
Nutshell CRM - Detailed Review
Business Tools

Nutshell CRM - Product Overview
Introduction to Nutshell CRM
Nutshell CRM is an all-in-one sales automation and contact management solution, primarily aimed at small businesses and sole proprietors. Its primary function is to help sales teams streamline their processes, manage contacts and leads, and close more deals efficiently.Target Audience
Nutshell CRM is designed for small businesses, outbound sales teams, and sole proprietors who need a user-friendly and affordable CRM solution. It is particularly beneficial for those transitioning from spreadsheets or other more complex CRM systems.Key Features
Sales Automation
Nutshell offers a suite of sales automation tools that help reduce administrative tasks. This includes automatic lead assignment, lead advancement, and task reminders, allowing sales teams to focus on building relationships with customers.Contact and Lead Management
The CRM provides an intuitive system for managing contacts and leads. Users can easily add, edit, and view contact information, including social media profiles, email addresses, and phone numbers. The lead management feature allows tracking the progress of potential customers from initial contact to closed deals, with the option to create lead scoring rules to prioritize leads.Reporting and Analytics
Nutshell features a customizable reporting dashboard that enables real-time data analysis, tracking of sales pipelines, and valuable insights into the sales process. It offers various reports such as team activity reports, pipeline and forecast reports, and customer activity reports.Integrations
Nutshell integrates seamlessly with popular business tools like Google Apps, MailChimp, Zendesk, Olark, Twitter, Zapier, Wufoo, Quoteroller, Yesware, Microsoft Exchange, and PandaDoc. This ensures that your CRM works in harmony with your existing tech stack.Email Marketing
Nutshell Campaigns combines email marketing with CRM data, allowing you to target custom audiences with personalized email campaigns. The system ensures that contacts remain in sync between sales and marketing software, and you can track the success of your campaigns through a reporting dashboard.Pipeline Management
Nutshell offers a flexible sales tracking platform with multiple ways to view, manage, and prioritize leads. It provides templates and guidance on building an effective sales pipeline, making it easier to keep track of every deal.User-Friendly Interface
Known for its simplicity and ease of use, Nutshell CRM features an intuitive dashboard and navigation system. It also offers 100% free support, making it an attractive option for businesses looking for a hassle-free CRM experience. Overall, Nutshell CRM is a comprehensive and user-friendly solution that helps small businesses streamline their sales processes, manage contacts and leads effectively, and drive business growth.
Nutshell CRM - User Interface and Experience
Introduction
The user interface of Nutshell CRM is renowned for its simplicity and intuitiveness, making it an excellent choice for small businesses and sole proprietors.Ease of Use
Nutshell CRM boasts a user-friendly interface that is easy to use, even for those who are not tech-savvy. The dashboard is clean, attractive, and well-organized, with a clear left navigation bar that lists essential menus such as Home, Dashboard, Companies, People, Leads, Reports, and Setup. This layout ensures quick access to all the key features, streamlining the sales process and making it easy to manage contacts, leads, and companies.Intuitive Dashboard
The dashboard includes a five-step map that prompts users to take specific actions to improve their Nutshell experience. It also features a universal search bar at the top of the screen, which allows users to quickly find what they need. The right column widget displays the sales pipeline, showing activities, emails, and leads, providing a clear overview of the sales process.Customization and Organization
While Nutshell offers various customization options, such as custom fields, workflows, and reporting tools, some users have noted that the extensive feature set can sometimes be overwhelming for beginners. However, these features allow businesses to customize the platform to their specific needs. The contact management is simplified by automatically dividing prospects into separate groups: People, Leads, and Companies, each with its own tab within the CRM.Mobile Accessibility
Nutshell is also mobile-friendly, with a dedicated app available for both iOS and Android devices. This allows users to access their data anytime, anywhere, and includes features like push notifications to keep users informed on the go.Reporting and Analytics
The reporting and analytics features in Nutshell are highly appreciated, though some users have requested more customization options. Users can create custom reports and dashboards to visualize sales data and track key performance metrics. However, some users have noted that the reporting functions could be more flexible to meet their specific needs.Overall User Experience
The overall user experience with Nutshell CRM is positive, with many users praising its ease of use and intuitive interface. The automation features, particularly in sales and marketing processes, free up time for more strategic activities. The integration with popular services like MailChimp, Zapier, and Salesforce also enhances the user experience by ensuring seamless data synchronization across multiple platforms.Conclusion
In summary, Nutshell CRM offers a straightforward, user-friendly interface that simplifies contact management, sales automation, and reporting. While it may have some limitations in terms of customization and reporting flexibility, it remains an excellent tool for small businesses looking for an easy-to-use CRM solution.
