
Textio - Detailed Review
Business Tools

Textio - Product Overview
Textio Overview
Textio is an AI-driven platform that specializes in analyzing and improving written content, particularly in the context of recruitment and workplace communication.Primary Function
Textio’s primary function is to help organizations create more inclusive and effective job postings, emails, and other written content. It uses advanced AI technology, including natural language processing (NLP) and machine learning algorithms, to analyze language and provide real-time feedback on how to make the content more appealing and inclusive to a diverse range of candidates.Target Audience
The target audience for Textio includes hiring managers, recruiters, and HR professionals who aim to attract and retain diverse talent. It is also beneficial for companies looking to improve their diversity and inclusion (DEI) initiatives and create a more inclusive workplace environment.Key Features
Content Improvement
Textio analyzes written content for complexity, variability, and potential biases. It suggests alternative words and phrases to make the content more inclusive and engaging, helping companies to avoid language that might unintentionally discourage certain groups from applying.Bias Mitigation
One of the key features of Textio is its ability to identify and mitigate both machine and human biases in written content. This ensures that the AI-generated content is free from harmful biases, promoting a fair and inclusive recruitment process.Performance Enhancement
Textio is optimized for performance, helping users to generate high-quality content quickly. It flags sentences that are too long or complex and can rewrite input with the click of a button, making feedback more effective and easy to understand.Analytics and Feedback
The platform provides analytics tools that allow companies to track the performance of their job postings over time. This data helps in making data-driven decisions to improve recruitment efforts and understand which language patterns are most effective in attracting diverse candidates.Real-Time Guidance
Textio offers real-time guidance on language and tone, ensuring that job postings and other communications are clear, actionable, and free of bias. This real-time feedback helps in crafting job postings that are more appealing to a diverse audience.Conclusion
By leveraging these features, Textio helps organizations to create more inclusive job postings, improve their recruitment processes, and ultimately achieve their diversity and inclusion goals.
Textio - User Interface and Experience
The User Interface of Textio
The user interface of Textio, an AI-driven business tool, is crafted to balance richness in data with ease of use, ensuring a seamless and intuitive user experience.
Ease of Use
Textio is praised for its user-friendly interface. Users find it “super easy to use” and appreciate that the interface is “very easy to navigate”. The platform is designed to be practically intuitive, making it accessible even for those who may not be tech-savvy.
Visual Guidance
Textio uses sophisticated visual cues to guide users. For example, on-canvas highlights such as green outlines indicate opportunities to improve the writing, suggesting alternative words or phrases that could attract more qualified candidates. This visual feedback is carefully managed to avoid overwhelming the user; only the most impactful suggestions are highlighted, ensuring the writing process remains focused and distraction-free.
Real-Time Feedback
The platform provides real-time guidance as users write. It analyzes the content in real-time, offering suggestions on grammar, typography, and other aspects that can improve the writing. This real-time feedback is presented in a way that is easy to follow and act upon, enhancing the overall writing experience.
Automated Features
Textio includes several automated features that streamline the writing process. For instance, the automatic job type detection feature identifies the type of job being written about and loads the appropriate guidance without the user needing to manually set it. This feature, along with built-in grammar checking and location-specific guidance, makes the writing process more efficient and accurate.
Feedback and Suggestions
The platform is equipped with features that help remove bias from job descriptions and maintain consistency across brand postings. It flags language that could be steered more towards certain groups or dissuade others, promoting inclusivity. Users appreciate these features as they help in creating more effective and inclusive job postings.
Manager Feedback Tools
For managers, Textio offers tools to give actionable feedback. It provides shortcut prompts, real-time guidance on language, and a tone adjuster to ensure feedback is empathetic and direct. These tools are integrated into the performance management system, making it easier for managers to give high-quality feedback without spending excessive time.
Overall Experience
The overall user experience with Textio is positive, with users highlighting its ease of use, intuitive interface, and the valuable insights it provides. The platform helps in improving the quality of job descriptions, reducing bias, and maintaining brand consistency. Users also appreciate the time-saving aspects, such as the automated features and the organized feedback system.
