Loomly - Detailed Review
Content Tools
Loomly - Product Overview
Overview
Loomly is a comprehensive social media management tool that simplifies content creation, publishing, and analytics for individuals and teams. Here’s a brief overview of its primary function, target audience, and key features:Primary Function
Loomly is a one-stop solution for managing social media accounts. It allows users to plan, create, schedule, and publish posts across multiple social media platforms, including Facebook, LinkedIn, Instagram, and more. The tool also integrates content automation, ad management, and detailed analytics to help users optimize their social media strategies.Target Audience
Loomly is ideal for freelancers, agencies, and small to medium-sized businesses, as well as larger teams and organizations. It is particularly beneficial for those who need an all-in-one solution for their social media channels and require advanced collaboration and content approval workflows to maintain consistency and quality in their online content.Key Features
Content Scheduling and Publishing
Loomly offers a dynamic content calendar and the ability to schedule posts across multiple social networks. It includes push notifications to ensure you never miss a scheduled post and allows for seamless collaboration and automated publishing.Analytics and Reporting
The tool provides advanced analytics to track and measure social media success. Users can monitor metrics related to their accounts and posts, including engagement, reach, likes, and more.Ad Integration
Loomly enables users to create and manage ads directly for various social platforms, making it easy to switch between organic content strategies and paid advertising.Audience Targeting
Loomly offers features like Facebook and LinkedIn Audience Targeting, allowing users to define preferred audiences and restrictions based on criteria such as age, gender, interests, industries, and locations.Collaboration Tools
The platform is designed with collaboration in mind, allowing users to invite collaborators, assign roles, leave comments, and mention team members. It also includes a client approval process for quality control.Content Library and Media Studio
Loomly provides a library to store relevant assets, including media files, slide shows, notes, and post templates. Users can also edit assets using Loomly Studio and import photos from Unsplash.Notifications and Alerts
The tool includes notifications, mentions, and alerts to keep users informed and ensure they never miss important interactions or scheduled posts. Overall, Loomly is a versatile and comprehensive tool that helps users manage their social media presence efficiently, from content creation and scheduling to analytics and audience targeting. Loomly - User Interface and Experience
User Interface Overview
Loomly’s user interface is renowned for its simplicity and user-friendliness, making it accessible to users of all technical skill levels.Clean and Intuitive Design
The dashboard of Loomly is clean and well-organized, acting as a launch pad to the rest of the platform rather than an overwhelming information hub. It features a list of your calendars, sections for post ideas, quick links to resources like tutorials and webinars, and a straightforward layout that helps users quickly find what they need.Ease of Use
Loomly’s interface is incredibly user-friendly, allowing anyone on a team to use it without feeling overwhelmed. The setup process is quick and easy, with resources such as the “Getting Started with Loomly” playlist and a step-by-step post builder to guide users through the process of creating and scheduling content.Key Features
Visual Calendar
Loomly offers a visual calendar view that provides a clear overview of current and upcoming posts. This feature is particularly useful for planning and organizing social media content.Post Mockups
Users can preview how posts will appear on each social media platform before publishing, ensuring visual consistency and avoiding formatting issues.Content Creation Tools
Loomly integrates with tools like Canva, Unsplash, and Google Drive, allowing users to import media, access free high-quality images, and enhance images and videos using the Loomly Studio Editor.Collaboration and Approval
The platform facilitates team collaboration with features such as multi-user collaboration on posts, comments on posts, and a content approval workflow. Users can invite team members and clients, assign roles and permissions, and establish multi-tier approval workflows to ensure content security and streamlined feedback.Engagement Management
Loomly allows users to monitor and manage interactions across Instagram, Facebook, LinkedIn, and Twitter/X. It includes features to filter messages, assign tasks to specific team members, and use canned responses for quick answers to common questions.Feedback and Support
While Loomly is praised for its exceptional customer service, with some users reporting quick and personal responses, others have noted inconsistencies in support quality. However, the platform generally offers a positive user experience with its simple and straightforward UI.Continuous Improvement
Loomly 3.0, the latest version, introduces a brand-new interface with improved responsiveness and new features, including updated mobile apps. This evolution is based on user feedback, indicating Loomly’s commitment to enhancing the user experience.Conclusion
Overall, Loomly’s user interface is designed to be simple, intuitive, and easy to use, making it an excellent choice for both newcomers and seasoned social media professionals. Loomly - Key Features and Functionality
Loomly Overview
Loomly is a comprehensive social media management tool that offers a variety of features to help individuals and marketing teams manage their social media presence effectively. Here are the main features and how they work:
Content Creation and Scheduling
Visual Content Calendar
Visual Content Calendar: Loomly provides a calendar view that allows you to plan and organize your social media posts visually. This feature helps ensure a consistent posting schedule and gives you a comprehensive overview of your content strategy.