Nutshell CRM - Key Features and Functionality
Nutshell CRM Overview
Nutshell CRM is a comprehensive customer relationship management tool that integrates various features, including AI-driven capabilities, to enhance sales, marketing, and team collaboration. Here are the main features and how they work:Pipeline Management
Nutshell offers multiple views for managing your sales pipeline, including Board view, List view, and Chart view. The Board view features drag-and-drop functionality, while the List view provides a classic spreadsheet-style interface. The Chart view visualizes information based on different metrics like timeframe, quantity, and value. Additionally, the Map view displays the location of leads, companies, and people within the CRM, which is exportable to third-party software.AI-Driven Features
Nutshell incorporates AI to streamline processes and improve efficiency. Key AI features include:Timeline Summarization
This feature condenses extensive notes into a single, concise note, highlighting important information. It helps in quickly recalling key details about customers or leads, especially useful for new team members or before customer calls.Meeting Transcription Summarization
AI transcribes and summarizes meeting recordings, ensuring that all crucial points are captured and easily accessible. This integration works seamlessly with Zoom meetings.AI Content Assistant
For marketing efforts, Nutshell’s AI can assist in writing content for email campaigns by providing a starting point based on the input topic and tone. This saves time and helps in creating effective email campaigns.Automation and Workflow
Nutshell automates various time-consuming tasks, such as:Lead Collection
Automatically collects lead information like names, email addresses, and phone numbers from website forms.Pipeline Stages
Automatically moves leads to the next stage in the pipeline based on predefined criteria, such as filling out a contact form or requesting a quote.Email Sequences
Allows for the creation of personal email sequences and drip campaigns, which can be automated using triggers to check in with customers at the right times.Team Collaboration
Nutshell enhances team collaboration through several features:Tagging Teammates
Users can tag teammates for input or assistance on deals, ensuring that important interactions are not missed.Mobile Functionality
Provides mobile access, making it easier for teams to collaborate and communicate on the go.Shared Notes and Records
Allows teams to store and view email conversations, call notes, and other interactions with leads and customers, ensuring everyone is on the same page.Data Management and Integration
Nutshell serves as a central repository for customer and lead information, making it easy to access contact details, email conversations, and call notes from a single dashboard. It also integrates with third-party software, allowing for the export of data and seamless integration with tools like Zoom.Reporting and Insights
The CRM provides advanced reporting features that help in gathering insights into which strategies and messages drive the most leads and conversions. This enables data-driven decisions to optimize sales strategies. By integrating these features, Nutshell CRM helps businesses streamline their sales and marketing processes, improve team collaboration, and make more efficient use of their time, all while leveraging the benefits of AI to enhance productivity.