Conclusion
In summary, Textio’s user interface is designed to be user-friendly, intuitive, and highly functional, making it an invaluable tool for those involved in writing job descriptions and managing feedback.

Textio - Key Features and Functionality
Textio Overview
Textio is an AI-driven tool that significantly enhances the process of writing job postings, performance reviews, and other written content, particularly focusing on attracting diverse candidates and improving feedback quality. Here are the main features and how they work:AI-Powered Language Analysis and Improvement
Textio uses artificial intelligence, specifically natural language processing (NLP) and machine learning algorithms, to analyze and improve written content. It predicts how different word choices will impact the effectiveness of the text in attracting a diverse pool of candidates. By analyzing millions of job postings and other written content, Textio identifies language patterns that are most effective in attracting diverse candidates and provides real-time feedback on how to improve the language.Automatic Job Type Detection
Textio automatically detects the type of job being written about, such as engineering, design, or finance, without the need for manual input. This feature ensures that the appropriate guidance and scoring models are applied, helping to attract the right candidates for the specific job role.Enhanced Location-Specific Guidance
Textio provides location-specific guidance, adjusting its scoring models and language recommendations based on the job’s location. This ensures that the language used is relevant and effective for attracting candidates in that particular area. Currently, this feature is available for US locations, with plans to expand to other regions.Superpowered Document Library
Textio’s document library allows users to track the status of their documents (Draft, Shared, or Finished) and see who has edited them. When a document is marked as Finished, it becomes read-only, and users can reuse the content in new documents. The library also displays the Textio Score and gender tone at the time of publication, enabling comparisons over time.Built-in Grammar Checking
Textio includes built-in grammar checking to help users avoid embarrassing mistakes in their documents. This feature checks for simple errors like typos and misplaced commas, as well as more complex issues such as misused tenses and ungrammatical phrases.Sentiment Analysis
Textio incorporates sentiment analysis to ensure that the language used in job postings is positive, welcoming, and inclusive. This helps in attracting a more diverse pool of candidates by maintaining a positive emotional tone in the written content.Performance Reviews with Textio Lift
Textio Lift integrates with HR systems like SAP SuccessFactors, Workday, and Lattice to enhance performance reviews. It uses AI to generate actionable, personalized feedback, reducing the time managers spend on writing reviews. This integration also includes real-time prompts for performance management training and ensures that everyone receives clear and actionable feedback.Integration and Security
Textio integrates seamlessly with various work tools, ensuring ease of use and security. It strips personal identification information from content to provide anonymous and bias-free outcomes, and it employs state-of-the-art security measures to protect user data.Analytics and Feedback
Textio offers analytics tools that allow companies to track the performance of their job postings over time. This data helps in identifying which language patterns are most effective in attracting diverse candidates, enabling data-driven decisions to improve recruitment efforts.Conclusion
By leveraging these features, Textio helps companies optimize their job postings, improve the quality of performance feedback, and foster a more inclusive and diverse workplace environment.