Bulk Scheduling
Bulk Scheduling: You can schedule multiple posts in advance, saving time and ensuring that your content is published consistently.
Auto Publishing from RSS
Auto Publishing from RSS: Loomly allows you to schedule posts automatically generated from RSS feeds, keeping your content relevant and consistent.
Collaboration and Approval Workflow
Team Collaboration
Team Collaboration: Loomly enables seamless teamwork on social media content. You can assign tasks, leave comments, and obtain approvals within the platform. This ensures smooth collaboration and consistent brand messaging.
Content Approval Workflow
Content Approval Workflow: You can establish multi-tier approval workflows so that designated individuals review and approve content before publishing, streamlining feedback and final approval.
Analytics and Performance Tracking
Advanced Analytics
Advanced Analytics: Loomly provides in-depth analytics to help you track the performance of your social media posts. This includes metrics such as engagement rates, click-through rates, and impressions, which help you understand which posts are performing well and which ones need improvement.
Post Ideas and Optimization
Daily Post Ideas
Daily Post Ideas: Loomly offers a section that provides inspiration and content suggestions for your social media posts. These ideas can be customized to align with your brand and audience.
Post Mockups
Post Mockups: The platform provides a realistic preview of how posts will appear on each social media platform before publishing, ensuring the content is visually consistent and optimized.
Media and Asset Management
Content Library
Content Library: Loomly allows you to store and organize your media assets, including images, videos, and graphics. This centralizes your content, making it easy to access and reuse assets across different posts.
Integrations with External Tools
Integrations with External Tools: You can connect with external tools like Canva, Unsplash, and Google Drive to import media, access free high-quality images, and enhance images and videos before publishing.
Engagement and Community Management
Unified Social Inbox
Unified Social Inbox: Loomly includes a unified inbox that highlights unread conversations, ensuring you never miss a comment or message. You can mark posts as unread, assign, and filter posts by the assignee.
Reply to Posts and Comments
Reply to Posts and Comments: While Loomly allows you to reply to messages and comments, it lacks advanced engagement features such as replying to visitor posts directly within the platform.
AI Integration
No Native AI Assistant
No Native AI Assistant: Loomly does not have a native AI assistant built into its platform. However, you can integrate Loomly with AI tools using Zapier. For example, you can set up workflows where AI by Zapier analyzes and returns data based on triggers from Loomly, such as new custom post ideas.
Conclusion
In summary, while Loomly is rich in features for content creation, scheduling, collaboration, and analytics, it does not have native AI capabilities. However, users can leverage Zapier to integrate AI functionalities into their Loomly workflows. This integration can help automate and enhance various aspects of social media management.
