MindTickle - Detailed Review
Business Tools
MindTickle - Product Overview
MindTickle Overview
MindTickle is a prominent software product in the business tools and AI-driven product category, specializing in sales readiness, enablement, and revenue productivity.Primary Function
MindTickle’s primary function is to enhance corporate learning and engagement, particularly for sales teams and managers. It achieves this through gamified training, on-the-job learning, and deal execution, aiming to drive behavior change and increase revenue per sales representative.Target Audience
The target audience for MindTickle includes sales professionals, sales managers, and sales enablement teams across various industries such as technology, healthcare, finance, and manufacturing. The platform is used by businesses of all sizes, with a significant presence in the United States and India.Key Features
Gamified Training and Engagement
MindTickle initially focused on creating fun and interactive learning experiences to improve information retention and make learning more enjoyable, especially appealing to millennials and Gen Z.Practice Sessions and Skills Development
The platform offers practice sessions, skills development, and personalized coaching to prepare employees for peak performance in revenue-generating roles.AI-Powered Capabilities
Recent updates include AI-guided program creation, real-time answers to field questions through Copilot, and advanced search capabilities. These features automate workflows, integrate with other tools, and provide actionable insights to enhance team performance.Sales Readiness and Enablement
MindTickle provides a comprehensive suite of tools for onboarding new hires, continuous learning, and coaching. It helps sales teams adapt to changing market dynamics and engage with customers more effectively.Revenue Productivity
The platform combines enablement, content management, conversation, and revenue intelligence to help teams operate with more context and improve their performance sustainably. By focusing on these aspects, MindTickle positions itself as a market leader in the sales readiness and enablement space, recognized by top industry analysts and awarded for its customer service and product excellence. MindTickle - User Interface and Experience
User Interface and Experience of MindTickle
The user interface and experience of MindTickle, particularly in the context of its business tools and AI-driven features, are generally praised for their ease of use and engaging nature.
Ease of Use
MindTickle is often described as user-friendly and easy to access. Users appreciate the smooth interface, which makes learning and managing tasks straightforward. Reviews highlight that the platform is “easy to use” and “user-friendly for all ages or even tech-challenged individuals.”
Interface Features
The platform offers several features that enhance the user experience:
- Customization: MindTickle allows for personalized views and mobile learning support, ensuring that users can access content in a way that suits them best.
- Multilanguage Support: The platform supports multiple languages, making it accessible to a diverse user base.
- Ready-made Themes: Users can choose from various themes to customize the appearance of the platform.
- Learning Accessibility: The interface includes settings for learning accessibility, ensuring that the platform is usable by a wide range of users.
Engagement
MindTickle incorporates several features to keep users engaged:
- Gamification: The platform uses gamification elements such as badges, points, leaderboards, and rewards to motivate users. This approach is highly effective in keeping users motivated and engaged.
- Interactive Content: The platform supports various interactive formats, including video conferencing integration, live chat options, and social formats. These features make the learning experience more dynamic and engaging.
Feedback and Notifications
Users appreciate the notification system, which helps them stay on track with their training and deadlines. However, some users have suggested improvements, such as notifications for lack of progress or the ability to redo assessments without revisiting the entire course.
Content Access and Organization
MindTickle centralizes content management, making it easy for users to access and organize their learning materials. The platform allows users to upload and manage courses, assignments, and other content in a structured manner. However, some users have noted that the home screen can sometimes appear cluttered, which can be confusing.
Overall Experience
Overall, the user experience on MindTickle is positive, with many users praising its ease of use, engaging features, and the ability to keep track of mandatory courses and knowledge scores. The platform’s ability to integrate with other tools and systems also streamlines the learning process, making it a valuable asset for sales training and enablement.
