
Textio - Detailed Review
Content Tools

Textio - Product Overview
Primary Function
Textio uses advanced AI to analyze and improve written content in real-time, ensuring that the language is impactful, inclusive, and resonates with the intended audience. This platform is particularly useful for crafting job postings, performance feedback, marketing materials, and other critical communications.Target Audience
Textio is aimed at professionals across various fields, including HR, marketing, and any role where effective communication is essential. It is especially valuable for organizations seeking to attract diverse talent and create a more inclusive workplace environment.Key Features
Content Optimization
Textio analyzes the type of content being created and provides real-time feedback on language and tone to ensure the message is clear, actionable, and free from bias. It helps users craft compelling and impactful content by suggesting alternative words and phrases that are more inclusive and effective.Bias Mitigation
One of the standout features of Textio is its ability to detect and eliminate unconscious bias from written content. This ensures that the AI-generated content is safe for work, accurate, and optimized for the task at hand.Performance Enhancement
Textio’s AI is trained on numerous examples specific to various domains, allowing it to comprehend the writing and suggest improvements. It flags sentences that are too long or complex and can even rewrite the input with a single click, enhancing the overall performance of the content.Recruiting Tools
Textio offers specialized tools for recruiting, such as generating optimized and inclusive job postings. It provides analytics like the Textio Score, which predicts who will apply based on the job ad, and tools like the Gender Meter and Age Graph to ensure the messaging appeals to a broad audience.Brand Customization
The platform allows companies to customize the AI to reflect their brand voice and preferences. This includes programmable guidance based on the company’s specific terminology and tone. In summary, Textio is a powerful tool that leverages AI to enhance the quality, inclusivity, and impact of written content, making it an invaluable asset for professionals and organizations seeking to improve their communication strategies.
Textio - User Interface and Experience
User Interface of Textio
The user interface of Textio, an AI-driven content tool, is crafted to be intuitive and user-friendly, ensuring a seamless writing experience.Ease of Use
Textio’s interface is described as very easy to use and navigate. Users appreciate the simplicity and intuitiveness of the platform, which makes it accessible even for those who may not be tech-savvy.Real-Time Guidance
One of the key features of Textio is its real-time guidance. As you write, the platform provides immediate feedback and suggestions. For example, it automatically detects the type of job you are writing about and loads the appropriate guidance without needing manual input. This feature is particularly useful for job listings, as it helps ensure the language used is effective for attracting the right candidates.Visual Cues
Textio uses visual cues such as highlights and color coding to guide users. For instance, green outlines indicate opportunities to replace words or phrases with more effective alternatives that can attract more qualified candidates. This system ensures that the guidance is contextually relevant and does not overwhelm the user with too much information at once.Feedback and Scoring
The platform includes a scoring system that motivates users to improve their writing. It provides feedback on various aspects such as grammar, typography, and the impact of the writing on the target audience. This feedback is presented in a clear and easy-to-understand format, helping users to refine their job descriptions and other written content.Bias Mitigation and Accuracy
Textio’s AI is rigorously vetted for accuracy, quality, and bias mitigation. The platform ensures that the content generated is free from harmful biases and is culturally relevant. This is particularly important for job postings, where inclusivity is crucial.Overall User Experience
Users have reported a highly positive experience with Textio. The platform helps maintain consistency across brand job postings, ensures inclusivity, and provides actionable feedback. The intuitive interface and real-time guidance make it easy for users to write effective and engaging content without feeling overwhelmed by the features.Summary
In summary, Textio’s user interface is designed to be easy to use, with real-time guidance, clear visual cues, and a focus on accuracy and inclusivity. This makes the overall user experience smooth and productive, helping users to improve their writing significantly.