Loomly - Performance and Accuracy
Performance
Loomly performs well in several critical areas:Content Creation
Loomly offers an intuitive content creation platform with a drag-and-drop interface, customizable post templates, and a vast media library. This makes it easy for teams to create engaging social media posts.Collaboration
The platform excels in collaboration features, allowing teams to work together seamlessly to create, review, and approve social media posts. This streamlines the content creation process and ensures consistency in brand voice and messaging.Automated Scheduling
Loomly allows users to plan and schedule posts in advance, including recurring posts for evergreen content. This feature helps maintain a consistent posting schedule.Analytics and Reporting
Loomly provides in-depth analytics to track the performance of social media posts. Users can measure post performance in real-time, track account growth, and analyze post-level statistics. Advanced analytics, available on higher plans, offer additional insights such as audience demographics and engagement metrics.Accuracy
The analytics and reporting features of Loomly are generally accurate and provide valuable insights:Detailed Metrics
Loomly offers detailed metrics such as engagement rates, click-through rates, impressions, and more. These metrics help users understand which posts are performing well and which need improvement.Campaign Performance
Users can categorize campaigns using post labels and track their performance, making it easier to refine their social media strategy.Scheduled Reports
Loomly allows users to schedule automatic analytics reports, which can be sent weekly or monthly to keep teams and clients informed.Limitations and Areas for Improvement
Despite its strengths, Loomly has several limitations:Missing Advanced Features
Loomly lacks advanced features such as social listening or monitoring, localized analytics, advanced CRM and community management, and comprehensive competitor analysis. These omissions can be significant for organizations that need to track conversations around their cause or manage geographically dispersed campaigns.Custom Roles and Workflows
The platform does not offer custom roles and workflows, which can be a challenge for larger teams or those managing multiple clients. This lack can lead to more manual effort and potential confusion.Scheduled Reports Limitation
While Loomly allows scheduling of analytics reports, it does not offer scheduled reports as a standard feature on all plans, which might hinder efficiency for some businesses.User Management
Adding more users or accounts often requires upgrading to pricier plans, which can be expensive for smaller teams as they scale.Mobile App Issues
Some users have reported issues with the mobile app, describing it as glitchy and less user-friendly compared to the desktop version.Customer Support and User Experience
Loomly generally receives positive feedback for its ease of use and customer support:Ease of Use
Users find Loomly easy to use, even for first-time users, thanks to its clean and intuitive interface.Customer Support
Loomly offers customer support through chat, tutorials, and an FAQs section, which helps users address any issues they encounter. However, the lack of a refund policy and the need to upgrade plans to add more collaborators can be significant drawbacks for some users. In summary, Loomly is a solid choice for social media management, especially for teams that need robust content creation, collaboration, and analytics tools. However, it falls short in certain advanced features and user management flexibility, which might be crucial for larger or more complex operations. Loomly - Pricing and Plans
Pricing Tiers
Loomly provides four main pricing plans: Base, Standard, Advanced, and Premium.Base Plan
- Cost: $42 per month (monthly billing) or $32 per month (annual billing).
- Users: Up to 2 users.
- Social Accounts: Up to 10 social media accounts.
- Features:
- Unlimited scheduling
- Direct publishing
- Post preview & optimization tips
- Post analytics dashboard
- Hashtag manager
- Unlimited media storage
- Google Drive upload
- Unsplash and Giphy integration
- Link shorteners
- Approval workflows
- Slideshow creator
- Basic analytics and engagement metrics.
Standard Plan
- Cost: $80 per month (monthly billing) or $60 per month (annual billing).
- Users: Up to 6 users.
- Social Accounts: Up to 20 social media accounts.
- Features: All features from the Base plan, plus:
- Advanced analytics
- Content export
- Slack and Teams integrations.
Advanced Plan
- Cost: $175 per month (monthly billing) or $131 per month (annual billing).
- Users: Up to 14 users.
- Social Accounts: Up to 35 social media accounts.
- Features: All features from the Standard plan, plus:
- Custom roles and workflows
- Scheduled reports
- Additional collaboration tools.
Premium Plan
- Cost: $369 per month (monthly billing) or $277 per month (annual billing).
- Users: Up to 30 users.
- Social Accounts: Up to 50 social media accounts.
