Loomly - Detailed Review
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Loomly - Product Overview
Primary Function
Loomly is designed to streamline the entire social media management process, from content creation and scheduling to publishing and analytics. It allows users to craft, optimize, schedule, and analyze content across all their social channels from a single collaborative platform.Target Audience
Loomly is tailored for a wide range of users, including marketing teams, small business owners, and brand managers. It is particularly useful for those who need to manage multiple social media accounts and collaborate with team members to build successful brands online.Key Features
Social Media Post Planning & Scheduling
Loomly enables users to plan and schedule posts in advance using a powerful content calendar. It supports automated publishing across multiple platforms, including Facebook, LinkedIn, and others, making social scheduling efficient and hassle-free.Social Media Collaboration & Approval Workflows
The platform allows teams to set custom approval workflows and speed up review rounds with post mockups. Once approved, the content is automatically sent out by the built-in scheduler, facilitating smooth team collaboration.Social Media Campaign Management
Loomly provides a dedicated content calendar for each brand, allowing users to review upcoming posts, spot gaps, and view content across calendars in a single dashboard. This feature helps in overseeing all social campaigns effectively.Social Media Analytics & Reports
The platform offers intuitive insights into performance, allowing users to see their best-performing posts at a glance and monitor campaign performance. This helps in tracking and improving social media strategies.Social Media Community Management
Loomly includes a unified inbox to manage all interactions with followers, keeping the conversation ongoing and engagement high. The responsive support team is also a highlight for users.Social Media Content Creation
To combat creative block, Loomly suggests post ideas and allows users to repurpose high-performing content. Features like Hashtag Collections and optimization tips for each channel are also available to keep content fresh and engaging.Audience Targeting
Loomly offers advanced audience targeting features for Facebook and LinkedIn. For Facebook, users can define Preferred Audiences and Audience Restrictions based on criteria like age, gender, interests, and location. For LinkedIn, targeting can be based on industries, seniorities, functions, company size, languages, and locations. Overall, Loomly is a comprehensive tool that simplifies social media management, making it easier for businesses and marketers to build their brand, engage with their audience, and track their performance. Loomly - User Interface and Experience
User Interface Overview
Loomly’s user interface is renowned for its user-friendly and intuitive design, making it accessible to a wide range of users, regardless of their technical skills.Interface Design
The dashboard of Loomly is laid out in a clear and organized manner. It features a visual calendar view that provides a comprehensive overview of your social media content schedule. This calendar allows you to see your posts at a glance, helping you maintain consistency and plan ahead effectively.Ease of Use
Loomly’s interface is incredibly easy to use. The platform offers a drag-and-drop functionality that enables you to easily rearrange your posts from one day to another. This feature is particularly praised for its simplicity and efficiency. The interface also includes color-coded tags and labels, which help users stay organized and quickly view their upcoming scheduled posts.Key Features
Post Builder and Preview
You can craft and preview how your posts will look on each platform before publishing, ensuring that your content appears exactly as intended.Content Library
Loomly has a built-in library where you can store and organize your media assets, including images, videos, and graphics. This centralization makes it easy to access and reuse assets across different posts.Social Inbox
Manage comments from various social media platforms like Facebook, Twitter, LinkedIn, and Instagram directly within Loomly. You can like, hide/unhide, and delete comments without leaving the platform.Analytics and Reporting
Generate and export detailed analytics reports for your social media performance. These reports can be received weekly or monthly and exported as Excel sheets or PDFs.Mobile App
Loomly also offers a mobile app that allows you to access all your calendars and posts, update post statuses, and receive push notifications on the go. This mobile accessibility ensures you can manage your social media content from anywhere.Team Collaboration
The platform supports team collaboration by allowing you to invite team members to create, approve, and manage posts. This feature is highly valued for its ability to streamline the content creation and approval process within teams.Customer Support
While many users praise Loomly’s customer service for being quick and responsive, some have reported inconsistent experiences. However, the platform provides multiple resources, including blogs and customer chat support, to help users resolve common issues.Recent Updates
