
Concepts - Detailed Review
Collaboration Tools

Concepts - Product Overview
Concepts App: A Comprehensive Sketching and Collaboration Tool
The Concepts app, developed by TopHatch, is a versatile and powerful digital illustration tool that caters to the needs of creative thinkers, designers, and artists. Here’s a brief overview of its primary function, target audience, and key features.
Primary Function
Concepts is an infinite canvas drawing app that allows users to sketch, plan, and edit their ideas without the limitations of a traditional physical canvas. It uses vector-based ink, enabling precise and editable strokes, which is crucial for refining and reorganizing ideas.Target Audience
The app is designed for a wide range of creative professionals and individuals, including artists, designers, architects, product designers, and even students and note-takers. It is particularly useful for anyone who needs to brainstorm, sketch, and refine their ideas in a flexible and intuitive environment.Key Features
Infinite Canvas and Vector-Based Strokes
- Concepts offers an infinitely large canvas, allowing users to zoom, pan, and rotate their work with clarity. The vector-based strokes are editable, making it easy to copy, tweak, and share work.
Drawing Tools
- The app includes a variety of drawing tools such as realistic pencils, pens, markers, airbrushes, and watercolor brushes. It also features a custom brush library and COPIC colors licensed by Too Corporation.
Layers and Organization
- Concepts supports infinite layers, automatic layering, and the ability to drag and reorder layers. This feature allows for multiple iterations and easy management of complex projects.
Precision and Grids
- The app includes various precision tools like basic grids, perspective grids, custom grids, and shape guides. It also supports real-world scale and measurement, making it ideal for architectural plans and technical drawings.
Collaboration and Sharing
- Concepts allows for seamless collaboration with features like Presentation Mode, which enables live sketching with teams or clients. Users can also import and export files in multiple formats (PDF, PNG, PSD, SVG, DXF) and share specific parts of their work.
Platform Compatibility
- While the app originated on iOS, it is currently being developed to achieve platform parity with Windows, Android, and ChromeOS. Regular updates are aimed at bringing these platforms to the same level of functionality.
Additional Features
- Other notable features include support for pressure, tilt, velocity, and azimuth; live smoothing; and multi-touch gestures. The app also integrates with cloud syncing solutions and offers cross-platform subscriptions.

Concepts - User Interface and Experience
User Interface
The user interface of Concepts is characterized by its minimalist and intuitive design, making it highly accessible and user-friendly for a wide range of users. The interface is clean and simple, featuring a tool wheel and palettes for layers and guides. This minimalist approach ensures that the workspace remains uncluttered, allowing users to focus on their creative work.
Tools and Features
Concepts offers a wide array of tools, including ink pens, pencils, markers, airbrushes, and watercolor brushes. These tools are complemented by advanced features such as live smoothing, shape guides, and perspective grids. The app also supports pressure, tilt, velocity, and azimuth, enhancing the precision and realism of the drawing experience.
Customization and Flexibility
Users have complete control over their workspace, with the ability to customize it for efficiency. The app allows for infinite layers, automatic layering, and the ability to drag and reorder layers. This flexibility extends to the color palette, with options like COPIC colors, HSL and RGB color sliders, and custom color palettes.
Ease of Use
The app is designed to be easy to use, even for those who are not highly skilled in drawing. The interface is straightforward, and features like snap, scale, and measurement tools help users create precise designs quickly. The ability to apply different styles to the same artwork with just a few taps adds to the ease of use.
Collaboration and Sharing
Concepts facilitates collaboration through its presentation mode, which allows users to sketch live with their team or clients via video-conferencing apps like Zoom. Users can also drag and drop their work into other apps, such as Figma or Adobe software, making collaboration and iteration seamless.
Cross-Platform Compatibility
Although the app was initially launched on iOS, it is now available on Windows, Android, and ChromeOS, with ongoing development to ensure full cross-platform compatibility and syncing. This makes it a versatile tool for teams working across different devices.