- Features: All features from the Advanced plan, with additional priority support and comprehensive analytics.
Free Trial
Loomly offers a risk-free trial that does not require a credit card. This trial allows you to test the features before committing to a plan.Key Points
- Each plan offers core features such as unlimited scheduling, direct publishing, and post analytics.
- The pricing structure is scalable, but the cost increases significantly as you move from one tier to the next.
- Annual billing provides a 25% discount compared to monthly billing.
Loomly - Integration and Compatibility
Loomly: A Comprehensive Brand Success Platform
Loomly, a comprehensive Brand Success Platform, offers extensive integration capabilities that make it a versatile tool for marketing teams. Here’s a detailed look at how Loomly integrates with other tools and its compatibility across various platforms.
Social Media Platforms
Loomly is compatible with a wide range of social media platforms, including Facebook, X/Twitter, Instagram, Pinterest, LinkedIn, Google Business Profile, YouTube, Snapchat, TikTok, and Instagram Threads. This allows users to manage, schedule, and post content across multiple social media channels from a single dashboard.
Content Management and Collaboration Tools
Loomly integrates seamlessly with several content management and collaboration tools. For instance, it integrates with WordPress, allowing users to manage their website content alongside their social media posts. Other notable integrations include Asana, Airtable, and Any.do, which help in streamlining workflows and task management.
Team Chat and Communication Tools
To enhance team collaboration, Loomly integrates with team chat tools such as Discord, Microsoft Teams, and Slack. These integrations facilitate real-time communication and collaboration among team members.
Workflow Automation
One of the standout features of Loomly is its integration with Zapier, an online automation platform. Zapier allows Loomly to connect with thousands of other apps, including Google Calendar, Dropbox, Shopify, and many more. This integration enables users to create custom workflows using triggers and actions, such as creating a new post in Loomly when a new event is added to Google Calendar or when a new row is updated in Google Sheets.
Design and Creative Tools
Loomly has recently integrated with Canva, a popular design platform. This integration allows users to import visuals from Loomly’s calendar library to Canva and export polished designs back to Loomly for scheduling. This two-way connection enhances content creation and collaboration workflows.
Other Integrations
In addition to the above, Loomly also integrates with a variety of other tools such as Buffer, RSS, Google Drive, OneNote, and Eventbrite. These integrations cover a broad spectrum of functionalities, from social media scheduling and content management to event planning and document storage.
Device Compatibility
While specific details on device compatibility are not provided, given the web-based nature of Loomly and its integrations, it is generally accessible on any device with a web browser. This includes desktops, laptops, tablets, and smartphones.
Conclusion
In summary, Loomly’s extensive integration capabilities make it a highly versatile tool for marketing teams, allowing seamless collaboration, content management, and workflow automation across a wide range of platforms and tools.
Loomly - Customer Support and Resources
Customer Support Options
Loomly offers a comprehensive array of customer support options and additional resources to ensure users can effectively manage and optimize their social media strategies.Email Support
Loomly provides email support for addressing specific inquiries or technical issues. Their support team is responsive and knowledgeable, ensuring timely assistance and resolution of any challenges users may encounter.Knowledge Base
Loomly has a comprehensive knowledge base that serves as a valuable resource library. This includes articles, guides, and tutorials that help users get started with the platform, as well as advanced tips and best practices. This resource covers a wide range of topics to help users optimize their social media strategy.Webinars and Training Sessions
Loomly regularly hosts webinars and training sessions to educate users about social media management strategies, platform updates, and advanced features. These sessions offer practical tips, real-world examples, and valuable insights to help users leverage the full potential of Loomly.Community and Forums
Loomly has an active community and forums where users can connect, share ideas, and seek advice from fellow social media managers. Engaging with the community allows users to learn from others’ experiences, gain inspiration, and expand their social media knowledge.Help Center
While the specific details of a dedicated help center are not outlined, the knowledge base and other resources serve as a central hub for finding answers to common questions and learning how to use Loomly’s features effectively.Integrations and Workflow Support
Loomly also integrates with various tools such as Canva, Zapier, Slack, and Google Drive, which can help streamline workflows and make social media management more efficient. These integrations are supported through the resources provided, ensuring users can make the most out of these connections.Conclusion
By offering these support options and resources, Loomly ensures that users have the tools and information they need to manage their social media presence effectively and engage with their audience in a meaningful way. Loomly - Pros and Cons
When considering Loomly as a social media management tool, here are some key advantages and disadvantages to keep in mind:
Advantages
- Affordable Pricing: Loomly is praised for its affordability, making it easier to get management approval and providing all the necessary features at a lower cost compared to other similar solutions.