Textio - Performance and Accuracy
Performance of Textio
Textio, an AI-driven business tool, has made significant strides in enhancing team performance, particularly in areas such as feedback, job postings, and content creation.Accuracy and Quality
Textio’s performance is marked by its ability to deliver high-quality, accurate content. The “Textio Verified” feature ensures that the content generated has undergone rigorous vetting for accuracy, quality, and safety. This involves assessing the type of content, the target audience, and what constitutes “good” content for the specific project, resulting in work-safe and high-quality output.Bias Mitigation
One of the standout features of Textio is its commitment to mitigating bias. The platform addresses both machine and human bias, ensuring that the AI-generated content is free from harmful biases. This is achieved through a gold-standard approach to developing responsible AI, making it a reliable tool for creating unbiased feedback and job postings.Performance Feedback
Textio is particularly effective in generating performance feedback. It prompts users to provide specific examples of the behavior being addressed, making the feedback more effective and easy to understand. The AI can even rewrite user input to improve clarity and impact, significantly reducing the time spent on manual review audits. This has led to a reported decrease of more than 50% in unhelpful feedback, resulting in employees receiving improved, actionable feedback.Content Optimization
Textio also excels in optimizing content for various purposes, such as job posts, social media, and product descriptions. It provides real-time data on how certain phrases will perform with different demographics, helping to create content that is engaging and relevant to the target audience.Limitations and Areas for Improvement
Cost Transparency
One of the significant limitations of Textio is its lack of cost transparency. The pricing information is not clearly available, leaving potential users to guess or contact support for details. This lack of transparency can be frustrating and may deter some users.Language Support
Textio is currently only available in English, which limits its utility for companies that need support in other languages. Despite acknowledging this limitation, Textio has not expanded beyond English, making it less viable for international businesses.Customer Support
Users have reported dissatisfaction with Textio’s customer support. The support is only available on weekdays from 9 a.m. to 4 p.m. Pacific Time, and the response time is often insufficient. This can be a significant drawback for users who need timely assistance.Integration and Data Requirements
For Textio to provide the best insights, it requires a substantial amount of data from various stages of the hiring process or other workflows. This can be a time-consuming process, typically requiring at least 60-90 days of data collection over multiple roles to achieve meaningful results.In summary, Textio performs exceptionally well in terms of accuracy, quality, and bias mitigation, making it a valuable tool for businesses. However, it faces challenges related to cost transparency, language support, and customer service, which are areas that need improvement to enhance user satisfaction and broader adoption.

Textio - Pricing and Plans
Pricing Structure of Textio
When considering the pricing structure of Textio, several key points are important to note:Custom Pricing
Textio does not offer standardized pricing plans that are publicly listed. Instead, the pricing is custom and based on the specific needs of the organization. This means that the cost can vary widely depending on the size of the company, the features required, and other factors.Annual Costs
The annual cost for Textio software can range significantly. According to recent data, the average annual cost is around $30,000, but it can go up to $130,000 or more for larger or more complex implementations.No Free Plan
Textio does not offer a free plan. However, there is an option to start a free trial to test the software before committing to a purchase.Features
While the pricing is custom, the features of Textio include:- Shortcut prompts: Guides managers through crafting feedback with quick and easy prompts.
- Real-time guidance: Highlights language that doesn’t belong in performance feedback and suggests improvements.
- Write it with Textio AI: Helps users craft compelling and impactful content by refining their raw thoughts.
- Risk detection: Flags comments that could be biased or inappropriate.
- Tone adjuster: Helps strike an empathetic and direct tone in feedback.
- Feedback organizer: Saves and organizes all feedback given to team members.
Training and Support
Textio provides various support services and training options to help users get the most out of the software, though the specifics of these services are not detailed in the pricing structure.Summary
In summary, Textio’s pricing is highly customized and dependent on the organization’s needs, with no publicly listed tiers or free plans available. The software offers a range of features aimed at improving communication and feedback within organizations.
