Klear - Detailed Review
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Klear - Detailed Review Contents
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Klear - Product Overview
Klear Overview
Klear, now an integral part of Meltwater, is a sophisticated influencer marketing platform that leverages advanced algorithms and AI to help brands and agencies manage their influencer marketing campaigns effectively.Primary Function
Klear’s primary function is to facilitate the identification, vetting, and collaboration with influencers across various social media platforms. It provides comprehensive analytics and tools to help users find the most relevant influencers for their campaigns, ensuring they target the ideal audiences.Target Audience
The target audience for Klear includes brands, marketing agencies, and any organization looking to leverage influencer marketing as part of their marketing strategy. This platform is particularly useful for those seeking detailed insights into influencer audiences and performance metrics.Key Features
Influencer Identification and Vetting
Klear categorizes influencers into over 60,000 topic areas, allowing users to find influencers who align perfectly with their brand goals. The platform uses a unique Influencer Score, generated by an AI algorithm, to quantify an influencer’s influence on a scale of 0-100, adding accuracy to the selection process.Advanced Audience Demographics
Klear provides a 360° view of an influencer’s audience, segmented by age, gender, location, and interest. This is achieved through a combination of first-party data and inferred demographics, ensuring a wide and accurate view of the influencer’s network.Campaign Management
The platform allows users to manage all aspects of their influencer campaigns, including inviting influencers, communicating directly with them, approving content, processing payments, and measuring campaign impact. Users can track campaign performance through the “Measure” tab, which aggregates and analyzes all influencer content related to the campaign.Monitoring and Listening Tools
Klear includes “monitors” that enable brands to track competitors, analyze mentions, engagement, and follower growth. This feature provides valuable social intelligence for crafting highly targeted campaigns.Brand Safety
The platform offers a Brand Safety feature that helps identify influencers whose past content aligns with the brand’s values. This ensures that collaborations are with creators who support the brand’s message and ethos.Reporting and Analytics
Klear generates detailed reports on campaign performance, including macro insights such as total posts, engagements, reach, and EMV (Earned Media Value). Users can also download customizable reports in PDF or Google Doc format to share with their teams. By integrating these features, Klear provides a comprehensive solution for influencer marketing, making it easier for brands to find, collaborate with, and measure the impact of influencers. Klear - User Interface and Experience
User Interface Overview
The user interface of Klear, now fully integrated into Meltwater, is designed to be comprehensive and user-friendly, although it may present some challenges for new users.Dashboard and Navigation
When you log in to your Meltwater Influencer Marketing account (formerly Klear), you are directed to a central dashboard. This dashboard serves as a hub, visualizing your recent campaigns, monitors, and providing shortcuts to influencer discovery and analysis features. It allows you to quickly access various aspects of your influencer marketing activities.Key Features and Interface
Influencer Discovery
Klear uses an AI algorithm to help you find suitable influencers from its database of around 30 million profiles. The platform offers real-time analytics and audience insight analysis, though some users have reported issues with the accuracy of these analytics.Campaign Management
The campaign tab is where you manage all aspects of your influencer campaigns. Here, you can invite influencers, communicate directly with them, approve content, process payments, and measure the campaign’s impact. Each campaign is organized with its own name, relevant keywords, hashtags, or brand monitoring, and a blue icon indicates new campaign posts.Monitors and Filters
Klear allows you to set up monitors to stay updated on industry trends and competitor activity. You can use filters such as the “Brand Search Filter” to find influencers who have collaborated with specific brands, which is useful for competitor audits or finding influencers aligned with your brand values.Ease of Use
While Klear offers a wide range of features, some users have reported a steep learning curve. The platform integrates many functions, such as messaging influencers, managing campaigns, and tracking ROI, all in one place. However, this integration can make the platform more complicated and harder to use for some users. The interface, although improved, still requires some time to get accustomed to.User Experience
The overall user experience is enhanced by features like direct chat with influencers, exportable reports, and good customer support. However, users have noted some drawbacks, including limiting filters, inaccuracy in some analytics, and a pricing model that may not match the perceived value for all users.Reporting and Analytics
Klear provides detailed reports and analytics to measure campaign performance. You can track metrics such as total posts, engagements, reach, and Earned Media Value (EMV). Reports can be downloaded as PDFs or customizable Google Docs, making it easy to share insights with your team.Conclusion