Nutshell CRM - Performance and Accuracy
Performance
Nutshell CRM is praised for its ability to consolidate and manage customer data effectively. Here are some of its strengths:Comprehensive Database
Nutshell allows you to search for every contact, client, and conversation, keeping all team contact information, call logs, and emails in one convenient area.Flexible Pipeline Views
Users can choose from list, map, chart, and board views to manage their pipelines, and share filtered views with the team to keep everyone informed.AI-Powered Features
Nutshell incorporates AI to provide features like timeline and Zoom call summaries, predictive analytics, and automation, which can significantly enhance sales efficiency and customer insights. However, there are some performance-related issues to consider:Double Entry
Creating a lead can involve a lot of double entering, which can be tedious and reduce efficiency.Limited Integrations
Nutshell does not have as many integrations as some competitors, which might limit its functionality, especially if you need it to work with various other apps and email marketing tools.Accuracy
Nutshell CRM is generally good at ensuring data accuracy and quality:Data Collection and Management
The platform offers automation features and in-depth reporting to help collect and manage accurate and reliable data. It allows users to easily comb through data and weed out any low-quality information.AI-Driven Insights
AI features help analyze customer data and interactions, providing a chronological record of customer interactions and actionable summaries, which can improve decision-making. Despite these strengths, there are some areas where accuracy and data management could be improved:Reporting Customization
Users have reported a need for more customization options in reporting functions. While Nutshell includes some reporting features, users who rely heavily on statistics may find the current options insufficient.Data Quality Dependence
The accuracy of insights provided by Nutshell’s AI features depends on the quality of the data entered. High-quality data is crucial for getting accurate and useful insights.Limitations and Areas for Improvement
Customization
One of the significant limitations is the lack of customization options. Users have reported difficulties in adding custom fields or customizing the layout of their dashboards, which can be frustrating.Customer Support
While Nutshell is known for its attentive post-sales support, there have been mixed reviews regarding the promptness and responsiveness of the customer service team.Language Support
Nutshell only supports English, which can be a hindrance for companies conducting business in multiple languages. In summary, Nutshell CRM performs well in managing and analyzing customer data, especially with its AI-driven features. However, it has some limitations, such as the need for better customization options, improved reporting, and more integrations. Addressing these areas could enhance its overall performance and user satisfaction.
Nutshell CRM - Pricing and Plans
Nutshell CRM offers a structured pricing model with several plans to cater to different business needs and sizes. Here’s a detailed breakdown of their pricing structure and the features included in each plan:
Pricing Plans
Foundation Plan
- Cost: $19 per user per month (or $13 per user per month if paid annually).
- Features: Unlimited data storage, contact management, a customizable single sales pipeline, email and calendar sync, communication timelines, free live support, a mobile app, and a limit of 1,000 active leads.
Growth Plan
- Cost: $32 per user per month (or $25 per user per month if paid annually).
- Features: Includes all the benefits of the Foundation Plan, plus activity and email reports, sales and activity quotas, pipeline stage goals, and up to 25 custom fields. There is no limit on open leads.
Pro Plan
- Cost: $49 per user per month (or $42 per user per month if paid annually).
- Features: Includes all the benefits of the Growth Plan, plus five customizable pipelines, sales automation, personal email sequences, a full reporting suite, and the lite version of the meeting scheduling tool, Scheduler.
Business Plan
- Cost: $67 per user per month (or $59 per user per month if paid annually).
- Features: Includes all the benefits of the Pro Plan, plus AI capabilities to summarize timelines and Zoom meeting transcriptions, voice-to-text transcription with Notetaker, the full version of Scheduler, and the ability to send email templates directly from Gmail.
Enterprise Plan
- Cost: $89 per user per month (or $79 per user per month if paid annually).
- Features: Includes all the benefits of the Business Plan, plus unlimited pipelines, unlimited custom fields, multiple currencies, read-only SQL access, changelog, free scheduled phone support, and a dedicated customer success strategist. It also includes API support.
Add-ons
Nutshell offers several add-ons to enhance the functionality of their CRM:Campaigns (Email Marketing)
- Cost: $5 per company per month, with 150 free emails included.
SMS
- Cost: $16 per user per month, including 150 text messages per user. Additional messages can be purchased.
Nutshell IQ
- Cost: $37 per company per month, includes tools like ProspectorIQ, VisitorIQ, and PeopleIQ to uncover new leads and sales opportunities. Every account gets 10 free IQ credits per month.
Landing Pages
- Cost: $37 per company per month for unlimited professional landing pages.
Free Options
Nutshell does not offer a free plan, but it does provide a 14-day free trial to test out the software. This allows you to explore the features and determine which plan is best for your business needs.
