
Hex Magic - Detailed Review
Coding Tools

Hex Magic - Product Overview
Hex Magic Overview
Hex Magic is an AI-driven tool developed by Hex, aimed at simplifying and accelerating data analysis tasks for various users, including data analysts, data scientists, and engineers.Primary Function
Hex Magic’s primary function is to assist users in performing data-related tasks more efficiently. It leverages large language models (LLMs) to automate tasks such as generating SQL queries, debugging code, and creating data visualizations. This automation helps reduce manual efforts and enhances the accuracy of data analysis.Target Audience
The tool is targeted at a broad range of users involved in data work. This includes data practitioners like data scientists and data analysts, as well as individuals in roles such as product management, business operations, and finance who may not be classically trained in data but are data literate.Key Features
Automated SQL Queries
Hex Magic can generate precise SQL queries, including complex joins and date functions, by examining the user’s database schemas and past interactions.Python Scripting
It provides assistance in writing Python scripts, building predictive models, and creating complex visualizations.Notebook Integration
The tool works seamlessly at the notebook level, allowing users to chain cells together for efficient data retrieval and modeling in both SQL and Python.Automation Layer
Beyond code assistance, Hex Magic can auto-fix failed queries, make chart changes based on commands, and auto-name cells and projects.Data Visualization
It enables real-time data visualization and analysis within the same platform, enhancing productivity.No-Code Environment
Hex Magic offers a no-code environment for basic tasks, making it accessible even for non-technical stakeholders.Data Privacy
The tool ensures user data remains secure, with no data being used to train external models.Additional Notes
Hex Magic is integrated into the Hex workspace and is available on the Professional plan and above, with limited access for Community plan users. It is emphasized that Hex Magic is meant to augment human insight and judgment, rather than replace it.
Hex Magic - User Interface and Experience
User Interface Overview
The user interface of Hex Magic, an AI-driven coding tool for data analysis, is designed to be intuitive and integrated seamlessly into the user’s workflow.Access and Interaction
To use Hex Magic, users can interact with it through a simple and unified interface. In a new project, Magic can be accessed by asking a question in the purple prompt bar at the top of the project. This prompt bar allows users to input natural language queries, which Magic then uses to generate relevant code, such as SQL queries, Python scripts, and visualizations. In existing projects, users can activate Magic using keyboard shortcuts (`Cmd G`, `Cmd Shift M`) or by selecting the Magic icon next to the run button. This flexibility allows users to switch seamlessly between editing existing cells and generating new ones using the ↑ and ↓ keys.Cell-Based Operations
Hex Magic operates at the notebook level, enabling chained cell operations that combine SQL, Python, and chart cells. This means Magic can generate multiple cells at once to answer complex questions or start a new analysis. New cells are created as drafts, allowing users to review, edit, and validate the generated code before accepting it into their project.Natural Language Interface
One of the key features of Hex Magic is its responsiveness to natural language input. Users can provide nuanced guidance using just natural language, such as specifying which tables to use or how to handle specific data types. This makes it easy for users to communicate their needs without needing to write complex code.Feedback and Improvement
Users can provide feedback on Magic’s responses to help improve its accuracy. If the generated code or results are not satisfactory, users can select “Improve these results” to let the Hex team know how Magic could be more useful. This feedback loop helps in continuously improving the AI’s performance.Error Fixing and Auto-Completion
Hex Magic also assists in fixing errors in SQL and Python code. If a query or script is erroring, users can click “Fix with Magic” to let the AI try and correct the issue. Additionally, Magic offers auto-completion for complex SQL joins and Python code, making the coding process faster and more accurate.Organization and Visualization
Magic helps in organizing the workspace by auto-naming cells and projects. It also modifies charts based on natural language requests, ensuring that visualizations are accurate and relevant to the user’s queries. This enhances the overall organization and visual appeal of the analysis.Ease of Use
The interface is designed to be user-friendly, allowing data analysts and scientists to work more efficiently without needing extensive training. The integration of Magic into the existing Hex environment ensures that users can leverage AI capabilities without switching contexts, making it easier to adopt and use.Conclusion
Overall, the user experience with Hex Magic is streamlined and efficient, allowing users to focus on higher-level analysis rather than getting bogged down in coding details. The intuitive interface and natural language capabilities make it accessible to a wide range of users, from those with basic to advanced data analysis skills.
