
Originality.ai - Detailed Review
Content Tools

Originality.ai - Product Overview
Originality.ai Overview
Originality.ai is a versatile AI-driven tool that serves as both an AI content detector and a plagiarism checker, making it an essential asset for various stakeholders in the content creation industry.Primary Function
The primary function of Originality.ai is to detect whether given content is generated by AI models or written by humans. It uses advanced machine learning, specifically the Bidirectional Encoder Representations from Transformers (BERT) model, to analyze the content and determine its origin with a reported accuracy rate of 94-99%.Target Audience
Originality.ai is targeted at several key groups:Content Creators
Bloggers, writers, and freelance content creators who need to ensure their work is original and not AI-generated.Digital Marketers
Marketing teams and SEO professionals who must verify the authenticity of content to maintain high-quality, unique material.Agencies
Content marketing and SEO agencies managing large teams or outsourcing content creation.Editors and Publishers
Editors handling large volumes of content submissions.Educational Institutions
Schools and universities checking student submissions for plagiarism and AI writing.Businesses and Teams
Companies regularly publishing online content, such as e-commerce businesses, tech companies, or media outlets.Key Features
Here are some of the key features that make Originality.ai stand out:Dual Detection: AI and Plagiarism Checker
Originality.ai combines the ability to detect both AI-generated content and plagiarism within a single platform. This dual functionality ensures that content is both unique and human-written, which is critical for SEO and content quality.High Accuracy in AI Detection
The platform has been fine-tuned to detect content generated by leading AI models like GPT-3 and GPT-4 with a high level of accuracy. Its detection algorithms are continually updated to keep pace with new AI models.Readability Score
Originality.ai provides a readability score to help determine how naturally flowing the content is. This feature includes recommendations based on Google Search results to optimize the content’s readability.Team Management Features
The tool supports multi-user accounts, allowing businesses and content teams to manage multiple users under one platform. This feature is particularly useful for agencies, marketing teams, and large organizations that need to oversee content produced by many writers.Plagiarism Detector
Originality.ai includes a plagiarism detector that checks if the content is copied from anywhere on the internet, ensuring the content’s uniqueness.User-Friendly Interface and APIs
The platform offers a user-friendly interface with easily understandable results. Additionally, it provides APIs for developers to integrate the tool into their applications. By combining these features, Originality.ai helps content creators and businesses ensure the integrity, originality, and quality of their content, which is crucial for maintaining high standards and avoiding potential SEO penalties.
Originality.ai - User Interface and Experience
User Interface and Experience of Originality.ai
Ease of Use
Originality.ai is generally easy to use. Users can log in to their accounts, click the “Start New Scan” button, paste the text they want to scan, select the scanning models, and choose additional options such as plagiarism or readability checks. The process is relatively straightforward, and users can quickly initiate a scan.Interface Layout
While the interface is user-friendly, it has some drawbacks. The dashboard can be cluttered, with issues such as a sidebar that doesn’t fit into a single view and requires a scroll bar, tooltips that are not clearly labeled and can crowd out other elements, and primary reports that are not prominently displayed. Additionally, extra text in the corners could be better presented as popup notifications for first-time users.User Experience
Despite the clutter, the interface becomes less distracting once users get accustomed to it. The tool provides easily understandable results, which is a significant advantage. For example, the readability score is presented using the Flesch-Kincaid score, a standardized measure that is widely recognized. However, this score does not offer actionable insights for improvement; users must manually address any readability issues highlighted by the tool.Additional Features
Originality.ai integrates several features that enhance the user experience. It includes a Chrome extension for on-the-go content scanning, API access for developers, and team management tools that allow users to add or remove team members and manage their access levels. These features make the tool versatile and convenient for various users.Feedback and Accuracy
One of the significant concerns with Originality.ai is the accuracy and consistency of its AI detection. Users have reported that the tool sometimes flags human-written content as AI-generated, and vice versa. This inconsistency can lead to unnecessary trouble for content creators and writers. Despite its user-friendly interface, the tool’s reliability in distinguishing between AI-generated and human-written content is questionable.Conclusion
In summary, while Originality.ai is easy to use and provides a range of useful features, its user interface could be improved for better navigation, and the accuracy of its AI detection is a significant concern that affects the overall user experience.