Nutshell CRM - Integration and Compatibility
Nutshell CRM Overview
Nutshell CRM is designed to be highly integrative and compatible across a variety of business tools and platforms, making it a versatile solution for managing your business operations.Native Integrations
Nutshell offers a range of native integrations that allow you to connect your CRM with commonly used business tools. These integrations are built into the software and can be enabled with just a few clicks. Native integrations include connections with popular applications such as Google Apps, Zendesk, and MailChimp, which help streamline your sales, marketing, and customer support processes.Third-Party Integrations via Zapier
For tools that do not have native integrations, Nutshell leverages Zapier, a third-party service that enables connections with over 6,000 other apps. This allows you to automate workflows and sync your data without any coding. To access Zapier integrations, you can go to the settings section in your Nutshell account and select the Zapier option.App Marketplace
Nutshell’s App Marketplace provides additional flexibility by offering instant integrations with various software applications, including Google, Microsoft, and QuickBooks. This marketplace allows you to automatically sync data between your existing tech stack and Nutshell, making your CRM a central hub for your business data. The setup and maintenance of these integrations, including any Zapier fees, are handled by Nutshell’s integration engineers.Custom Integrations
If you need an integration that is not available through native or Zapier connections, Nutshell offers custom integration services. You can schedule a discovery call to discuss your specific needs, and their team will work with you to develop a custom solution. Custom integration services can involve one-way or two-way data flows and connections to custom APIs, with costs starting at $800 for one-way syncs and $2,900 for more complex integrations.Compatibility Across Devices
Nutshell CRM is cloud-based, ensuring it is accessible from anywhere. It has native mobile apps available for both iOS and Android operating systems, and it is also optimized for tablets through web browsers. This mobile compatibility allows your team to manage sales, customer relationships, and other business functions on the go.Data Migration and Onboarding
Nutshell supports seamless data migration and onboarding, ensuring that your data is clean and accurate when integrating with other software tools. This feature is crucial for maintaining data integrity and avoiding disruptions during the integration process.Conclusion
In summary, Nutshell CRM integrates seamlessly with a wide range of business tools through native integrations, Zapier, and its App Marketplace. It offers custom integration options and is compatible across various devices, making it a flexible and comprehensive solution for managing your business operations.
Nutshell CRM - Customer Support and Resources
Customer Support
Nutshell is proud of its exceptional customer support. Here are some key support options available:
Live Chat Support
Available for free to all customers and trial users during business hours. This provides immediate assistance for any questions or issues.
Email Support
Users can send emails to the support team at any time to create a ticket, ensuring that help is available even outside business hours.
Scheduled Zoom Calls
For companies on higher tier plans, scheduled Zoom calls are available for more in-depth support and discussions.
Additional Resources
To help users get the most out of Nutshell CRM, several additional resources are provided:
Free Data Migration Assistance
Nutshell offers free data migration services to help users transition smoothly from another CRM or spreadsheet, ensuring all data is imported correctly.
Help Center
A well-built out Help Center is available for users who prefer to find solutions on their own. This resource is filled with guides, tutorials, and FAQs to address common questions and issues.
Onboarding and Implementation Services
For those who need extra help, onboarding and implementation services are available to get users up and running quickly.
Guides and Blog Posts
Nutshell provides various guides and blog posts that offer tips and strategies on how to set up and use the CRM effectively. These resources cover topics such as contact management, pipeline setup, sales automation, and more.
Community and Newsletters
Users can also stay updated and connected through:
Sell to Win Newsletter
By subscribing to this newsletter, users can receive expert sales, marketing, and business planning tips, as well as stay informed about new features and best practices.
Overall, Nutshell CRM is committed to providing comprehensive support and resources to ensure users can effectively utilize the platform to enhance their sales and customer service processes.

Nutshell CRM - Pros and Cons
Advantages of Nutshell CRM
User-Friendly Interface
Nutshell is known for its easy-to-use tools and intuitive interface, making it simple for users to manage tasks and reminders without a steep learning curve.
Sales Automation
The platform provides a suite of tools for sales automation, including lead and contact management, advanced reporting, and integrations with popular marketing platforms. This helps streamline the sales process, allowing teams to focus on building customer relationships rather than administrative tasks.
Contact and Lead Management
Nutshell offers an efficient system for managing contacts and leads. Users can easily add, edit, and view contact information, track lead progress, and create lead scoring rules to prioritize leads based on their interest and conversion likelihood.