Textio - Integration and Compatibility
Integration with Greenhouse Recruiting
Textio has a significant integration with Greenhouse Recruiting, a popular Applicant Tracking System (ATS). This integration synchronizes Textio’s central language library with the text and hiring metrics from Greenhouse Recruiting. It automates data collection, such as Time to Hire and anonymous applicant demographics, and provides language pattern insights to writers within Greenhouse Recruiting. To set up this integration, users need to configure Greenhouse Recruiting’s Harvest API and webhooks to grant Textio the necessary permissions. Additionally, users must allow the installation of Textio’s Chrome extension from the Google web store.Workflow Simplification
The integration with Greenhouse simplifies the workflow for recruiters, hiring managers, and talent acquisition leaders. Users can access Textio’s augmented writing features directly within Greenhouse, allowing them to write, edit, and approve job posts without switching between systems. This integration ensures job posts are on-brand, inclusive, and optimized for attracting a diverse set of candidates.Other Integrations
While the Greenhouse integration is a highlight, Textio also mentions plans for integrating with other ATS systems in the future. Currently, Textio can be extended into other performance management tools, allowing for a broader application of its feedback and recruiting solutions.Platform Compatibility
Textio is accessible through various platforms, including web browsers and email clients like Outlook and Gmail. The platform also offers a Chrome extension to facilitate its use across different web-based applications.Language Support
It’s important to note that Textio currently only supports the English language and does not have plans to expand to other languages.Real-Time Guidance and Feedback
Textio provides real-time guidance on language performance and inclusion directly within the platforms it integrates with. This ensures that hiring managers and recruiters can create high-quality, inclusive content without needing to leave their primary workflow tools.Summary
In summary, Textio integrates well with key recruiting and ATS tools like Greenhouse Recruiting, simplifying workflows and enhancing the quality of hiring content. Its compatibility across web-based platforms and email clients makes it a versatile tool for improving communication and reducing bias in professional settings.
Textio - Customer Support and Resources
Customer Support
Textio provides a customer support center that includes a section for frequently asked questions (FAQs). However, users have reported that this support is not always satisfactory. Here are the key points:
- The customer support center is available only on weekdays from 9 a.m. to 4 p.m. Pacific Time.
- Users can reach out via phone at 800-898-1401 or email at sales@textio.com, but many have complained about the insufficient response time, describing the support as “non-existent”.
Additional Resources
Despite some limitations in customer support, Textio offers various resources to support its users:
- Webinars and Training: Subscribers can benefit from ongoing support and training, including access to webinars and other resources to improve their writing and recruitment processes.
- Ongoing Support: Textio provides continuous support to help users make the most of its services. This includes access to customer support and additional resources to enhance their writing and recruitment processes.
- Integration with HR Tools: For users on premium plans, Textio offers integration with other HR tools, which can be supported through their customer support channels.
- Feedback and Guidance: The platform itself provides real-time guidance and prompts to help managers craft feedback effectively. This includes features like shortcut prompts, real-time guidance, and tone adjusters to ensure feedback is empathetic and direct.
While there are some drawbacks in the customer support experience, Textio’s additional resources aim to ensure users can effectively utilize the platform to improve their recruitment and content creation processes.

Textio - Pros and Cons
Advantages of Textio
Textio is an AI-driven platform that offers several significant advantages for businesses, particularly in the areas of recruitment, talent acquisition, and performance management.Recruitment and Talent Acquisition
Textio helps companies optimize job listings and communication with candidates by using on-brand, inclusive language. This approach enhances the appeal of job descriptions to a broader range of candidates, making the recruitment process more efficient and reducing the need for back-and-forth communication between teams.Diversity, Equity, and Inclusion (DEIB)
Textio is instrumental in promoting DEIB initiatives by mitigating unconscious bias in language. It analyzes and scores content to ensure it is free from bias, exclusion, and microaggressions. This extends beyond the hiring stage to the entire employment lifecycle, including performance management and feedback.Performance Management
Textio provides real-time guidance and tools for managers to deliver bias-free performance feedback. It offers features like shortcut prompts, real-time language analysis, and tone adjustment to ensure feedback is actionable and fair. This helps in building trust in performance management and distributing opportunities equitably.Analytics and Efficiency
The platform includes advanced analytics tools that allow companies to track the performance of their job postings and other communications over time. This data helps in making informed decisions and improving the overall quality of written content. Textio also automates tasks such as goal setting and feedback collection, saving time and reducing administrative burdens.Partnerships and Integrations
Textio offers co-marketing, co-selling, integrations, and collaborations with other companies, which can be beneficial for businesses looking to optimize their written content and HR processes. The platform integrates with other HR tools, making it scalable and flexible for organizations of various sizes.Disadvantages of Textio
Despite its numerous benefits, Textio also has some notable drawbacks.Lack of Cost Transparency
One of the significant disadvantages is the lack of clear pricing information. Textio does not provide transparent pricing details, leaving potential users to guess or contact support for more information. This lack of transparency can be frustrating and may deter some users.Limited Language Support
Textio is currently available only in English, which can be a significant limitation for companies that operate in multilingual environments or need support in other languages.Customer Service Issues
Users have reported dissatisfaction with Textio’s customer service. The support is only available on weekdays from 9 a.m. to 4 p.m. Pacific Time, and the response time is often insufficient. This can be problematic for users who need timely assistance.Limited Customization
Some users have noted that Textio’s templates and features can feel restrictive, especially for companies with unique performance review processes or specific industry requirements. This limited customization can make it challenging to align the platform with the company’s specific needs. In summary, while Textio offers powerful tools for enhancing recruitment, performance management, and DEIB initiatives, it also has some significant drawbacks related to cost transparency, language support, customer service, and customization options.
