
Twist - Detailed Review
Business Tools

Twist - Product Overview
Introduction to Twist
Twist is an asynchronous (async) messaging app that is specifically designed to facilitate organized and efficient communication within teams, particularly those working remotely.Primary Function
The primary function of Twist is to streamline team communication by organizing conversations into threads. This approach helps keep important information visible and prevents it from getting buried in casual chatter.Target Audience
Twist is targeted at remote and flexible teams who need a structured communication system to enhance productivity. It is particularly useful for teams that require clear, organized, and focused communication without the distractions often associated with real-time messaging apps.Key Features
Organization
Twist uses threads to keep conversations organized and on topic. This ensures that important information remains accessible and does not get lost in unnecessary discussions. Channels can be organized by topic, project, or client, providing a central place for team members to gain visibility on the team’s work.Clarity
The app features structured channels that help break through team silos. This structure allows teams to categorize conversations in a way that makes sense for their workflow, ensuring clarity and visibility across different projects or topics.Focus
Twist helps teams focus on their work by providing smarter notifications. The inbox gathers threads in one place, allowing team members to prioritize what matters to them. It also eliminates stress-inducing notification dots and the need for constant availability status updates, protecting team members’ time and attention.Access
The app provides easy access to past context, which is crucial for onboarding new employees and sharing context about past decisions. This feature ensures that all team members have the information they need without having to search through extensive chat logs.Communication
Twist allows for one-on-one messages and private conversations, enabling team members to discuss details, provide feedback, or engage in casual work banter using messages, gifs, and emojis.Automation and Integrations
Twist integrates with various apps that teams rely on, and it also allows users to create custom automations. This feature ensures that all necessary tools are accessible within the Twist environment, enhancing the overall productivity of the team.In summary, Twist is a valuable tool for teams seeking to improve their communication efficiency, reduce distractions, and enhance overall productivity through organized and asynchronous communication.

Twist - User Interface and Experience
User Interface Overview
The user interface of Twist, a business communication tool, is crafted to be intuitive, user-friendly, and highly organized, making it easy for teams to adopt and use with minimal training.Interface Layout
Twist’s interface is structured similarly to an email inbox, which many users find familiar and comforting. The layout is clean and simple, with threads listed in the center panel, individual messages on the right-hand side, and channels on the left. This organization helps keep conversations focused and easy to follow, reducing the clutter often associated with real-time messaging apps.Threaded Conversations
At the heart of Twist’s interface are threaded conversations. These threads allow teams to organize discussions by topics, projects, clients, or any other relevant categories. This approach ensures that important information is never buried under casual chatter, making it easy for team members to track and find relevant information quickly.Asynchronous Communication
Twist promotes asynchronous communication, which means there is no pressure to be constantly online or to respond immediately. Unlike other messaging apps, Twist does not display presence indicators (e.g., “online” status), eliminating the stress and peer pressure associated with real-time messaging. This feature allows team members to check messages on an ad hoc basis, fostering a more relaxed and focused work environment.Ease of Use
The interface is highly intuitive, ensuring a smooth user experience. The design is straightforward, making it easy for new users to get started without extensive training. Features like long-form messaging, where hitting the return key ends a paragraph rather than sending the message, further enhance usability.Notifications and Focus
Twist’s notification system is designed to minimize distractions. There are no stress-inducing notification dots, and the inbox gathers threads in one place, allowing team members to easily prioritize what matters to them. This approach helps teams focus on the work that matters, reducing anxiety and promoting a more calm work environment.Integration and Accessibility
Twist integrates with various productivity tools, enhancing its functionality and adaptability to different workflows. It is available on multiple devices, ensuring team members can stay connected and productive regardless of their location. The platform also features robust search functionality, making it easy to locate past discussions and critical information quickly.Overall User Experience
The overall user experience of Twist is centered around promoting focused work and minimizing the chaos of real-time messaging. By organizing conversations into threads and supporting asynchronous communication, Twist helps teams maintain clarity in their discussions, reduce overwhelm, and improve overall productivity. The absence of real-time interruptions and presence indicators creates a more balanced work environment, reducing the risk of burnout and increasing the quality of work.Conclusion
In summary, Twist’s user interface is designed to be user-friendly, organized, and supportive of asynchronous communication, making it an excellent choice for teams seeking a more structured and less stressful collaboration environment.