Reporting and Analytics
The CRM features a customizable reporting dashboard that allows users to analyze data in real-time, track sales pipelines, and gain valuable insights into their sales process. Various reports, such as team activity, pipeline, and customer activity reports, are also available.
AI Capabilities
Nutshell’s Power AI plan introduces AI-driven features like timeline summarization and Zoom meeting transcription summarization. These features save time by condensing extensive notes and meeting transcripts into concise, actionable information.
Reasonable Pricing
Nutshell offers all its features in one plan without user limits, storage caps, or restrictions, making it a cost-effective option. There are no advanced features locked behind different tiers, simplifying the sign-up process.
Disadvantages of Nutshell CRM
Language Options
One significant limitation is that Nutshell only supports English, which can be a hindrance for companies conducting business in multiple languages.
Customization
Users have reported that Nutshell is less customizable, particularly in terms of adding custom fields or customizing the dashboard layout. This lack of customization can be frustrating for some users.
Double Entry
Creating a lead in Nutshell can sometimes involve double entering the same information, which can be tedious and reduce efficiency.
Reporting Customization
Some users find the reporting features lacking in customization options, which can make it difficult for those who rely heavily on statistics to make decisions.
Customer Support
There have been reports of slow customer support, which can be a drawback for users needing prompt assistance.
Interface Suitability
While Nutshell can grow with organizations, its interface is better suited for smaller teams rather than large enterprises.
Overall, Nutshell CRM is a solid choice for businesses looking for a user-friendly, feature-rich CRM with AI capabilities, but it is important to consider its limitations, especially if your business requires extensive customization or multilingual support.

Nutshell CRM - Comparison with Competitors
Comparison of Nutshell CRM with Competitors
User-Friendly Interface and Implementation
Nutshell is praised for its intuitive and easy-to-use interface, which allows businesses to implement the CRM without the need for a paid admin or IT department. This is a significant advantage over more complex systems like Microsoft Dynamics 365 Sales, which users often find overwhelming due to its steep learning curve and extensive implementation requirements.Automation and Email Marketing
Nutshell offers advanced automation features, including the ability to automate pipeline distribution, lead generation, and personal email sequences. Its built-in email marketing tool, Nutshell Campaigns, allows for multi-email drip sequences and A/B testing, which is not available in competitors like Less Annoying CRM. Less Annoying CRM lacks native email marketing features and requires manual workarounds, such as BCCing emails to include them in the CRM.Integration Capabilities
Nutshell integrates seamlessly with a wide range of software applications, including Google Suite, Microsoft Office, Slack, and Zendesk. This is in contrast to Less Annoying CRM, which has limited native integrations and lacks connections with essential business platforms like QuickBooks, Zoom, and Google Drive.Reporting and Analytics
Nutshell provides comprehensive reporting and analytics tools, allowing users to track their progress against quotas, segment sales data by various criteria, and generate custom reports. This is more extensive than what Less Annoying CRM offers, which lacks advanced reporting features. Microsoft Dynamics 365 Sales also offers robust reporting, but it may require additional plans like Dynamics 365 Customer Insights for full functionality.Mobile Accessibility
Nutshell has a native mobile app for both iPhone and Android, enabling sales reps to track leads, input information, and scan business cards on the go. This mobile accessibility is a significant advantage over Less Annoying CRM, which does not have a mobile app.Pricing and Storage
Nutshell offers unlimited contact, company records, and data storage, which is beneficial for businesses with large databases. The pricing is competitive, with options starting at $42 per month billed annually. In contrast, Microsoft Dynamics 365 Sales can be more expensive, with a cost of $65 per user per month, and it has limited storage capacity unless additional storage is purchased.Alternatives
Freshsales
Freshsales is a notable alternative that offers data-driven insights, advanced contact management, and AI-based lead scoring. However, it is not as intuitive as Nutshell and lacks some customization features.Pipedrive
Pipedrive is another CRM that, while strong in pipeline management, does not offer the same breadth of features as Nutshell. Nutshell provides more comprehensive sales process automation, sales reports, and analytics, as well as better email marketing integration.Bonsai
Bonsai is a modern alternative that simplifies service business operations but may not match Nutshell’s extensive sales automation features and integrations. It is more geared towards service businesses rather than general CRM needs.Conclusion
In summary, Nutshell CRM stands out for its user-friendly interface, extensive automation capabilities, comprehensive reporting and analytics, and seamless integrations with various business tools. While alternatives like Freshsales, Pipedrive, and Bonsai offer unique features, they may lack the overall comprehensiveness and ease of use that Nutshell provides.