With the introduction of Loomly 3.0, the platform has undergone significant improvements, including a brand-new interface, smoother user experience, and enhanced productivity features. This update also lays the groundwork for future improvements, such as full responsiveness and new mobile apps. Overall, Loomly’s user interface is designed to be user-friendly, intuitive, and highly functional, making it an excellent tool for managing social media content efficiently. Loomly - Key Features and Functionality
Loomly Overview
Loomly is a comprehensive social media management tool that offers a range of features to help individuals and marketing teams manage their social media presence effectively. Here are the main features and how they work:Loomly Dashboard
The Loomly dashboard is user-friendly and intuitive, providing a clear overview of your social media campaigns. It includes calendars, the status of your social media posts, a queue of upcoming posts (“On the Radar”), and a “New Post” button for quick content creation. The dashboard also suggests post ideas to keep your content fresh and engaging.Calendar and Scheduling
The calendar is a central feature of Loomly, serving as your workspace for organizing social media accounts. You can connect multiple social media accounts to a calendar, view post schedules, access the social inbox, analytics, and media library. The calendar allows you to assign posts to collaborators, change post statuses, and manage different client or location-specific calendars.Collaboration and Approval Workflows
Loomly excels in collaboration, allowing you to invite team members and clients with customizable roles such as Editor, Client, Contributor, and Viewer. You can also set up custom roles with defined permissions. The platform supports multi-tier approval workflows, enabling smooth feedback and final approval processes. Collaborators can engage in approval workflows, leave comments, and assign tasks within the platform.Post Ideas and Content Creation
Loomly provides daily post ideas to help generate creative and engaging content. These ideas can be customized to fit your brand and audience. Additionally, Loomly integrates with design tools like Canva and Unsplash, allowing you to create and enhance visuals directly within the platform. The tool also offers post mockups, giving you a realistic preview of how your posts will appear on different social media platforms.Analytics
Loomly includes basic analytics available on all plans, providing metrics such as engaged users, comments, clicks, reach, likes, and shares. This helps you track the performance of your social media posts and make data-driven decisions.Media Library and Content Management
The content library in Loomly allows you to store and organize your media assets, including images, videos, and graphics. This centralization makes it easy to access and reuse assets across different posts, maintaining a cohesive visual identity.Social Inbox and Community Management
Loomly features a unified social inbox where you can manage interactions across multiple social media platforms. You can reply to messages, comments, and reviews, and assign interactions to team members. The inbox highlights unread conversations and allows you to mark posts as unread, assign, and filter posts by the assignee.Integrations
Loomly integrates with various external tools such as Google Analytics, Facebook Ads, Bit.ly, Canva, and Google Drive. These integrations help streamline your marketing efforts and provide a holistic view of your digital marketing performance.AI Integration
While Loomly itself does not have a built-in AI assistant, it can be integrated with AI tools through Zapier. For example, you can connect Loomly with AI by Zapier or Browse AI to automate tasks such as analyzing data, generating post ideas, or summarizing content. These integrations enable you to leverage AI capabilities without needing to code.Conclusion
In summary, Loomly is a powerful tool for managing social media campaigns, with a focus on collaboration, content creation, scheduling, and analytics. While it does not have native AI features, it can be enhanced with AI capabilities through integrations with other tools. Loomly - Performance and Accuracy
Performance
Loomly performs well in several areas, particularly in simplifying social media content management. It allows users to visually plan, create, and schedule posts in a central location, using a visual calendar interface where posts can be easily dragged and dropped to adjust their schedule.
- The platform is strong in team collaboration, offering features like post approvals, comments, and real-time notifications, making it ideal for teams working together on social media management.
- Loomly integrates well with other tools through platforms like Zapier, enabling automation of tasks such as creating custom post ideas based on triggers from other apps.
Analytics and Reporting
While Loomly provides essential analytics, it may not offer the same level of depth or customization as some other tools. It covers key metrics such as engagement rates, reach, impressions, and allows for comparing performance across different time periods to identify trends and patterns.
- However, its reporting capabilities are more basic, focusing on key performance indicators (KPIs) and post-performance summaries, rather than offering in-depth analytics or highly customizable reports.
Limitations and Areas for Improvement
One significant limitation of Loomly is its limited video posting capabilities, particularly on platforms like Instagram, where it only allows uploading images and has restricted video publication features.
