Oktopost - Detailed Review
Communication Tools
Oktopost - Detailed Review Contents
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Oktopost - Product Overview
Oktopost Overview
Oktopost is a specialized social media engagement and employee advocacy platform, primarily catering to the needs of B2B enterprises. Here’s a breakdown of its primary function, target audience, and key features:Primary Function
Oktopost is built to help B2B marketing professionals convert social interactions into valuable insights that drive pipeline growth. It focuses on capturing and analyzing the dynamics between customer engagement and social content, enhancing lead scoring, and providing real-time alerts on prospect engagement.Target Audience
The platform is targeted at revenue-focused professionals, including Marketing, Sales Ops, and Sales teams within B2B enterprises. It is trusted by thousands of B2B marketing professionals globally, helping them integrate social media strategies effectively into their overall marketing and sales efforts.Key Features
Social Media Publishing and Scheduling
Oktopost offers a powerful suite of tools for planning, creating, approving, and scheduling social content. Users can assign posts to specific campaigns for simplified content management and improved reporting. The platform allows for real-time overview and adjustment of scheduled content across multiple networks and teams.AI-Assisted Content Creation
Oktopost has introduced AI-assisted tools such as Content Spark and Story Slinger. Content Spark auto-generates social media post ideas, including relevant hashtags, by simply pasting a URL. Story Slinger generates messages for advocacy stories based on input titles and descriptions, helping to create engaging and consistent content quickly.Analytics and Reporting
The platform provides advanced analytics, enabling users to measure the performance of their social media content. Features like Social BI help in exporting detailed data, making it easier to assess the business impact of social media content. This data helps in identifying top-performing content and refining the content strategy.Employee Advocacy
Oktopost includes an employee advocacy platform that amplifies brand reach. It allows companies to leverage their employees’ social networks, significantly increasing the audience reach and driving more traffic to the company’s website. For example, AVEVA saw a 48% increase in link clicks through employee advocacy.Collaboration and Compliance
The platform facilitates collaboration among team members through approval workflows, media libraries, and role-based access controls. It also includes features to protect the company’s reputation by banning specific words and phrases and allowing for emergency actions like pausing or purging all social activities.Mobile Accessibility
Oktopost offers a mobile app that allows users to publish content on the go, making it easier to manage social media activities in real-time.Conclusion
Overall, Oktopost is a comprehensive tool that helps B2B enterprises streamline their social media management, enhance content creation, and boost engagement and lead generation efforts. Oktopost - User Interface and Experience
User Interface Overview
The user interface of Oktopost, a social media content marketing and employee advocacy platform, is designed with a focus on ease of use and a seamless user experience, particularly for B2B enterprises.Navigation and Layout
Oktopost has undergone significant updates to its user interface. The navigation has been redesigned to make it more intuitive and efficient. The submenu, user profile menu, and notification center have been moved from the top of the screen to the sidebar, next to the main menu. This change cleans up the screen, providing a more focused and uninterrupted working environment. The new submenu is expandable and collapsible, freeing up more space for the platform’s features. Additionally, tertiary navigation is now available in the sidebar as an accordion menu, making it easier for users to know exactly where they are and how to access other sections quickly.Ease of Use
Users have consistently praised Oktopost for its ease of use. The platform features drag-and-drop capabilities for publishing content and creating custom reports, which simplifies the process of managing social media activities. The interface is user-friendly, allowing users to schedule posts, track analytics, and manage content across all social media networks without needing extensive onboarding or training.Analytics and Reporting
Oktopost provides a comprehensive analytics dashboard that allows users to track the performance of their content across various social media channels. Users can generate custom reports, view cross-channel analytics, and monitor engagement metrics, all of which help in making data-driven decisions for their social media strategy. This feature is particularly appreciated by users who need to measure the impact of their campaigns on lead generation and customer engagement.AI-Assisted Tools
