
WayUp - Detailed Review
Career Tools

WayUp - Product Overview
WayUp Overview
WayUp is a job search platform specifically designed to connect early-career candidates, particularly students and recent graduates, with employers offering paid internships and entry-level roles.Primary Function
WayUp’s primary function is to facilitate a targeted job search experience. Candidates create profiles that include their resumes, past experiences, hobbies, and the types of jobs they are interested in. This information allows the platform to match candidates with job opportunities that align with their qualifications and interests.Target Audience
The platform is primarily targeted at students and recent graduates, typically those with up to three years of work experience. It is particularly useful for individuals looking to break into new career paths or seeking early-career opportunities.Key Features
User Profiles
Candidates create detailed profiles that serve as digital resumes and portfolios. These profiles include sections such as “About You,” “Education,” “Internship & Work Experience,” and hobbies, which help employers get a holistic view of the candidate beyond just their GPA and work experience.Job Matching
The platform uses the information from candidate profiles to filter and match them with job openings that meet their qualifications. Candidates can apply to jobs with a single click, and employers can invite candidates to apply for specific positions.Employer Tools
Employers can post jobs to a targeted audience, using advanced filtering options such as major, GPA, coding abilities, and other criteria to find the most suitable candidates. This helps employers in sourcing diverse and qualified candidates efficiently.Cost
The service is free for candidates, as WayUp generates revenue from the companies that use the platform to find and hire candidates.User Base
WayUp boasts a large user base, with over 7 million users from more than 7,300 universities, colleges, and technical schools across the U.S. This includes a diverse range of majors and skill sets, making it a valuable resource for employers seeking to hire diverse talent.Conclusion
Overall, WayUp simplifies the job search process for early-career candidates and provides employers with a powerful tool to find and engage with qualified students and recent graduates.
WayUp - User Interface and Experience
User Interface Overview
The user interface of WayUp, particularly in its AI-driven career tools category, is designed to be user-friendly and streamlined to help students and recent graduates find job and internship opportunities efficiently.Profile Setup and Job Matching
Users start by creating a detailed profile, which includes their education, skills, and career aspirations. This profile is used by WayUp’s AI to provide personalized job and internship recommendations, ensuring that the matches are relevant to the user’s preferences and qualifications.Ease of Use
The platform is relatively easy to use. Users can upload their resume, add their experiences, and specify the types of jobs they are interested in. The job board then filters open positions based on these prerequisites, allowing users to apply with just one click. Employers can also invite users to apply for specific positions, making the application process straightforward.User Experience
The overall user experience is enhanced by several features:Personalized Job Alerts
Users receive notifications about new job postings that match their preferences.Company Insights and Reviews
Access to insights and reviews about potential employers helps users make informed decisions.Application Resources
The platform offers tips and resources to improve application quality and increase the chances of success.Interaction with Employers
WayUp facilitates direct interaction between candidates and employers. Employers can manage their most engaged candidates, track demographics, and see how candidates move through the hiring funnel. The platform also supports virtual events and automated concierge sourcing, which helps employers connect with qualified and diverse talent efficiently.Integration and Analytics
For employers, WayUp integrates seamlessly with various Applicant Tracking Systems (ATS) through API integration, data upload, or XML feeds, ensuring that candidate data flows smoothly into their systems. The platform also provides analytics to track demographics, brand engagements, and candidate movement through the hiring process, helping employers identify and address any biases in their job descriptions.Conclusion
Overall, WayUp’s user interface is designed to be intuitive, making it easy for users to find relevant job opportunities and for employers to connect with qualified candidates. The platform’s use of AI and automated tools streamlines the job search and hiring process, enhancing the user experience for both parties.
