints, its automation functionality is somewhat limited. It primarily relies on time gaps between emails rather than actions like email opens or clicks.Personalization and Segmentation
Mailjet allows for personalized and targeted communications through Dynamic Sections and segmentation, which helps in sending customized messages to groups with similar interests and behaviors.A/B Testing
Users can run tests on various elements like sender name, subject line, or visual content to determine the most effective emails.AI Copy Generator
Mailjet’s AI Copy Generator automates email content creation, saving time and improving the quality of email communications.Accuracy and Analytics
Real-Time Analytics
Users can track, monitor, and analyze email deliverability performance and customer engagement in real-time. This includes filtering out non-human interactions to get accurate engagement metrics.Bot Activity Detection
This feature helps in filtering out non-human interactions, ensuring that the engagement metrics are accurate and actionable.Campaign Comparison and Click Maps
These tools provide a deeper understanding of customer behavior, helping in making data-driven decisions about email campaign strategies.Limitations and Areas for Improvement
Limited Automation Functionality
As mentioned, Mailjet’s automation is mostly limited to time gaps between emails and does not allow for editing automation workflows once they are activated. This can be restrictive for more complex marketing strategies.List Management Issues
Managing email lists can be cumbersome, as users have to manually remove subscribers from separate pages or campaign exclusion lists. Additionally, correcting incorrect email addresses requires deleting and re-entering the contact details.Deliverability Issues
Common issues such as IP reputation problems, poor domain reputation, sender authentication issues, high bounce rates, low engagement rates, spam complaints, and content issues can affect deliverability. Ensuring compliance with regulations like GDPR is also crucial.User Experience and Integration
Third-Party Integrations
Mailjet offers seamless connectivity with a wide range of third-party integrations, including CRM, CMS, marketing, and ecommerce platforms.Brand Kit Integration
The platform allows for easy incorporation of logos, colors, and fonts into campaigns to maintain brand consistency.Redesigned Interface
The latest updates include a redesigned left navigation for an intuitive interface, making it easier to access tools and features. In summary, Mailjet performs well in terms of email deliverability, personalization, and analytics, but it has room for improvement in areas such as automation functionality and list management. By addressing these limitations, Mailjet can further enhance its value for users. Mailjet - Pricing and Plans
Mailjet Pricing Plans Overview
Mailjet offers a range of pricing plans to cater to different business needs, each with distinct features and limitations. Here’s a detailed outline of their pricing structure:
Free Plan
- Cost: Completely free
- Email Limit: 6,000 emails per month, with a daily limit of 200 emails.
- Features:
- Unlimited contacts
- Email editor
- Email statistics
- API and SMTP relay features
- Email templates, personalization, and about 80 app integrations.
- Limitations:
- All emails include the Mailjet logo.
- No automation or segmentation.
- Limited support, with online support ending after 30 days.
Basic (Essential) Plan
- Cost: Starts at $15 per month for 15,000 emails, with prices increasing based on the number of emails sent (e.g., $35 per month for 50,000 emails).
- Features:
- All features from the Free plan
- Removal of the Mailjet logo from emails
- Segmentation to target subscribers based on location, behaviors, and other factors
- Dedicated IP address for users sending over 150,000 emails per month
- Customer support beyond the initial 30 days
- Free sub-accounts.
- Limitations:
- No automation, A/B testing, or multi-user access.
- Extra charge for every 1,000 emails sent beyond the plan limit.
Premium Plan
- Cost: Starts at $25 per month for 15,000 emails, with prices increasing based on the number of emails sent (e.g., $95 per month for 100,000 emails).
- Features:
- All features from the Basic plan
- Marketing automation (e.g., welcome messages, anniversary emails)
- Multi-user collaboration features
- Contact segmentation
- A/B testing
- Priority customer support
- Additional IP address for improved deliverability (for users sending at least 100,000 emails per month).
- Limitations:
- No phone or live chat support.
- Automation features can be cumbersome to use.
Enterprise (Custom) Plan
- Cost: Custom pricing based on the specific needs of the business.
- Features:
- All features from the Premium plan
- Support for sending over 900,000 emails per month
- Dedicated account manager
- Unlimited scalability for high-volume email sending
- Custom onboarding and migration procedures
- Custom number of users and advanced permissions.