Recently, Oktopost has integrated AI-assisted tools to streamline content creation. Features like Post Wizard, Message Mixer, Content Spark, and Story Slinger use AI to help users edit, rephrase, and generate social media posts. These tools are accessible within the Post Console, Inbox, and Story Message Editor, making content creation more efficient and personalized.Design System
To ensure consistency and cohesion across the platform, Oktopost has developed a design system. This system includes reusable components and standards for colors, fonts, and other design elements. This approach not only enhances the user experience but also speeds up the development cycle by allowing developers to reuse code and build new features more quickly.Overall User Experience
The overall user experience of Oktopost is highly regarded for its simplicity and effectiveness. Users appreciate the clear overview of their content across all channels, the efficient support, and the weekly analytics emails that provide relevant data points. The platform’s ability to integrate with CRM systems like HubSpot, Salesforce, and Dynamics further enhances its usability by allowing social media activity to be tracked and automated within existing workflows.Conclusion
In summary, Oktopost’s user interface is designed to be intuitive, easy to use, and highly functional, making it an effective tool for managing and optimizing social media activities in a B2B context. Oktopost - Key Features and Functionality
Oktopost Overview
Oktopost is a comprehensive B2B social media management and employee advocacy platform that integrates advanced AI tools to streamline and enhance social media management. Here are the key features and how they work:Social Publishing
Oktopost allows users to schedule social media posts across all major social media networks from a single platform. This feature saves time by enabling bulk post creation and scheduling over a month, rather than creating individual posts daily. Users can also request approval for posts before they go live and organize posts into campaigns to contextualize analytical data.Social Analytics
This feature provides custom reports, cross-channel analytics, and engagement metrics in one place. It helps users take a data-driven approach to their social media strategy, identifying which posts and campaigns drive lead generation. Social media activity can be assigned to existing leads, offering a clearer picture of individual customer journeys.Content Discovery
Oktopost helps users discover and share relevant content to position their company as a thought leader. It speeds up the process of finding and sharing the latest industry trends, news, and insights from around the web.AI-Assisted Tools
Oktopost has introduced several AI-powered tools to streamline content creation:Post Wizard
This tool automatically edits selected texts for social media posts, allowing managers to lengthen, shorten, simplify, or rephrase content and adjust the tone. It is available in the Post Console, Inbox, and Story Message Editor.Content Spark
Content Spark auto-generates social media post ideas, including relevant hashtags, by simply pasting the URL of the page to be linked. This saves time and provides multiple draft ideas customized for different social networks.Story Slinger
This feature generates messages for advocacy stories based on the input of the Story Title and Description. It helps admins quickly create compelling Stories for Instagram or Facebook without needing to craft content from scratch.Message Mixer
Message Mixer allows advocates to rephrase any message on the Advocacy Board using advanced AI, ensuring the content posted is unique and reflects the advocate’s style.Integration with Other Tools
Oktopost integrates seamlessly with various tools and platforms, including:CRM Systems
It integrates natively with HubSpot, Salesforce, and Dynamics CRM, allowing social media activity to appear on contact records and enabling workflow automation.Google Analytics
This integration provides a full picture of how each customer interacts with the content online.Other Services
Oktopost also integrates with tools like bit.ly for link shortening, Giphy for GIFs, and Canva for creating graphic images.Employee Advocacy
Oktopost includes a built-in employee advocacy solution that empowers employees with industry-relevant content to position them as thought leaders. It allows easy sharing of content, creation of fun competitions, and measurement of the impact on the business.AI Name Generator for Reports