WayUp - Key Features and Functionality
WayUp Overview
WayUp is a comprehensive career and recruitment platform that leverages AI, machine learning, and automation to facilitate the hiring process for early-career candidates and employers. Here are the key features and functionalities of WayUp, particularly focusing on its AI-driven aspects:Automated Concierge Sourcing
WayUp uses machine learning, AI, and automation to automatically source candidates for employers. This feature eliminates the need for manual sourcing, allowing employers to focus on other aspects of the hiring process. The system reviews applicants based on qualifications such as location, certifications, degree type, and area of study, ensuring only qualified candidates move forward to the employer’s Applicant Tracking System (ATS).Candidate Screening
The platform includes a digital screening process where candidates answer a set of questions predetermined by the employer and their WayUp partners. This ensures that only candidates who meet the basic qualifications proceed to the next round, saving the recruiting team time and effort. Every applicant receives a response within 24 hours, whether they qualify or not.Integration with ATS and CRM
WayUp seamlessly integrates with various ATS systems such as Taleo, Workday, Brassring, SuccessFactors, Greenhouse, Lever, iCIMS, Bullhorn, SmartRecruiters, and more. This integration allows candidate data to flow directly into the employer’s ATS or CRM without requiring any engineering work from the employer’s team.Demographics and Diversity Analytics
WayUp provides detailed demographics and diversity analytics, enabling employers to track applicant data such as gender, ethnicity, and other diversity metrics. This helps in identifying biases in job descriptions and hiring processes, ensuring a more diverse and inclusive candidate pool. The platform is EEOC and OFCCP compliant, allowing legal sourcing based on gender and ethnicity.Employer Branding
WayUp offers an in-house agency that specializes in creating employer branding content tailored for Gen Z and Millennial candidates. This includes articles, videos, social media takeovers, and branded marketing campaigns that help employers tell their story and attract diverse, qualified candidates through multi-channel distribution.Virtual Events
The platform allows employers to host unique virtual events to connect with qualified and diverse talent. WayUp manages event setup, sends preparation materials, and follows up with attendees, making it easy for employers to engage with top candidates.Custom Content Creation
WayUp’s in-house content team can create custom articles or videos about the employer’s positions, D&I programs, or company culture. This content helps attract talent and enhances the employer’s brand.Funnel Analysis and Dashboards
WayUp provides actionable insights through out-of-the-box dashboards that track various metrics such as candidate funnel progression, brand engagements, and demographic data. This helps employers make informed decisions and optimize their hiring processes.Training and Support
During the onboarding process, WayUp offers training sessions for the employer’s team to ensure they are equipped to use the platform effectively. This includes training on the Sourcing tool and Campaign Builder functionality. A Customer Success Manager is also assigned to provide ongoing support and share best practices and insights. These features collectively make WayUp a powerful tool for both candidates seeking early-career opportunities and employers looking to hire diverse, qualified talent efficiently.
WayUp - Performance and Accuracy
Evaluating WayUp’s Performance and Accuracy
Evaluating the performance and accuracy of WayUp in the career tools and AI-driven product category involves looking at several key aspects of their services.
Performance
WayUp is highly regarded for its ability to connect employers with diverse, qualified early-career candidates. Here are some performance highlights:
- Candidate Sourcing and Diversity: WayUp boasts a diverse user base of over 6 million candidates, with 71% being underrepresented minorities. This diversity is a significant strength, helping employers meet their diversity and inclusion (D&I) goals.
- Efficiency in Hiring Process: WayUp’s digital screening technology automates the initial screening process, allowing candidates to receive responses within 24 hours. This automation also enables candidates who pass the initial screening to schedule interviews promptly, streamlining the hiring process.
- Candidate Experience: The platform provides personalized career coaching and feedback, which is highly valued by users. Candidates appreciate the constructive feedback received after interviews, helping them improve for future opportunities.
- Employer Branding: WayUp helps employers establish and amplify their brand through various marketing tools, including custom company profiles, branded articles, videos, and social media solutions. This helps attract top talent by presenting the company in a compelling and inclusive manner.
Accuracy
The accuracy of WayUp’s services is supported by several features:
- Unbiased Screening: WayUp works with employers to design unbiased questions for the screening process, ensuring that the selection is fair and based on relevant criteria.
- Data-Driven Insights: The platform provides real-time analytics and insights into the recruiting funnel, helping employers identify where candidates are dropping off and adjust their strategies accordingly. This data is EEOC-compliant, ensuring it meets legal standards.
- Precision in Candidate Matching: WayUp uses targeted criteria such as major, location, gender, and ethnicity to find candidates that match the employer’s specific needs. This targeted approach increases the likelihood of finding the right candidates quickly.