Additional Notes
- Mailjet pricing is based on the number of emails sent rather than the number of contacts, and additional costs apply for SMS marketing.
- There is a 10% discount for annual payments, and a 20% discount for nonprofit organizations.
Each plan is designed to meet different levels of email marketing needs, from basic to advanced, with the Enterprise plan offering the most comprehensive and customizable solution.
Mailjet - Integration and Compatibility
Integrating Mailjet with Other Tools
Mailjet can be integrated with a wide range of applications to automate and optimize your email marketing workflows. Platforms like Latenode and Albato make this process easy and accessible without requiring any coding skills.Integration Options
- Using Latenode, you can connect Mailjet to various applications such as CRM systems, e-commerce platforms, and project management tools. This integration allows for real-time data syncing, automated email campaigns triggered by specific events, and improved collaboration among team members.
- Albato offers a similar no-code approach, enabling you to integrate Mailjet with over 800 popular apps, including Google Sheets, HubSpot, Salesforce, and Shopify. This allows you to automate tasks such as creating contacts, sending emails, and managing subscriptions directly from your preferred platforms.
Automation Capabilities
Mailjet’s integrations enable significant automation of your email workflows. For example:- You can set up triggers to send personalized welcome emails when a new contact is added to your CRM or when someone subscribes to your newsletter.
- Follow-up sequences can be automated by integrating Mailjet with your sales funnel tools.
- Events like opens, clicks, and unsubscribes can trigger specific actions in other connected applications, ensuring your email campaigns are highly responsive and targeted.
Compatibility Across Platforms
Mailjet is highly compatible with various platforms and devices:- Operating Systems: Mailjet’s API and integration tools are compatible with Windows 32-bit and 64-bit systems, including Windows Terminal Server, as long as they support .NET Framework 4.5.
- Third-Party Tools: Mailjet integrates seamlessly with a wide range of third-party tools, including CRM systems like HubSpot and Salesforce, e-commerce platforms like Shopify, and analytics tools like Google Analytics.
- Devices: Since Mailjet is a cloud-based service, it can be accessed and managed from any device with an internet connection, making it highly versatile and accessible.
API and Technical Compatibility
Mailjet provides a comprehensive API that allows for custom integrations:- The API supports various data types and is fully compatible with ODBC drivers, enabling connections with multiple databases and applications.
- Developers can use Mailjet’s API to build custom integrations that meet specific business needs, such as synchronizing contacts or sending data from landing pages.
Tracking and Analytics
Mailjet’s integrations also extend to analytics tools, allowing you to track the performance of your email campaigns:- By connecting Mailjet with analytics platforms, you can monitor open rates, click-through rates, and other engagement metrics in real-time. This helps in making data-driven decisions to optimize future campaigns.
Mailjet - Customer Support and Resources
When You Need Support or Resources for Mailjet
A comprehensive array of options are available to help you effectively use their email marketing tools.
Customer Support Channels
Mailjet offers multiple channels to contact their customer support team:
- Phone Support: The primary and most commonly used method is calling their toll-free number at (888) 405-8668. The shortest wait times are typically on Sundays, while Tuesdays have the longest wait times. The average call time is about 1 minute.
- Email Support: You can also reach out via email, with the most frequently used address being contact@mailjet.com, which is used by 92% of customers.
Support Teams and Specializations
Mailjet has various support teams to address different needs:
- General Support: Available for any questions about using Mailjet, whether you’re setting up your emailing strategy or need help with specific features.
- Deliverability Experts: For users with a Silver Premium subscription or above, deliverability experts can help you adopt best practices and ensure your emails reach inboxes, leveraging their relationships with internet service and webmail providers.
- API Specialists: These experts are available to answer technical questions and assist with integrating Mailjet into your system.
Additional Resources
Mailjet provides several resources to enhance your email marketing experience:
- Help Center: This section on their website offers detailed guides and FAQs to help you resolve common issues and understand the platform better.
- Language Support: The platform is localized in nine supported languages, ensuring accessibility for global teams.