In the Social BI module, Oktopost’s AI Name Generator suggests names and descriptions for reports based on the selected metrics and dimensions. This feature helps in effortless organization, team collaboration, faster onboarding for new team members, and quick reporting under pressure. These features collectively help B2B businesses manage, monitor, and measure their social media activities more effectively, while the AI tools significantly reduce the time and effort required for content creation and management. Oktopost - Performance and Accuracy
Performance
Oktopost is praised for its comprehensive set of features that streamline social media management. Here are some highlights:Scheduling and Analytics
Users appreciate the ease of scheduling posts and accessing detailed analytics across various social media platforms. This includes real-time insights into audience engagement and the ability to track campaign performance through multiple KPIs and metrics.AI-Assisted Tools
Oktopost has integrated OpenAI’s GPT-3 technology, introducing tools like Post Wizard, Message Mixer, Content Spark, and Story Slinger. These tools help in editing, rephrasing, and generating social media content, making content creation more efficient and personalized.Advocacy Program Management
The platform allows for custom segmentation of advocates, enabling admins to deliver relevant content and measure engagement across different segments. This feature enhances social selling, executive branding, and gamification capabilities.Accuracy
Content Customization
The AI-powered tools ensure that content is accurately customized for different audiences and social networks. For example, the Content Spark feature auto-generates messages with relevant hashtags, ensuring the content is accurate and engaging for the target audience.Reporting and Insights
Oktopost provides accurate and detailed reporting, allowing users to export PDFs with key metrics and insights. This helps in measuring campaign performance accurately and making informed decisions.Limitations or Areas for Improvement
Cost
Some users have noted that while Oktopost offers great features, there are other options available at a lower cost. This could be a consideration for budget-conscious users.Technical Issues
There have been reports of minor technical issues, such as glitchy time zone settings and limitations in copying posts from various listening streams to the advocacy board without first posting from a business account.Reporting Metrics
For larger or global social teams, Oktopost’s reporting metrics may not be as detailed as those offered by competitors like Hootsuite. This could be a limitation for teams requiring more advanced reporting features.External Integrations
Users have expressed a desire for more external integrations and additional tools, such as image editors or automated hashtags, to further enhance content creation and management. Overall, Oktopost performs well in terms of its feature set, ease of use, and the accuracy of its analytics and content customization. However, it may have some limitations, particularly in terms of cost and the depth of reporting metrics for larger teams. Oktopost - Pricing and Plans
Plans and Pricing
Oktopost does not offer a free plan or a free trial. Here are the different tiers of their pricing model:Basic Plan
- Cost: $65 per month (or $55 per month if billed annually)
- Features:
- 1 user
- 15 social profiles
- Social publishing
- Social inbox
- Campaign analytics
- Content curation
- Social streams
- Publishing queue
- This plan is suitable for individuals or small teams needing core social media management tools.
Basic Plan
- Cost: $145 per month (or $123 per month if billed annually)
- Features:
- 3 users
- 25 social profiles
- Conversion tracking
- Lead capture
- UTM tagging
- Geo-targeting
- Bit.ly integration
- Basic reporting
- This plan is ideal for growing businesses or marketing teams that need more advanced features for tracking performance and lead generation.
Business Plan
- Cost: $560 per month (or $476 per month if billed annually)
- Features:
- 5 users
- 50 social profiles
- 25 advocate users
- CRM integrations (e.g., Marketo, Salesforce.com, Eloqua)
- Roles and permissions
- Dedicated support
- This plan is designed for larger enterprises or teams with complex social media needs and multiple brand management.
Enterprise Plan
- Cost: Custom pricing (quotation-based)
- Features:
- Unlimited users
- Team collaboration tools like Social Board and Sales Insight
- Dedicated Account Manager
- This plan is the most comprehensive and is suited for large-scale enterprises with complex social media strategies.
Key Points
- Oktopost’s pricing is structured to cater to different business needs, from small teams to large enterprises.
- The higher-tier plans focus on advanced integrations, particularly with CRM systems, which makes Oktopost a strong choice for B2B or enterprise-level marketing.
- There are no free options or free trials available for Oktopost.