MindTickle - Key Features and Functionality
MindTickle Overview
MindTickle, a sales readiness and enablement platform, is packed with a variety of features that leverage AI to enhance sales performance and productivity. Here are the main features and how they work:AI Features and Integration
Adaptive Learning
MindTickle uses adaptive learning technologies to provide personalized learning paths. This means that the platform adjusts the content and difficulty level based on the user’s progress and preferences, ensuring each learner receives relevant and challenging material.AI-Powered Analytics
The platform integrates with AI analytics tools to monitor learning performance, analyze training data, and track engagement across courses. This provides valuable insights for decision-making and helps in identifying knowledge gaps and areas for improvement.Automated Training Processes
AI automates routine tasks such as scheduling training sessions, sending reminders, and managing content updates. This automation saves time and reduces manual effort, allowing teams to focus on more strategic activities.Content Management
AI helps in automatically updating and organizing training materials, ensuring the content remains relevant and up-to-date. This includes real-time language translation of training materials into multiple languages, making global training initiatives more accessible.Predictive Analysis and Recommendations
MindTickle uses predictive analysis to generate intelligent recommendations for learners. This feature helps in suggesting the most relevant content based on the learner’s performance and engagement.Natural Language Processing (NLP)
NLP is used to create more intuitive interactions within the platform. For example, it can be used for sentiment analysis to gauge learner feedback, track satisfaction, and enhance training programs.Chatbot and Text-to-Speech
The platform includes a chatbot and text-to-speech capabilities, enhancing user interaction and making the learning experience more engaging and accessible.Course Creation and Management
Built-In Authoring Tool
MindTickle offers a built-in authoring tool that allows users to create courses using various content types such as PPTs, PDFs, and videos. It also supports drag-and-drop interactions and hybrid learning courses.Learning Paths (Curriculums)
The platform allows for the creation of learning paths or curriculums, which are structured sequences of courses designed to achieve specific learning objectives.Content Library
MindTickle has a content library where users can store, manage, and reuse learning content. This library supports various formats and can be updated automatically with AI.Enrollment and Tracking
Automated Enrollment
The platform offers automated enrollment based on user data, as well as manual and self-enrollment options. It also includes attendance tracking and progress tracking features.Gamification
MindTickle incorporates gamification elements such as badges, leaderboards, levels, and rewards to make the learning experience more engaging and competitive.Compliance and Certification
Certification Management
The platform manages certification life-cycles, including certification expiration notifications and due date reminders. It also offers predefined certification templates and unique certificates by course or curriculum.Compliance Management
MindTickle ensures compliance by managing certificate expirations, sending due date notifications, and implementing soft or hard stop due dates for certifications.Reporting and Analytics
Learning Analytics Tools
The platform provides comprehensive learning analytics tools, including automated report scheduling, canned reports, dashboards, and graphic reports. Reports can be exported in various formats and delivered via email.Training Record Maintenance
MindTickle maintains detailed training records, which are essential for tracking learner progress and compliance.Security and Authentication
Authentication Options
The platform offers various authentication options, including Active Directory/LDAP integration, SAML2/API integration, self-registration, and custom user login pages.Security Features
MindTickle includes security features such as anti-spam, anti-virus, IP blockers, and strong password requirements to ensure the security of user data and the platform.Conclusion
By integrating these features with AI, MindTickle enhances sales readiness, reduces ramp time, increases win rates, and provides data-driven insights to transform sales capabilities. This makes it a valuable tool for sales organizations aiming to improve performance and productivity. MindTickle - Performance and Accuracy
Evaluating the Performance and Accuracy of Mindtickle
Performance
Mindtickle is praised for its comprehensive suite of tools that enhance sales productivity. Here are some key performance highlights:Integrated Revenue Enablement
Mindtickle offers an integrated platform that combines sales performance insights, conversation and revenue intelligence, and sales content management. This integration helps sales teams by automating tasks, scoring deal health, and providing actionable insights, all within a single platform.AI Capabilities
The platform leverages AI to automate readiness and deal execution, personalize content for prospects, and create training content. For instance, Mindtickle Copilot helps in crafting emails, developing assessments, and designing quizzes, which has been reported to drive stronger engagement and conversion rates.Training and Onboarding
Mindtickle is effective for topic training and onboarding new sales reps. It allows for the creation of certification programs and the assessment of sales reps’ understanding through video submissions.Accuracy
In terms of accuracy, Mindtickle generally performs well, especially in areas such as:Call Recording and Transcription
The platform accurately records and transcribes sales calls, which helps sales reps focus on the meeting rather than taking notes. This feature also aids sales managers in analyzing call recordings to identify areas where reps need additional training.Performance Metrics
Mindtickle provides accurate performance metrics for the sales team, helping to calibrate merit quantitatively and link sales performance to the actual knowledge of the sales team.Limitations and Areas for Improvement
Despite its strengths, Mindtickle has several limitations and areas that need improvement:User Interface and Ease of Use
Many users find the interface cluttered, outdated, and not intuitive. The platform can be overwhelming and overcomplicated, leading to a steep learning curve and frustration.Real-Time Analytics
Users need to leave their workflow to access real-time analytics, which can disrupt their work and decrease productivity.Content and Training Search
Finding content and training courses can be challenging and time-consuming due to poor search functionality.Authoring Courses
Users have reported difficulties in building courses, as the tools for adding objects like text, video, and images do not flow together seamlessly.Notifications and Progress Tracking
Some users have noted the lack of notifications for progress or lack thereof, which can make it difficult to keep users on track for continued learning. In summary, while Mindtickle offers significant benefits in sales enablement and revenue productivity, it faces challenges related to user interface, ease of use, and the efficiency of certain features. Addressing these limitations could enhance the overall user experience and performance of the platform. MindTickle - Pricing and Plans
Pricing Structure
Mindtickle’s pricing is not publicly listed on their website, as it is highly customizable and negotiable based on the specific needs of the organization.