- AI-Powered Tools: Mailjet has introduced several AI-driven features, such as the AI-Powered Email Copy Generator, which allows you to create compelling email content in multiple languages by inputting a campaign-specific prompt.
- Other AI enhancements include AI-powered templates, bot activity detection to filter out non-human interactions, and brand kit integration for maintaining brand consistency.
User Interface and Usability
The platform has been updated to include a redesigned left navigation for an intuitive interface, making it easier to access tools and features. This streamlines the user experience and helps marketers work more efficiently.
By leveraging these support channels and resources, you can effectively manage your email marketing campaigns with Mailjet and address any issues that may arise.
Mailjet - Pros and Cons
Advantages
User-Friendly Interface
Mailjet is known for its ease of use, making it accessible even for beginners. The platform’s design and email builder are intuitive, allowing users to create and send email campaigns with ease.
Multi-User Collaboration
Mailjet supports real-time multi-user collaboration, which is beneficial for teams working on email templates or automation workflows. Users can comment and collect feedback directly within the platform.
Affordable Pricing
Mailjet offers a very affordable pricing structure, including a forever free plan that allows users to send up to 2000 emails per month without any cost. This makes it an attractive option for those starting out in email marketing.
AI-Powered Tools
Mailjet has introduced several AI-driven features, such as the AI Email Template Generator and the AI Copy Generator. These tools help in quickly creating email content, ensuring accuracy and consistency, and even translating copy into 21 different languages.
Brand Consistency and Analytics
The platform offers features like brand kit integration, which helps maintain brand consistency by seamlessly incorporating logos, colors, and fonts into campaigns. Additionally, Mailjet provides sophisticated analytics capabilities, including bot activity detection to filter out non-human interactions and deliver accurate engagement metrics.
High Deliverability
Mailjet is praised for its reliable email delivery system, which ensures high deliverability rates and provides detailed statistics on campaign performance.
Disadvantages
Limited Automation Functionality
Mailjet’s automation features are somewhat limited, primarily based on time gaps between emails rather than actions like email opens or non-opens. Once an automation workflow is activated, it cannot be edited, requiring users to start from scratch if changes are needed.
List Management Issues
Managing email lists can be cumbersome on Mailjet. Users cannot remove subscribers directly from the campaign activity page and must go to a separate contacts page or campaign exclusion list. Correcting incorrect email addresses also requires deleting and re-entering the contact details.
Customer Support
Some users have reported issues with Mailjet’s customer support, citing long response times and difficulties in resolving account-related problems.
Learning Curve and Interface Issues
While the interface is generally user-friendly, some features can be challenging to access, and the learning curve for certain aspects, especially for team collaboration, can be high. Users have also reported occasional issues with template creation and page stability.
By weighing these pros and cons, businesses can make an informed decision about whether Mailjet aligns with their email marketing needs and capabilities.
Mailjet - Comparison with Competitors
Mailjet Overview
Mailjet is a versatile platform that allows users to send both marketing and transactional emails, as well as transactional SMS, all from a single platform. It is ISO 27001 certified and GDPR compliant, ensuring high data security standards.Unique Features of Mailjet
- Transactional Email and SMS: Mailjet supports both marketing and transactional emails, along with transactional SMS, making it a comprehensive communication tool.
- Live Collaboration: It offers live collaboration features, which can be beneficial for teams working together on email campaigns.
- Data Security: Mailjet holds certifications like ISO 27001 and AFNOR Personal Data Protection, ensuring strong data security and compliance with GDPR.
Alternatives and Their Unique Features
Moosend
Moosend is a strong alternative to Mailjet, known for its powerful email list segmentation and marketing automation workflows. Here are some of its unique features:- Drag-and-drop Email Editor: Makes creating emails easy and intuitive.
- Landing Page Builder: Helps in boosting lead generation.
- Advanced Reporting and Analytics: Provides detailed insights into email campaigns.
- Integrations through API: Allows for seamless integration with other tools.
Mailchimp
Mailchimp is another popular alternative, especially for its multi-step automation workflows and extensive template library.- Multi-step Automation Workflows: Enables complex automation scenarios.
- Pricing Based on Contacts: Unlike Mailjet, Mailchimp’s pricing is based on the number of contacts in your lists, including unsubscribed and duplicate contacts.