Originality.ai - Key Features and Functionality
Originality.ai Overview
Originality.ai is a comprehensive content analysis tool that integrates advanced AI technologies to serve several critical functions, particularly beneficial for content creators, marketers, SEO professionals, and businesses. Here are the main features and how they work:AI Content Detection
Originality.ai’s core function is to detect whether any part of the content has been generated by AI models, such as GPT-3 and GPT-4. This feature uses advanced machine learning, specifically the Bidirectional Encoder Representations from Transformers (BERT) model, to identify subtle patterns that distinguish AI-generated text from human-authored content. The tool provides an ‘AI Score’ indicating the likelihood of the content being machine-generated, helping users ensure their content is human-written and maintain SEO integrity.Plagiarism Detector
The platform includes a plagiarism detector that checks content against a large database of online sources to identify any potential copied material. This feature scores the content based on its uniqueness, ensuring that the material is original and not plagiarized. This dual functionality of detecting both AI-generated content and plagiarism makes Originality.ai unique and highly valuable for content verification.Readability Score
Originality.ai also evaluates the readability of the content, providing a readability score and recommendations to improve it. This feature is essential for determining the content’s likelihood of ranking on search engines. The readability score is compared to standards derived from Google Search results, offering suggestions to optimize the content for better readability.Team Management
The platform supports multi-user accounts, allowing businesses and content teams to manage multiple users under one platform. This feature is particularly useful for agencies, marketing teams, and large organizations that need to oversee content produced by many writers. Team members can be assigned roles, and all scans can be monitored from a central account, streamlining content verification across multiple users.Scan History
Originality.ai keeps a detailed scan history, enabling users to track previously scanned content. This feature helps in maintaining records over time and ensures that content quality and originality are consistently monitored.Cost-Effective Pricing
The service operates on a pay-as-you-go model, where users pay per word scanned. This pricing structure is cost-effective, especially for freelancers or small businesses that do not need to commit to a long-term subscription.User-Friendly Interface
The platform is known for its straightforward and easy-to-use interface, which provides results quickly. This makes it a practical solution for busy content managers who need to run checks efficiently.API Integrations
Originality.ai offers APIs that allow developers to integrate the tool into their applications. This integration capability extends the tool’s functionality, enabling users to automate content verification processes within their existing workflows.Conclusion
In summary, Originality.ai combines AI content detection, plagiarism checking, readability scoring, team management, and a user-friendly interface to provide a comprehensive solution for ensuring content originality and quality. The integration of advanced AI models and a cost-effective pricing model make it a valuable tool for a wide range of users.
Originality.ai - Performance and Accuracy
Performance Evaluation of Originality.ai
When evaluating the performance and accuracy of Originality.ai in the content tools AI-driven product category, several key points stand out:Fact Checking Accuracy
Originality.ai demonstrates strong performance in fact-checking, achieving a 72.3% accuracy rate in a study involving 120 facts. This is the highest accuracy among the six AI models tested, including GPT-4, which had a 64.9% accuracy rate.Reliability and Error Rates
One of the notable strengths of Originality.ai is its reliability, with a 0% unknown rate, meaning it does not produce ‘unknown’ outcomes. This contrasts with models like GPT-4, which had a high unknown rate of 34.2%. Originality.ai also has a low error rate of 1.7%, which is significantly better than some other models, such as Llama-2-70b with an error rate of 3.3%.AI-Generated Content Detection
Originality.ai excels in detecting AI-generated content, achieving a near-perfect True Positive Rate (TPR) of 99.7% across various categories, including unaltered AI-generated and human-written texts. Even in challenging conditions such as back-translated texts, it maintained an average TPR of 85.6%, outperforming other commercial and open-source tools.Contextual Understanding and Machine Learning
The tool uses advanced machine learning algorithms trained on large datasets containing both human-written and AI-generated content. This allows it to identify subtle differences and assess the context of the content, ensuring that the text feels natural and coherent, which is more characteristic of human writing.Limitations and Areas for Improvement
While Originality.ai is highly accurate, it is not perfect. There can be false positives (human text identified as AI-generated) and false negatives (AI-generated text identified as human). Continuous refinement and testing are necessary to minimize these errors. Additionally, there are privacy concerns related to the processing of sensitive information, which requires responsible data handling and privacy protections.Engagement and Factual Accuracy
Originality.ai is built with content editors in mind, providing features such as sources and explanations when using its graphical interface. This enhances the fact-checking process and ensures that users can rely on the platform for precise and trustworthy information. However, it is crucial to note that AI-generated content can struggle with factual accuracy, requiring human oversight to ensure credibility.Conclusion
In summary, Originality.ai stands out for its high accuracy in fact-checking and AI-generated content detection, its reliability in producing results without unknown outcomes, and its contextual understanding capabilities. However, it is important to address the potential for false positives and negatives, and to ensure strong data privacy measures.