In summary, Klear’s user interface is designed to be central and comprehensive, but it may require some time to learn and adapt to, especially for new users. The platform offers powerful tools for influencer marketing, but it also has some areas where user experience could be improved. Klear - Key Features and Functionality
Klear Overview
Klear, now part of Meltwater, is a comprehensive influencer marketing platform that leverages AI to provide a range of powerful features for managing influencer campaigns. Here are the main features and how they work:Advanced Search Capabilities
Klear boasts advanced search capabilities that are twice as targeted as other tools. This is achieved through AI-powered technology that allows for segmented discovery via multiple filters, enabling users to find influencers based on specific criteria such as demographics, engagement rates, and social media presence.AI-Powered Fraud Detection
The platform uses AI to detect fake followers, engagements, and auto-bots, ensuring that the influencers you partner with have authentic audiences. This feature helps in maintaining brand safety and ensuring the integrity of your influencer marketing campaigns.Influencer Insights
Klear provides detailed insights into influencer profiles, including reach, engagement, demographics, branded mentions, and network presence. These insights help in assessing influencer performance and making informed decisions about who to partner with.True Reach Functionality
The True Reach Functionality allows for a better analysis of Influencer ROI by providing a more accurate measure of an influencer’s actual reach and engagement. This helps in evaluating the effectiveness of your campaigns and optimizing future strategies.Campaign Tracking
Klear enables campaign tracking through multiple keyword methods, including Instagram Stories. This feature allows you to monitor the performance of your campaigns in real-time, track content, and quantify results.Reporting and Export Options
The platform generates reports that can be exported in various formats such as PDF, Google Slides, or CSV. This makes it easy to share campaign results with stakeholders and analyze data for future improvements.Influencer Payment and Management
Klear allows you to pay influencers directly through the platform and track sales conversions. This streamlines the process of managing influencer relationships and ensures that all campaign touchpoints are handled efficiently.Competitive Benchmarking
Klear offers influencer benchmarking to assess an influencer’s reach and engagement relative to their peers. This helps in identifying top-performing influencers and adjusting your strategy accordingly.Brand Safety Analysis
The platform includes brand safety analysis to screen for audience authenticity and explicit language, ensuring that your brand is associated with high-quality and relevant content.AI Assistant for Campaign Management
In the upcoming release, Klear will introduce an AI assistant that can be interacted with using natural language. This assistant will help in understanding performance metrics, choosing the right influencers, and brainstorming strategy, making campaign management more intuitive and efficient.Competitive Intelligence
Klear allows users to set up dashboards that monitor the activity of competing brands in the influencer marketing space. This feature enables benchmarking your performance against competitors and gaining insights into their strategies.Centralized Communication
The Centralized Connect Inbox feature keeps track of email thread history with influencers, ensuring clarity and ease in managing campaign communications and building stronger relationships with influencers.Integration with Social Media Management
Klear integrates seamlessly with Meltwater Engage, a social media management tool, allowing you to manage social media posts, track ROI, and optimize content across all connected accounts from a single platform.Conclusion
These features, backed by AI technology, make Klear a powerful tool for managing and optimizing influencer marketing campaigns, ensuring engagement, accuracy, and efficiency. Klear - Performance and Accuracy
Performance
Klear is highly regarded for its performance in several areas:Influencer Tracking and Analytics
Klear leverages sophisticated algorithms and AI to categorize influencers into over 60,000 topic areas, providing comprehensive analytics on their audiences’ demographics and psychographics. This enables brands to find the most relevant content creators for their campaigns.Campaign Management
The platform offers end-to-end support for influencer campaigns, from discovery and vetting to collaboration, payment, and measuring campaign impact. It provides detailed performance data, including engagement metrics, conversions, and content specifics.Social Intelligence
Klear’s listening feature, known as “Monitors,” allows brands to track competitors, analyze mentions, engagement, and follower growth across various social media platforms. This feature provides valuable social intelligence for crafting highly targeted campaigns.Accuracy
Klear’s accuracy is enhanced by several features:AI-Driven Keyword Filtering
Tracked keywords are audited using Klear’s AI to filter out irrelevant topic clusters and improve content accuracy. For example, mentions of ‘apple’ as a fruit are excluded from the Apple Brand Monitor, ensuring that only relevant content is tracked.Pre-Defined Keywords
While tracked keywords are pre-defined and cannot be manually edited by users, they can suggest improvements. This ensures that the keywords are consistent across the platform and relevant to the broader tracking use case.Data Consistency