Average Costs
The average cost per user for Mindtickle ranges between $30 and $50 per month, or $360 and $600 per year. This pricing can vary depending on the size of the company, the services required, and the level of customizations needed.
Contract Terms
Typically, Mindtickle contracts are on an annual basis, with a minimum term often set at 36 months. Shorter contract terms can result in higher prices per user.
Implementation Fee
There is a one-time implementation fee, which ranges between $3,000 and $5,000. The implementation process usually takes around 6 to 8 weeks.
Annual Costs for Multiple Users
For example, if you are planning to use Mindtickle for 30 sales reps, the annual cost would be between $10,800 (30 licenses x $360 per year) and $18,000 (30 licenses x $600 per year).
Enterprise and Additional Services
While Mindtickle does not have a specific “enterprise” plan, additional services such as Call AI, content creation, and compliance content can be included, which will increase the cost per user. These services are integrated into the overall package based on the company’s needs.
Overall Annual Costs
According to Vendr’s data, the average annual cost for Mindtickle software can be around $92,000, with costs ranging from a minimum of $30,500 to a maximum of $430,000 depending on the company’s specific requirements.
No Free Options
There are no free plans or options available for Mindtickle. The platform is intended for long-term use by sales teams and organizations, and the pricing reflects this commitment.
Summary
In summary, Mindtickle’s pricing is highly customized and based on the specific needs and size of the organization, with no standard pricing tiers or free options available.
MindTickle - Integration and Compatibility
Mindtickle Overview
Mindtickle, a leading sales readiness and enablement platform, is designed to integrate seamlessly with a wide range of tools and systems, ensuring compatibility across various platforms and devices.Integration with Enterprise Tech Stack
Mindtickle boasts a comprehensive integration platform that supports over 60 pre-built connectors for commonly used tools within the enterprise tech stack. This includes integrations with CRM systems, HRMS systems like Workday and BambooHR, and content management systems such as Seismic, Highspot, and Mediafly.Single Sign-On and Authentication
To simplify user access, Mindtickle supports single sign-on (SSO) with major identity providers, eliminating the need for users to remember multiple passwords. This frictionless authentication process enhances user experience and streamlines access to the platform.HRMS and CRM Integrations
Mindtickle integrates with HRMS systems to automate processes such as new hire onboarding and content assignment. For instance, when a new hire is added in the HRMS, they are automatically provisioned in Mindtickle and assigned relevant content. Similarly, integrations with CRM systems allow for seamless data exchange, enabling the creation of rich dashboards that correlate sales performance and activity metrics within the CRM.Content Management and Google Suite
Mindtickle integrates with Google Drive, allowing administrators to upload and embed content from Google Docs, Sheets, and Slides directly into the platform. Additionally, users can set reminders and calendar events using Google Calendar, and email templates are compatible with Gmail.Webex and Virtual Training
The platform also integrates with Webex, enabling administrators to set up, configure, and manage Webex meetings for instructor-led training. Attendance and analytics from these sessions are automatically reported back to Mindtickle, helping to assess the effectiveness of training on sales performance.AI-Driven Tools
Mindtickle can be integrated with AI analytics tools to automate training processes, generate insightful analytics, and personalize learning experiences. This includes automating routine tasks, analyzing training data, and using natural language processing for more intuitive interactions. AI integration also enables real-time feedback, sentiment analysis, and task automation.Cross-Platform Compatibility
Mindtickle is designed to be scalable and compatible with various systems that expose REST APIs, allowing for easy connectivity to any system. This flexibility ensures that the platform can be integrated with a wide range of tools and systems, making it adaptable to different organizational needs.Device Compatibility
Given its web-based nature and integration with handheld devices, Mindtickle ensures that users can access and interact with the platform from both web and mobile devices. This includes setting reminders and inviting parties to events using both web and handheld devices.Conclusion
In summary, Mindtickle’s extensive integration capabilities and compatibility with various platforms and devices make it a versatile and effective tool for sales readiness and enablement, catering to the diverse needs of modern sales organizations. MindTickle - Customer Support and Resources
Support Options
Mindtickle offers a comprehensive set of customer support options and additional resources to ensure users can effectively utilize their AI-driven sales enablement platform.Support Channels