Brevo (formerly Sendinblue)
Brevo stands out with its in-built CRM and comprehensive email marketing features.- In-built CRM: Integrates customer relationship management directly into the platform.
- Affordable Pricing: Offers a competitive pricing plan starting at $25/month.
Constant Contact
Constant Contact is ideal for small businesses and online creators, particularly with its event registration management capabilities.- Event Registration Management: Helps in managing online events efficiently.
- 60-day Free Trial: Offers a longer trial period compared to some other alternatives.
Benchmark
Benchmark is notable for its ease of integration with various apps and tools, and its extensive library of email templates.- Extensive Email Templates: More than five times the number of templates compared to Mailjet.
- Marketing Automation: Available with every plan, including the free one, although the free plan is limited to 250 emails per month.
Other Considerations
- Pricing Models: Mailjet charges based on the number of emails sent, whereas Mailchimp charges based on the number of contacts. Other platforms like Moosend and Brevo offer different pricing structures that may be more suitable depending on your specific needs.
- Additional Features: If you need advanced marketing automation, ActiveCampaign might be a better choice with its advanced marketing automation features. For A/B testing capabilities, MailerLite is a good option.
Mailjet - Frequently Asked Questions
1. What are the different pricing plans offered by Mailjet?
Mailjet offers four main pricing plans: Free, Essential, Premium, and Custom. The Free plan is free and allows up to 6,000 emails per month with a daily limit of 200 emails. The Essential plan starts at $15 per month for 15,000 sends, the Premium plan starts at $25 per month for 15,000 sends, and the Custom plan has custom pricing based on the number of emails you plan to send.
2. What features are included in the Free plan?
The Free plan includes basic features such as email templates, personalization, and 80 integrations. However, it has a limit of 6,000 emails per month and 200 emails per day. Emails sent under this plan will have the Mailjet logo, and it lacks automation and segmentation features.
3. What is the difference between the Essential and Premium plans?
The Essential plan removes the daily sending limit and the Mailjet logo from emails and includes segmentation. However, it does not include automation, A/B testing, or multi-user access. The Premium plan includes these advanced features such as automation, A/B testing, and multi-user access, along with priority support and an additional IP for better deliverability.
4. How does Mailjet’s pricing work in terms of email sends?
Mailjet’s pricing is based on the number of emails you send rather than the number of contacts. This means you pay based on the number of newsletters, automations, drip campaigns, and transactional messages you send to your subscribers. If you exceed your monthly email allocation, you will be charged for email overages.
5. Are there any discounts available for Mailjet plans?
Yes, Mailjet offers a 10% discount for annual billing plans. Additionally, nonprofits can save 20% on monthly pricing. These discounts do not apply to the Custom plan, which is priced based on specific needs.
6. What is Mailjet’s AI Copy Generator and how does it work?
Mailjet’s AI Copy Generator is a tool that helps create personalized and persuasive email content quickly. With just a few inputs, it generates fully designed emails in seconds, supports 21 languages, and ensures accuracy and consistency in style and tone. It also includes an AI Subject Line Generator to enhance email marketing effectiveness.
7. How does Mailjet ensure deliverability of emails?
Mailjet includes several deliverability features such as email validations, email previews, and the ability to manage your sending reputation. The Premium plan also offers an additional IP, which improves deliverability, especially for users sending over 100,000 emails per month.
8. Can I integrate Mailjet with other tools and platforms?
Yes, Mailjet offers seamless integration with a wide range of third-party tools, including CRM, CMS, marketing, and ecommerce platforms. This allows you to customize your email program to fit your brand’s unique needs.
9. What changes have been made to Mailjet’s subscription plans recently?
As of June 24th, 2024, Mailjet has increased the monthly subscription costs for its plans. Additionally, email overage rates have increased, and some feature allocations such as email validations and subaccounts have been adjusted. Annual billing plans will not see a price increase until their renewal date.
10. How does Mailjet handle email overages?
If you exceed the monthly email allocation of your plan, you will be charged for email overages. The cost per 1,000 overage emails varies depending on your plan. You can avoid these charges by upgrading to a higher sending volume plan at any time.