Textio - Key Features and Functionality
Textio Overview
Textio, an AI-driven content tool, offers several key features that significantly enhance the writing and feedback process, particularly in areas such as job listings, performance reviews, and content optimization.Superpowered Document Library
Textio’s document library has been enhanced to make document management more efficient. You can mark documents as “Draft,” “Shared,” or “Finished,” indicating their status clearly. This feature allows you to work on drafts privately, share documents with colleagues for collaboration, and mark finished documents as read-only to prevent unintended changes. The library also displays the Textio Score and gender tone at the time of publication, which is useful for comparing the document’s performance over time.Automatic Job Type Detection
Textio automatically detects the type of job you are writing about, loading the appropriate guidance and scoring models without manual input. This feature ensures that the language used is optimized for attracting the right candidates for the specific job type. Additionally, it integrates location-specific guidance, providing precise language recommendations based on the job’s location.Enhanced Location-Specific Guidance
When you specify the location of the job, Textio generates scoring models and guidance that are tailored to that locale. This is particularly useful as it leverages data from over a quarter billion job listings with real-world outcomes to microtarget the right candidates.Built-in Grammar Checking
Textio includes built-in grammar checking to help avoid embarrassing mistakes in your documents. It detects typos, incorrect use of words like “it’s” and “its,” and more complex grammatical errors such as misused tenses and ungrammatical phrases. This ensures that your documents are error-free and professional.Textio Verified
This feature involves a suite of performance enhancements integrated into Textio’s AI. When content is “Textio Verified,” it has undergone rigorous vetting for accuracy, quality, and safety. The AI assesses the type of content, target audience, and what constitutes “good” content for the specific project, delivering high-quality and work-safe output. This eliminates the need for multiple iterations and concerns about bias, making the workflow more efficient.Bias Mitigation
Textio’s AI is designed to mitigate both machine and human bias. It ensures that the feedback and content generated are free from harmful biases, providing a gold-standard approach to responsible AI development. This is crucial for maintaining fairness and equity in hiring processes and performance reviews.Performance Feedback
Textio, particularly through its Textio Lift feature, enhances performance reviews by generating actionable and personalized feedback. It integrates with HR systems like SAP SuccessFactors, allowing managers to write reviews in half the time. The AI prompts managers with specific examples and ensures feedback is clear and easy to understand, significantly improving the quality and completion rates of performance feedback.Content Optimization
Textio helps in crafting various types of content, such as job posts, social media updates, product descriptions, and landing page copy. It optimizes content for search engines to improve website visibility and ensures that the content is engaging and relevant to the target audience. This includes converting written documents into different languages while maintaining accuracy and cultural relevance.Integration with HR Systems
Textio integrates seamlessly with HR systems like SAP SuccessFactors, Workday, and Lattice. This integration enables real-time prompts and automation of performance management training, making it easier to deliver clear and actionable feedback across the organization.Conclusion
In summary, Textio leverages AI to streamline writing processes, ensure accuracy and fairness, and optimize content for various purposes. Its features are designed to support managers and HR teams in delivering high-quality feedback and job listings while also mitigating bias and improving overall efficiency.
Textio - Performance and Accuracy
Evaluating the Performance and Accuracy of Textio
Performance
Textio is highly regarded for its ability to generate work-safe and impactful feedback, particularly in a workplace setting. Here are some of its performance highlights:- Bias Mitigation: Textio’s AI is trained to detect and mitigate unconscious biases such as ageism, sexism, and racism, ensuring that the feedback provided is fair and inclusive.
- Real-time Guidance: The platform offers real-time guidance, highlighting language that doesn’t belong in performance feedback and suggesting better alternatives. This feature helps managers craft clear and actionable feedback.
- Efficiency: Textio significantly reduces the time spent writing reviews. For instance, one customer reported saving three hours in the review process, which can translate into substantial cost savings for businesses.
- Integration: Textio can be integrated into existing performance management systems or HRIS, making it convenient to use within current workflows.
Accuracy
Textio’s accuracy is bolstered by several features:- Textio Verified: This suite of performance enhancements ensures that the content generated is accurate, of high quality, and safe. It undergoes rigorous vetting to meet specific project requirements.