- User-Friendly Interface: The interface is incredibly user-friendly, making it accessible to anyone on the team, regardless of their tech skills. This ease of use contributes to a superior user experience.
- Advanced Scheduling Capabilities: Loomly offers advanced scheduling capabilities, including the ability to schedule a single post across multiple platforms, which is beneficial for managing multiple brands and products.
- Comprehensive Features: It provides a range of comprehensive features such as a visual calendar for current and upcoming posts, a library for storing assets, and a post approval workflow. These features simplify the process of creating and publishing social media content.
- Collaboration Tools: Loomly’s collaboration features enable teams to work together seamlessly to create, review, and approve content before it goes live, ensuring that posts are always on-brand and consistent with the messaging.
- Analytics Reporting: The analytics reporting is highly praised, offering detailed data that is easy to digest. It includes metrics such as engagement rates, click-through rates, and impressions to help understand which posts are performing well.
- Content Creation Tools: Loomly simplifies content creation with features like post ideas, optimization tips, hashtag collections, alt text for images, and custom thumbnails for videos. It also allows you to preview how posts will look on different platforms.
Disadvantages
- Inability to Post Directly to Instagram: One significant inconvenience is that Loomly currently lacks the ability to post directly to Instagram, requiring manual posting for this platform.
- Loss of Analytics Data: Some users have reported losing their analytics data multiple times with no way to recover it, except through the original social app’s insights. This can be particularly problematic for Instagram analytics.
- Poor Customer Support: There are mixed reviews regarding customer support. Some users have reported poor customer support with generic responses or no response at all to inquiries, while others have praised the support as exceptional.
- Inconvenient Calendar View: Some users find the monthly calendar view inconvenient, suggesting a 4-week view like Google Calendar would be more useful.
- Limited Integration with Instagram Stories and Pinterest: The connection between Instagram Stories and Pinterest is not as robust as it is for other channels, which can be a limitation for some users.
- No Direct Posting to YouTube: Loomly does not support direct posting to YouTube, requiring manual posting for this platform as well.
Conclusion
Overall, Loomly is a strong tool for managing social media content, especially for teams that value collaboration, advanced scheduling, and detailed analytics. However, it has some notable limitations, particularly with regards to direct posting on certain platforms and the reliability of its analytics data.