Mindtickle provides several support channels for its users:AI-Powered Chatbot
Users can interact with an AI-powered chatbot for immediate assistance with product-related challenges.Technical Support Team
If the chatbot’s answers are not satisfactory, users can contact the technical support team. Administrative users can initiate a chat, while users on learning instances can create a support ticket.Email Support
Users can also reach out to the support team via email at support@mindtickle.com.Priority Levels and Response Times
Support tickets and emails are categorized into priority levels based on predefined guidelines. The severity level of a ticket can be adjusted through a discussion between the customer and Mindtickle teams. The initial response time varies depending on the assigned severity level and the customer’s support subscription.Business Hours
Mindtickle’s standard business hours for support services are from Sunday, 5:00 PM to Friday, 5:00 PM (PST) during Daylight Standard, and from Sunday, 6:00 PM to Friday, 6:00 PM (PDT) during Daylight Savings.Additional Resources
Online Knowledge Base
Users have access to an online knowledge base at help.mindtickle.com, which includes standard training materials, FAQs, and other helpful resources.Mobile App Support
Support is also available through the Mindtickle mobile app, ensuring users can get help even when they are not at their desks.Data and Privacy
Mindtickle ensures that customer data provided to AI models is processed temporarily and deleted immediately upon request completion, with measures in place to maintain privacy and encryption.User Provisioning
For organizations using Microsoft Entra ID, Mindtickle supports automatic user provisioning and de-provisioning, streamlining the management of user accounts within the platform. By providing these support options and resources, Mindtickle aims to ensure that its users can effectively use and benefit from their sales enablement platform. MindTickle - Pros and Cons
Advantages of Mindtickle
Mindtickle, a sales enablement and readiness platform, offers several significant advantages that can enhance the productivity and performance of sales teams.Interactive and Engaging Training
Mindtickle is praised for its interactive training modules, which are well-organized and help teams and individual reps engage actively with the content while learning at their own pace.AI-Powered Features
The platform has introduced several AI-powered features, including “just-in-time” enablement, AI search, and AI-based guided program creation. These features deliver real-time answers to field questions, provide accurate search results, and help in creating effective enablement programs.Role-Based Home Pages
Mindtickle offers role-based home pages that serve up content and training based on the user’s goals and the competencies needed to achieve them, enhancing personalization and productivity.Performance Tracking and Analytics
The platform allows for the tracking of team performance through various metrics, including CHAMP and MEDDPICC scores for calls, which helps in identifying opportunities for coaching and training.Ease of Use
Despite some users finding certain features overwhelming, many appreciate that Mindtickle is generally simple and easy to use, making it accessible to all levels of sales teams.Enhanced Integrations
Mindtickle has enhanced integrations with the Microsoft Suite, which simplifies content sharing and management, making it easier for both admins and users to access and share relevant assets.Disadvantages of Mindtickle
While Mindtickle offers several benefits, there are also some notable drawbacks to consider.Limited Access to Real-Time Analytics
Users need to leave their workflow to access real-time analytics, which can disrupt their work and decrease productivity.Overwhelming Features
Some users find Mindtickle’s features to be overwhelming and overcomplicated, leading to a steep learning curve and frustration.Interface Issues
The interface is often described as cluttered, outdated, and not intuitive, which can hinder user experience.Limited Integrations
Compared to some alternatives, Mindtickle has a limited number of available integrations, which might restrict its usability within certain workflows.System Lag and Template Issues
Some users have reported system lagging and template issues, such as templates not loading properly, which can interrupt workflows.Bugs and Technical Issues
There have been reports of bugs, including missing quiz answers, which can affect the learning path and require users to retake quizzes.No Free Version or Trial
Mindtickle does not offer a free version or trial, which can be a drawback for companies that want to test the platform before committing to a purchase. These points provide a balanced view of what to expect from Mindtickle, highlighting both its strengths and weaknesses. MindTickle - Comparison with Competitors
When Comparing Mindtickle to Competitors
When comparing Mindtickle to its competitors in the sales enablement and readiness space, several key points and unique features stand out.