All landscapes in Klear are populated with data from the previous 12 months, and this data is updated every month. This consistency helps in maintaining accurate and up-to-date insights.Limitations and Areas for Improvement
Despite its strong performance and accuracy, there are a few limitations and areas where Klear could improve:Keyword Customization
Users cannot manually edit tracked keywords; they can only suggest changes. This might limit the flexibility for users who need specific, customized keyword tracking.Timeframe Flexibility
The data timeframe is fixed to the previous 12 months and cannot be altered. This could be a limitation for users who need data from a different period.User Feedback Integration
While users can suggest keyword changes, the process relies on the Klear team reviewing and implementing these changes. A more immediate feedback loop could enhance user satisfaction. Overall, Klear’s performance and accuracy are strong, particularly in its ability to provide detailed analytics and social intelligence. However, there are areas where user customization and flexibility could be improved to better meet specific user needs. Klear - Pricing and Plans
Pricing Structure of Klear
The pricing structure of Klear, now integrated into Meltwater, is not transparently outlined on their website, which can make it challenging to determine the exact costs and features of each plan. Here are the key points that can be gathered:Pricing Model
Klear’s pricing is customized based on the size and needs of the customer. This means there are no pre-defined tiers of service publicly listed.Plans
Although specific details are scarce, here are the general plan categories mentioned:Essential
This plan is marketed as including the essentials needed for running a business, but there is limited information on what specific features are included. It is suited for smaller businesses and includes training courses.Suite
This plan allows users to choose the features they need, but the exact features and costs are not publicly available.Enterprise
This plan offers a custom suite of solutions, including managed services, premium services, and integrated solutions. It is described vaguely and requires direct communication with the sales team for a custom quote.Features
Each plan includes access to various features such as:- Influencer Discovery: Access to a database of around 30 million influencer profiles with real-time analytics and audience insight analysis.
- Relationship and Campaign Management: Tools for messaging influencers, managing campaigns, checking ROI, and managing contracts and payments.
- Reports and Analytics: Detailed feedback on campaign performance, including metrics like brand awareness, engagement, conversions, and sales.
Transparency and Additional Costs
One of the significant challenges with Klear’s pricing is the lack of transparency. Users need to contact the sales team to get a custom quote, and there can be additional costs for extra features and customization.Free Options
There are no free plans available for Klear. Instead, users can sign up for a demo or request more information from the sales team. Given the lack of clear information, it is recommended to contact Meltwater’s sales team directly to get a detailed and accurate quote for using Klear’s services. Klear - Integration and Compatibility
Integration and Compatibility of Klear with Meltwater
Integrations with Other Tools
Klear, as part of the Meltwater suite, offers several integrations to enhance its functionality and compatibility with other tools. Here are a few examples:
- Slack and Microsoft Teams: You can connect your Slack or Microsoft Teams account to automate alert delivery directly to specific channels, ensuring seamless communication and collaboration.
- Bit.ly: Integrating Bit.ly allows you to shorten links within Meltwater Engage and utilize link click analytics directly within your Bit.ly account.
- DingTalk: You can connect DingTalk to automate Meltwater Smart Alerts, ensuring you stay updated through the app.
- Generic Webhook: This integration enables you to receive Smart Alerts through any messaging service by using a Generic Webhook.
Business Intelligence Tools
Klear data can also be integrated into various Business Intelligence (BI) tools:
- Domo: You can bring Meltwater content into Domo using the Meltwater API, allowing for custom dashboards and reports.
- Power BI: API customers can easily import API export results into Power BI to build custom dashboards and reports.
- Looker Studio: There are several options for importing export results from the Meltwater API into Looker Studio.
Platform Compatibility
The Klear platform, now part of Meltwater, is designed to be scalable and compatible with your existing infrastructure. Here are some points on its compatibility:
- Cloud-Based Architecture: Klear’s cloud-based architecture ensures swift and efficient scaling without the need for complex adjustments, supporting increased data volumes and user expansion.
- Seamless Transition: As Klear is integrated into Meltwater, customers and creators will continue to use the same workspace without needing to change passwords or login credentials. All visitors to the Klear website will be redirected to the Meltwater website starting April 1, 2024.
User Experience
The platform is user-friendly and efficient, ensuring a cohesive and streamlined workflow. The integration with other essential internal and external systems facilitates enhanced data flow and collaboration across your organization’s technological ecosystem.
In summary, Klear, as part of Meltwater, integrates seamlessly with various tools and platforms, ensuring compatibility and efficiency in managing influencer marketing campaigns and other related tasks.