Twist - Key Features and Functionality
Twist: An Overview
Twist, an asynchronous messaging app, is designed to facilitate organized and focused team communication, particularly beneficial for remote teams and those prioritizing deep work. Here are the main features and their benefits:Organization
Twist organizes conversations into structured threads, ensuring that important information is not buried under casual chatter. This feature helps keep discussions on topic and makes it easier to follow and reference past conversations. Threads are categorized by topic, project, or client, creating a central place for visibility on the team’s work.Clarity
The platform uses structured channels to break through team silos. Channels are organized by topic, project, or client, providing a clear and centralized place for team members to gain visibility on ongoing work. This structure helps in maintaining clarity and ensuring that all relevant information is accessible in one place.Focus
Twist aims to minimize distractions and help teams focus on critical tasks. It achieves this through smarter notifications that gather threads in one inbox, allowing team members to prioritize their work without the pressure of immediate responses. The absence of “I’m available” status bubbles and stress-inducing notification dots helps maintain a calm and focused work environment.Access
Twist provides easy access to past context, which is crucial for onboarding new employees and sharing context about past decisions. This feature ensures that new team members can quickly get up to speed and that historical discussions are easily accessible.Communication
Twist allows for both public and private messaging. Team members can use messages to continue work-related discussions, iron out details, or give feedback in a private setting. This flexibility ensures that both formal and informal communication can be managed effectively within the platform.Automation and Integrations
Twist integrates with various productivity apps and tools, such as GitHub, Asana, and Zapier. These integrations enable users to automate workflows, bringing all their apps into one cohesive system. For example, you can set up automations that push data from other tools directly into Twist channels, ensuring that your team stays updated without manual effort.Integration with Other Tools
Twist can be integrated with tools like Apify, a web scraping and automation platform, using platforms such as Latenode. This integration allows for automated workflows where data from Apify can be pushed directly into Twist channels, enhancing collaboration and streamlining operations. Similarly, Twist can be integrated with ChatGPT via Zapier, enabling automated workflows that leverage AI for tasks such as analyzing image content or generating responses.Benefits
- Improved Collaboration: Twist keeps team members informed and aligned through organized threads and channels.
- Increased Efficiency: Automation and integrations reduce manual work, saving time and enhancing productivity.
- Centralized Communication: All relevant project discussions are kept in one place, ensuring everyone is on the same page.
- Focus on Deep Work: By minimizing distractions and pressure to respond immediately, Twist helps teams focus on more critical tasks.

Twist - Performance and Accuracy
Evaluation of Twist in AI-driven Business Tools
To evaluate the performance and accuracy of Twist in the Business Tools AI-driven product category, it is crucial to rely on specific data and studies related to Twist. However, based on the provided sources and a general search, there is no direct information available about Twist’s performance and accuracy.General Limitations of AI Tools
Since specific data on Twist is not available, we can discuss the general limitations and considerations for AI-driven business tools, which might be relevant:1. Accuracy and Reliability
AI tools, including those for fact-checking and content generation, often face challenges in achieving high accuracy. For instance, a study on fact-checking AI models showed that while some models like Originality.ai achieved a 72.3% accuracy rate, others had significant unknown or error rates, which can impact reliability.2. Training Data Quality
The performance of AI tools is heavily dependent on the quality and diversity of their training data. Poor quality or limited training data can lead to inaccurate or incomplete outputs.3. Contextual Understanding
AI models struggle with understanding context, especially in nuanced areas such as humor, sarcasm, and irony. This limitation can affect engagement and factual accuracy in business communications.4. Adaptability
Generative AI models often require significant retraining to adapt to new tasks or writing styles, which can limit their real-world applications and flexibility.5. Ground Truth
Evaluating AI tools effectively requires examining their “ground truth” – the actual data and validation processes used in their training. This helps in assessing whether the tool can enhance or diminish decision-making in an organization.Areas for Improvement
For any AI-driven business tool like Twist, areas for improvement might include:Enhancing Training Data
Ensuring the training data is diverse, accurate, and up-to-date can significantly improve the tool’s performance and accuracy.Contextual Understanding
Improving the ability of AI models to understand context, especially in subtle aspects of human communication, can enhance engagement and factual accuracy.User Verification
Implementing features that encourage users to verify AI-generated content through rigorous research can help maintain high standards of factual accuracy.Transparency and Sources
Providing sources and explanations for AI-generated content, as seen in tools like Originality.ai, can empower users and enhance the fact-checking process. Without specific data on Twist, these general considerations highlight the importance of evaluating AI tools based on their training, validation, and real-world performance. If you are considering using Twist, it would be beneficial to look for case studies, user reviews, or direct evaluations from the company to get a clearer picture of its performance and accuracy.
Twist - Pricing and Plans
Twist Pricing Plans
Free Plan
- This plan is free of charge and includes several key features:
- Access to one month of comments and messages. After this period, the messages are still stored but not searchable or viewable.