Limitations and Areas for Improvement
While WayUp offers many benefits, there are some areas where it could improve:
- Technical Issues: Some users have reported issues with the algorithm, such as difficulties in applying to jobs due to technical glitches. Addressing these technical issues could enhance the user experience.
- Comparison with Competitors: While WayUp excels in providing personalized guidance and career coaching, it faces competition from platforms like Handshake, which may better meet certain business needs. Improving in areas where competitors excel could strengthen WayUp’s position.
- Feedback and Continuous Improvement: Although WayUp is praised for its feedback feature, continuous improvement in this area, such as refining the feedback process or expanding the types of feedback provided, could further enhance candidate satisfaction.
Conclusion
In summary, WayUp performs well in sourcing diverse candidates, streamlining the hiring process, and providing valuable feedback and coaching. However, it needs to address technical issues and continue to refine its services to stay competitive in the market.

WayUp - Pricing and Plans
The Pricing Structure of WayUp for Employers
The pricing structure of WayUp, particularly for employers using their career tools and AI-driven products, is based on a custom and flexible model. Here are the key points to consider:
No Free Plan for Employers
WayUp does not offer a free plan for employers. Instead, employers need to purchase access to the platform’s services.
Custom Pricing Plans
WayUp provides custom pricing for its software, which means that the costs are quotation-based and depend on the specific needs of the employer. Here are some general tiers and features:
Basic Platform Access
- This is the standard access plan for employers, which includes basic features such as job posting, candidate sourcing, and integration with various Applicant Tracking Systems (ATS).
Additional Features and Products
- Employers can add various products and features à la carte after purchasing the Basic Platform Access. These include:
- Employer Branding: Allows employers to share perks, content, office locations, videos, and employee testimonials.
- Custom Analytics & Workflows: Provides actionable insights with out-of-the-box dashboards to track demographics, candidate funnel, and brand engagements.
- Automated Concierge Sourcing: Uses machine learning, AI, and automation to source candidates.
- Virtual Events: Host unique virtual events to attract qualified and diverse talent.
- D&I Analytics: Gain insights into diversity and inclusion metrics, uncover bias in job descriptions, and more.
No Per Hire or Per Job Posting Fees
Employers do not pay per job posting, sourcing messages, or per hire. The pricing is standard for the Basic Platform Access, and additional features are priced per item.
Free for Students and Recent Graduates
On the other hand, WayUp is completely free for students and recent graduates. They can access all resources and job opportunities without any cost.

WayUp - Integration and Compatibility
Integration with Applicant Tracking Systems (ATS)
WayUp can integrate with a variety of ATS systems, including Workday, Taleo, Lever, iCIMS, and many others. This integration can be achieved through two main methods:
- Programmatic Integration: For some ATSs, WayUp uses a programmatic “pipe” to automatically transfer candidate data into the ATS system, requiring no programming knowledge from the client.
- Source Code Tracking: For clients whose ATS does not support programmatic integration, WayUp sends qualified candidates a link to the job on the ATS. After the candidate submits their application, the WayUp source code is applied to track analytics.
Greenhouse Recruiting Integration
WayUp integrates seamlessly with Greenhouse Recruiting, allowing users to source, access, engage, and track candidates from WayUp directly within Greenhouse. To set up this integration, users need to link their WayUp business profile with their Greenhouse Recruiting account by authorizing the connection and entering their Greenhouse credentials. Once linked, jobs on WayUp can be connected to corresponding jobs on the Greenhouse job board, and applicants from WayUp are automatically submitted to Greenhouse.
uConnect Integration
WayUp also integrates with uConnect, a platform that provides dynamic, virtual career centers for institutions. This integration helps in delivering curated career resources and job opportunities to students and alumni, aligning with the institution’s brand standards.
General Compatibility
WayUp is designed to be user-friendly and accessible across various devices. Candidates can set up their profiles, upload their resumes, and apply to jobs with ease, whether they are using a desktop, laptop, or mobile device. The platform is free for candidates and focuses on providing a holistic view of each candidate to potential employers.