- Users have also reported issues such as the inability to save edits to publications, which can result in poorly presented content and a negative impact on the brand’s image. Additionally, there have been complaints about the lack of effective technical support.
- In terms of analytics, Loomly does not match the depth and customization offered by tools like Metricool, which provides more detailed analytics including audience demographics and competitor benchmarking.
Accuracy
The accuracy of Loomly’s analytics and reporting is generally reliable for basic metrics, but it may lack the precision and detail that more advanced users or larger organizations might require.
- The platform’s ability to present data in an accessible and easily understandable format is a plus, but the lack of detailed reporting and data analysis capabilities can be a drawback for those needing more granular insights.
In summary, Loomly is a solid tool for social media content management and team collaboration, but it has limitations in advanced analytics and reporting, as well as some functional issues that need to be addressed.
Loomly - Pricing and Plans
Pricing Plans Overview
Loomly, a social media management tool, offers a clear and structured pricing model with four distinct plans to cater to various needs. Here’s a breakdown of each plan, including their features and costs:Base Plan
- Cost: $42 per month (monthly billing) or $32 per month (annual billing, paid upfront as $384).
- Features:
- Up to 2 users
- Management of up to 10 social media accounts
- Unlimited scheduling and direct publishing
- Post preview & optimization tips
- Post analytics dashboard
- Hashtag manager
- Unlimited media storage
- Google Drive upload
- Unsplash and Giphy integration
- Link shorteners
- Approval workflows
- Slideshow creator
- Basic analytics and interactions management.
Standard Plan
- Cost: $80 per month (monthly billing).
- Features:
- Up to 6 users
- Management of up to 20 social media accounts
- Advanced analytics
- Export reports
- List, Calendar, and Post view
- Media editor
- Unsplash, Giphy, and Canva integration
- Unlimited media storage
- Unlimited scheduling and direct publishing
- Hashtag manager
- Slack and Microsoft Teams integration
- Replying to interactions.
Advanced Plan
- Cost: $175 per month (monthly billing).
- Features:
- Up to 14 users
- Management of up to 35 social media accounts
- Custom roles and workflows
- Scheduled reports
- Direct publishing
- Link shorteners
- Post preview & optimization tips
- Post analytics dashboard
- Unlimited media storage
- Unlimited scheduling
- Slack and Teams integration
- Approval workflows
- Hashtag manager
- Slideshow creator.
Premium Plan
- Cost: $369 per month (monthly billing).
- Features:
- Up to 30 users
- Management of up to 50 social media accounts
- All features from the Advanced plan
- Custom branding
- Additional advanced features not specified in lower plans.
Free Options
Loomly does not offer a free plan, but it provides a 15-day free trial for all its plans, allowing users to test the features without committing to a purchase.Billing Options
Loomly offers both monthly and annual billing options. The annual billing option comes with a discount, such as a 25% discount for the Base Plan when paid yearly. This structure helps users choose a plan that aligns with their specific social media management needs and team size. Loomly - Integration and Compatibility
Integration with Canva
One of the notable integrations is with Canva, a popular design tool. You can connect Loomly to Canva through the Canva App Marketplace or directly from the Canva editor toolbar. This integration allows you to import visuals from Loomly’s Calendar Library to Canva and export polished designs back to Loomly for scheduling. This two-way connection streamlines content creation and collaboration, enabling you to repurpose visuals efficiently and maximize the impact of your social media posts.
Social Media Platforms
Loomly is compatible with a wide range of social media platforms, including Facebook, X/Twitter, Instagram, Pinterest, LinkedIn, Google Business Profile, YouTube, Snapchat, TikTok, and Instagram Threads. This broad compatibility ensures that you can manage and schedule content across multiple platforms from a single dashboard.
Zapier Integrations
Loomly also integrates with over 7,000 apps via Zapier, an automation platform. This allows you to automate various workflows without needing any coding. For example, you can create new posts in Loomly based on updates in Google Sheets, generate Asana tasks from new Loomly posts, or create Notion database items for new Loomly posts. Other integrations include WordPress, ClickUp, Slack, and Google Calendar, among others. These integrations help in automating tasks such as data entry, post scheduling, and project management updates.
monday.com Integration
Specifically, Loomly can be integrated with monday.com, a project management tool, using Zapier. This integration enables you to automate updates such as creating new items in monday.com when new posts are generated or published in Loomly, or updating task statuses in monday.com based on post approvals in Loomly. This synchronization enhances the efficiency of your content management and project workflows.