Mindtickle’s Unique Features
Mindtickle is known for its comprehensive sales readiness platform that goes beyond basic content management. Here are some of its standout features:
- Individualized Enablement: Mindtickle offers individualized enablement programs at scale, focusing on the skills each salesperson needs to succeed. It includes virtual role-plays with AI-guided feedback, real-world conversation examples, and transcription and analysis of real-world sales interactions.
- AI-Driven Reinforcement: The platform uses scientifically proven methods to reinforce learning, ensuring that key concepts are cemented into long-term memory.
- Integrated Conversation Intelligence: Mindtickle provides advanced conversation intelligence, including AI-powered sales call recording and analysis, which helps in improving sales interactions.
- Analytics: The platform ties skills to business outcomes, providing valuable insights into the effectiveness of the sales enablement program.
Competitors and Alternatives
Seismic
Seismic is a significant competitor that focuses on delivering the right content at the right time on any device. While Seismic excels in content management, Mindtickle offers more readiness features beyond content management, such as predicting emerging trends and identifying competitors’ playbooks.
Highspot
Highspot provides an AI-integrated sales engagement platform aimed at increasing sales productivity. However, Mindtickle again stands out with its broader range of readiness features, including more advanced analytics and reinforcement capabilities.
Bigtincan
Bigtincan offers enterprise mobility software with various platforms, but Mindtickle has a technological lead with its single data model and unified user experience. This makes Mindtickle more streamlined and efficient for sales teams.
Allego
Allego is another competitor that emphasizes modern learning and enablement solutions. Unlike Mindtickle, Allego is praised for its ease of use for admins and reps, and it offers a more comprehensive toolbox for coaching and collaboration. Allego also excels in content management, sales learning, and digital sales rooms, which might be more appealing to teams looking for a broader set of features beyond just sales readiness.
Brainshark
Brainshark is an early entrant in the sales enablement space but lacks the modern features and AI-driven reinforcement that Mindtickle provides. Brainshark’s content creation and on-demand training are not as effective in retaining sales knowledge as Mindtickle’s individualized coaching and conversation intelligence.
Conclusion
Mindtickle’s strength lies in its advanced AI-driven features, individualized enablement, and integrated conversation intelligence. However, other platforms like Seismic, Highspot, Bigtincan, and Allego offer different strengths that might be more suitable depending on the specific needs of a business. For example, if a business prioritizes ease of use and a broader range of enablement tools, Allego might be a better fit. If the focus is on content delivery and management, Seismic could be more appropriate. Ultimately, the choice depends on the specific requirements and goals of the sales team.
MindTickle - Frequently Asked Questions
Frequently Asked Questions about MindTickle
What is MindTickle and what is its primary purpose?
MindTickle is a Sales Readiness platform aimed at empowering sales teams in large organizations and enterprise companies. It helps identify customer problems, prescribe remedies, and develop strategies to win deals faster. The platform focuses on sales enablement, reducing sales ramp time, increasing win rates and deal sizes, and tying sales enablement impact to revenue.
How does MindTickle enhance sales readiness and training?
MindTickle enhances sales readiness through automated learning paths, continuous skill assessments, and reinforced training. It centralizes content management, provides content insights to personalize materials, and uses AI to record and analyze sales interactions, offering feedback on tone and sales opportunities. The platform also identifies winning behaviors from sales reps to propose skill development and training.
What are the key features of MindTickle?
Key features include:
- Centralized content management and content insights
- AI-powered call recording and analysis
- Identification of winning behaviors for skill development
- Real-world data analysis for relevant training and role-plays
- CRM integrations and APIs
- Creation of ideal rep profiles to track KPIs and training progress
- A mobile app for on-the-go preparation
- Revenue intelligence tools including conversation intelligence, sales coaching, and sales forecasting.