- Up to 500 internal member accounts.
- Unlimited guest access, though guests can only view threads or messages that are less than one month old.
- Up to 5 GB of file storage.
- Up to 5 app integrations.
- Standard support.
Unlimited Plan
- This plan is priced at $5 per user per month and offers the following features:
- Unlimited searchable history for all team conversations, allowing access to all past messages and comments without any time limitations.
- Unlimited file storage.
- Unlimited app integrations.
- Unlimited guests, with single-channel guests being free and multi-channel guests billed as regular team members.
- Priority 24/7 support.
- Access to all features available in the free plan, plus the additional benefits mentioned above.
Cross-Platform Compatibility
Both plans include apps for iOS, Android, Mac, and Windows, ensuring cross-platform compatibility.
Summary
In summary, the free plan is suitable for small teams or those who do not need extensive historical data, while the Unlimited plan is ideal for teams that require full access to their conversation history and additional features.

Twist - Integration and Compatibility
Integrations
Twist integrates with over 7,000 apps through Zapier, a popular automation platform. This includes notable tools such as:Project Management
- Asana
- Trello
- Todoist
Calendars
- Google Calendar
Messaging
- Skype
Marketing and Sales
- HubSpot
- Salesforce
Productivity
- Google Forms
- Typeform
- Mailchimp
Automation
Using Zapier, you can automate various tasks with Twist. For example, you can set up zaps to send Twist messages when Google Calendar events approach, add new Google Calendar events to Twist as threads, or create new Twist threads every day. This automation capability helps in streamlining workflows and ensuring that important information is always accessible within Twist.Compatibility Across Platforms
Twist is accessible and compatible with multiple devices and platforms:Web Application
Twist can be used directly through its web interface.
Mobile Devices
There are mobile apps available for both iOS and Android, allowing teams to stay connected and manage conversations on the go.
Desktop Notifications
Users can receive notifications on their desktops, ensuring they stay updated even when not actively using the app.
API and Custom Integrations
For more advanced users, Twist provides an API that allows for custom integrations. This feature enables teams to create specific automations or integrations that are not available through Zapier or other pre-built connections. The API documentation is available on the Twist website, facilitating the development of custom solutions.In summary, Twist offers extensive integration capabilities with a wide array of tools and services, ensuring it can be seamlessly incorporated into various workflows and used across different devices and platforms. This flexibility makes it a versatile and valuable tool for team collaboration and productivity.

Twist - Customer Support and Resources
Customer Support
Twist provides various support mechanisms to help users address any issues or questions they might have:
- Customer Stories and Announcements: The Twist website features customer stories and announcements that can offer insights into how other teams are using the platform effectively.
- Integration Support: For users integrating Twist with other tools like Zapier, there are detailed guides and documentation available on how to set up and use these integrations. This includes triggers, searches, and actions that can automate various aspects of your workflow.
Additional Resources
To help users get the most out of Twist, the following resources are available:
- Organized Documentation: Twist’s website offers clear documentation on its features, such as how threads and channels work, and how to manage notifications and focus on important tasks.
- Zapier Integration Guides: There are comprehensive guides on integrating Twist with Zapier, which includes sample Zaps and detailed instructions on setting up automated workflows.
- Pre-made Integration Templates: Users can leverage pre-made integration templates with tools like Boost.space to automate workflows and centralize conversations. These templates can be customized to fit specific team needs.
Community and Feedback
While the provided sources do not specify a dedicated community forum or direct customer support contact, the structured approach of Twist’s documentation and integration guides suggests a well-organized support system. For any technical issues or further assistance, users can likely find contact information or support requests on the Twist website.
Overall, Twist aims to provide a user-friendly experience with organized resources and integrations that help teams collaborate efficiently without unnecessary distractions.