Loomly - Comparison with Competitors
Comparing Loomly to Competitors
When comparing Loomly to its competitors in the social media management and content tools category, several key features and differences stand out.Vista Social
Vista Social is a strong alternative to Loomly, offering a user-friendly interface and extensive features. It includes an AI assistant for generating captions, a post creator for customizing posts across multiple social channels, and review management to track and respond to reviews on Facebook and Google Business. Additionally, Vista Social provides competitor analysis, keyword monitoring, and sentiment analysis, making it a comprehensive tool for social media management.ContentStudio
ContentStudio is another notable alternative, known for its content discovery and curation features. It allows users to search for trending content, create custom topics, and uncover relevant influencers. ContentStudio also offers workspace organization, social media post composition, approval workflows, and a social inbox for managing interactions. Its automation recipes and media library are additional features that make it a viable option for those seeking advanced content management capabilities.Later
Later is a good choice for those heavily focused on Instagram and TikTok. It lacks support for Google My Business and YouTube but offers a link in bio feature, best time to post suggestions, and a creator collaboration feature. Later’s post creator is simple and user-friendly, with features like image editing, hashtag suggestions, and a social calendar. It also includes analytics and reporting for Instagram, TikTok, and other platforms.Social Champ
Social Champ is a competitive alternative that offers more affordable options with flexible scheduling and advanced collaboration tools. It includes features like the Champ AI Suite, content recycling, and AI-powered best time to post recommendations. Social Champ supports a wider range of social media platforms, including Mastodon and Bluesky, and offers a browser extension and link in bio feature. Its pricing starts at $29/month, making it a cost-effective option for larger teams and agencies.Planable
Planable is particularly good for scaling agencies due to its content collaboration features and visual content calendar. It allows for real-time previews of posts and AI-generated captions based on images. Planable’s user experience is highly praised for its simplicity and efficiency, enabling quick access to features in just a few clicks. It also supports post scheduling and automation, making it a streamlined tool for social media content planning.Hootsuite
Hootsuite is a comprehensive solution that centralizes social media activities across various networks. It offers social media scheduling, content curation, in-depth analytics, and social listening features. Hootsuite is suitable for large-scale businesses due to its advanced analytics and engagement tools. However, its pricing starts at $99/month, which may be less appealing to smaller businesses or individuals.Buffer
Buffer is a simple and user-friendly tool, making it suitable for startups and individuals. It provides social media scheduling, content curation, and analytics capabilities. Buffer is known for its ease of use and affordable pricing, starting at a lower cost compared to some of the other alternatives.Key Considerations
- Centralized Content Calendar and Scheduling: Tools like Vista Social, ContentStudio, and Social Champ offer centralized content calendars that help streamline workflow and plan ahead effectively.
- User-Friendly Interface: All the mentioned alternatives prioritize a user-friendly interface to minimize team efforts and ensure ease of use. For example, Vista Social, Later, and Planable are noted for their intuitive interfaces.
- Affordable and Transparent Pricing: Pricing varies significantly among these tools. Social Champ and Planable offer more affordable options, while Hootsuite is more expensive but packed with advanced features.
- AI-Powered Features: Tools like ContentStudio, Social Champ, and Later incorporate AI to generate captions, suggest the best time to post, and provide other AI-driven features that simplify content management.
Loomly - Frequently Asked Questions
Here are some frequently asked questions about Loomly, along with detailed responses to each:
What are the different pricing plans offered by Loomly?
Loomly offers four main pricing plans: Base, Standard, Advanced, and Premium. Here’s a brief overview of each:Base Plan
$42/month (or $34/month if billed annually), includes 10 social media accounts and 2 users.Standard Plan
$80/month (or $64/month if billed annually), includes 20 social media accounts and 6 users.Advanced Plan
$175/month (or $140/month if billed annually), includes 35 social media accounts and 14 users.Premium Plan
$369/month (or $295/month if billed annually), includes 50 social media accounts and 30 users.What features are included in each Loomly pricing plan?
Each plan includes various features, but here are some key highlights:Base Plan
Includes interactions, post analytics, hashtag manager, post preview & optimization tips, and approval workflows.Standard Plan
Adds more social media accounts and user slots, advanced analytics, content export, and Slack & Teams integrations.Advanced Plan
Includes all features from the Standard plan plus additional social accounts and users.Premium Plan
Offers the highest number of social accounts and users, along with AI credits and other advanced features.Does Loomly offer a free trial?
Yes, Loomly provides a 15-day free trial for all its pricing plans. This allows you to test the features and see if it fits your needs before committing to a plan.How does Loomly’s pricing compare to other social media management tools?
Loomly is often compared to other tools like Buffer and Social Champ. Loomly generally offers more features at a competitive price, including collaboration and analytics, which may require extra payments in other tools. However, the cost can feel steep, especially for small businesses or individuals, due to the significant price jumps between plans.What kind of support does Loomly offer?