Hex Magic - Key Features and Functionality
Hex Magic Overview
Hex Magic is an AI-driven tool integrated into the Hex platform, aimed at streamlining and accelerating data analysis and coding tasks for data teams. Here are the main features and how they work:
Natural Language Prompts and AI Assistance
Hex Magic allows users to interact with their data using natural language prompts. This feature enables users to write, edit, and debug queries and code directly within their Hex notebook, leveraging AI to generate accurate SQL queries, Python code, and even create charts.
Auto-Completion and Error Correction
Magic includes a “Magic fix” feature that can automatically correct coding errors with a single click. It also auto-completes joins, generates date filters, and crafts queries from scratch, saving users significant time and effort.
Contextual Awareness
Hex Magic has a deep understanding of the project context, including data models, table schemas, and query conventions. This integration allows Magic to refer to existing data frames or variables and create new ones as needed, ensuring that prompts are executed correctly.
Multi-Cell Generation and Editing
Magic is not limited to a single cell; it can generate new cells within the notebook, just like manual user input. Users can add new cells below the prompt bar and enter prompts to generate code or queries. This feature supports editing existing cells to filter data, explain code, or make other changes.
Data Privacy and Security
Hex Magic respects data privacy by only ingesting high-level details such as schema and column names, without accessing the actual records in the database. This ensures that data remains secure and within the Hex environment.
Integration with DBT Models and Data Manager
Magic integrates with DBT models and warehouses to gather metadata, which enhances its suggestions. The Data Manager allows users to provide additional context, such as the format of column values or how certain tables relate to each other. This metadata is synced directly from DBT Cloud, improving the accuracy of AI-generated code.
Visualization and Interactivity
Hex Magic supports the creation of consistent, on-brand visualizations that include features like cross-filtering and drilling. This integration with chart cells enables users to build interactive and insightful visualizations directly within their Hex project.
Accessibility and Plans
Hex Magic is available on the Professional plan and above, with the Community plan limited to 100 Magic actions per editor per month. This makes it accessible to various levels of users while ensuring that those with more extensive needs have full access to its features.
Augmenting Human Insight
It’s important to note that Hex Magic is meant to augment, not replace, human insight and judgment. Users should not rely solely on AI-generated code, as it may not always be accurate, complete, or free from bias.

Hex Magic - Performance and Accuracy
Hex Magic Overview
Hex Magic, a product of Hex.tech, is an AI-driven tool that significantly enhances data analysis and coding efficiency, particularly in SQL and Python scripting. Here’s a detailed evaluation of its performance, accuracy, and any notable limitations or areas for improvement.
Performance
Hex Magic integrates seamlessly with your existing workflow, leveraging the best available Large Language Models (LLMs) and enriching them with knowledge of your data model and SQL habits. This integration allows Magic to write accurate queries, build charts, and fix bugs, saving users a substantial amount of time.
- SQL and Python Scripting: Magic excels in auto-completing joins, writing complex date functions, and answering intricate questions. It also supports Python packages, enabling users to build predictive models, use unfamiliar packages, and create complex visualizations quickly.
- Notebook-Level Operations: Magic operates at the notebook level, chaining cells together to perform comprehensive operations. This capability makes it an effective co-pilot for data analysts and scientists.
Accuracy
The accuracy of Hex Magic depends on several factors, including the model, prompt, and available metadata.
- Metadata Context: Magic has access to metadata from your database schemas, tables, and columns, which helps it generate accurate queries and scripts. Adding descriptions to your databases and schemas can further improve its responses.
- Prompt Specificity: Being specific in your prompts and using @ tagging to reference tables and dataframes significantly enhances the accuracy of Magic’s responses. Providing examples of the desired output also helps.
Limitations and Areas for Improvement
While Hex Magic is highly effective, there are some limitations to consider:
- No Row-Level Data Access: Magic does not have access to row-level data, which is intentional for security and privacy reasons. However, this can lead to issues with tasks that require specific knowledge of the data, such as blind operations or complex joins.
- Dependency on Metadata: Magic’s accuracy can vary if the metadata is not comprehensive or up-to-date. Ensuring that your database and schema descriptions are detailed can mitigate this issue.
- Prompt Quality: Magic can take the path of least resistance if prompts are not specific. Users need to be precise in their requests to get the most accurate results.