Originality.ai - Pricing and Plans
Pricing Plans
Originality.ai provides two main pricing plans:Pay-as-You-Go Plan
- This plan is ideal for users who need occasional access to the platform.
- It starts with a one-time payment of $30, which includes 3,000 credits.
- Each credit allows you to scan up to 100 words of content.
- Additional credits can be purchased at $0.01 per credit.
- This plan includes features such as AI scans, plagiarism scans, readability scans, and a 30-day scan history. However, it lacks premium features like API access, full site scans, and team management tools.
Base Subscription Model
- This plan is suited for consistent users who require regular access to the platform.
- It costs $14.95 per month and includes 2,000 credits, which reset every month on your billing date.
- Each credit still scans 100 words of content.
- This plan offers all the features available in the pay-as-you-go plan, plus additional premium features such as API access, full site scans, scanning from URLs, team management tools, and unlimited scan history.
Features by Plan
Pay-as-You-Go Plan
- AI Scan: Detects AI-generated content.
- Plagiarism Scan: Checks for unoriginal content.
- Readability Scan: Analyzes the readability of your content.
- File Upload: Supports docx, doc, and pdf files.
- Shareable Reports: Allows sharing of scan reports.
- Scan History: Limited to 30 days.
Base Subscription Model
- Includes all features from the pay-as-you-go plan.
- API Access: For integrating with other tools.
- Full Site Scans: Scans entire websites.
- Scan from URL: Scans content directly from URLs.
- Team Management: Tools for managing teams.
- Unlimited Scan History: No limit on scan history.
- Access to Future Features: Includes any new features added.
Free Options
- Originality.ai offers limited free access with three daily scans, each limited to 300 words. This free option is useful for testing the tool but does not provide full functionality.
Discounts
- There is an exclusive coupon code “AFFTWEAKS25” that offers a 25% discount on the pay-as-you-go plan, allowing you to save on your credit purchases.

Originality.ai - Integration and Compatibility
Originality.ai Overview
Originality.ai, a sophisticated tool for detecting plagiarism and AI-generated content, offers seamless integration with a variety of platforms and tools, ensuring broad compatibility and usability.
Integrations with Other Tools
Originality.ai can be integrated with over 2400 other applications through platforms like Pipedream. This integration enables developers to automate workflows that check content for plagiarism and AI-generated text. For instance, you can build a content monitoring pipeline that assesses new content submissions on platforms like WordPress or Shopify, flagging potential issues for editorial review.
Additionally, Originality.ai can be integrated with cloud storage services such as Google Drive or Dropbox. This allows for automated plagiarism detection of uploaded documents, with the results logged into a Google Sheet or triggering notifications if a certain plagiarism threshold is crossed.
In academic and user-generated content contexts, Originality.ai can be integrated with platforms like Discourse or Reddit to check forum posts, product reviews, or comments for authenticity and originality.
Compatibility Across Platforms and Devices
Originality.ai’s API is highly versatile and can be easily integrated into various workflows. The API uses API keys for authentication, which are securely stored when you connect your Originality.ai account, ensuring easy authentication across different applications.
The tool is compatible with a wide range of devices, from large desktop monitors to small laptops, tablets, and smartphones. This ensures that users can compare texts and detect differences without needing specialized hardware or software, making it accessible for students, bloggers, and other content creators.
Multilanguage Support
Originality.ai’s latest release includes multilanguage AI detection, supporting 15 different languages. This feature automatically detects the language of the content and switches to the appropriate model, providing a seamless user experience without any additional action required from the user. This multilingual capability ensures high accuracy, consistently above 90%, across all supported languages.
API Access and Customization
Originality.ai provides API access, allowing for seamless integration into existing workflows. This flexibility is particularly useful for marketers, academics, and content creators who need to automate plagiarism and AI content detection processes. The tool also offers customizable settings, enabling users to adjust the sensitivity of plagiarism detection and AI content identification according to their specific needs.