Overall User Experience
The overall user experience is enhanced by the app’s infinite canvas, which allows users to draw without running out of space. The vector-based strokes ensure that the drawings remain sharp and detailed even when zoomed in. The app also supports multi-touch gestures, stylus support, and palm rejection, making it comfortable to use with various input methods.
In summary, Concepts offers a user-friendly interface that is both powerful and flexible, making it an excellent choice for designers, creatives, and anyone who thinks visually. Its ease of use, coupled with its advanced features and cross-platform compatibility, ensures a smooth and engaging user experience.

Concepts - Key Features and Functionality
Overview
The Concepts app, while highly versatile and feature-rich, does not fall squarely into the category of AI-driven collaboration tools. However, here are the main features and functionalities of Concepts that are relevant to collaboration and creativity, along with any mentions of AI or advanced technological integrations.Infinite Canvas and Customization
Concepts offers an infinite canvas, allowing users to sketch, note, and draw without limitations. This canvas can be customized with various paper types and custom grids, which is beneficial for organizing and visualizing ideas.Vector-Based Sketching
The app is vector-based, making every stroke editable and scalable. This feature allows users to adjust any element of their sketch without needing to redraw it, using tools like Nudge, Slice, and Select.Realistic Drawing Tools
Concepts includes realistic pencils, pens, and brushes that respond to pressure, tilt, and velocity, with adjustable live smoothing. This realism enhances the drawing experience and makes it more intuitive for creative work.Layering and Organization
The app features an infinite layering system with automatic sorting and adjustable opacity. Users can layer, group, organize, and sort their drawings for efficient workflows.Color Selection
Concepts provides HSL, RGB, and COPIC color wheels to help users choose colors that work well together, ensuring visually appealing designs.Precision Drawing
Users can draw with precision using shape guides, live snap, and measurement tools, which are essential for clean and accurate sketches.Export and Sharing
Concepts allows users to export images, PDFs, and vectors for printing or sharing feedback with friends and clients. Files can be dragged and dropped into other apps like Figma or Adobe software for seamless collaboration.Cross-Platform Compatibility
Although live collaboration is not currently available, Concepts is accessible on iOS, Windows, Android, and ChromeOS, making it a versatile tool for teams working across different platforms. However, file compatibility between iOS and other platforms is still in development.Presentation Mode
The app includes a presentation mode, enabling users to present their ideas on a digital whiteboard via Zoom or other video-conferencing apps, which is useful for team meetings and client presentations.AI and Advanced Technological Integrations
While Concepts itself does not heavily integrate AI, it does offer advanced technological features such as:Optimization for Pen-Enabled Devices
Concepts is optimized for the latest pen-enabled devices and Chrome OS, ensuring a fast, smooth, and responsive experience.Customizable Tools and Gestures
Users can personalize their canvas, tools, gestures, and everything else to suit their workflow. However, there is no specific mention of AI-driven features within the Concepts app. The app’s strength lies in its flexible and customizable vector-based sketching capabilities, making it a powerful tool for creative professionals and teams.
Concepts - Performance and Accuracy
Performance
Concepts is built with a user-centered approach, focusing on providing the best possible experience for its users. Here are some performance highlights:
- Vector-Based Program: Concepts is a vector-based program, which ensures that drawings remain sharp at any scale. This is particularly beneficial for maintaining image quality, even at huge zoom levels.
- Rendering and Exports: The app features a custom-built tiled renderer to handle large amounts of data, ensuring pixel-perfect rendering and smooth performance, even with multi-page documents and high-resolution images.
- User-Centered Design: The development process is highly focused on user experience, with extensive testing to ensure the app works logically and efficiently for various types of designers.
Accuracy
Accuracy is a critical aspect of Concepts, especially in tasks involving scale and measurements:
- Scale and Measurement: Concepts allows users to set accurate scales for their projects by aligning known real-world measurements with measurements on the canvas. This feature ensures that plans reflect real-world dimensions accurately, which is crucial for estimating costs, purchasing materials, and building designs.
- Measurement Tools: The app provides live measurement displays and labeling, enabling users to draw lines to exact dimensions and calculate areas. This ensures precision in all aspects of the design process.