Conclusion
In summary, WayUp’s integrations with ATS systems and recruitment platforms like Greenhouse Recruiting enhance its functionality and make it a versatile tool for both employers and candidates. These integrations ensure that candidate data is efficiently managed and that the recruitment process is streamlined.

WayUp - Customer Support and Resources
Customer Support Options
For users of WayUp, customer support is available through various channels:
- Email, Phone, and Chat Support: Users can reach out to the support team via email, phone, or online chat for assistance with issues such as billing inquiries, payments, credits, fraud alerts, and account services.
Additional Resources
WayUp provides a range of resources to support its users:
AI-Driven Job and Internship Matching
- WayUp uses AI to match students and recent graduates with relevant job and internship opportunities. Users can create detailed profiles highlighting their education, skills, and career aspirations to receive personalized job recommendations.
Personalized Job Alerts
- Users can set up job alerts to receive notifications about new job postings that match their preferences, ensuring they stay updated on potential opportunities.
Company Insights and Reviews
- WayUp offers insights and reviews about potential employers, allowing users to make informed decisions about the companies they are considering.
Application Tips and Guidance
- The platform provides application tips and resources to help users improve their job applications and increase their chances of success.
Virtual Events
- WayUp hosts virtual events where users can interact with potential employers. The platform manages event setup, sends preparation materials, and follows up with attendees, making it easier for users to connect with employers.
Integration with ATS Systems
- For employers, WayUp integrates seamlessly with various Applicant Tracking Systems (ATS), allowing for automatic sourcing of candidates and streamlined management of job listings.
Customer Feedback and Improvement
- The customer support team at WayUp solicits feedback from users to improve the product and service. This feedback is used to generate detailed reports for the engineering, product, and operations teams to enhance processes.
By leveraging these resources, WayUp aims to provide a comprehensive and supportive environment for users to find and apply for job and internship opportunities effectively.

WayUp - Pros and Cons
Advantages of WayUp
WayUp offers several significant advantages, particularly for students, recent graduates, and employers looking to hire early-career talent.AI-Driven Job Matching
WayUp uses AI to match students and recent graduates with relevant job and internship opportunities, providing personalized job recommendations based on their education, skills, and career aspirations.Flexibility and Autonomy
For those working as campus ambassadors or representatives, WayUp offers the flexibility to create their own schedules and work at their own pace. This is particularly beneficial for students who need to balance their academic and work commitments.Application Resources and Support
The platform provides various resources to help job seekers improve their applications, including interview preparation support, company insights, and reviews. This helps candidates make informed decisions about potential employers and increase their chances of success.Diversity and Inclusion Tools
WayUp offers tools to help employers meet their early-career diversity hiring goals. These include automated concierge sourcing, diversity analytics, and the ability to source candidates based on various filters such as gender, ethnicity, and veteran status. This helps in creating a more inclusive and diverse workforce.Integration with ATS Systems
WayUp can integrate seamlessly with various Applicant Tracking Systems (ATS), allowing employers to manage candidates efficiently without needing additional engineering work. This integration enables smooth data flow and job listing management.Virtual Events and Content Creation
The platform facilitates virtual events to connect employers with qualified and diverse talent. Additionally, WayUp’s in-house content team can create custom articles or videos to attract talent to companies.Disadvantages of WayUp
While WayUp offers several benefits, there are also some notable drawbacks.Work-Life Balance Issues
For certain roles, such as Customer Success Managers, there is a significant lack of work-life balance. Employees in these roles often work long hours, including weekends, with relatively low compensation compared to other companies.Minimal Training and Support
Some employees have reported that there is no formal training provided, and they are expected to succeed with minimal guidance. This can be challenging for new hires adjusting to their roles.Low Compensation
Several reviews highlight that the compensation for certain roles, especially for campus ambassadors and representatives, is quite low and directly tied to the amount of work put in. This can make the job less profitable for some individuals.Variable Earnings
For campus ambassadors, the earnings are highly variable and dependent on how many people use their referral links to sign up for WayUp. This can lead to inconsistent income. Overall, WayUp is a valuable tool for those seeking entry-level jobs and internships, but it comes with some challenges, particularly in terms of work-life balance and compensation for certain roles.