Conclusion
In summary, Originality.ai integrates well with various tools and platforms, offers broad device compatibility, and supports multiple languages, making it a versatile and effective solution for ensuring content originality and authenticity across different contexts.

Originality.ai - Customer Support and Resources
Customer Support
- Originality.ai provides support through various channels, although the specific details on support hours, contact methods, and response times are not explicitly mentioned on their website. However, users can expect to find help through the platform’s interface and potentially through email or contact forms available on the site.
- For team management, the platform allows administrators to add and remove team members, manage access levels, and monitor activity, including scans for AI-written content versus human-written content. This feature helps in maintaining transparency and control within teams.
Additional Resources
- Documentation and Guides: Originality.ai offers detailed guides and blog posts that explain how to use their tools effectively. For example, the FAQs generator tool comes with a step-by-step guide on how to input information, select the tone of voice, and fine-tune the generated FAQs.
- Fact Checking Aid: The platform includes a fact-checking feature that helps users verify the accuracy of their content. This tool is particularly useful for content editors and provides sources and explanations to support the fact-checking process.
- Plagiarism and AI Detection Tools: Originality.ai provides advanced tools for detecting AI-generated content and plagiarism, including the ability to identify paraphrased content. These tools are backed by studies and third-party reviews that highlight their accuracy.
- Readability Checker: The platform offers a readability score feature that helps users ensure their content is clear and accessible. This tool is based on a comprehensive study to identify the ideal readability scores for content to rank well on search engines.
- Multilingual Support: Originality.ai supports multiple languages, making it easier for users to generate and verify content for a global audience. The platform can detect AI-generated content in 15 languages.
Community and Feedback
- While specific community forums or feedback mechanisms are not detailed on the website, the platform’s blog section and customer testimonials suggest a commitment to user feedback and continuous improvement. Users can find reviews and testimonials from other users and industry experts, which can be helpful in assessing the tools’ effectiveness.
Overall, Originality.ai provides a comprehensive suite of tools and resources to support users in creating and verifying high-quality, factually accurate content.

Originality.ai - Pros and Cons
Main Advantages of Originality.ai
Dual Detection Capability
One of the standout features of Originality.ai is its ability to detect both AI-generated content and plagiarism within a single platform. This dual functionality makes it a comprehensive tool for ensuring content originality and authenticity, which is crucial for maintaining trust and credibility in fields like education, journalism, and marketing.
High Accuracy
Originality.ai boasts a high accuracy rate in identifying AI-generated content, particularly from models like GPT-3 and GPT-4, with reported accuracy rates of 94-99%. This makes it a reliable tool for content creators and businesses looking to avoid publishing AI-generated content that could harm SEO rankings or violate content guidelines.
Team Management
The platform allows multiple users to be managed under one account, which is beneficial for businesses and agencies. This feature enables teams to maintain a consistent standard of originality across various writers and contributors.
Cost-Effective Pricing
Originality.ai offers a pay-per-word pricing structure, which can be more cost-effective for users compared to subscription models. This makes it accessible for freelancers and small businesses who only need to verify specific amounts of content.
User-Friendly Interface
The platform is easy to use, with a clean and straightforward interface that provides quick results. This is particularly useful for busy content managers who need to run checks efficiently.
Scan History and Fact Checking
Users can keep track of previously scanned content with a detailed scan history, and the tool also includes a fact-checking feature to ensure the accuracy of the content.
Main Disadvantages of Originality.ai
Accuracy Issues
Despite its high accuracy claims, Originality.ai is not perfect and can produce false positives (identifying human text as AI-generated) and false negatives (identifying AI-generated text as human). The tool’s sensitivity has increased with recent updates, leading to a higher rate of false positives.
Bias and Sensitivity
There are reports of bias and sensitivity issues, particularly with the Turbo 3.0 engine, which can be very harsh and mark human content as AI-generated. This raises reliability questions and the need for continuous refinement and testing.
Contextual Accuracy Variability
The tool’s accuracy can be inconsistent across different content types. It works best with blog posts or online articles but struggles with academic pieces like scientific summaries or college essays, likely due to its primary training on web content.
Language Limitations
Although Originality.ai supports multiple languages, its primary training is on English content, and it may not perform as well with content in other languages or newer Large Language Models (LLMs) beyond GPT.