Klear - Customer Support and Resources
Klear Customer Support
Customer Support Options
- Live Chat: Users can access live chat support directly from the Klear dashboard. This feature allows you to talk with a product expert who can answer any questions you may have.
- Contact Form and Phone: For more specific inquiries, you can contact Klear via their contact form or by calling their customer support number ( 1 (800) 493-2161).
- Email Support: You can also reach out to the support team via email at info@klearai.com.
Additional Resources
Klear Academy
- This is a comprehensive training program that offers various courses to help users get the most out of the platform. Courses include “Influencer Marketing with Meltwater (Klear): Foundations,” “Influencer Marketing (Klear): E-Commerce Management,” and an “Influencer Marketing Certification” course. These courses are free and include assessments that can be completed to earn certifications.
mCommunity
- This is a collaborative space where users can engage with other Klear users, ask questions, and learn about product updates and Meltwater events. It’s a great place to connect with industry peers and share insights.
Klear Office Hours
- These are structured and interactive learning sessions led by Klear specialists. These sessions provide a monthly refresh on best practices within the platform and allow users to ask questions and gain insights from others.
Help Guides and Articles
- Meltwater provides several help guides, articles, and pages that cover various aspects of using Klear, including finding and vetting influencers, managing campaigns, and using the platform’s e-commerce features.
Integrated Communication Tools
Klear Connect
- This is an integrated direct messaging service within the platform that allows you to communicate with influencers, approve content, process payments, and handle other campaign-related tasks. All communication and content submissions are logged in the Connect tab for easy access.
By leveraging these support options and resources, users can ensure they are using Klear effectively to meet their influencer marketing goals.
Klear - Pros and Cons
Advantages of Klear
Klear, now a part of Meltwater, offers several significant advantages for brands and agencies looking to manage their influencer marketing campaigns:Extensive Influencer Database
Klear boasts a vast database of influencer profiles, combining 1st and 3rd party data, which helps users find the most relevant content creators for their campaigns.Advanced Analytics
The platform is renowned for its analytics capabilities, providing rich insights into influencer performance, including reach, engagement, demographics, and branded mentions. This helps brands craft highly targeted campaigns.AI-Powered Technology
Klear uses AI to detect fake followers, engagements, and auto-bots, ensuring that brands partner with authentic influencers. This enhances the credibility and effectiveness of their campaigns.Integrated Workflows
With its integration into Meltwater’s social media management solution, Engage, Klear allows users to discover, share, and amplify influencer posts across their owned social media channels seamlessly. This unifies social media and influencer marketing strategies within one platform.Comprehensive Campaign Management
The platform offers end-to-end campaign management, including discovery, vetting, collaboration, payment, and measuring campaign impact. It also allows for tracking content, quantifying results, and generating reports in various formats.Brand Safety Analysis
Klear includes brand safety analysis to screen for audience authenticity and explicit language, ensuring that brands maintain their reputation and align with their values.Real-Time Data
The data is updated in real-time, covering all leading social media networks such as Instagram, Twitter, Facebook, YouTube, TikTok, and Twitch.Disadvantages of Klear
While Klear offers many benefits, there are some potential drawbacks to consider:Cost
The platform is relatively expensive, with a yearly license costing £9,100. This could be a barrier for smaller businesses or those with limited budgets.Contract Commitments
There have been reports from users of other Meltwater products about strict contract terms, including the need to provide written notice 60 days prior to auto-renewal to cancel the contract. This could be a concern for users who may not intend to continue the service.Learning Curve
Although the integration with Meltwater’s Engage solution streamlines many processes, the extensive features and analytics might require some time for users to fully grasp and utilize effectively. Overall, Klear is a powerful tool for influencer marketing, but it may not be suitable for all budgets or user preferences due to its cost and potential contract complexities. Klear - Comparison with Competitors
When Comparing Klear to Other AI-Driven Content and Influencer Marketing Tools
Influencer Discovery and Management
Klear boasts an extensive database of around 30 million influencer profiles, utilizing an AI algorithm to help users find the most suitable influencers for their campaigns. It also offers real-time analytics and audience insight analysis, although some users have raised concerns about the accuracy of these analytics. In contrast, Meltwater, another significant player in this category, focuses more on social listening, sentiment analysis, and trend analysis. While Meltwater does offer influencer identification, its strengths lie more in broader social media analytics and brand management rather than deep influencer profiling.Campaign Management and Analytics
Klear provides an all-in-one relationship management tool that allows users to message influencers, manage campaigns, track ROI, and analyze campaign performance. This includes detailed reports on metrics such as brand awareness, engagement, conversions, and sales. However, the platform’s comprehensive features can make it more complicated to use, especially for those new to influencer marketing. Ainfluencer, another alternative, offers a more streamlined approach with unlimited searches, over 20 filters for searching, and accurate influencer information, all available for free. This makes it a viable option for those looking for a simpler yet effective influencer marketing platform.Social Intelligence and Listening
Klear’s integration with Meltwater has enhanced its social intelligence capabilities, allowing users to set up “monitors” to track competitors, mentions, engagement, and follower growth across various social platforms. This feature adds significant value by providing context to the data and informing the AI-powered discovery module.User Support and Pricing
Klear offers customer support via phone and email and provides a free trial, which is beneficial for users who want to test the platform before committing. However, pricing is custom and varies based on specific client needs, requiring direct contact with the vendor for a personalized quote. In contrast, Meltwater does not offer a free trial but provides comprehensive customer support through multiple channels, including phone and email. Meltwater’s pricing is also custom, reflecting the varied needs of its clients.Alternatives and Unique Features
- Influencer Vetting and Contracts: Klear stands out with its integrated contracts and payment management within the platform, making campaign management more streamlined.