Nutshell CRM - Frequently Asked Questions
Frequently Asked Questions about Nutshell CRM
What is Nutshell CRM and what does it offer?
Nutshell CRM is an all-in-one growth software that includes CRM, email marketing, and contact management tools. It helps sales teams manage and automate their sales processes, track leads, and close more deals. Nutshell provides features such as contact management, pipeline management, sales automation, and marketing automation to streamline sales activities.How do I get started with Nutshell CRM?
Getting started with Nutshell CRM is straightforward. You can sign up for a free 14-day trial on their website. Once you click the “Start Free Trial” button, you’ll be guided through the setup process. Nutshell also offers to import your data from spreadsheets or other CRMs at no additional cost.Is Nutshell CRM user-friendly, especially for beginners?
Yes, Nutshell CRM is known for being user-friendly, even for those who are new to using a CRM. It has a simple interface, helpful resources, and an excellent support team to assist you in getting started. The platform is designed to be easy to use, making it accessible for teams of all experience levels.Can I use Nutshell CRM on my phone or mobile device?
Yes, you can use Nutshell CRM on your phone or mobile device. Nutshell offers a mobile app for both Android and iOS devices, allowing you to access your CRM, update information, log activities, and add new leads while on the go.What are the pricing plans for Nutshell CRM?
Nutshell CRM has several pricing plans:- Foundation Plan: $19/month (unlimited storage, contacts, and accounts, contact management, communication timelines, email and calendar sync, and more).
- Growth Plan: $32/month (additional features like activity and email reports, sales and activity quotas, pipeline stage goals).
- Pro Plan: $49/month (includes sales automation, personal email sequences, full reporting suite, and more).
- Business Plan: $67/month (increased pipelines, territories, and markets, unlimited Notetaker usage, full meeting scheduler).
- Enterprise Plan: $89/month (unlimited pipelines, custom fields, teams, currencies, and territories, read-only SQL access, and more).
Can I import my contacts from other platforms into Nutshell CRM?
Yes, you can import your contacts from other platforms into Nutshell CRM. When you sign up, Nutshell offers to import your data from spreadsheets or other CRMs at no additional cost. This helps you get started quickly without losing any of your existing contact information.What kind of support does Nutshell CRM offer?
Nutshell CRM offers excellent customer support. You can contact their team through email, phone, or live chat. They also have a comprehensive knowledge base with articles and videos to help you troubleshoot issues or learn more about the platform. Additionally, they provide free live support for all customers.Does Nutshell CRM offer any automation features?
Yes, Nutshell CRM offers several automation features. You can automate tasks such as lead assignment, lead advancement, and sending follow-up emails. For example, you can set up automated email sequences to send a series of emails to new leads over time, helping you streamline your sales process.Can I customize pipelines and workflows in Nutshell CRM?
Yes, you can customize pipelines and workflows in Nutshell CRM. The Pro Plan and higher tiers allow for multiple customizable pipelines, and you can set up your sales process to fit your specific needs. Nutshell also provides templates to help you build your pipeline effectively.Does Nutshell CRM integrate with other tools and software?
Yes, Nutshell CRM integrates with other tools and software. They offer native integrations, connections through Zapier, and AppConnect to help you connect your CRM with the rest of your tech stack. This ensures that your CRM works seamlessly with your existing tools.Are there any additional costs for add-ons or features in Nutshell CRM?
Yes, there are additional costs for some add-ons and features. For example, email marketing campaigns, SMS, Nutshell IQ, and landing pages are available as paid add-ons. These can increase the overall cost of using Nutshell CRM, depending on your needs.