Privacy Concerns
Analyzing text involves processing sensitive information, which raises privacy concerns. Ensuring data privacy protections are in place is crucial when using this tool.
By considering these advantages and disadvantages, users can make an informed decision about whether Originality.ai meets their specific needs for content verification and originality checks.

Originality.ai - Comparison with Competitors
When Considering AI-Driven Content Tools
Originality.AI stands out with several unique features, but it also has some compelling alternatives. Here’s a comparison to help you make an informed decision:
Originality.AI
Originality.AI is a comprehensive tool that focuses on detecting AI-generated content, plagiarism, and fact-checking. Here are some of its key features:
- AI Content Detection: It accurately identifies content generated by popular large language models like ChatGPT, Claude, and Google Bard (Gemini), providing a percentage score and a sentence-by-sentence breakdown.
- Plagiarism Checking: It includes a plagiarism scanner that checks for originality across 15 languages and detects subtle forms of plagiarism.
- Fact Checking: The tool verifies facts and provides supporting data to ensure accuracy, helping prevent AI hallucinations.
- Readability Scoring: It offers readability scores to improve the engagement and clarity of your content.
- Team Management: Features include assigning team members to projects, secure encryption, and report generation for transparency.
Potential Alternatives
AI Detector Pro (AIDP)
- Language Support: AIDP detects AI-generated content in English, Spanish, and German, highlighting AI words and phrases within the document.
- Cost: It is priced at $13.99 and offers a refund if users find a better AI detector.
- Unique Feature: AIDP focuses solely on AI detection and does not offer the broader range of features like plagiarism checking or readability scoring that Originality.AI provides.
Semrush
- Content Optimization: Semrush is a broader SaaS platform focused on online visibility management and marketing content. It helps optimize content for SEO, analyze competitors, and track marketing performance.
- Limitation: While Semrush is powerful for SEO and content optimization, it does not specialize in AI content detection or plagiarism checking like Originality.AI.
GPTKit
- Multi-Model Approach: GPTKit uses six methods to detect AI-generated text with up to 93% accuracy. It requires at least 50 words for better results.
- Cost: Each check of 1024 characters takes one credit, making it a pay-per-use model.
- Unique Feature: GPTKit’s multi-model approach is distinct, but it lacks the comprehensive features of Originality.AI.
LongShot AI
- Content Creation: LongShot AI is more focused on generating high-quality, SEO-optimized content rather than detecting AI-generated content. It includes tools like FactGPT for accurate information and AI Interlinking for better SEO.
- Unique Feature: LongShot AI provides advanced SEO features, keyword research, and content optimization tools integrated with Google Search Console, which Originality.AI does not offer.
- User Experience: It is designed for content creation and planning, making it a more holistic solution for content marketers and creators looking to generate original content.
Key Differences and Considerations
- Scope of Features: Originality.AI is specialized in detecting AI-generated content, plagiarism, and fact-checking, while alternatives like LongShot AI and Semrush offer broader content creation and optimization tools.
- User Needs: If your primary concern is ensuring the originality and accuracy of content, Originality.AI might be the best choice. However, if you need tools for generating high-quality, SEO-optimized content, LongShot AI could be more suitable.
- Cost and Accessibility: Originality.AI offers various pricing plans, including a pay-as-you-go option and a monthly subscription. Other tools like AIDP and GPTKit have different pricing models that might be more or less cost-effective depending on your usage.
In summary, while Originality.AI excels in detecting AI-generated content and ensuring originality, alternatives like LongShot AI and Semrush offer different strengths that might better align with your specific needs in content creation and optimization.

Originality.ai - Frequently Asked Questions
Here are some frequently asked questions about Originality.ai, along with detailed responses to each:
What is Originality.ai?
Originality.ai is an AI content checker and plagiarism detector designed for content marketers, publishers, SEOs, agencies, and writers. It helps detect AI-generated content and ensures that the content published is original and human-generated.How accurate is Originality.ai in detecting AI-generated content?
Originality.ai boasts a 99% accuracy rate in detecting AI-generated content, including text created by popular large language models like ChatGPT, GPT-4, and Bard. This high accuracy is achieved through advanced natural language processing techniques.What features does Originality.ai offer?
Originality.ai includes several key features:- AI Content Detection: Scans content to identify parts generated by AI tools.