Oktopost - Integration and Compatibility
Oktopost Integrations Overview
Oktopost, a B2B social media management and employee advocacy platform, offers a wide range of integrations that enhance its functionality and compatibility across various tools and platforms. Here’s a detailed look at how Oktopost integrates with other tools and its compatibility:Integration with Business Intelligence Tools
Oktopost integrates seamlessly with business intelligence tools like Looker Studio (formerly Google Data Studio). This integration allows users to combine Oktopost social media data with other marketing and business metrics, creating comprehensive and customized reports. By using the Oktopost Partner Connector in Looker Studio, users can pull Oktopost data, including posts, clicks, and profiles, and combine it with data from sources like Google Analytics and LinkedIn native data. This helps in breaking down data silos and effectively communicating social KPIs to stakeholders.CRM and Marketing Automation Integrations
Oktopost integrates with CRM and marketing automation platforms such as HubSpot. This integration enables users to prioritize social media engagements and adjust lead scoring models based on social media interactions. For instance, leads can be enrolled in email nurturing flows focused on topics they are interested in, using the social engagement data from Oktopost within HubSpot.Zapier Integrations
Oktopost also integrates with Zapier, which allows it to connect with over 7,000 other apps. This integration enables automation of workflows, such as saving new WordPress posts as Oktopost messages, adding Trello cards for new Oktopost assignments, and creating Zendesk tickets for new Oktopost assignments. These automations help in streamlining tasks and freeing up time for more critical activities.Single Sign-On (SSO) Integration
For user management, Oktopost integrates with Okta, a leading identity management platform. This integration allows administrators to manage Oktopost users and their credentials efficiently across different groups and devices, improving both compliance and user experience.Compatibility Across Devices
Oktopost is designed to be accessible and functional across various devices. The platform’s web-based interface ensures that users can manage their social media campaigns, track metrics, and engage with leads from any device with an internet connection. Additionally, the integrations with other tools like CRM systems and business intelligence platforms are typically cloud-based, making them accessible from any device.Custom Dashboards and Reporting
Oktopost’s Social BI feature allows users to build custom dashboards and track actionable metrics across engagement, acquisition, and audience insights. This data can be combined with other business metrics, ensuring that the platform is compatible with a wide range of reporting needs and can be customized to fit different organizational requirements.Conclusion
In summary, Oktopost’s integrations with various tools and platforms enhance its functionality, making it a versatile and compatible solution for B2B social media management and employee advocacy. These integrations help in streamlining workflows, improving data analysis, and enhancing overall marketing strategies. Oktopost - Customer Support and Resources
Oktopost Customer Support Options
Immediate and Personalized Support
Oktopost emphasizes the importance of timely and personalized customer support, especially on social media. Their platform allows for proactive and reactive support, ensuring that customer inquiries are addressed promptly. For instance, customers expect responses within an hour when they reach out on social media, and Oktopost’s system helps in resolving issues quickly to maintain customer satisfaction and trust.Collaborative Tools
To facilitate personalized interactions, Oktopost provides features like the ‘Assignments’ tool, which enables employees to collaborate and communicate with customers on a one-to-one level. This tool assigns social conversations to the appropriate team members, ensuring that each interaction is handled by the right person at the right time. It also keeps a detailed history of every social conversation, giving employees additional context to manage customer relationships effectively.Integration with Other Platforms
Oktopost integrates with various other platforms to enhance customer support and engagement. For example, the integration with Bitly allows marketers to replace native Oktopost links with branded Bitly links, making it easier to track content engagement and conversions directly from the Oktopost platform.AI Tools for Content Creation
Oktopost’s AI tools, such as AI Assist, help social media managers overcome writer’s block and enhance their content creation process. This feature can expand, simplify, or rephrase posts, and even change the tone of the text. It is available in the Post Console, Inbox, and Story Message Editor, making it easier to craft engaging and impactful social media posts.Accessibility and Support Documentation
Oktopost also ensures accessibility for all users. Their Voluntary Product Accessibility Template (VPAT) provides detailed information on the accessibility and compatibility features of their products. Users can request support documentation in alternate formats at no additional charge, and support services are available to accommodate the communication needs of end-users with disabilities.Additional Resources
For further assistance, Oktopost offers various resources such as a Media Library that integrates with Canva, allowing users to streamline the creation of engaging visuals for social posts. This integration provides access to Canva’s essential features like image editing, templates, and team collaboration directly from Oktopost’s Media Library. Overall, Oktopost’s customer support and resources are geared towards providing efficient, personalized, and integrated solutions to help businesses manage their social media presence and customer interactions effectively. Oktopost - Pros and Cons
Advantages of Oktopost
Oktopost offers several significant advantages that make it a valuable tool for social media management and B2B marketing:
User-Friendly Interface
Oktopost is praised for its intuitive and easy-to-use interface, which requires little to no onboarding or extra training. Users find it simple to manage different social media accounts and track their content across all channels.
Comprehensive Social Media Management
The platform allows for easy management of social content across multiple profiles, networks, and campaigns. It includes features like social publishing, scheduling, and bulk upload options, making social media management efficient.
Powerful Analytics
Oktopost provides powerful analytics and insights, enabling users to measure the impact of every post, campaign, and network. This helps in making data-driven decisions and optimizing social media strategies.
AI-Assisted Tools
Oktopost has introduced new AI-assisted tools such as Post Wizard, Content Spark, and Story Slinger. These tools help in auto-generating messages, customizing posts, and streamlining content creation, saving time and improving content quality.