Loomly provides live support for every single customer, which is a standout feature compared to some other social media management tools. This ensures you get help whenever you need it.Can I customize posts for different social media channels using Loomly?
Yes, Loomly allows you to adjust content for each channel in one place. You can schedule posts, edit them according to the platform you will be posting on, and ensure brand consistency across all your social media accounts.Does Loomly offer analytics and reporting features?
Yes, Loomly includes analytics and reporting features, although the depth of these features varies by plan. The higher-tier plans offer more detailed analytics and reporting capabilities.How does Loomly facilitate team collaboration and approval workflows?
Loomly has smooth client approval processes and collaboration features. You can create posts, duplicate them across multiple calendars, and manage approvals all within the platform. This makes it easier to work with multiple teams and maintain brand consistency.Is Loomly suitable for managing social media across multiple locations, such as franchises?
Yes, Loomly is well-suited for managing social media across multiple locations. It helps maintain brand consistency, streamline planning, and empower creativity across all social media accounts associated with different locations.Does Loomly offer any additional tools like content libraries or video editors?
Yes, Loomly includes a content library, a built-in video and image editor, and other tools to help you perfect your visuals and manage your content efficiently. Loomly - Conclusion and Recommendation
Final Assessment of Loomly
Loomly is a comprehensive social media management tool that simplifies the process of creating, planning, scheduling, and analyzing content across multiple social media platforms. Here’s a breakdown of its key features and who would benefit most from using it.
Key Features
- Content Scheduling and Automation: Loomly allows users to schedule posts in advance, including various types of content such as reels, YouTube shorts, and TikTok carousel posts. It also supports auto-publishing from RSS feeds and bulk scheduling.
- Content Calendar and Preview: The tool features a visual content calendar and post preview, enabling users to see how their posts will appear on different social media channels before they go live.
- Audience Targeting: Loomly offers advanced Facebook audience targeting features, including Preferred Audiences and Audience Restrictions, which help in reaching the right audience with precision.
- Collaboration and Approval: It facilitates team collaboration with features like task assignment, comments, and feedback on content before it is published. Custom approval processes ensure quality control and consistency.
- Analytics and Community Management: Loomly provides advanced analytics and basic community management tools, helping users track performance and manage interactions across various social media platforms.
Who Would Benefit Most
- Major Account Managers: Loomly is beneficial for managing major accounts due to its ease of use, reliability, and comprehensive features for creating and publishing content. It also supports customer review and approval processes.
- Small Business Owners: The user-friendly interface, excellent customer service, and the ability to connect various social media platforms make Loomly a valuable tool for small business owners. The calendar view and customization options are particularly appreciated.
- Social Media Managers: Loomly’s advanced scheduling capabilities, ability to manage multiple brands, and features like duplicating posts within the same calendar or copying them to another, are highly valued by social media managers.
- Content Creators: The drag and drop functionality, color coding, and labeling features help content creators stay organized and easily manage their scheduled posts.
- Marketing Teams: Loomly’s affordability, post approval workflow, and the ability to view all brands at once or individually make it a good fit for marketing teams.
Pricing
Loomly offers four pricing plans: Base ($42/month), Standard ($80/month), Advanced ($175/month), and Premium ($369/month). Each plan varies in the number of social accounts and users supported, which may not be the most flexible for businesses with larger teams.
Recommendation
Loomly is an excellent choice for individuals and mid-sized businesses looking to streamline their social media management. Its wide range of features, including advanced scheduling, audience targeting, and collaboration tools, make it a versatile and effective tool. However, it is important to note that Loomly does not offer a free plan, though it does provide a 15-day free trial to test its features.
If you are looking for a tool that can help you create, schedule, and analyze content efficiently while also facilitating team collaboration, Loomly is definitely worth considering. Despite the lack of an AI assistant, its other features and user-friendly interface make it a solid option in the social media management category.