Collaboration
While Concepts has some collaboration features, there are limitations:
- File Sharing: Users can share files, but live collaboration is not supported. Only one user can work on a file at a time. However, object and brush packs can be shared between team members, which facilitates some level of collaboration.
- Team Sharing: Team sharing is available with a subscription, allowing users to share creative assets like objects, brushes, and color palettes. Shared packs are read-only for everyone except the owner, and any changes are updated immediately across all accounts.
Limitations and Areas for Improvement
- Live Collaboration: The lack of live collaboration is a significant limitation. Users cannot work on the same file simultaneously, which can hinder real-time teamwork and feedback.
- Platform Availability: While collaboration features like sharing object and brush packs are currently available on iOS, they are still in the process of being rolled out to other platforms like Windows, Android, and ChromeOS.
In summary, Concepts excels in performance and accuracy, particularly in its vector-based rendering and precise measurement tools. However, it falls short in live collaboration capabilities, which is an area that could be improved to enhance team productivity and real-time collaboration.

Concepts - Pricing and Plans
The Concepts App Pricing Structure
The Concepts app offers a versatile and flexible pricing structure to cater to various needs, whether you are an individual user or part of a team or organization. Here’s a breakdown of the different plans and their features:
Subscription Plan
- Monthly or Yearly: $4.99 per month or $29.99 per year.
- Features:
- Access to every feature across all platforms.
- All Brush and Object Packs, including future releases.
- Selection and editing tools.
- Infinite Layers.
- Advanced Transforms.
- Shape Guides.
- Perspective Grids Grid Editor.
- Make Your Own Brushes and Objects.
- Powerful Exports (PDF, PNG, SVG, DXF, etc.).
- PDF Import / Export.
- Palette, Brush, and Object sharing capabilities.
Essentials Plan
- One-time Purchase: $39.99.
- Features:
- Selection Editing Tools.
- Basic Shapes Object Pack.
- Infinite Layers.
- Advanced Transforms.
- Shape Guides.
- Make Your Own Brushes.
- Powerful Exports (PNG, PSD, SVG, DXF, etc.).
- PDF Import / Export (separate purchase or available with Subscription).
- Note: Brush and Object packs are sold separately, and Make Your Own Objects is not included.
Basics Plan (Free)
- Features:
- Infinite Canvas.
- Unlimited Drawings & Folders.
- Five Layers.
- Grids, Snap, Scale & Measure.
- Basic JPG exports.
- Available free in the App Store, the Play Store, and the Microsoft Store.
Concepts for Business & Teams
- Self-Service Plan:
- $10 per month or $100 per year per teammate.
- Includes every tool and feature.
- Priority support.
- Cross-platform licenses.
- Self-service billing.
- Re-assignable licenses.
- Enterprise Plan:
- Customized for large organizations.
- Dedicated Account Manager.
- Manual Billing.
- Security Audits.
- Self-service Billing.
- Special services and personalized support.
Education Plan
- Free for Qualifying Institutions:
- Concepts is free to teachers and students as part of their mission to support education and promote visual literacy.
Each plan is designed to provide the necessary features based on the user’s needs, whether it’s basic sketching, advanced design work, or team collaboration. The pricing structure ensures that users can choose the plan that best fits their requirements and budget.

Concepts - Integration and Compatibility
Integration with Other Tools
Concepts, as a versatile sketching and design tool, offers several ways to integrate with other tools and applications to enhance your creative and collaborative workflow.
File Export and Import
Concepts allows you to export your work in various formats such as PDF, JPG, PNG, PSD, SVG, and DXF, making it compatible with a wide range of design and creative software. You can also import files from other applications, including images and PDFs, and even drag-and-drop them directly into your Concepts projects.
Cloud Syncing and Third-Party Solutions
While native cloud syncing across all platforms is still in development, you can use third-party solutions like Syncthing to synchronize your drawings across Android devices. For Windows, you can configure Concepts to use installed cloud syncing solutions. On iOS, iCloud Sync is being worked on, but it is not yet compatible with the Windows and Android file formats.