General Compatibility
Loomly’s platform is designed to be user-friendly and accessible, allowing teams to collaborate, publish content, and analyze performance metrics from a single, easy-to-use dashboard. While specific details about device compatibility are not provided, the platform’s web-based nature suggests it can be accessed from various devices with internet connectivity.
Conclusion
In summary, Loomly’s integrations with tools like Canva, Zapier, and various social media platforms make it a versatile and powerful tool for managing social media content and workflows efficiently.
Loomly - Customer Support and Resources
Customer Support
Loomly provides several avenues for customer support:Email Support
Users can reach out via email for specific inquiries or technical issues. The support team is known for being responsive and knowledgeable, ensuring timely assistance and resolution of any challenges.Live Support
Unlike some competitors, Loomly offers live support for every single customer, which contributes to its high user satisfaction ratings.Knowledge Base
Loomly has a detailed knowledge base that serves as a valuable resource library. This includes articles, guides, and tutorials that cover a wide range of topics, from getting started with Loomly to advanced tips and best practices. This resource helps users optimize their social media strategy effectively.Webinars and Training Sessions
Loomly regularly hosts webinars and training sessions aimed at educating users about social media management strategies, platform updates, and advanced features. These sessions provide practical tips and real-world examples to help users leverage the full potential of Loomly.Community and Forums
Loomly has an active community and forums where users can connect, share ideas, and seek advice from fellow social media managers. Engaging with the community allows users to learn from others’ experiences, gain inspiration, and expand their social media knowledge.Integrations and Workflow Tools
While not directly a support resource, Loomly’s integrations with tools like Zapier, Microsoft Teams, and Slack can significantly streamline workflows and enhance user experience. These integrations help in automating tasks and receiving real-time notifications, making it easier to manage social media activities efficiently.These resources collectively ensure that Loomly users have the support and tools they need to manage their social media presence effectively.
Loomly - Pros and Cons
Pros of Loomly
Loomly offers several significant advantages that make it a valuable tool for social media management:
Affordable Pricing
Loomly is praised for its competitive pricing, making it an attractive option for individuals and teams looking for a cost-effective solution.
User-Friendly Interface
The platform is highly user-friendly, allowing anyone on the team to use it regardless of their technical skills. This ease of use contributes to a superior user experience.
Advanced Scheduling Capabilities
Loomly allows users to schedule posts across multiple platforms, which is particularly beneficial for managing multiple brands and products. It also features bulk scheduling, repeat posts, and auto-publishing from RSS feeds.
Comprehensive Features
The tool includes a visual content calendar, a library for storing assets, post approval workflows, and content suggestions. These features simplify the process of creating and publishing social media content.
Advanced Analytics
Loomly provides detailed analytics reporting, allowing users to monitor engagement metrics such as likes, comments, shares, click-through rates, and impressions across various social media platforms.
Team Collaboration Tools
The platform offers robust collaboration features, including live post previews, centralized comments, immediate feedback, and approval workflows. These tools enhance team efficiency and ensure that nothing goes live without thorough review.
Unified Social Inbox
Loomly allows users to respond to mentions, comments, and messages from Facebook, Twitter, Instagram, and LinkedIn in real-time, helping to manage engagement effectively.
Cons of Loomly
Despite its many advantages, Loomly also has some notable disadvantages:
Lack of Direct Posting to Instagram
One of the significant drawbacks is that Loomly does not allow direct posting to Instagram. Users must rely on third-party services or manual posting, which can be inconvenient.
Loss of Analytics Data
Some users have reported losing their analytics data, which can only be recovered by accessing the original social app’s insights. This issue can be particularly problematic for Instagram analytics.
Inconvenient Calendar View
Some users find the monthly calendar view less useful, especially at the end of the month, and suggest a 4-week view similar to Google Calendar would be more beneficial.
Limited Customer Support
There are mixed reviews regarding customer support. While some users praise the exceptional customer service, others report poor support with generic responses or no response at all.