Security and Privacy
Hex Magic prioritizes security and privacy, ensuring that neither Hex nor its model partners train models on customer data. All metadata is stored securely in a vector database within Hex’s architecture.
Conclusion
In summary, Hex Magic is a powerful tool that significantly enhances the efficiency and accuracy of data analysis and coding tasks. While it has some limitations, particularly around row-level data access and the need for precise prompts, these can be managed with proper setup and usage. Overall, it is a valuable addition to any data analyst’s or scientist’s toolkit.

Hex Magic - Pricing and Plans
Hex Magic Pricing Overview
Hex Magic, the AI-driven data analysis tool from Hex, offers a clear and structured pricing plan that caters to different user needs. Here’s a breakdown of the various tiers and their features:
Community Plan
- Cost: Free
- Features:
- Unlimited queries
- Up to 5 projects
- Up to 100 Magic actions per Editor/month
- Ability to explore data and showcase work
Professional Plan
- Cost: $36 per Editor/month
- Features:
- Includes everything in the Community plan
- Configure workspace data connections
- Unlimited projects
- Unlimited Magic actions
- Save personal components (reusable groups of cells)
- Restore versions up to 30 days
Team Plan
- Cost: $75 per Editor/month
- Features:
- Includes everything in the Professional plan
- Approve changes with Reviews
- Analyze deeper with Explore and View data
- Define user groups to manage permissions
- Unlimited collections
- Share components (reusable groups of cells)
- Integrate with GitHub, GitLab, Airflow, Dagster & dbt
- Restore projects from unlimited version history
Enterprise Plan
- Cost: Custom pricing
- Features:
- Includes everything in the Team plan
- Advanced security features
- Enhanced support and control for organizations
- Additional features such as OIDC SSO and custom deployment options
AI Features
Hex Magic’s AI features, including their Magic AI-assist tools, are included in all paid plans (Professional, Team, and Enterprise) without any additional charge. This decision is based on the belief that AI is central to the user experience and will become a standard feature in software, similar to cloud services.
Free Trial
Hex offers a 14-day free trial of their Team plan, allowing users to test the features before committing to a paid plan. After the trial, users can choose to continue on a paid plan or be downgraded to the free Community plan.
Payment and Cancellation
Fees are typically due within 30 days of receiving an invoice, and licenses are purchased for a specified term. Users can cancel or change their plan anytime from the Settings menu, with changes applying immediately and adjustments made to the billing cycle accordingly.

Hex Magic - Integration and Compatibility
Hex Magic Overview
Hex Magic, the AI-driven component of the Hex data collaboration platform, integrates seamlessly with a variety of tools and platforms, enhancing the efficiency and productivity of data analysts and scientists.
Data Sources and Warehouses
Hex Magic allows users to connect to a wide range of data sources, including popular data warehouses, lakehouses, and databases. With built-in connections to systems like Snowpark, Spark, and various databases, users can easily set up and manage their data connections directly from the Hex notebook environment using commands such as %connect_data
.
Orchestration Tools
Hex is compatible with several orchestration tools, including Airflow, Dagster, and Prefect. This integration enables users to manage and automate their data pipelines effectively, ensuring that their workflows are streamlined and efficient.
Version Control and Collaboration
Hex supports integration with version control systems like GitHub and GitLab, facilitating collaborative work among team members. This ensures that all changes and updates are tracked and managed smoothly.
Security and Authentication
For security and control, Hex Magic supports enterprise-grade security standards such as SOC2, HIPAA, and various privacy regulations. It also offers flexible deployment models, including multi-tenant, HIPAA, single-tenant, and private cloud options. Authentication and authorization are simplified with Single Sign-On (SSO) and System for Cross-domain Identity Management (SCIM) support for providers like Google, AzureAD, and Okta.
AI and ML Capabilities
Hex Magic integrates AI capabilities to aid in various aspects of data analysis, such as intelligent SQL generation, Python scripting, and comprehensive notebook-level assistance. It can write accurate queries based on natural language input, auto-complete complex joins, and assist in building predictive models and visualizations.
Cross-Platform Compatibility
While the specific documentation does not detail device-level compatibility, Hex is generally accessed through web-based notebooks, which makes it accessible from any device with a web browser. This web-based approach ensures that users can work on their projects from various devices without compatibility issues.
