Brand24 - Detailed Review
Communication Tools
Brand24 - Detailed Review Contents
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Brand24 - Product Overview
Introduction to Brand24
Brand24 is a comprehensive social media monitoring and analysis tool that leverages AI to help businesses track, analyze, and engage with online conversations about their brand, competitors, and industry.
Primary Function
The primary function of Brand24 is to monitor and analyze mentions of a brand, relevant keywords, and trending topics across various social media platforms, news sites, blogs, and other online sources. This tool provides real-time insights into how a brand is perceived online, enabling businesses to make informed decisions and refine their marketing strategies.
Target Audience
Brand24 is suitable for businesses of all sizes, including small to medium-sized enterprises (SMEs) and larger global brands. It is particularly beneficial for digital marketing agencies, brands looking to monitor their reputation, and those aiming to engage more effectively with their target audience.
Key Features
- Real-time Monitoring: Brand24 offers real-time tracking of online conversations, providing immediate insights into sentiment and reach.
- Sentiment Analysis: The tool performs advanced sentiment analysis, categorizing mentions as positive, negative, or neutral, and even analyzing emotions expressed through emojis.
- Anomaly Detector: Identifies unusual spikes or drops in the number of mentions, helping businesses address potential issues or capitalize on emerging trends.
- Share of Voice: Measures the brand’s presence in online conversations compared to competitors.
- Natural Language Processing (NLP): Uses NLP to understand human language beyond simple keyword matching.
- AI Insights and Recommendations: Automatically generates insights and strategic recommendations based on the analyzed data.
- Trends Analysis: Identifies and highlights relevant topics and trends within social conversations.
- Competitor Analysis and Benchmarking: Allows businesses to monitor competitors’ social mentions, sentiments, and share of voice.
- Influencer Identification: Identifies influential voices within social media conversations to help engage with key influencers.
- Regional Focus: Enables businesses to focus their social listening efforts on specific regions or markets, which is particularly useful for SMEs.
- Real-time Alerts: Notifies businesses immediately of brand mentions, allowing for swift responses to customer inquiries or potential issues.
By leveraging these features, Brand24 helps businesses enhance their online presence, build trust with consumers, and foster a deeper connection with their target audience.
Brand24 - User Interface and Experience
User Interface Overview
The user interface of Brand24 is highly praised for its ease of use and intuitive design. Here are some key aspects that contribute to a positive user experience:Clean and Intuitive Interface
Brand24’s interface is described as clean and uncluttered, making it easy for users to find what they need without a steep learning curve. The platform is organized into a handful of dashboards that are simple to navigate, even for beginners.Ease of Use
The tool is designed to be user-friendly, allowing users to start monitoring their brand mentions, competitors, and keywords quickly. If you can read a graph, check boxes, and type in the keywords you want to monitor, you can get immediate value out of the tool. Embedded hints, instructions, and feature explanations help guide users if they need additional assistance.Real-Time Tracking and Insights
Brand24 provides real-time tracking of social media mentions and discussions, giving users up-to-the-minute insights. This feature is particularly impressive, allowing users to stay informed about public perception of their brand as it happens.Sentiment Analysis
The sentiment analysis feature is a standout, automatically categorizing mentions as positive, negative, or neutral based on the words used alongside the tracked keywords. This is visualized in a sentiment chart, making it easy to see trends in public sentiment over time.Customer Support
Brand24 is well-regarded for its customer support, offering webinars, account setup, chat support, email support, product training, and a comprehensive help center. This ensures that users can get help whenever they need it, enhancing their overall experience.Customization and Reporting
Users can customize reports, export data into various formats (such as .xls, .csv, or .pdf), and create custom feeds and alerts. The dashboards provide quick visualizations of relevant media coverage and analytics, making it easy to share insights with clients and stakeholders.AI-Driven Features
Brand24 includes AI-driven features like the Anomaly Detector, which identifies sudden peaks in reach or mention volume, and the AI Brand Assistant, which uses generative AI models to answer questions about the media monitoring project. These features streamline the user experience and provide actionable insights.Conclusion
Overall, Brand24’s user interface is designed with ease of use in mind, making it accessible to a wide range of users, from PR professionals and marketers to entrepreneurs. The combination of real-time tracking, sentiment analysis, and strong customer support ensures a positive and engaging user experience. Brand24 - Key Features and Functionality
Brand24 Overview
Brand24 is a comprehensive communication tool that leverages AI to provide insightful and actionable data for brand management, social media monitoring, and customer feedback analysis. Here are the main features and how they work:Reports & Dashboards
Brand24 offers customizable reports and dashboards that allow users to visualize and analyze data easily. Users can export reports, create custom feeds, and set up real-time alerts for specific keywords, brand mentions, or topics. The dashboards provide quick visualizations of media coverage and analytics, making it easy to track key metrics.Social Analytics
This feature includes several sub-components:- Competitor Analysis: Allows users to compare their brand’s performance against competitors.