WayUp - Comparison with Competitors
Unique Features of WayUp (Yello Sourcing)
- DEI Sourcing and Analytics: WayUp is particularly strong in Diversity, Equity, and Inclusion (DEI) sourcing. It provides enhanced DEI analytics, helping companies track demographics and identify biases in their hiring processes. This includes insights into how diverse candidates move through the hiring funnel and tools to uncover bias in job descriptions.
- Automated Concierge Sourcing: WayUp uses machine learning and AI to automatically source candidates based on qualifications such as location, certifications, degree type, and area of study. This ensures only qualified applicants are forwarded to the company’s Applicant Tracking System (ATS).
- Integration with ATS: WayUp integrates seamlessly with various ATS systems like Workday, Oracle Recruiting Cloud, SuccessFactors, Greenhouse, and Taleo, allowing for smooth data flow and reduced candidate drop-off.
- Virtual Events and Content Creation: WayUp facilitates virtual events to connect with qualified and diverse talent, manages event setup, and provides follow-up communications. Additionally, its in-house content team can create custom articles or videos to attract talent.
Potential Alternatives
JobCopilot
- Job Application Automation: JobCopilot automates job application submissions, allowing users to review and edit generated application forms before submitting. It also includes AI-powered resume and cover letter builders and advanced job-matching algorithms.
- Focus: Unlike WayUp, JobCopilot focuses more on the job seeker’s side, helping them apply smarter and faster, rather than on the employer’s side of sourcing and DEI analytics.
BulkApply
- High-Volume Applications: BulkApply is ideal for job seekers who want to apply to multiple jobs quickly. It supports up to 30 daily job applications on its Basic plan and unlimited applications on its Unlimited plan.
- Focus: This tool is more suited for job seekers looking to cast a wide net, rather than employers seeking to source and analyze diverse candidates.
CareersPro and AcademyOcean AI Career Path
- Career Discovery and Path Guidance: These tools focus on helping job seekers identify and pursue the best career paths based on their skills, interests, and goals. They do not directly assist with job applications or sourcing.
- Focus: These are more relevant for individuals in the exploratory phase of their career, rather than for companies looking to enhance their hiring processes.
ChatGPT
- Resume and Interview Preparation: ChatGPT can help job seekers craft personalized resumes and cover letters, answer common interview questions, and generate ideas for career growth. It is versatile but does not offer the same level of sourcing and DEI analytics as WayUp.
- Focus: This tool is more geared towards individual job seekers rather than employer-side recruitment and diversity initiatives.
Market Presence
WayUp, though smaller in market share compared to some competitors like Crelate Talent, has a focused approach on early talent and DEI strategies, which sets it apart in the job board and recruitment marketing categories.
In summary, while WayUp excels in DEI sourcing, automated candidate qualification, and integration with ATS systems, other tools like JobCopilot, BulkApply, and ChatGPT offer different value propositions that may be more suitable depending on the specific needs of either job seekers or employers.

WayUp - Frequently Asked Questions
Frequently Asked Questions about WayUp
1. What is WayUp and how does it help job seekers?
WayUp is a career platform that specializes in matching students and recent graduates with entry-level jobs and internships. It uses AI to provide personalized job and internship recommendations, job alerts, company insights, and application tips to help users succeed in their job search.2. How do I get started with WayUp?
To get started, you need to create a detailed profile on WayUp, highlighting your education, skills, and career aspirations. Once your profile is set up, you can receive AI-driven job and internship recommendations, set up job alerts, and access insights and reviews about potential employers.3. Does WayUp offer a free plan?
No, WayUp does not offer a free plan. The platform provides custom pricing for its services, and users need to contact WayUp to get a quotation for their specific needs.4. What features does WayUp offer to job seekers?
WayUp offers several features, including AI-driven job and internship matching, personalized job alerts, company insights and reviews, and application tips and guidance. It also allows users to research employers and prepare for interviews with resources like the top 20 entry-level job interview questions and answers.5. How does WayUp help with interview preparation?
WayUp provides a guide with the top 20 entry-level job interview questions and answers. This includes categories such as core interview questions, entry-level specific questions, academic or interest-related questions, and situational interview questions. Users can practice these questions to prepare for their interviews effectively.6. Can WayUp be integrated with other systems like ATS (Applicant Tracking System)?