Cross-Platform Subscriptions
Concepts offers cross-platform subscriptions that allow you to access all features across iOS, Windows, and Android, ensuring a consistent experience regardless of the device you use. This subscription also includes priority support and self-service billing.
Collaboration Tools
Concepts supports features like Presentation Mode, which allows you to sketch live with your team or clients, even in virtual meetings using apps like Zoom. This feature is currently available on iOS but is part of the ongoing development for other platforms.
Compatibility Across Different Platforms and Devices
Concepts is available on multiple platforms, including iOS, iPadOS, Windows, Android, and ChromeOS, with a focus on achieving platform parity.
Current Status
While the iOS version is more mature and feature-rich, the development team is actively working to bring the Windows, Android, and ChromeOS versions to the same level. Some features, such as custom brushes, dynamic color palettes, and shared object packs, are currently available only on iOS but are marked as “Coming Soon” for other platforms.
System Requirements
Each platform has its own set of minimum system requirements, which include specific OS versions, memory, and graphics capabilities. For example, iOS requires at least iOS 15, while Windows needs Windows 10 (19041) or later.
Feature Parity
Key features like infinite canvas, vector-based strokes, 120Hz rendering, and pressure, tilt, velocity, and azimuth support are available across all platforms. However, some features such as hover brush previews, custom brushes, and dynamic color palettes are currently exclusive to iOS.
File Format Compatibility
The file format used on iOS (.concept) is not yet compatible with the Windows and Android file format (.concepts), which limits seamless sharing across all platforms. However, drawings can be shared across Windows, Android, and ChromeOS, and the team is working to make the formats compatible in the future.
In summary, Concepts is actively developing to ensure seamless integration and compatibility across various platforms and devices, with a strong focus on user feedback and continuous improvement. While some features are still in development, the existing capabilities already provide a powerful and flexible creative tool for users.

Concepts - Customer Support and Resources
Customer Support
Direct Support
Support for Educational Institutions
Feedback and Community Engagement
Resources and Tutorials
Tutorials Available
Guides for Advanced Features
Community and Social Channels
Beta Testing and Roadmap
By providing these support options and resources, Concepts ensures that users have the help they need to fully utilize the app’s capabilities and stay engaged with the community.

Concepts - Pros and Cons
Advantages of Concepts
Cross-Platform Compatibility
Concepts is available on multiple platforms, including iOS, Windows, Android, and ChromeOS, making it accessible to a wide range of users regardless of their device preferences.
Flexible and Customizable Workspace
The app offers an infinite canvas with optional paper types and grids, allowing users to work seamlessly on related ideas and drawings. It also features realistic pens, pencils, and brushes that respond to pressure, tilt, and velocity.
Vector-Based Sketching
Concepts uses a vector-based model, which makes every stroke editable and scalable. This allows for easy modification of sketches without the need for redrawing, and it supports features like Nudge, Slice, and Select tools.
Layer Management
The app includes unlimited layers, which is a significant timesaver for selecting, duplicating, and modifying different parts of your work. This feature facilitates easy correction of mistakes and the evolution of ideas.
Collaboration Features
Although live collaboration is not currently supported, users can share files, object packs, brushes, and color palettes with team members. This sharing capability is particularly useful for teams working on design projects.
Export and Sharing Options
Concepts allows users to export their work in various formats such as PDF, JPG, PNG, SVG, DXF, and PSD. This flexibility makes it easy to integrate sketches into other applications like Figma or Adobe software.
Presentation Mode
The app includes a presentation mode that enables users to present their ideas on a digital whiteboard via Zoom or other video-conferencing apps.
Disadvantages of Concepts
No Live Collaboration
One of the significant drawbacks is the lack of live collaboration features. Only one user can work on a file at a time, which can hinder real-time teamwork.
Platform Parity Issues
While Concepts is available on multiple platforms, there are still some compatibility issues between iOS and other platforms, particularly regarding file formats. However, the developers are working to address this.
Subscription Requirements for Full Features
To access advanced features such as team sharing, additional brush and object libraries, and full editing capabilities, users need to subscribe to the premium version. Some features are also limited to the platform on which they are purchased.