Conclusion
In summary, Hex Magic is highly integrated with various tools and platforms, ensuring that data analysts and scientists can work efficiently across different systems and environments. Its compatibility with multiple data sources, orchestration tools, version control systems, and security standards makes it a versatile and powerful tool for data collaboration and analytics.

Hex Magic - Customer Support and Resources
Support and Resources for Hex Magic
Customer Support
Hex Magic provides several avenues for customer support:- Users can cancel or change their plans at any time from the Settings menu.
- For any issues or questions, customers can reach out to Hex’s support team, although the specific contact methods for Hex Magic are not detailed on the provided pages. However, general support inquiries might be directed through the main Hex support channels.
Additional Resources
Hex Magic offers a variety of resources to help users make the most out of their AI-driven features:- AI Assistant: Hex Magic includes an AI assistant that helps make analysis smarter and faster. This feature is integrated into the workspace and can write queries, build charts, and fix bugs automatically.
- Magic Typeahead: This feature accelerates development by providing context-based suggestions and automations.
- Magic Feedback: Users can provide feedback to help improve the Hex Magic features, which is crucial for continuous improvement.
- Documentation and Guides: The Hex website provides detailed documentation on how to use Magic, including tips and best practices for making the most out of the AI features.
- Beta Programs: Hex occasionally offers beta programs, such as the “Ask Magic” feature, where users can participate and provide feedback to shape future updates.
Community and Learning
While specific community forums for Hex Magic are not highlighted, the general Hex community and support resources are likely to be beneficial. Users can explore the broader Hex community for tips, tutorials, and user-generated content that might be applicable to Hex Magic.Trial and Pricing
Hex offers a 14-day free trial for their Team plan, allowing users to test the features, including Hex Magic, before committing to a paid plan. The pricing plans (Community, Professional, and Team) include access to Hex Magic without any additional charges. By leveraging these resources, users can effectively utilize the AI-driven features of Hex Magic to enhance their data analysis and workflow.
Hex Magic - Pros and Cons
Advantages of Hex Magic
Hex Magic offers several significant advantages that make it a valuable tool for data analysts and scientists:Time Savings
Hex Magic can dramatically reduce the time spent on routine data tasks. It automates SQL query generation, auto-completes complex joins, and handles date functions with ease, saving hours of manual work every week.Accuracy Improvement
The AI-driven tool minimizes human errors in complex queries and analyses by leveraging context from existing database schemas and user habits. This ensures higher accuracy in data analysis tasks.Enhanced Productivity
Hex Magic supports real-time data visualization and analysis within the same platform. It assists in building predictive models, creating complex visualizations, and generating rapid pandas code, which enhances overall productivity.Workflow Optimization
The tool streamlines the entire analytics process from data extraction to visualization. It operates at the notebook level, chaining cells together for seamless data retrieval, modeling, and visualization in both SQL and Python.Accessibility
Hex Magic makes advanced data analysis techniques more accessible to team members with varying skill levels. It offers a no-code environment for basic tasks, making it user-friendly even for non-technical stakeholders.Security and Privacy
The platform ensures user data remains secure, with no data being used to train external models. This makes it an ideal choice for enterprises with stringent data security standards.Automation Layer
Beyond code assistance, Hex Magic can auto-fix failed queries, modify charts based on natural language requests, and auto-name cells and projects for better organization.Disadvantages of Hex Magic
While Hex Magic offers numerous benefits, there are some limitations and potential drawbacks:Limitations in Understanding Complex Instructions
As with any AI tool, there may be limitations in understanding complex human instructions. The accuracy of the AI-generated code might not always be perfect, and context is critical for accurate query generation.Dependence on Context
The tool’s effectiveness depends heavily on the context provided by the user and the metadata available. If the context is not well-defined, the AI may not generate accurate queries or code.User Adaptation
Users need to familiarize themselves with the natural language interface and the specific features of Hex Magic, which can take some time. Early users have reported a learning curve, although it is generally positive once adapted.Community Plan Limitations
For users on the community plan, there is a limit of 100 monthly requests per user, which might not be sufficient for heavy users or large-scale projects. Overall, Hex Magic is a powerful tool that significantly enhances data analysis workflows, but it is important to be aware of its limitations and the need for proper context and user adaptation.