Twist - Pros and Cons
Advantages
Enhanced Focus
Twist promotes a more focused work environment by minimizing the need for real-time responses. This allows team members to engage in deep work without frequent interruptions, boosting overall productivity.Improved Clarity
The threaded conversation structure in Twist ensures that discussions remain on-topic and coherent, making it easier to track progress and decisions over time. This organization helps break through team silos and keeps important information from getting buried.Better Work-Life Balance
Asynchronous communication in Twist supports flexible work hours, enabling team members to participate without the pressure of being constantly online. This approach helps in maintaining a healthier work-life balance.Simplified Information Retrieval
Twist’s searchable archives feature allows users to quickly locate past discussions and documents, saving time and effort. This makes it easier to onboard new employees and share context to past decisions.Thoughtful Responses
With no expectation for immediate replies, team members can take the time to craft well-considered and comprehensive responses, leading to more thoughtful communication.Reduced Distractions
Twist’s design minimizes distractions with smarter notifications and an inbox that gathers threads in one place, allowing team members to prioritize what matters to them. This helps in reducing stress-inducing notification dots and maintaining focus.Disadvantages
Learning Curve
New users may find the transition from real-time chat to threaded conversations challenging, requiring time to adjust to the new communication style.Delayed Communication
While asynchronous messaging reduces interruptions, it can lead to slower response times, which might hinder urgent decision-making. This can be a significant drawback for teams that rely heavily on instant communication.Limited Real-Time Interaction
Teams that need immediate, back-and-forth communication may find Twist less suitable for their needs due to its asynchronous nature. This limits the spontaneity and immediacy that real-time chats provide.Integration Limitations
Although Twist offers several integrations, it may not support all the tools that a team relies on, potentially requiring additional workarounds. Some users have noted a lack of integration with other systems, such as Slack.Editing and Formatting Issues
Users have reported difficulties with editing and formatting posts, as well as limitations in supporting images inline or as attachments. These issues can make communication less efficient and less engaging. By weighing these pros and cons, teams can make an informed decision about whether Twist aligns with their specific communication needs and work style.
Twist - Comparison with Competitors
When Comparing Twist with Competitors
When comparing Twist, an asynchronous team collaboration tool, with its competitors in the business tools and AI-driven product category, several key features and alternatives stand out.Unique Features of Twist
Twist is distinguished by its focus on asynchronous communication, which helps teams reduce the need for real-time meetings and enhance deep work. Here are some of its unique features:Threaded Conversations
Twist organizes discussions into threads, making it easier to track and reference conversations.Topic-Specific Channels
Users can create channels focused on specific topics, keeping conversations relevant and organized.Direct Messaging
Private messages allow team members to communicate individually.Searchable History
A robust search function enables easy retrieval of past conversations and information.Integrations
Twist integrates with various productivity tools such as Google Drive, GitHub, Trello, Asana, and Zapier, enhancing its functionality and streamlining workflows.Potential Alternatives
Slack
Slack is a well-known competitor that focuses more on real-time communication. Here are some key differences:Real-Time vs. Asynchronous
Slack is more geared towards real-time communication, which can lead to more meetings and constant notifications. In contrast, Twist emphasizes asynchronous communication to reduce distractions.Features
Slack has a broader range of integrations but can be more overwhelming due to its real-time nature. Twist, however, is designed to keep teams focused with fewer notifications.Microsoft Teams
Microsoft Teams is another popular collaboration tool that integrates well with Microsoft products.Integration
Microsoft Teams is tightly integrated with Microsoft Office 365, which can be a significant advantage for businesses already using these tools. Twist, on the other hand, offers a more flexible integration ecosystem.Communication Style
Like Slack, Microsoft Teams supports both real-time and asynchronous communication, but it may not be as streamlined for asynchronous work as Twist.Notion AI
Notion AI, while not primarily a collaboration tool, offers some collaboration features and can be used in conjunction with other tools.Versatility
Notion AI is more of a productivity and project management tool that can be customized for various tasks, including basic business planning. It lacks the deep collaboration features of Twist but can be useful for organizing tasks and projects.Integration
Notion AI integrates with tools like Slack and Google Drive, but its primary focus is on individual productivity rather than team collaboration.Other Considerations
Goodcall Integration
Twist stands out with its integration with Goodcall, an AI phone assistant that can handle calls, direct important information to Twist channels, and automate scheduling. This integration enhances customer service and overall productivity, particularly beneficial for local businesses.Customization and API
Twist offers an API for custom integrations, allowing businesses to tailor the tool to their specific needs. This flexibility is a significant advantage over some competitors that may have more limited customization options.Conclusion
In summary, Twist is unique in its focus on asynchronous communication, making it an excellent choice for teams looking to reduce real-time meetings and enhance deep work. While alternatives like Slack and Microsoft Teams offer broader feature sets, they may not be as optimized for asynchronous work. Notion AI, though versatile, is more suited to individual productivity and project management. The integration with Goodcall and the availability of an API for custom integrations further enhance Twist’s value in the business tools category.
Twist - Frequently Asked Questions
What is Twist and how does it differ from other communication tools?
Twist is an asynchronous messaging app that organizes conversations into structured threads, making it easier for teams to collaborate without the distractions of real-time messaging. Unlike tools like Slack, Twist focuses on calm and organized communication, allowing teams to prioritize deep work and reduce noise and distractions. It achieves this by keeping conversations organized by topic and categorizing them into searchable threads and channels.How does Twist organize conversations?