Limited Real-Time Sharing
Shared packs are read-only for everyone except the original creator, which can limit the dynamic interaction within a team. However, this does ensure that changes made by the creator are updated immediately across all shared accounts.
Overall, Concepts offers a powerful and flexible sketching environment that is well-suited for individual creatives and teams, despite some limitations in real-time collaboration and cross-platform compatibility.

Concepts - Comparison with Competitors
When Comparing Concepts
A digital design and note-taking tool, Concepts stands out among other products in the AI-driven collaboration tools category. Several key differences and alternatives emerge.
Unique Features of Concepts
- Concepts specializes in advanced digital drawing technology, making it a standout in the design and media sectors. It offers a suite of applications that enhance drawing capabilities, which is particularly useful for creative professionals.
Alternatives and Competitors
Mental Canvas
- Mental Canvas is another competitor in the digital drawing space, offering advanced digital drawing technology. While both Concepts and Mental Canvas focus on drawing, Mental Canvas might be more geared towards those needing highly specialized drawing tools.
PageDraw and Sketchbook
- PageDraw and Sketchbook are other alternatives that focus on digital sketching and painting. These tools are more generalized and offer professional-grade drawing tools across various platforms. They might be more suitable for users who need a broader range of artistic tools rather than the specific design-focused features of Concepts.
Collaboration and Note-Taking Tools
Notion AI
- Notion AI, while not primarily a drawing tool, is a productivity and note-taking platform that aids teams in organizing tasks and collaborating. It includes features like brainstorming templates and content generation, which can be useful for teams needing a more integrated workspace. Notion AI’s Brainstorm Buddy feature guides users through the brainstorming process, making it a strong alternative for teams looking for a more comprehensive collaboration tool.
Taskade
- Taskade is an all-in-one workspace that integrates project management, task organization, and team communication with AI enhancements. It is particularly strong in automating routine tasks, generating actionable insights, and supporting real-time collaboration. While Taskade does not focus on drawing, it is an excellent choice for teams needing a unified workspace with AI-powered tools for broader project management needs.
Key Differences
- Specialization: Concepts is highly specialized in digital drawing and design, making it ideal for creative professionals. In contrast, tools like Notion AI and Taskade are more generalized, focusing on productivity, note-taking, and project management.
- Collaboration Features: Notion AI and Taskade offer strong collaboration features, including real-time communication, content generation, and project management tools. Concepts, while useful for individual creative work, may not offer the same level of collaboration features.
- AI Capabilities: Taskade and Notion AI integrate AI to automate tasks, generate content, and enhance team productivity. Concepts, on the other hand, focuses more on the creative drawing aspects rather than AI-driven productivity tools.
In summary, while Concepts excels in digital drawing and design, alternatives like Notion AI and Taskade provide a broader range of collaboration and productivity features that might be more suitable for teams with diverse needs beyond creative design.

Concepts - Frequently Asked Questions
Frequently Asked Questions about the Concepts App
What are the pricing options for Concepts?
Concepts offers several pricing options to cater to different needs. You can opt for a subscription at $4.99 per month or $29.99 per year, which gives you access to every feature, brush, and object pack across all platforms. There is also an Essentials Pack, a one-time purchase that unlocks key features but does not include all brush and object packs or the ability to make your own objects. For businesses, there are Self-Service and Enterprise plans available, with the Self-Service plan costing $10 per month or $100 per year per teammate.
What features are included in the Concepts Pro Subscription?
The Concepts Pro Subscription includes every feature, brush, and object pack available in the app. This includes selection and editing tools, infinite layers, advanced transforms, shape guides, perspective grids, the ability to make your own brushes and objects, powerful export options, and PDF import/export. You also get access to all future features and updates.
Is Concepts free to use?
Yes, Concepts offers a free version that allows you to experience the core features of the app. About 93% of users do not pay anything and can still enjoy the infinite canvas and basic drawing tools. However, the free version has limitations compared to the subscription or one-time purchase options.
What are the differences between the free and paid versions of Concepts?