- Multi-Platform Support: Klear supports a wide range of social platforms, including Instagram, TikTok, YouTube, Facebook, Twitter, Pinterest, and even Chinese social platforms like Red.
- Social Listening: While Klear offers social listening features, Meltwater is more specialized in this area, providing deeper insights into sentiment analysis and trend tracking.
Conclusion
In summary, Klear is a powerful tool for influencer marketing with strong features in influencer discovery, campaign management, and social intelligence. However, its complexity and the need for custom pricing might make it less appealing to some users. Alternatives like Ainfluencer and Meltwater offer different strengths and may be more suitable depending on your specific needs and preferences. Klear - Frequently Asked Questions
What is Klear and how is it related to Meltwater?
Klear is an advanced platform for influencer marketing that was acquired by Meltwater in 2021. As of April 2024, Klear’s communications, product login, and content are being integrated into Meltwater’s website and social channels.
How will the integration of Klear into Meltwater affect users?
The integration will not change the Klear product itself. Users will still log in to the same workspace they use today, and there will be no need to change passwords or login credentials. However, all visitors to the Klear website will be redirected to the Meltwater website starting April 1, 2024.
What features does Klear offer for influencer marketing?
Klear allows users to find and vet new influencers, create and manage campaigns, and analyze campaign results. It includes features such as influencer profile analysis, campaign management tools, and monitors to stay updated on industry trends and competitor activity. Users can also track campaign performance, including metrics like total posts, engagements, reach, and EMV (Earned Media Value).
How do I log in to Klear after the integration?
Users can log in to Klear through the new links provided on the Meltwater website. The Klear Product Login Page can be accessed at https://www.meltwater.com/en/login, and creators can log in at http://klear.com/creators/.
What kind of support is available for Klear users?
Klear users can get support through various channels, including a live chat feature on the Klear home screen, the Klear Academy for advanced training, the mCommunity for engaging with other users, and Klear Office Hours for structured learning sessions. Additionally, users can reach out to Meltwater Support and Community Experts for help.
Are there any changes in pricing or plans for Klear users?
The pricing and plans for Klear are now part of Meltwater’s offerings. There are three main plans: Essential, Suite, and Enterprise. These plans include Klear features along with other Meltwater services, although detailed pricing information is not readily available. The plans offer varying levels of customization and support, with the Enterprise plan including managed services and premium services.
How can I find and vet influencers using Klear?
Klear provides tools to find and vet influencers by reviewing their performance and demographic data. Users can analyze influencer profiles, view their past content, and assess their engagement metrics to determine if they are a good fit for their brand.
Can I track campaign performance and generate reports on Klear?
Yes, Klear allows users to track campaign performance by setting campaign keywords and aggregating relevant influencer content. Users can view macro insights such as total posts, engagements, reach, and EMV, and also download detailed campaign reports in PDF or customizable Google Doc formats.
Are there any educational resources available for using Klear?
Yes, there are several educational resources available. The Klear Academy offers advanced training and certification programs. Additionally, users can participate in the mCommunity and attend Klear Office Hours for interactive learning sessions and updates on best practices.
How will the integration affect the Klear brand and website?
As of April 2024, the Klear brand and website will become fully integrated into Meltwater. This means that all visitors to the Klear website will be redirected to the Meltwater website, and communications will be managed through Meltwater channels.