No Unlimited Client Onboarding
For agencies, Loomly does not offer unlimited client onboarding, which means additional costs if more clients need to be onboarded.
No Direct Scheduling of Stories
Loomly does not allow direct scheduling of Instagram and Facebook stories, instead providing push notifications and reminders.
Overall, Loomly is a solid choice for social media management due to its comprehensive features and user-friendly interface, but it does come with some limitations that users should be aware of.
Loomly - Comparison with Competitors
Unique Features of Loomly
Loomly stands out for its user-friendly interface and structured approach to social media management. Here are some of its unique features:Calendar-Centric Approach
Loomly’s calendar is its core workspace, allowing users to connect social media accounts, schedule posts, access analytics, and manage the social inbox all from one place. This feature helps in organizing social media campaigns efficiently.Post Builder
Loomly’s post builder is straightforward and allows users to create posts for multiple accounts, add media from various sources, and edit posts for each social media channel with live previews. It also provides post ideas based on Twitter trends, international holidays, and RSS feeds.Collaboration Features
Loomly offers strong collaboration tools, including approval workflows, custom roles for collaborators, and the ability to assign posts and leave comments. This ensures smooth teamwork and client involvement in the publishing process.Competitors and Alternatives
Social Champ
Social Champ is a significant competitor to Loomly, offering several distinct features:AI-Powered Recommendations
Social Champ includes AI-driven content recommendations, best time to post suggestions, and an AI caption writer, which are not available in Loomly.More Affordable Pricing
Social Champ starts at $29/month, which is more affordable than Loomly’s starting price of $42/month. It also supports more social profiles in each plan.Additional Features
Social Champ offers features like content recycling, a browser extension, and social listening, which are not present in Loomly.Hootsuite
Hootsuite is another competitor that focuses on advanced analytics and engagement tools:Advanced Analytics
Hootsuite is better suited for large-scale businesses due to its comprehensive analytics and engagement tools.Different Pricing Model
Hootsuite’s pricing model is different and may be more suitable for larger enterprises.Buffer
Buffer is a simpler and more user-friendly tool:Suitability for Startups
Buffer is ideal for startups and individuals due to its simplicity and ease of use.Basic Features
Buffer offers basic scheduling and posting features but lacks some of the advanced collaboration and analytics features of Loomly.Key Considerations
When choosing between Loomly and its competitors, consider the following:Centralized Content Calendar
Both Loomly and Social Champ offer centralized content calendars, but Social Champ’s AI-powered scheduling and content recommendations might be more beneficial for some users.User-Friendly Interface
Loomly is known for its clean and simple design, but Social Champ also offers a user-friendly interface with additional features.Pricing and Supported Platforms
The pricing and the number of supported social media platforms vary between Loomly and its competitors. Social Champ supports more platforms and is generally more affordable. In summary, while Loomly excels in structured campaign management and collaboration, alternatives like Social Champ offer more affordable options with advanced AI-driven features. The choice between these tools depends on the specific needs and budget of the user or organization. Loomly - Frequently Asked Questions
Here are some frequently asked questions about Loomly, along with detailed responses to each:
What are the different pricing plans offered by Loomly?
Loomly offers four main pricing plans: Base, Standard, Advanced, and Premium. Here’s a brief overview of each plan:Base Plan
$42/month (or $32 if billed annually), includes 2 users and 10 social media accounts.Standard Plan
$80/month (or $64 if billed annually), includes 6 users and 20 social media accounts, with additional features like advanced analytics.Advanced Plan
$175/month (or $131 if billed annually), includes 14 users and 35 social media accounts, with features like custom roles and workflow.Premium Plan
$369/month (or $277 if billed annually), includes 30 users and 50 social media accounts, with custom branding and PDF exports.What features are included in the Base Plan of Loomly?
The Base Plan of Loomly includes core features such as interactions, post analytics, post ideas, approval workflows, and a media library. It supports 2 users and 10 social media accounts. This plan is suitable for freelancers or small teams.How does Loomly facilitate social media collaboration and approval workflows?
Loomly allows you to set custom approval workflows, which speed up review rounds with post mockups. You can assign posts to collaborators and change their status. The platform also integrates collaboration into most of its features, making it easy for teams to work effectively together.What analytics and reporting features does Loomly offer?