Hex Magic - Comparison with Competitors
Unique Features of Hex Magic
Hex Magic is distinguished by its comprehensive integration with data analysis workflows, particularly for data analysts, data scientists, and engineers. Here are some of its key features:
- Automated SQL Query Generation: Hex Magic’s AI can write accurate SQL queries, including complex joins and date functions, based on natural language input and the user’s data model and SQL habits.
- Python Scripting Assistance: It provides significant support for writing Python scripts, building predictive models, and creating complex visualizations. This includes rapid pandas code generation and assistance with unfamiliar packages.
- Notebook-Level Integration: Hex Magic operates at the notebook level, allowing for chained cell operations that combine SQL, Python, and charts. This facilitates one-prompt solutions for data pulling, modeling, and visualization.
- Automation Layer: Beyond code assistance, Hex Magic can auto-fix failed queries, modify charts based on natural language requests, and auto-name cells and projects for better organization.
Potential Alternatives
Tabnine
Tabnine is an AI-based code completion tool that supports multiple programming languages, including Java, Python, and JavaScript. It uses deep learning algorithms to predict the user’s coding intent and is known for its effectiveness and multilingual support. However, Tabnine is more focused on general code completion rather than the specific data analysis and SQL query generation capabilities of Hex Magic.
CodeT5
CodeT5 is an open-source AI code generator that can generate accurate code from natural language descriptions. It supports various programming languages like Ruby, JavaScript, Go, Python, and Java. While it offers code documentation and summary generation, it does not have the same level of integration with data analysis workflows as Hex Magic.
AIXcoder
AIXcoder is an AI-powered programming companion that provides comprehensive assistance, including automated routine tasks, AI-powered code completion, and real-time code analysis. It integrates seamlessly with GitHub and supports mainstream programming languages. However, AIXcoder’s focus is broader and not as specialized in data analysis as Hex Magic.
Polycoder
Polycoder is an open-source alternative to OpenAI Codex, trained on a massive codebase in 12 languages. It is highly regarded for its speed and efficiency in generating code, particularly in C. However, Polycoder does not offer the same level of data analysis-specific features as Hex Magic.
Summary
Hex Magic stands out for its specialized features in data analysis, particularly in automated SQL query generation, Python scripting assistance, and notebook-level integration. While alternatives like Tabnine, CodeT5, AIXcoder, and Polycoder offer powerful AI-driven coding tools, they do not match the specific focus and capabilities of Hex Magic in the data analysis domain. If your primary needs are centered around efficient and automated data analysis, Hex Magic is a strong choice. However, if you require more general code completion or support across a wide range of programming languages, the alternatives mentioned might be more suitable.

Hex Magic - Frequently Asked Questions
Frequently Asked Questions about Hex Magic
What is Hex Magic?
Hex Magic is an AI-powered analytics tool integrated into the Hex platform. It uses natural language prompts to help data teams save time, answer questions faster, and get more done by assisting with SQL, Python, charts, and Markdown cells.
What are the key features of Hex Magic?
Hex Magic offers several key features:
- Intelligent SQL Generation: It writes accurate queries based on natural language input, auto-completes complex joins, and handles date functions with ease.
- Python Scripting Superpowers: It assists in building predictive models, using unfamiliar Python packages, and creating complex visualizations.
- Comprehensive Notebook-Level Assistance: It chains cell operations combining SQL, Python, and charts, and provides one-prompt solutions for data pulling, modeling, and visualization.
- Automation and Optimization: It automatically fixes failed queries, modifies charts based on natural language requests, and auto-names cells and projects for better organization.
How does Hex Magic integrate with my existing analytics workflow?
Hex Magic is fully integrated into your Hex workspace. You can integrate it into your existing analytics environment by configuring workspace data connections, using the natural language interface for query generation, and exploring the Python scripting capabilities to enhance your data modeling.
What are the benefits of using Hex Magic?
Using Hex Magic can:
- Save Time: Dramatically reduce the time spent on routine data tasks.
- Improve Accuracy: Minimize human errors in complex queries and analyses.
- Accelerate Learning: Explore new Python packages and advanced techniques with AI guidance.
- Optimize Workflow: Streamline the entire analytics process from data extraction to visualization.
- Enhance Accessibility: Make advanced data analysis techniques more accessible to team members with varying skill levels.