- Contextual Understanding: The AI is capable of understanding the context of the content being created, ensuring that the feedback or job posts are relevant and effective.
- Data-Driven Insights: Textio’s insights are derived from thousands of performance outcomes, which helps in providing feedback that is grounded in real data.
Limitations and Areas for Improvement
Despite its strengths, there are some limitations and areas where Textio could improve:- Cost Transparency: One of the significant drawbacks is the lack of clear pricing information. Users have to contact support to get details on the cost, which can be frustrating.
- Language Support: Textio is currently available only in English, which limits its use for companies that operate in multiple languages.
- Customer Support: Users have reported that the customer support is not up to par, with limited hours of operation and slow response times.
- A/B Testing Limitations: While Textio advises against conducting A/B tests due to the complexity of language variations, some users might still prefer the option to compare different versions of job posts or feedback.

Textio - Pricing and Plans
Pricing Structure of Textio
Custom Pricing
Textio does not offer standardized pricing plans that are publicly listed. Instead, the pricing is custom and varies based on the size of the organization and the specific features required.No Free Plan or Trial
Textio does not provide a free plan or a free trial. Users need to contact the sales team to get a quote for their specific needs.Features
While the pricing is custom, Textio offers several features that are included in its plans, such as:- Shortcut prompts to help managers craft feedback
- Real-time guidance to improve feedback language
- AI assistance to refine and complete feedback
- Risk detection to flag inappropriate comments
- Tone adjuster to ensure empathetic and direct feedback
- Feedback organizer to track and reference past conversations
Subscription Flexibility
Textio allows for flexibility in subscriptions, offering options for annual or monthly payments, which helps businesses choose a plan that fits their budget and needs.Contact for Pricing
Given the lack of public pricing details, it is essential to contact Textio’s sales team directly to get an accurate quote and to discuss the specific features and plans that would be most suitable for your organization.
Textio - Integration and Compatibility
Integration with Applicant Tracking Systems (ATS)
Textio integrates closely with several popular ATS platforms, including Greenhouse, Workday, iCIMS, Taleo, and SAP SuccessFactors. This integration allows users to access Textio’s augmented writing features directly within their ATS. For example, the integration with Greenhouse enables users to import job posts from Textio into Greenhouse, view real-time language performance and inclusion scores, and synchronize hiring outcome data back into Textio’s predictive engine.
Email and Performance Management Systems
Textio also integrates with email platforms like Outlook and Gmail, as well as performance management systems such as Workday Performance Management, Lattice, and SAP SuccessFactors. The Textio for Chrome extension provides one-click guidance for writing candidate communications and employee feedback within these systems.
Single Sign-On (SSO) and Authentication
For secure access, Textio supports Single Sign-On (SSO) through SAML 2.0 providers like AzureAD and Okta. This ensures that users can log in securely without the need for passwords, and it supports both Service Provider (SP) and Identity Provider (IdP) initiated use cases.
Browser Compatibility
The Textio web application is compatible with a range of browsers, including Chrome, Internet Explorer, Firefox, Safari, and Opera. This broad compatibility ensures that users can access Textio’s features from their preferred browser.
Chrome Extension
The Textio for Chrome extension brings Textio’s insights directly into the browser, allowing users to access inclusive recruiting language guidance, key phrase highlights, and real-time Textio Scores while writing job posts or recruiting emails. This extension is available for use with an active Textio subscription.
Setup and Configuration
To enable the integration with platforms like Greenhouse, users need to contact their Textio customer success manager for guidance. The setup process involves configuring the Greenhouse Recruiting’s Harvest API and webhooks to grant Textio the necessary permissions. Additionally, users may need to install the Textio Chrome extension from the Google web store.
Security and Infrastructure
Textio is hosted on Amazon Web Services (AWS) and leverages various security measures such as VPC, security groups, and network Access Control Lists (ACLs) to ensure data security. The platform also uses Amazon GuardDuty for network intrusion detection and continuous monitoring to maintain high availability and security.