Textio - Comparison with Competitors
Textio
Textio specializes in AI-driven tools for managerial communication and performance feedback, particularly focusing on job descriptions and other workplace content. It helps remove biases from job postings, ensuring they are inclusive and effective in attracting diverse candidates. Textio’s platform scans job descriptions, sourcing mail, and employer brand content to identify and fix social biases.Unique Features
- Bias Detection and Correction: Textio’s AI identifies and suggests corrections for biased language in job descriptions and other content.
- Customized Models: The platform creates models specific to the industry, location, and sometimes unique to particular employers.
Competitors and Alternatives
Effy AI
Effy AI is a performance management software that offers 360 feedback and performance reviews. While it doesn’t specifically focus on job description bias, it is a strong competitor in the broader HR technology sector. Effy AI provides a comprehensive platform for employee performance management, which includes coaching and feedback tools.ReviewTailor
ReviewTailor focuses on performance review solutions, offering collaborative meetings, goals tracking, and performance management tools. Like Effy AI, it is more geared towards general performance management rather than specific job description optimization.Upful
Upful provides AI-driven language coaching tools for the workplace, offering real-time guidance to improve communication. While it shares some similarities with Textio in terms of language improvement, Upful’s focus is broader, encompassing all workplace communication rather than just job descriptions.Ongig
Ongig is a direct competitor to Textio, specifically focusing on job descriptions and removing biases. It flags various types of biases and offers inclusive synonyms. Ongig also helps in creating better job descriptions by identifying missing sections and non-compliant areas related to pay equity laws.Grammarly
Grammarly, while not exclusively focused on job descriptions, is a popular writing assistant that can be used to improve the quality and inclusiveness of job postings. It suggests better words and phrases, including those respectful of LGBTQIA topics, and offers real-time feedback on grammar and style.Ginger
Ginger is another writing assistant that helps improve writing quality. It is particularly useful for teams, offering translation in 40 languages and integration with various apps. However, it does not have the specific focus on bias detection and correction that Textio and Ongig do.Centralpoint and Orange Logic
These platforms are more focused on content management and digital asset management rather than the specific needs of job description optimization. Centralpoint offers a wide range of tools for managing digital assets, knowledge, and data, while Orange Logic specializes in streamlining content workflows and collaboration.Key Differences and Considerations
- Bias Detection: Textio and Ongig are uniquely positioned to detect and correct biases in job descriptions, which is crucial for ensuring inclusivity in hiring processes.
- Performance Management: Effy AI and ReviewTailor are more focused on general performance management and may not offer the same level of job description optimization.
- Writing Assistance: Grammarly and Ginger provide broad writing assistance but lack the specific focus on job description bias and inclusivity.
- Content Management: Centralpoint and Orange Logic are better suited for overall content and digital asset management rather than the specific needs of job description writing.

Textio - Frequently Asked Questions
Here are some frequently asked questions about Textio, along with detailed responses:
What is Textio and what does it do?