The free version of Concepts allows you to use the infinite canvas and basic drawing tools, but it lacks many of the advanced features available in the paid versions. The paid versions, such as the Pro Subscription or the Essentials Pack, provide additional features like infinite layers, advanced transforms, custom brushes and objects, and more export options. The paid versions also include all brush and object packs, which are sold separately in the free version.
Can I use Concepts on multiple devices and platforms?
Yes, Concepts is a cross-platform app available on iOS, Android, Windows, and ChromeOS. The Pro Subscription allows you to use all features across these platforms, ensuring consistency and accessibility regardless of the device you use.
What collaboration features does Concepts offer?
Concepts offers several collaboration features, including the ability to share palettes, brushes, and objects with friends and colleagues. It also has a presentation mode that allows you to sketch live with your team or clients via video-conferencing apps like Zoom. Additionally, you can drag and drop images and PDFs, mark up files, and send them back to teammates or clients.
Is Concepts suitable for business and team use?
Yes, Concepts has plans specifically designed for businesses and teams. The Self-Service plan provides priority support, cross-platform licenses, self-service billing, and re-assignable licenses. For larger organizations, the Enterprise plan offers customized solutions, dedicated account managers, manual billing, security audits, and more.
Does Concepts offer any special plans for education?
Yes, Concepts is free for qualifying educational institutions. This includes free licenses for teachers and students, supporting education and promoting visual literacy.
How does Concepts handle data and privacy?
Concepts ensures that your data is your own. Drawings are stored on your devices or cloud services, and the app does not share your information without your consent. You can review their Terms of Service and Privacy Policy for more details.
Can I try Concepts before committing to a purchase?
Yes, you can start a free 7-day trial (or in some cases, a 30-day trial) to test all the features of Concepts before deciding on a subscription or one-time purchase. This trial is available through the App Store, the Play Store, or the Microsoft Store.

Concepts - Conclusion and Recommendation
Final Assessment of Concepts in the Collaboration Tools Category
Who Would Benefit Most:
Concepts is an ideal tool for a diverse range of creative and professional users. It is particularly beneficial for designers, architects, engineers, note-takers, visual thinkers, and project managers. This app is well-suited for anyone who needs to sketch, plan, and refine their ideas visually, whether it be for early-stage creative work, ideation, or project planning.
Key Features and Benefits:
- Cross-Platform Compatibility: Concepts is available on iOS, Android, Windows, and ChromeOS, making it accessible to a wide range of users and facilitating collaboration across different devices.
- Infinite Canvas and Vector Graphics: The app offers an infinite canvas where every mark is an editable vector. This allows for scalable and adjustable drawings without losing quality, which is crucial for designers and creatives.
- Customizable Workspace: Users can customize their workspace with guides, lock options, and an extended brush variety, including realistic pencils, pens, and custom brush libraries. This flexibility enhances the creative process and workflow.
- Layer Management and Export Options: Concepts allows users to layer, group, organize, and sort their drawings. It also offers various export options such as PDF, JPG, PNG, SVG, DXF, and PSD, making it easy to share work with clients or integrate it into other applications.
- Collaboration Tools: The app features a presentation mode that enables live sketching with teams or clients via video-conferencing apps like Zoom. This facilitates real-time collaboration and feedback.
Collaboration and AI-Driven Aspects:
While Concepts is not explicitly AI-driven, it provides a highly flexible and intuitive environment that supports collaborative work. The ability to drag and drop images, PDFs, and other files, as well as the presentation mode, makes it an excellent tool for team collaboration and client presentations.
Overall Recommendation:
Concepts is a highly recommended tool for anyone involved in creative and design work who needs a flexible, cross-platform sketching app. Its infinite canvas, vector graphics, and customizable workspace make it an excellent choice for ideation, project planning, and collaborative work. The app’s ability to support various file formats and its presentation mode further enhance its utility in both professional and educational settings.
In summary, Concepts is a versatile and powerful tool that can significantly benefit designers, architects, engineers, and any individual who thinks visually and needs to collaborate effectively. Its features and cross-platform compatibility make it a standout choice in the collaboration tools category.