- Follower Analysis: Provides insights into the audience’s demographics and engagement.
- Post Performance: Analyzes the effectiveness of social media posts.
- Attribution: Ties social activity to business results such as leads, conversions, and sales.
Media Channels
Brand24 monitors online media, including blogs, websites, and social media platforms. This feature helps in tracking brand mentions and media coverage across various online channels.Geographic Coverage
The tool provides coverage of national media, ensuring that users can monitor brand mentions and media coverage at a national level.Monitoring & Listening
- Social Measurement: Measures campaign effectiveness, conversation volume, and share of voice.
- Influencer Identification: Identifies influential individuals talking about the brand and their impact on social communities.
- Brand Monitoring: Tracks social media channels for brand mentions and reports on the quality and quantity of conversations.
Sentiment Analysis
Using AI, Brand24 assesses the sentiment of social media content based on keywords and phrases. It detects emotions such as admiration, anger, disgust, fear, joy, or sadness, providing a clear picture of public perception.AI Insights
Brand24’s AI Insights generate ready-to-use reports automatically using advanced algorithms. These reports include:- Trend Analysis: Identifies key trends and popular conversations.
- Sentiment and Reach Analysis: Provides metrics on reach, mentions, and sentiment.
- Anomaly Detector: Highlights unusual spikes or drops in mentions, helping users address potential issues or capitalize on emerging trends.
- AI Emotion Analysis: Detects the exact emotions behind mentions.
- AI Intents Analysis: Understands the intent behind mentions, such as promotional, informational, or entertaining content.
Data Management & Analysis
- Advanced Data Filtering: Allows users to drill down, sort, filter, aggregate, and group social listening data.
- Generative AI: Turns complex data into actionable insights and text summaries, saving time and resources that would be spent on manual analysis.
AI-Powered Tools
- AI Brand Assistant: A chatbot equipped with data from monitoring projects, allowing users to ask questions and receive insights.
- AI Text Summarization: Condenses long documents or text into brief summaries.
Benefits and Integration of AI
The integration of AI in Brand24 significantly enhances its functionality:- Automation: AI automates data analysis, report generation, and sentiment analysis, freeing up time for strategic decision-making.
- Real-Time Insights: Provides real-time media monitoring and alerts, enabling quick responses to trends and issues.
- Actionable Insights: Transforms raw data into intuitive charts and metrics, making it easier to understand public perception and make informed decisions.
- Scalability: Monitors over 25 million online sources in real-time, leveraging large language models to process multiple sources simultaneously.