Twist organizes conversations using threads and channels. Threads keep conversations on topic, ensuring important information is not buried under casual chat. Channels can be organized by project, client, or any other relevant category, providing a central place for visibility on the team’s work. This structure helps teams stay focused and ensures that everyone can easily find and prioritize important information.What are the key features of Twist?
Key features of Twist include:- Threads and Channels: Organize conversations to keep them on topic and easily searchable.
- Smart Notifications: Reduce anxiety with notifications that allow team members to prioritize what matters to them.
- Integration with Other Tools: Twist integrates with popular tools like GitHub, Asana, and Zapier to connect your workflows.
- Cross-Time Zone Collaboration: Supports effective collaboration across different time zones without losing context.
- Private Messages: Allows for one-on-one communication with messages, including the use of gifs and emojis.
How does Twist handle notifications?
Twist aims to reduce stress-inducing notifications by gathering threads in one place, allowing team members to easily prioritize what matters to them. There are no “I’m available” status bubbles or notification dots that can hijack time and attention. This approach helps teams stay in the flow without the pressure to respond immediately.What are the pricing options for Twist?
Twist offers two pricing options:- Free: This version is free and includes unlimited users, custom groups, and guest access. However, it is limited to 5GB of storage, 1 month of searchable history, and 5 app integrations.
- Unlimited: This plan costs $5 per month per user and adds unlimited searchable history, unlimited app integrations, and storage. It also includes 24/7 priority support.
Can I invite team members to Twist, and how do I do it?
Yes, you can invite team members to Twist. To do this, you can click on the “Invite People” option on the Twist dashboard. Here, you can either copy a link to share or invite people by email. You can select the role of the invitee (team admin, member, or guest) and choose which channels they should have access to.Does Twist have mobile and desktop apps?
Yes, Twist has apps for Android, iOS, macOS, and Windows. These apps have the same features as the web version and are optimized for their respective platforms. This ensures that you can access and use Twist seamlessly across different devices.How does Twist integrate with other tools and apps?
Twist integrates with various popular tools such as GitHub, Asana, and Zapier. You can manage or build these integrations from the account menu by selecting “Add Integrations.” This allows you to connect your workflows and use Twist in conjunction with other apps your team relies on.Is Twist suitable for remote teams?
Yes, Twist is particularly well-suited for remote teams. It supports asynchronous collaboration, which is beneficial for teams working across different time zones. Twist helps keep conversations organized and ensures that everyone stays aligned and productive without the need for back-to-back meetings or real-time responses.Can I customize the channels and threads in Twist?
Yes, you can customize the channels and threads in Twist to fit your team’s needs. You can organize channels by topic, project, or client, and create as many threads and channels as necessary. This flexibility allows you to structure your communication in a way that works best for your team.
Twist - Conclusion and Recommendation
Final Assessment of Twist in the Business Tools Category
Overview and Benefits
Twist is an asynchronous messaging app that stands out for its ability to organize conversations into structured threads, making it an excellent tool for teams seeking focused and calm communication. Unlike real-time chat platforms like Slack, Twist eliminates the pressure of immediate responses, allowing teams to engage in thoughtful discussions without distractions.
Key Features
- Organization: Conversations are kept organized and on topic using threads, ensuring important information is not buried under casual chatter.
- Clarity: Channels can be organized by topic, project, or client, providing a central place for visibility on team work.
- Focus: Smarter notifications help teams prioritize tasks, reducing anxiety and promoting deep work.
- Access: Easy access to past context helps in onboarding new employees and sharing historical decisions.
- Integrations: Twist integrates with popular tools like GitHub, Asana, and Zapier, making it seamless to connect workflows.
Who Would Benefit Most
Twist is particularly beneficial for remote teams and companies that prioritize asynchronous work. It is ideal for teams spread across different time zones, as it ensures everyone stays aligned and productive without losing context. Additionally, any team looking to reduce the noise and distractions associated with real-time messaging will find Twist a valuable tool.
Recommendation
If your team values organized, asynchronous communication and needs to minimize distractions, Twist is a highly recommended tool. Its structured approach to conversations and smart notification system can significantly improve productivity and reduce team stress. For businesses aiming to foster a more focused and calm work environment, Twist offers a compelling alternative to traditional real-time messaging apps.
Conclusion
In summary, Twist is a valuable addition to any team’s communication toolkit, especially for those who need to maintain clear, organized, and asynchronous communication. Its features are well-suited for remote teams and any organization seeking to enhance productivity and reduce workplace anxiety.