Textio is an AI-driven software platform that helps organizations improve their performance management, recruiting, and feedback processes. It uses advanced language analysis and AI-driven insights to create more effective, inclusive, and bias-free business communications, such as performance reviews and job postings.
How much does Textio cost?
Textio pricing is custom and typically starts at $15,000 annually, depending on the size of the organization and the specific features required. The pricing can vary based on the needs and budget of the business, with options for annual or monthly subscriptions.
Does Textio offer a free plan or trial?
No, Textio does not offer a free plan or trial. The pricing is quotation-based and depends on the specific needs of the organization.
What are the key features of Textio?
Key features of Textio include predictive analytics, language tone adjustments, comprehensive reporting tools, and real-time feedback on language use. It helps in eliminating biased language, improving employee engagement, and making performance assessments more accurate. Textio also integrates with ATS (Applicant Tracking Systems) and performance management tools.
How does Textio help in recruiting and talent management?
Textio assists in recruiting by helping to attract top talent through inclusive and compelling job postings. It aligns interview questions with job requirements, documents interview feedback, and enables faster and fairer hiring decisions. Additionally, it helps in developing top performers’ skills with actionable feedback and removes barriers that might turn away top talent.
What data powers Textio’s AI models?
Textio’s AI models are powered by millions of real-world hiring outcomes and performance reviews, with over 1 billion HR documents and 10 million new records added every month. This data helps the AI predict who will apply to jobs and how feedback will be received by employees.
How does Textio address bias in HR communications?
Textio is specifically trained to identify and eliminate bias in HR communications. Unlike generic AI that might learn from biased data sources like Reddit, Textio’s AI is trained on real-world hiring outcomes and performance reviews, ensuring that the feedback and job postings are free from bias and inclusive.
What kind of support and training does Textio offer?
Textio provides various support services, including training to help users implement and use the platform effectively. The training is designed to be easy and in-the-moment, helping managers and recruiters to give better feedback and make more informed decisions.
Which companies use Textio?
Textio is used by a significant number of Fortune 500 companies, including Johnson & Johnson, Cisco, Hulu, Tesco, Oracle, McDonald’s, eBay, American Express, Spotify, Nestle, Twitter, and Zillow.
How long has Textio been in operation?
Textio has been training its AI to identify and eliminate bias in HR communications for over 10 years, making it a well-established and reliable solution in the industry.

Textio - Conclusion and Recommendation
Final Assessment of Textio
Textio is a highly effective AI-driven tool that significantly improves workplace communications, particularly in areas such as job postings, performance reviews, and feedback. Here’s a comprehensive look at its benefits and who would most benefit from using it.Key Benefits
Inclusive Language
Textio uses advanced AI algorithms to identify and mitigate biased language in written communications, ensuring that job postings and performance reviews are inclusive and free from unconscious bias.
Improved Communication
The tool analyzes communication patterns and suggests improvements to create clear, effective, and constructive feedback. This helps in maintaining consistency and fostering better collaboration within teams.
Time Efficiency
Textio streamlines the process of drafting, editing, and reviewing employee feedback, allowing managers to focus more on strategic decision-making and employee engagement.
Data Security
The platform employs state-of-the-art security measures to protect sensitive business information, ensuring employee confidentiality and compliance with organizational standards.
Who Would Benefit Most
Textio is particularly valuable for organizations that prioritize equity, diversity, and high-quality communication. Here are some key sectors and types of organizations that would benefit:Tech, Healthcare, Education, Finance, and HR
These industries often require precise and inclusive communication to attract diverse talent and maintain an equitable workplace environment.
Large and Diverse Workforces
Companies like Johnson & Johnson, Cisco, Hulu, and others with diverse employee bases can benefit from Textio’s ability to ensure fair and consistent communication.
Organizations Focused on DEI
Any business aiming to improve their diversity, equity, and inclusion (DEI) efforts in hiring processes and performance management will find Textio highly beneficial.