Employee Advocacy
The platform includes a strong employee advocacy feature, allowing businesses to turn their employees into brand advocates and amplify their social reach. The advocacy board is particularly useful for centralizing posts and tracking employee contributions.
Social Listening
Oktopost offers social listening capabilities, enabling users to discover trends and gain actionable insights from social conversations. This helps in honing marketing strategies and staying ahead of the competition.
Excellent Customer Support
Users consistently praise the customer support provided by Oktopost, highlighting the responsiveness and helpfulness of the support team.
Disadvantages of Oktopost
While Oktopost has many benefits, there are also some drawbacks to consider:
Pricing Transparency
One of the main cons is the lack of transparent pricing information on the website. Users need to contact the sales team for specific pricing details.
Integration and Setup Issues
Some users have reported challenges with integrating certain platforms, such as Instagram, and setting up conversions without developer assistance.
Reporting Limitations
There are some limitations in the reporting features, particularly in measuring engagement and tracking conversions. Users have noted that the reporting capabilities could be improved.
Time Zone and Scheduling Issues
Users with teams across different time zones have faced issues with scheduling posts and managing time zones within the platform.
Inbox Email Notifications
There is a lack of filtering options for email notifications in the Inbox, which can be cumbersome for teams managing multiple social profiles.
Initial Learning Curve
Although the interface is generally user-friendly, some users have noted a bit of a learning curve, especially for certain features.
Limited Customization in Advocacy Board
The advocacy board, while functional, lacks some customization options, such as white labeling, which can make it less seamless to implement within a company.
By weighing these pros and cons, users can make an informed decision about whether Oktopost aligns with their social media management and B2B marketing needs.
Oktopost - Comparison with Competitors
Unique Features of Oktopost
Oktopost is a B2B social media management and employee advocacy platform that offers several distinctive features:Employee Advocacy
Oktopost enables B2B marketers to streamline social media and advocacy activities, pulling content from corporate channels to advocacy channels and vice versa. It includes content suggestions, gamification, and social compliance to strengthen employee engagement.Integration with Marketing Automation Platforms
Oktopost integrates with leading marketing automation platforms such as HubSpot, Pardot, Marketo, Eloqua, and Salesforce, allowing for enhanced lead segmentation, scoring, nurturing, and attribution programs.Comprehensive Analytics
The platform tracks business metrics like clicks and conversions, as well as engagement metrics such as likes, shares, and comments.Alternatives and Competitors
Hootsuite
Hootsuite is a comprehensive social media management system that serves enterprise businesses and individual power users. It offers content scheduling, publishing, social media analytics, AI-driven content creation, social listening, and engagement tools. Unlike Oktopost, Hootsuite is more versatile and caters to a broader range of users, including individual power users.SocialPilot
SocialPilot is a user-friendly and affordable option for social media marketing, particularly suited for small and medium businesses. It provides insights into audiences, engagement, and other social media metrics, and offers 24/7 support, which Oktopost does not. SocialPilot also helps identify the best times to post and provides detailed reports.Sprinklr Social
Sprinklr Social is part of a broader customer experience management platform. It features AI-driven conversation suggestions, compliance and approval workflows, and the ability to manage content across 35 channels. Sprinklr Social excels in areas like hashtag analytics, shared inbox, approved workflows, competitor analysis, social measurement, and influencer identification, where it surpasses Oktopost according to G2 data.SocialBu
SocialBu offers several features that Oktopost lacks, such as a content approval workflow, scheduling Twitter threads, Instagram story scheduling, and the ability to schedule Instagram posts with a first comment. SocialBu also provides a unified inbox, post recycling, and fully dynamic automation workflows. Additionally, it can automatically post content from blogs or RSS feeds and even generate content using AI.Sendible
Sendible is popular among agencies managing social media for multiple clients. It offers a bulk importer tool for scheduling weeks of content in minutes, content suggestions via holiday calendars, RSS feeds, and Google Alerts. Sendible is more geared towards driving social media engagement and is a better fit for small businesses, whereas Oktopost is more suited for mid-market and larger enterprises.NapoleonCat
NapoleonCat is known for its intuitive interface and ability to unite teams across roles and locations. It features a unified inbox, automated customer communications, approval and publishing workflows, and social analytics. However, it lacks many integrations and does not offer data or insights beyond social media content performance, making it a more basic alternative. Each of these alternatives offers unique strengths that might better align with specific needs, whether it’s the need for more integrations, advanced analytics, or specific features like content approval workflows and AI-driven content generation. Oktopost - Frequently Asked Questions
Frequently Asked Questions about Oktopost
What is Oktopost and what does it do?