Yes, WayUp can be integrated with your ATS system. The platform supports various integration methods, including API integration and data upload, to ensure seamless flow of candidate data into your existing systems.7. How long does the onboarding process take for employers using WayUp?
The onboarding process with WayUp typically takes about 10 business days. During this period, WayUp reviews and confirms job descriptions, sets up digital screening questions, builds employer branding materials, and provides a handoff process tailored to the employer’s team.8. How does WayUp charge employers for its services?
WayUp does not charge employers per job posting, sourcing messages, or per hire. Instead, it has a standard platform fee for all plans, with additional costs incurred based on specific services used. Employers can mix and match services to create a custom plan that meets their needs.9. What kind of support does WayUp offer for diversity and inclusion in hiring?
WayUp provides virtual D&I tools to help employers meet their early-career diversity hiring goals. This includes out-of-the-box dashboards to track demographics, host virtual events to attract diverse talent, and create custom content to highlight the employer’s D&I programs.10. How does WayUp source candidates?
WayUp sources candidates through various methods, with the largest source being word-of-mouth. Candidates create their own profiles, including information like gender, ethnicity, veteran status, professional experiences, education, and location. All candidate data is self-reported and can be used for targeted sourcing.
WayUp - Conclusion and Recommendation
Final Assessment of WayUp
WayUp is a comprehensive and AI-driven career tool that significantly enhances the recruitment process for both employers and early-career candidates. Here’s a detailed assessment of its benefits and who would most benefit from using it.Benefits for Employers
Hybrid Recruitment Strategy
WayUp complements on-campus recruiting efforts by providing digital solutions to source, screen, and engage candidates. Employers can create dedicated marketing campaigns to drive interest and attendees to their on-campus events, ensuring that qualified candidates are reached effectively.
Efficient Screening and Response
The platform offers automated digital and phone screening services, ensuring that applicants receive quick responses and only qualified candidates move forward in the hiring process. This reduces the time-to-hire and improves candidate experience by eliminating the “applicant black hole”.
Actionable Data Insights
WayUp provides detailed analytics on candidate demographics, recruitment funnel performance, and brand engagements. This data helps employers identify biases in their hiring processes and optimize their recruitment strategies.
Diverse Candidate Pool
With over 7 million candidates from more than 7,100 US colleges and universities, WayUp offers a diverse pool of early-career talent. The platform is OFCCP and EEO-compliant, allowing employers to source candidates based on gender, ethnicity, and other criteria legally.
Integration with ATS
WayUp seamlessly integrates with various Applicant Tracking Systems (ATS), making it easy to manage job listings and candidate data without additional engineering work.
Benefits for Candidates
User-Friendly Job Search
Candidates can quickly create profiles, upload their resumes, and specify their job preferences. The platform offers features like “One-Click Apply” and “Search Alerts” to streamline the job search process.
Career Advice and Resources
WayUp provides valuable resources such as articles and expert guidance on resumes, cover letters, and job interviews, helping candidates prepare for their career journeys.
Diverse Job Opportunities
The platform lists a wide range of job opportunities, from entry-level positions to roles at Fortune 500 companies, ensuring candidates have access to various career paths.
Who Would Benefit Most
Employers
Companies looking to enhance their early-career recruitment strategies, especially those seeking diverse and qualified candidates, would greatly benefit from WayUp. It is particularly useful for organizations that want to combine on-campus recruiting with digital solutions to optimize their hiring processes.
Early-Career Candidates
Current college students and recent graduates seeking internships or entry-level jobs would find WayUp highly beneficial. The platform’s user-friendly interface, job matching features, and career advice resources make it an excellent tool for those starting their careers.
Overall Recommendation
WayUp is a highly recommended tool for both employers and early-career candidates due to its comprehensive features and efficient recruitment solutions. It offers a balanced approach by combining traditional on-campus recruiting with advanced digital tools, ensuring a streamlined and effective hiring process. The platform’s focus on diversity, quick candidate response times, and actionable data insights make it a valuable asset in the career tools category. If you are an employer looking to optimize your recruitment strategy or a candidate seeking to enhance your job search, WayUp is definitely worth considering.