Brand24 - Performance and Accuracy
Performance of Brand24
Brand24 is highly regarded for its performance in the area of social media monitoring and brand analysis, particularly in several key aspects:Accuracy in Keyword Tracking
Brand24 is praised for its precise keyword tracking, providing highly accurate mentions relevant to specified keywords. It allows users to exclude specific keywords, ensuring focused and relevant results, and offers the ability to filter channels and collected mentions by keywords.Real-Time Monitoring and Alerts
The platform is commended for its real-time monitoring capabilities, offering instant alerts for brand mentions across social media, blogs, and forums. This feature is crucial for managing online reputation and responding promptly to audience interactions.Sentiment Analysis
Brand24 accurately gauges the sentiment behind mentions, helping users understand the overall tone of conversations related to their brand. This sentiment analysis is a significant feature, enabling businesses to gauge public perception effectively.Share of Voice and Industry Insights
The tool is effective in measuring Share of Voice, which helps in evaluating a brand’s presence and impact within the industry landscape. It also provides insights into brand conversations, breaking down mentions by sentiment and topic, and identifying emerging trends.User-Friendly Interface
Users appreciate the user-friendly interface of Brand24, which makes it easy to set up and customize monitoring preferences. The platform is intuitive, even for novice users, and does not require extensive time to fine-tune searches.Limitations and Areas for Improvement
Limited Advanced Analytics
While Brand24 excels in tracking mentions and sentiment, it is noted for its limited advanced analytics compared to some competitors. This might be a drawback for businesses requiring deeper insights.No Real-Time Updates on Lower Pricing Tiers
Real-time data is not available on the Individual or Team plans, which can be a significant limitation for small businesses that cannot justify the cost of a Pro or Enterprise plan.Performance Issues
There have been occasional reports of the software taking time to update mention counts and some instances of sluggish performance. However, the company is continuously working to improve these aspects.Lack of Publishing and Scheduling Features
Brand24 is not an all-in-one tool and lacks publishing, scheduling, or comment management features. Users may need to use it alongside other tools for a complete social media management solution.Data Source Limitations
There are some limitations in pulling data from certain social media sites, such as Twitter, due to financial and technical hurdles like accessing the Twitter firehose.Conclusion
Brand24 is a powerful tool for social media monitoring, keyword tracking, and sentiment analysis, with a user-friendly interface and real-time monitoring capabilities. However, it has some limitations, particularly in advanced analytics and the absence of real-time updates on lower pricing tiers. Despite these, it remains a valuable asset for businesses seeking precise insights into their online presence and brand visibility. Brand24 - Pricing and Plans
Pricing Plans
Brand24 offers four distinct pricing plans, each catering to different needs and user bases.Individual Plan
- Cost: $49 per month (if billed yearly), or $119 per month (if billed monthly).
- Features:
- Monitor up to 2,000 mentions per month.
- Track up to 3 keywords.
- Data updated every 12 hours.
- Access to core features and sources (Facebook, Instagram, Twitter, News, Blogs, and Forums).
- Limited to 1 user.
- Ideal For: Individuals or small brands with basic monitoring needs.
Team Plan
- Cost: $99 per month (if billed yearly), or $159 per month (if billed monthly).
- Features:
- Monitor up to 5,000 mentions per month.
- Track up to 7 keywords.
- Data updated hourly.
- Access to additional sources (Medium, Quora, YouTube, TikTok).
- Premium features like reach tracking, trending hashtags, and source analysis.
- Unlimited users.
- Ideal For: Small businesses with more extensive social media monitoring needs.
Pro Plan
- Cost: $149 per month (if billed yearly), or $239 per month (if billed monthly).
- Features:
- Monitor up to 25,000 mentions per month.
- Track up to 12 keywords.
- Real-time data updates.
- Access to all sources from the Team plan plus Twitch, online reviews, and newsletters.
- Advanced features including AI-powered sentiment analysis, influencer discovery, Presence Score metrics, and white-label reports.
- Slack integration.
- Ideal For: SMBs, small agencies, and fast-growing brands.
Enterprise Plan
- Cost: $249 per month (if billed yearly), or $399 per month (if billed monthly).
- Features:
- Monitor up to 100,000 mentions per month.
- Track up to 25 keywords.
- Real-time data updates.
- All features from the Pro plan plus podcast monitoring.
- Ideal For: Large businesses and enterprises with comprehensive monitoring requirements.
Free Trial
- Brand24 offers a 14-day free trial with no credit card required. This allows you to test the tool and see if it meets your needs before committing to a plan.