Oktopost is a B2B SaaS product that helps you manage your social media content, measure its impact, and gain actionable insights. It offers features such as social publishing, social analytics, social listening, employee advocacy, and community management, making it a comprehensive tool for B2B marketers.What are the key features of Oktopost?
Oktopost includes several key features:- Social Publishing: Manage your social content across multiple profiles, networks, and campaigns.
- Social Analytics: Measure the impact of every post, campaign, and network with powerful analytics.
- Social Listening: Discover trends and gain insights from social conversations.
- Employee Advocacy: Turn your employees into brand advocates to amplify your social reach.
- Community Management: Engage with your audience and deliver better customer experiences.
How much does Oktopost cost?
Oktopost offers several pricing plans:- Basic Plan: $65/month (or $55/month if billed annually), suitable for smaller businesses or teams.
- Basic Plan: $145/month (or $123/month if billed annually), ideal for growing businesses or marketing teams.
- Business Plan: $560/month (or $476/month if billed annually), designed for larger enterprises with complex social media needs.
Does Oktopost offer a free trial or free plan?
No, Oktopost does not offer a free trial or a free plan. You need to contact their sales team for more information on pricing and to get started.What kind of integrations does Oktopost support?
Oktopost supports deep integrations with various marketing automation and CRM tools, including Salesforce, Eloqua, Marketo, and Act-On. These integrations help in better lead nurturing and lead scoring, and enhance the overall social media strategy.How does Oktopost’s employee advocacy feature work?
Oktopost’s employee advocacy feature uses an Advocacy Board where pre-approved social media posts are pinned for employees to easily share on their social media profiles. This helps in amplifying the company’s social reach and leveraging social proof, as content shared by employees is often more trusted than content published by brands.What kind of analytics does Oktopost provide?
Oktopost provides powerful analytics that allow you to measure the impact of every post, campaign, and network. These analytics help you make data-driven decisions and optimize your social media strategy for maximum results.Is Oktopost suitable for small businesses or startups?
While Oktopost has a Basic Plan that starts at $65/month, which can be reasonable for smaller businesses, the cost can quickly escalate as you need more users or profiles. For very small teams or startups, the cost might be prohibitive, and more budget-friendly alternatives like Social Champ might be more suitable.How does Oktopost help with social listening?
Oktopost’s social listening feature allows you to discover trends and gain actionable insights from social conversations. This helps you hone your marketing strategy and stay ahead of the competition by understanding what is being discussed about your brand and industry.Can Oktopost help with community management?
Yes, Oktopost includes community management features that enable you to engage with your audience and deliver better customer experiences. This helps in building a stronger relationship with your followers and improving customer satisfaction. Oktopost - Conclusion and Recommendation
Final Assessment of Oktopost
Oktopost is a comprehensive social media management platform that is particularly well-suited for B2B marketers. Here’s a breakdown of its key features and who would benefit most from using it.Key Features
Who Would Benefit Most
Oktopost is ideal for several types of users:Pricing Considerations
Oktopost offers various pricing plans, including a Basic Plan starting at $65/month, a Basic Plan at $145/month, and a Business Plan at $560/month. While the pricing can be steep, especially for smaller businesses, the features provided are extensive and can justify the cost for businesses that heavily rely on data-driven social media strategies.Overall Recommendation
Oktopost is a powerful tool for any B2B marketing team or business looking to enhance their social media presence and measure the impact of their social media efforts. Here are some key points to consider:However, it is important to note that the pricing can be a barrier for smaller businesses or startups. For those who can afford it, Oktopost offers a rich set of features that can significantly enhance their social media strategy and provide clear, measurable results. If budget is a concern, it might be worth exploring the Basic Plan or comparing it with more budget-friendly alternatives like Social Champ.