Conclusion
In summary, Textio’s integrations are designed to simplify workflows and enhance productivity by providing AI-driven writing insights across a range of platforms and devices, ensuring compatibility and security for its users.

Textio - Customer Support and Resources
Customer Support Options
- Textio provides a customer support center with frequently asked questions (FAQs) that users can refer to for common issues. However, this support is only available on weekdays from 9 a.m. to 4 p.m. Pacific Time.
- Users can also reach out to Textio via phone by calling 800-898-1401 or through email at sales@textio.com. Despite these options, some customers have reported that the response time is not sufficient, describing the support as “non-existent”.
Additional Resources
- Guided Feedback Tools: Textio offers real-time guidance for managers to craft feedback. This includes shortcut prompts, real-time language highlighting, and tone adjustment features to ensure feedback is constructive and free from bias.
- Integrations: Textio extensions can be integrated into various systems such as performance management systems, HRIS, ATS, and LinkedIn. This allows users to access Textio’s features seamlessly within their existing workflows.
- Content Optimization: Textio provides tools to optimize recruiting content, ensuring it is inclusive and data-driven. Users can generate first drafts of job descriptions and other recruiting materials using Textio’s AI.
- Research and Publications: Textio consistently publishes research on performance feedback and workplace bias, offering valuable insights and best practices for users. This includes studies on how to mitigate bias in job descriptions and improve the overall feedback process.
While these resources are available, it is important to note that some users have expressed dissatisfaction with the customer support services, particularly the limited hours of operation and the perceived slow response times.

Textio - Pros and Cons
Advantages of Textio
Optimized Recruitment and Talent Acquisition
Textio helps companies write job descriptions more efficiently, using on-brand and inclusive language to attract a broader range of candidates. It streamlines the recruitment process by reducing the need for back-and-forth communication between teams.
Bias Mitigation and DE&I Initiatives
Textio uses machine learning and generative AI to identify and mitigate unconscious bias in company content, promoting diversity, equity, and inclusion (DE&I) initiatives. It tracks language data to identify problematic patterns and provides metrics to elucidate issues related to exclusion and inequity.
Enhanced Writing Experience
The platform offers features like a superpowered document library, automatic job type detection, and enhanced location-specific guidance. This helps users manage documents more effectively, with clear indicators of the document’s status (Draft, Shared, or Finished), and provides job-type specific scoring and language guidance.
Content Quality and Readability
Textio includes tools like the Textio Score, which measures the effectiveness of content based on peer-reviewed research. It also offers suggestions to improve content readability and provides a language tone detection feature to ensure the tone of the content aligns with the intended audience.
Partnerships and Collaborations
Textio has a network of partnerships that include co-marketing, co-selling, integrations, and collaborations. This network is dedicated to creating more equitable, inclusive, and diverse workplaces.
Verified AI Tools
Textio’s AI tools are triple-verified for accuracy, quality, and safety, ensuring that the feedback and content generated are meaningful and actionable. This verification process helps in eliminating bias and ensuring performance.
Disadvantages of Textio
Lack of Cost Transparency
One of the biggest drawbacks is the lack of clear pricing information. Users have to guess the cost, which can be frustrating, especially since the previous pricing of around $59 per month was considered high by some customers.
Limited Language Support
Textio is only available in English, which can be a significant limitation for companies that need support in other languages.
Customer Service Issues
Users have reported disappointing customer service support. The support center is only available on weekdays, and the response time is often insufficient, leading to complaints about “non-existent” support.
Accessibility of Support
The customer support is limited to weekdays from 9 a.m. to 4 p.m. Pacific Time, which can be inconvenient for users in different time zones or those who need support outside these hours.
These points highlight both the benefits and the challenges associated with using Textio, helping potential users make an informed decision.