Brand24 - Integration and Compatibility
Brand24 Overview
Brand24, an AI-driven social listening and monitoring tool, offers a wide range of integrations and compatibility options to enhance its functionality and ease of use across various platforms and devices.Integrations with Other Tools
Brand24 integrates with several tools to streamline your marketing, sales, and customer service activities. Here are some key integrations:Slack
For team collaboration, allowing you to share messages, files, and tasks directly within Slack.Zapier
Enables automated workflows, connecting Brand24 with other tools like Gmail, Google Sheets, Trello, and more through Zapier’s automation capabilities.Trackdesk
For affiliate tracking, helping you manage all your affiliate programs.CRM Systems
Brand24 can integrate with popular CRM systems, allowing you to gather essential data and input it directly into your CRM for better sales and marketing alignment.LeadRebel
When integrated with LeadRebel, Brand24 can help identify leads in real-time, capture contact details, and follow up immediately, ensuring no potential client is missed.Telegram
Integrates with Telegram for secure and encrypted messaging.Social Media Platforms
Supports integration with platforms like Facebook, Instagram, YouTube, LinkedIn, Reddit, TikTok, and X (Twitter).Compatibility Across Platforms
Brand24 is highly compatible across various platforms, ensuring you can monitor and manage your brand’s online presence seamlessly:Multi-Channel Monitoring
It monitors over 25 million online sources in real-time, including social media, news, blogs, and more.Language Support
Brand24 supports 108 languages, providing comprehensive global coverage.Device Accessibility
While specific details on device compatibility are not provided, the web-based nature of Brand24 suggests it can be accessed from any device with a web browser.Additional Features
The tool also offers advanced features that enhance its compatibility and usability:Automated Reporting
Allows you to export data into various report types like Email, PDF, and Excel reports, and even infographics.AI-Powered Insights
Provides personalized suggestions for your brand’s growth through AI-powered weekly reports, sentiment analysis, and topic analysis. Overall, Brand24’s integrations and compatibility features make it a versatile and effective tool for managing your brand’s online reputation and engaging with your audience across multiple platforms. Brand24 - Customer Support and Resources
Customer Support
Brand24 provides multiple channels for customer support to address various needs:Direct Support
Customers facing issues can be handled not only by the Customer Support team but also by higher-level executives, such as the CEO or CRO, ensuring prompt and personalized attention.Private Conversations
For sensitive issues, such as technical difficulties or payment requests, customers are encouraged to move to private messages to resolve the problem away from the public eye.Additional Resources
AI-Powered Insights and Tools
Brand24 offers advanced AI solutions that automate data analysis, providing users with ready-to-use insights. These include:AI Insights
Automatically generated by advanced algorithms, these insights feature charts, metrics, trend analysis, and strategic recommendations.Sentiment Analysis
This tool helps in segmenting mentions into positive, negative, or neutral, allowing users to gauge the sentiment around their brand.Topic Analysis
Identifies key trends and common themes in customer conversations, analyzed by reach, mentions, sentiment, and share of voice.Emotion Analysis
Detects specific emotions such as admiration, anger, disgust, fear, joy, or sadness expressed by the target audience.Real-Time Monitoring and Reporting
Real-Time Media Monitoring
Tracks mentions across social media, news, blogs, videos, forums, podcasts, and reviews in real-time.Anomaly Detector
Identifies unusual spikes or drops in the number of mentions, helping users quickly address potential issues or capitalize on emerging trends.Educational Content
Brand24 provides a blog with various articles that offer tips and strategies on how to provide excellent customer service, deal with negative comments, and optimize social media performance.Trial and Onboarding
Users can start a free trial to experience the tool’s features firsthand. This allows them to see how Brand24 can help in monitoring and analyzing brand mentions before committing to a full subscription. By leveraging these resources, users can effectively manage their brand’s online reputation, respond promptly to customer queries, and make data-driven decisions to improve their customer service and overall business strategy. Brand24 - Pros and Cons
Advantages of Brand24
Comprehensive Monitoring
Brand24 offers extensive monitoring capabilities, tracking mentions of your brand, products, and relevant keywords across a wide range of sources, including social media, news sites, blogs, videos, forums, podcasts, and review sites like TripAdvisor and Yelp.
Deep Insights and Analytics
The tool provides deep insights into the quality and quantity of your mentions, including sentiment analysis, segmentation, and proprietary metrics like the Presence Score. It also offers AI-powered insights to automate data interpretation, helping you identify trends and reasons behind certain patterns in your mentions.
User-Friendly Interface
Brand24 is known for its clean and intuitive user interface, making it easy to set up and use even for beginners. The platform is organized into simple dashboards, and there are plenty of hints and instructions to guide you through its features.
Custom Reporting
The tool allows you to easily build and customize reports on various aspects of your brand reputation over different time scales. This feature is particularly useful for marketers and PR professionals who need to analyze and present data effectively.
Influencer Tracking and Topic Analysis
Brand24 helps you identify influencers who are generating the most reach for your brand and provides topic analysis to discover topics driving online conversations about your brand. This feature is especially useful for marketers looking to capitalize on industry trends and hot topics.