How much does MindTickle cost?
The cost of MindTickle varies based on the company’s specific needs. The average annual cost is about $92,000, but it can range from a minimum to a maximum of up to $430,000. Vendr’s data indicates that customers can achieve an average savings of around 18% off the list price.
What kind of support services does MindTickle offer?
MindTickle offers several support services, including an online knowledge base, an AI-powered chatbot, and technical support via chat or ticket submission. Users can access these services based on their support subscription, and support tickets are prioritized according to severity levels. MindTickle’s technical support team is available during standard business hours and can be contacted through various means.
Are there different subscription packages available for MindTickle?
Yes, MindTickle offers various subscription packages such as the Teach, Enable, and Transform packages. These packages include access to program templates, Ready-to-Deploy (RTD) programs created by Content-as-a-Service (CaaS), and different levels of deployment support. Each package has specific modules and support hours included.
Can MindTickle be integrated with other sales tools and CRM systems?
Yes, MindTickle can be integrated with CRM systems and other sales tools through APIs. This centralizes the sales stack, allowing for seamless data exchange and enhanced functionality.
How does MindTickle help in onboarding new sales reps?
MindTickle provides automated learning paths and a seamless onboarding experience. It extends onboarding to ongoing readiness by embedding coaching in everyday management and ensuring that new reps are quickly ramped up and ready to perform effectively.
Does MindTickle offer any mobile solutions for sales reps?
Yes, MindTickle includes a mobile app that allows sales reps to stay prepared even when they are not at their desks. This ensures they have access to necessary resources and training materials on the go.
How does MindTickle measure and track sales capabilities?
MindTickle continuously tracks and measures sales capabilities, identifying knowledge gaps and providing real-time readiness visibility. It uses data-driven insights to transform sales capabilities and ensure that sales reps are always prepared to close deals effectively.
MindTickle - Conclusion and Recommendation
Final Assessment of MindTickle
MindTickle is a formidable player in the AI-driven sales enablement and readiness space, offering a comprehensive suite of tools that can significantly enhance the performance and effectiveness of sales teams.Key Benefits and Features
- Sales Readiness and Enablement: MindTickle helps sales teams identify customer problems, prescribe solutions, and develop strategies to win deals faster. It tracks and measures sales capabilities, identifies knowledge gaps, and provides real-time readiness visibility.
- AI Integration: The platform incorporates AI features such as MindTickle Copilot, which analyzes calls and reports to uncover key insights, recommends resources to address objections, and helps create personalized communications and sales content.
- Content Management: MindTickle centralizes content management, provides content insights, and allows for the creation of customized, quick content sharing. This helps reduce the time sales teams spend searching for content and ensures the right messaging reaches the market.
- Training and Coaching: The platform uses gamification, reinforced training, continuous skill assessments, and coaching exercises to help reps build and maintain their knowledge and skills.
- Data-Driven Insights: MindTickle offers granular engagement analytics, dashboards, and reports that provide visibility into the impact of sales enablement efforts. It also helps identify which content drives revenue impact, allowing for better content creation in the future.
Who Would Benefit Most
MindTickle is particularly beneficial for:- Sales Teams and Managers: The platform is designed to empower sales professionals and managers by providing them with the tools and resources needed to perform at their best.
- Revenue and Sales Enablement Leaders: Leaders in these roles can use MindTickle to reduce sales ramp time, increase win rates and deal sizes, and tie sales enablement impact directly to revenue.
- Industries with High Sales Dependency: Companies in industries such as technology, healthcare, finance, and manufacturing, where sales readiness and enablement are critical, can significantly benefit from MindTickle’s solutions.
Overall Recommendation
MindTickle is highly recommended for organizations seeking to enhance their sales teams’ performance and drive revenue growth. Here are some key reasons:- Comprehensive Solution: MindTickle offers a holistic approach to sales enablement, covering onboarding, continuous learning, coaching, and content management.
- AI-Powered Insights: The integration of AI provides valuable insights and automates many processes, making sales teams more efficient and effective.
- Customer-Centric Approach: MindTickle works closely with clients to understand their unique challenges and deliver customized solutions, which has helped build long-lasting relationships with leading businesses.