What are the pricing plans for Hex Magic?
Hex Magic is available on the following plans:
- Community: Free, with limited features, including up to 5 projects and 100 Magic actions per Editor/month.
- Professional: $36 per Editor/month, including unlimited projects, unlimited Magic actions, and additional features like configurable workspace data connections.
- Team: $75 per Editor/month, including all Professional features plus team collaboration tools, user group management, and integration with GitHub, GitLab, Airflow, Dagster, and dbt.
Do I need to pay extra for the AI features in Hex Magic?
No, Hex does not charge extra for the AI features. These features are included in the Professional and Team plans without any additional cost.
How secure is Hex Magic with my data?
Hex Magic ensures security by not training models on customer data. All metadata is stored in a secure vector database running inside Hex’s architecture, and neither Hex nor its model partners access your data.
Can I try Hex Magic before committing to a plan?
Yes, Hex offers a 14-day free trial of their Team plan. This allows you to test the features and see if it fits your needs before subscribing to a paid plan.
How does Hex Magic handle AI-generated code accuracy and bias?
Hex Magic is meant to augment, not replace, human insight and judgment. You should not rely solely on AI-generated code to be accurate, complete, or free from bias. It is important to review and validate the output generated by Hex Magic.
What kind of support does Hex Magic offer for different data analysis tasks?
Hex Magic supports a wide range of tasks, including business intelligence (quickly generating reports and dashboards), data science (accelerating model development and prototyping), ad-hoc analysis (rapidly answering complex business questions), and data exploration (automating the initial stages of data investigation).

Hex Magic - Conclusion and Recommendation
Final Assessment of Hex Magic
Hex Magic, integrated into the Hex platform, is a powerful AI-driven tool that significantly enhances the efficiency and accuracy of data analysis and coding tasks. Here’s a comprehensive overview of its benefits and who would most benefit from using it.
Key Features and Benefits
- Intelligent SQL Generation: Hex Magic can write accurate SQL queries based on natural language input, auto-complete complex joins, and handle date functions with ease. It also answers complex questions about your data, making it an invaluable tool for data analysts and scientists.
- Python Scripting Assistance: It offers in-depth knowledge of Python packages, assists in building predictive models, and supports the use of unfamiliar packages. This is particularly useful for data scientists who frequently work with Python.
- Notebook-Level Assistance: Hex Magic operates at the notebook level, allowing for chained cell operations that combine SQL, Python, and charts. It provides one-prompt solutions for data pulling, modeling, and visualization, and can even cluster and visualize events instantly.
- Error Correction and Organization: It automatically fixes failed queries, modifies charts based on natural language requests, and auto-names cells and projects for better organization.
Who Would Benefit Most
Hex Magic is highly beneficial for several groups:
- Data Analysts and Scientists: These professionals can significantly reduce the time spent on routine data tasks such as writing SQL queries, debugging Python code, and creating visualizations. The tool’s ability to handle complex queries and provide accurate results makes it an essential asset.
- Business Intelligence Teams: Teams responsible for generating reports and dashboards can quickly pull accurate data and create visualizations using natural language queries. This streamlines the entire analytics process from data extraction to visualization.
- Developers and App Creators: Developers who integrate data analysis into their applications can benefit from Hex Magic’s ability to generate code snippets, assist with unfamiliar packages, and create complex visualizations.
Overall Recommendation
Hex Magic is a valuable addition to any data analytics workflow. Here are some key points to consider:
- Time Savings: It dramatically reduces the time spent on routine data tasks, allowing users to focus on more strategic and creative aspects of their work.
- Accuracy Improvement: By leveraging AI to minimize human errors in complex queries and analyses, Hex Magic enhances the overall accuracy of data work.
- Learning Acceleration: It helps users explore new Python packages and advanced techniques with AI guidance, which is particularly beneficial for those looking to expand their skill set.
- Workflow Optimization: Hex Magic streamlines the entire analytics process, making it more efficient and accessible to team members with varying skill levels.
In summary, Hex Magic is an excellent tool for anyone involved in data analysis, from data analysts and scientists to business intelligence teams and developers. Its integration into the Hex platform makes it seamless to use and highly effective in enhancing productivity and accuracy. If you are looking to optimize your data analytics workflow, Hex Magic is definitely worth considering.