Textio - Comparison with Competitors
Textio
Textio is an AI-powered writing assistant that focuses on improving the inclusivity, clarity, and effectiveness of written content. Here are some of its key features:
- Bias Reduction: Textio helps identify and fix biased language in job descriptions, sourcing mail, and employer brand content to ensure fairness and inclusivity.
- Real-Time Feedback: It provides real-time guidance on word choice and phrasing to optimize writing for better engagement and clarity.
- Tone Analysis: Textio evaluates the tone of your writing and suggests improvements to ensure it resonates well with diverse audiences.
- Customized Pricing: Textio offers fully customized pricing based on the features and project needs of the user, although it does not provide free trials or versions.
Alternatives and Competitors
Ongig
Ongig is a strong competitor to Textio, particularly in the area of bias reduction and job description optimization.
- Bias Detection: Ongig flags various types of biases (gender, race, age, disability, etc.) using its extensive list of exclusionary words and offers inclusive synonyms.
- Job Description Enhancement: It helps create better job descriptions by flagging missing sections, non-compliant pay equity laws, and building custom templates.
- Pricing: Ongig’s pricing varies based on the number of job openings and commitment period, with options for a 3-year commitment discount.
Grammarly
Grammarly, while more broadly known for its writing assistance, also serves as a competitor in the AI-driven content tools category.
- Inclusive Writing: Grammarly Premium suggests respectful and up-to-date language, particularly for LGBTQIA topics, ensuring your writing is respectful and engaging.
- Business Subscriptions: Grammarly offers monthly and annual subscriptions for teams, with a 7-day trial available for Grammarly Premium.
- General Writing Assistance: It provides comprehensive writing feedback on grammar, style, and clarity, making it a versatile tool beyond just job descriptions.
Ginger
Ginger is another writing assistant that can be used for various content creation needs.
- Multilingual Support: Ginger translates content into 40 languages, making it useful for global teams and communication.
- Integration: It works with many common apps and offers a free version, although no free trial is available for the business version.
- Pricing: Ginger’s annual fee is $12.48 per month or $4.99 per month for each member under its Ginger Teams offer.
Datapeople
Datapeople is highlighted as a top alternative to Textio, especially in the context of recruitment and hiring.
- AI-Driven Insights: It provides AI-driven insights to optimize job postings and improve candidate engagement, though specific features are not detailed in the sources provided.
Wordsmith
Wordsmith is an AI-powered content automation tool that can generate natural language narratives from structured data.
- Content Generation: It can produce reports, articles, and marketing copy quickly and efficiently, using advanced natural language generation technology.
- Customization: Wordsmith allows businesses to tailor the output to their specific needs and integrate with existing content management systems.
- Global Use: It can generate translations in different languages, making it valuable for global businesses.
Articoolo
Articoolo is another AI-powered content creation tool that helps generate high-quality articles quickly.
- Speed and Efficiency: It analyzes a topic and generates a draft article in minutes, saving time for content creators.
- Plagiarism-Free Content: Articoolo ensures the generated content is plagiarism-free and grammatically correct.
- Pricing Plans: It offers pay-per-article or subscription options, along with a free trial.
Each of these tools has unique features that cater to different aspects of content creation and optimization. While Textio excels in bias reduction and tone analysis, tools like Ongig and Grammarly offer broader writing assistance and job description optimization. Wordsmith and Articoolo are more focused on automated content generation, making them suitable for businesses needing high volumes of content quickly. Ultimately, the choice depends on the specific needs and priorities of your organization.

Textio - Frequently Asked Questions
What is Textio and what does it do?
Textio is an AI-powered writing assistant tool that enhances job adverts, performance reviews, and other business communications by analyzing and optimizing language for inclusivity, engagement, and effectiveness. It provides real-time feedback and predictive analytics to suggest alternative phrases, eliminate bias, and improve readability.
How does Textio improve job adverts?