Customer Support
The platform offers excellent customer support across all plans, including webinars, account setup, chat support, email support, product training, and a help center.
Disadvantages of Brand24
Limited Functionality
Brand24 is primarily focused on social media listening and does not offer features like publishing, scheduling, or comment management. This means you may need to use it alongside other tools for a complete social media management solution.
Cost
Brand24 can be expensive, especially for small businesses. The lowest priced plan starts at $119 per month, and real-time monitoring is only available on the Pro and Enterprise plans, which are more costly.
No Real-Time Updates on Lower Plans
On the Individual and Team plans, you do not get real-time data updates, which could be a significant drawback for businesses that need immediate feedback.
Limited Features on Lower Plans
Features like topic analysis and AI insights are restricted or unavailable on the lower pricing tiers. For example, topic analysis is only available on Pro and Enterprise plans, and AI insights have limitations on the number of projects you can use them for.
Data Coverage Limitations
There are some limitations in data coverage, particularly in certain countries, and it does not monitor mentions on platforms like LinkedIn, YouTube, or TikTok on the lower plans.
By weighing these advantages and disadvantages, you can make an informed decision about whether Brand24 is the right tool for your social media monitoring and analysis needs.
Brand24 - Comparison with Competitors
When comparing Brand24 with other products in the AI-driven communication tools category, several key aspects and alternatives come into focus.
Similar Products and Alternatives
Talkwalker
Talkwalker is a prominent competitor to Brand24, known for its advanced social listening and analytics capabilities. Here are some key similarities and differences:
- Monitoring Capabilities: Both Talkwalker and Brand24 monitor online conversations in real-time across various social media platforms, news websites, blogs, and forums. However, Brand24 covers a broader range of sources, including Reddit, TikTok, Twitch, podcasts, and review sites like Yelp and TripAdvisor.
- Features: Both tools offer sentiment analysis, social measurements, influencer identification, and campaign monitoring. Talkwalker, however, integrates data from support tickets and customer surveys, which can be useful for enhancing marketing campaigns.
- Pricing and Accessibility: Talkwalker is generally more expensive and geared towards large enterprises and agencies, while Brand24 is more affordable and accessible to businesses of all sizes.
Brandwatch
Brandwatch is another significant competitor, particularly known for its comprehensive analytics and metrics.
- Monitored Platforms: Brandwatch monitors traditional media and social media channels like Facebook, Instagram, Twitter, and Reddit. Brand24, however, includes additional platforms such as TikTok, Twitch, and podcasts.
- Metrics and Analytics: Brandwatch offers a wider range of metrics, including demographics, influence, and trending topics. Brand24 provides a more streamlined set of metrics like Presence Score, Reputation Score, and Advertising Value Equivalent (AVE), which are still valuable but less extensive.
- Pricing and Target Clients: Brandwatch is more expensive and targeted at large corporations and enterprises, whereas Brand24 is more affordable and suitable for small, medium, and large companies.
Sprout Social
Sprout Social is a comprehensive social media management tool that combines social listening, publishing, and analytics.
- Features: Sprout Social offers unified platform capabilities for managing social presence, scheduling posts, and analyzing performance. While it overlaps with Brand24 in social listening, it is more focused on overall social media management rather than just monitoring and analytics.
- Target Clients: Sprout Social is suitable for businesses looking to manage their entire social media strategy, including publishing and engagement, whereas Brand24 is more specialized in monitoring and analytics.
Mention
Mention is a media monitoring tool that tracks brand mentions across social media and the web.
- Features: Mention offers real-time media monitoring and competitive analysis, which aligns with Brand24’s capabilities. However, Mention might be more limited in the scope of platforms it monitors compared to Brand24.
- Target Clients: Mention is useful for marketing agencies and businesses looking to refine their strategies through competitive analysis and media monitoring.
Hootsuite
Hootsuite is a well-known social media management platform.
- Features: Hootsuite allows businesses to schedule posts, monitor brand mentions, and analyze social media performance. While it has some overlapping features with Brand24, it is more focused on the broader aspects of social media management.
- Target Clients: Hootsuite is ideal for businesses that need a comprehensive platform to manage all aspects of their social media presence, whereas Brand24 is more specialized in social listening and analytics.
Unique Features of Brand24
- Affordability: Brand24 stands out for its affordability, making it accessible to businesses of all sizes, unlike some of its competitors which are more expensive and geared towards large enterprises.