- Plagiarism Detector: Checks for uniqueness and identifies copied content, including paraphrased plagiarism.
- Readability Score: Provides a readability score and recommendations to improve content’s readability based on Google Search results.
- Fact Checking Aid: Helps reduce the chance of publishing factually incorrect information.
- Team Management: Allows adding and managing team members, tracking their activity, and accessing scan records.
- API Integration: Enables integration of AI detection capabilities into your own tools or workflow.
What are the pricing plans available for Originality.ai?
Originality.ai offers two main pricing plans:- Pay-as-you-go Plan: A one-time payment of $30 for 3000 credits, with each credit allowing you to scan up to 100 words. Additional credits cost $0.01 each.
- Base Subscription Model: $14.95 per month, providing 2000 credits (200,000 word scans) per month, along with access to all premium features like API, team management, and full site scans.
Can I use Originality.ai for bulk site scans?
Yes, Originality.ai allows you to perform bulk site scans to detect AI-generated content across your entire website. This feature is particularly useful for content audits and is available with the Base Subscription Model.How does the readability score feature work?
The readability score feature provides an assessment of how well your content is written and suggests improvements based on Google Search results. Originality.ai conducted a study to identify the ideal readability scores for content to rank well on Google, and this feature helps you optimize your content accordingly.Does Originality.ai support multiple languages?
Yes, Originality.ai supports 15 languages, making it a useful tool for global content creators. This multilanguage capability ensures that your content can be accurately analyzed and understood regardless of the language.Can I manage a team with Originality.ai?
Yes, Originality.ai offers team management features that allow you to add and remove team members, manage their access levels, and view a complete record of their activity, including scan scores for AI-written vs. human-written content.Is there an API available for Originality.ai?
Yes, Originality.ai provides an API that allows you to integrate its AI detection capabilities into your own tools or workflow. This API is well-documented and available with the Base Subscription Model.How does the fact-checking feature work?
The fact-checking feature aids in reducing the chance of publishing factually incorrect information. It is particularly useful in the age of generative AI, where accidental publication of false facts can be common. This feature helps ensure the accuracy of your content.Can I generate FAQs using Originality.ai?
Yes, Originality.ai offers an FAQs generator tool that uses AI to create high-quality, frequently asked questions and answers. This tool streamlines the process of creating FAQs, allowing you to generate them in minutes and customize them according to your needs.
Originality.ai - Conclusion and Recommendation
Final Assessment of Originality.ai
Originality.ai is a highly effective tool in the Content Tools AI-driven product category, particularly for those who need to ensure the authenticity and originality of their content. Here’s a detailed look at its benefits and who would most benefit from using it.Key Features and Benefits
- AI Content Detection: Originality.ai uses advanced algorithms, including OpenAI’s GPT-3.5 model, to detect AI-generated content with high accuracy. It can identify content produced by tools like ChatGPT, Jasper, and Quillbot, making it invaluable for maintaining content authenticity.
- Plagiarism Checker: The tool includes a built-in plagiarism checker that compares the text against public sources on the web, ensuring the content is original and not copied from other sources.
- Website Scanner: Originality.ai allows users to scan entire websites for AI-generated content, which is crucial for website owners and SEO professionals aiming to maintain high-quality, human-written content.
- Team Management and Integration: It offers features like team management, auto-billing, scan history by user, and APIs for developers to integrate into their applications. This makes it user-friendly and versatile for various use cases.
- Cost-Effective: The pricing model is flexible, with options for pay-as-you-go or monthly subscriptions, making it more affordable than many outdated plagiarism checking tools.
Who Would Benefit Most
- Content Creators and Bloggers: Those who produce content regularly will benefit from ensuring their work is original and free from AI-generated text. This helps in maintaining high-quality content and avoiding potential penalties from search engines.
- Educators and Academic Institutions: Teachers and professors can use Originality.ai to check student essays and assignments for AI-generated content, helping to maintain academic integrity.
- Website Owners and SEO Professionals: Ensuring all content on a website is human-written is essential for building trust with the audience and maintaining good SEO rankings. Originality.ai’s website scanner is particularly useful for this purpose.
- Businesses and Marketing Teams: Companies can use this tool to verify the originality of content created by freelance writers or internal teams, ensuring their marketing materials are authentic and engaging.