Loomly provides basic analytics on all plans, including metrics such as engaged users, comments, clicks, reach, likes, and shares. The Standard Plan and above offer advanced analytics, which include metrics like the days and hours your fans are online, likes by age and gender, and likes by city and country. You can also export analytics in PDF format and schedule reports to be sent weekly or monthly.Can I manage multiple social media accounts and calendars with Loomly?
Yes, Loomly allows you to manage multiple social media accounts and calendars. You can connect social media accounts to a calendar, which serves as your workspace. This feature is particularly useful for managing social media campaigns for different clients or locations. Each calendar has its own social inbox, analytics, and media library.How does Loomly help with social media post ideas and content creation?
Loomly offers a feature that provides post ideas based on Twitter hashtags, holidays, and your RSS feed sources. You can set up post ideas for future dates and even create your own custom post ideas. Additionally, Loomly has a media library where you can upload and edit images and videos, making post creation easier.Does Loomly support all major social media channels?
Yes, Loomly supports all major social media channels, including Facebook, Twitter, Instagram, Pinterest, and LinkedIn. You can schedule posts, manage interactions, and access analytics for these platforms within the Loomly dashboard.What kind of customer support does Loomly offer?
Loomly offers customer support through various channels, including chat, tutorials, and an FAQs section. This ensures that you can get help quickly if you face any issues or have questions while using the tool.Is there a free trial available for Loomly?
Yes, Loomly provides a 14-day free trial for all its plans. This allows you to test the features and see if Loomly is the right tool for your social media management needs before committing to a paid plan.Are there any limitations or missing features in Loomly?
Loomly lacks certain advanced social media management features such as content curation, influencer discovery, and a link in bio tool. It also has limited integrations compared to some other social media management tools. Loomly - Conclusion and Recommendation
Final Assessment of Loomly
Loomly is a comprehensive social media management tool that offers a wide range of features to streamline and optimize your social media strategy. Here’s a detailed look at who would benefit most from using Loomly and an overall recommendation.
Key Features
- Advanced Scheduling: Loomly allows you to schedule posts across multiple social media platforms simultaneously, making it easier to manage multiple brands and products.
- Content Calendar Management: The platform provides an intuitive content calendar that helps you visualize and manage your content schedule, ensuring consistent posting and optimal timing.
- Collaboration and Approval Workflows: Loomly facilitates team collaboration through custom approval workflows, post mockups, and automated publishing. This simplifies the review process and speeds up content deployment.
- Audience Targeting: With Loomly, you can define Preferred Audiences and Audience Restrictions on Facebook, allowing you to reach specific demographics and limit post visibility accordingly.
- Analytics and Reports: The platform offers intuitive insights and analytics to help you track your performance, identify top-performing posts, and monitor campaign success.
- User-Friendly Interface: Loomly is praised for its user-friendly interface, making it accessible to users of all skill levels.
Who Would Benefit Most
- Social Media Managers: They will appreciate the advanced scheduling capabilities, collaboration features, and the ability to manage multiple brands and products from a single dashboard.
- Marketing Teams: Loomly’s affordability, post approval workflows, and the ability to view all brands at once or individually make it a valuable tool for marketing teams.
- Small Business Owners: The user-friendly interface, excellent customer service, and the ability to connect various social media platforms are particularly beneficial for small business owners.
- Content Creators: Loomly’s drag and drop functionality, color coding, and labeling features help content creators stay organized and efficiently manage their posts.
- Major Account Managers: They find Loomly useful for managing major accounts, bulk editing, and fine-tuning content while keeping track of tasks.
Overall Recommendation
Loomly is an excellent tool for anyone looking to streamline their social media management. Its comprehensive features, such as advanced scheduling, collaboration tools, and audience targeting, make it highly efficient. The user-friendly interface and exceptional customer service further enhance its value.
However, it’s worth noting some of the drawbacks, such as the inability to post directly to Instagram, occasional issues with analytics data loss, and some users’ dissatisfaction with customer support.
Despite these minor drawbacks, Loomly’s benefits far outweigh its limitations, making it a highly recommended tool for managing social media accounts effectively. Whether you are a social media manager, marketing team member, small business owner, or content creator, Loomly can significantly improve your social media strategy and engagement.