- Broad Monitoring Scope: Brand24 monitors a wide range of sources, including social media platforms, news sites, blogs, forums, podcasts, and review sites, providing a comprehensive view of online conversations.
- User-Friendly Interface: Brand24 is known for its clean, minimalistic, and user-friendly dashboard, which makes it easy to use even for those without extensive technical expertise.
- Advanced Alerting Options: Brand24 offers advanced alerting options, including email and push notifications, to keep users informed about important changes or mentions of their business.
In summary, while Brand24 shares many features with its competitors, its unique blend of affordability, broad monitoring scope, and user-friendly interface makes it a compelling choice for businesses seeking a comprehensive social listening and analytics tool.
Brand24 - Frequently Asked Questions
Here are some frequently asked questions about Brand24, along with detailed responses to each:
What is Brand24 and what does it do?
Brand24 is a social media monitoring tool that helps brands monitor and protect their online reputation. It provides instant access to brand mentions across various channels, including social media platforms, blogs, forums, news, and more. This tool enables media monitoring, competition tracking, and online reputation management from a single platform.What are the key benefits of using Brand24?
Using Brand24 offers several key benefits:- Protect your online reputation: It detects and segments mentions by positive, negative, or neutral sentiments, allowing for instant notifications and timely responses.
- Track your competition: You can monitor the online presence of your competitors to gain insights into customer needs.
- Build brand loyalty: It helps you learn how people perceive your company, improving communication and customer satisfaction.
- Hashtag and influencer tracking: Track mentions, hashtags, and influencers with metrics like reach and engagement.
What are the different pricing plans offered by Brand24?
Brand24 offers four pricing plans:- Individual: $49/month (or $149/month in some sources), suitable for small brands, monitoring up to 3 keywords and 2,000 mentions, with updates every 12 hours.
- Team: $119/month (or $199/month in some sources), ideal for small businesses, tracking up to 7 keywords and 5,000 mentions, with hourly updates.
- Pro: $179/month (or $299/month in some sources), suitable for growing businesses, monitoring up to 12 keywords and 25,000 mentions, with real-time updates.
- Enterprise: $299/month (or $499/month in some sources), for large businesses, tracking up to 25 keywords and 100,000 mentions, with real-time updates.
Can I try Brand24 before committing to a plan?
Yes, Brand24 offers a free 14-day trial. This allows you to test the tool and see if it meets your needs without any initial commitment or credit card requirement.What AI features does Brand24 offer?
Brand24 includes several AI-powered features:- AI-powered Insights: Provides weekly reports summarizing key metrics and trends, breaking down mentions by sentiment and topic.
- Sentiment Analysis: Automatically detects if mentions are positive, neutral, or negative.
- Emotion Analysis: Identifies emotions such as admiration, anger, disgust, fear, joy, or sadness behind the mentions.
- Intent Analysis: Understands the intent behind mentions, such as promotional, informational, or entertaining.
- Topic Analysis: Identifies key trends and common themes in brand conversations.
How does Brand24 help in tracking competitors?
Brand24 allows you to track the online presence of your competitors. You can monitor their mentions, sentiment, and engagement metrics, providing insights into what customers really want and how your competitors are performing online.What kind of data and analytics does Brand24 provide?
Brand24 provides a range of analytics and data, including:- Mentions Feed: A real-time feed of brand mentions.
- Discussion Volume Chart: Shows the volume of discussions over time.
- Mention Analytics: Detailed analytics on brand mentions.
- Influence Score: Measures the influence of users mentioning your brand.
- Sentiment Analysis: Analyzes the sentiment of mentions.
- Alerts: Instant notifications for important mentions.
- Data Exporting: Allows you to export data for further analysis.
- Filtering: Enables you to filter mentions based on various criteria.
Can multiple users access Brand24 on the same plan?
The Individual plan allows only one user, while the Team, Pro, and Enterprise plans support multiple or unlimited users, depending on the plan.How often is the data updated in Brand24?
The update frequency varies by plan:- Individual: Updates every 12 hours.
- Team: Updates every hour.
- Pro and Enterprise: Real-time updates.
Is there any discount available for Brand24?
Yes, through certain marketplaces like NachoNacho, you can get a 15% cashback on all Brand24 plans.