Textio improves job adverts by analyzing language patterns using machine learning and offering real-time suggestions to make the content more inclusive and engaging. It helps eliminate issues such as unexplained acronyms and difficult-to-understand content blocks, ensuring that job adverts clearly communicate career opportunities and the skills required.
What features does Textio offer?
Textio offers several key features, including predictive analytics, language tone adjustments, and comprehensive reporting tools. It provides real-time feedback on language use, ensures communications are free from bias, and helps in crafting engaging and unbiased job adverts and performance reviews. Additionally, it includes tools for optimizing job postings, emails, and other recruiting materials.
How does Textio address bias in its AI-generated content?
Textio has a strong focus on combating bias in its AI-generated content. It uses bias-detection capabilities that layer on top of the generative output to catch any personality-based or biased feedback. The platform is designed to guide users away from providing feedback that could be biased, particularly against women, Black people, Hispanic people, and people over 40.
What is the pricing structure for Textio?
Textio’s pricing is custom and typically varies based on the size of the organization and the specific features required. The annual pricing starts at $15,000, and there are options for annual or monthly subscriptions. There is no free plan available, and the pricing details need to be confirmed directly with the vendor.
How does Textio ensure data security and compliance?
Textio employs several security measures to safeguard user data, including encryption for secure transmission and storage, strict access controls, and regular security audits to identify and address vulnerabilities. It also has an incident response protocol and complies with data protection regulations such as GDPR and DEFCON 532b.
What kind of training and support does Textio offer?
Textio provides various types of training and support services to ensure users can effectively use the platform. This includes training support that ensures valuable and practical feedback replaces generic responses, as well as other support services to help users get the most out of the tool.
Can Textio be used for roles other than civilian positions in the MOD?
Textio was initially introduced as a tool for MOD Main only, excluding arm’s-length bodies, and is specifically designed for civilian roles. However, its capabilities can be applied broadly to other organizations looking to improve their talent management processes and foster a more equitable workplace.
How does Textio integrate with existing recruitment processes?
Recruiting managers can integrate Textio into their existing recruitment processes by copying text from an advert created on the CS jobs platform and populating it within Textio. This helps managers optimize job adverts for language inclusivity and effectiveness, aligning with recruitment efforts and diversity and inclusion goals.
What AI technologies does Textio use?
Textio uses a wide range of AI techniques and tools, including regularized linear and logistic regression, topic modeling (LDA), conditional random fields (CRFs), convolutional neural networks (CNNs), GLoVe, ELMo, BERT, DistilBERT, word2vec, and tok2vec. It also uses prompt engineering over GPT-3.5 for generative AI features.
Is Textio suitable for companies outside the MOD or public sector?
Yes, Textio is suitable for companies outside the MOD or public sector. It is used by many leading companies such as Johnson & Johnson, Cisco, Hulu, and others to improve their talent management processes and foster a more equitable workplace.

Textio - Conclusion and Recommendation
Final Assessment of Textio
Textio is a highly effective AI-driven content tool that specializes in optimizing job postings, performance reviews, and other critical business communications to enhance inclusivity, engagement, and overall effectiveness.Key Benefits
Inclusivity and Diversity
Textio uses AI and machine learning algorithms to analyze language patterns and suggest changes that reduce bias and attract a more diverse pool of candidates. This has led to significant improvements in diversity metrics for companies like Johnson & Johnson, which saw a 9% increase in female applicants after implementing Textio’s recommendations.
Real-Time Feedback
The platform provides immediate feedback on language use, tone, and inclusivity, helping users craft engaging and unbiased content. This real-time feedback is crucial for ensuring that communications resonate well with diverse audiences.
Efficiency and Time-Saving
Textio streamlines the recruitment process by allowing recruiters to optimize job listings efficiently, reducing the need for back-and-forth communication between teams. It also offers the ability to adapt existing job adverts, saving time and resources.
Analytics and Insights
The tool offers comprehensive analytics tools that enable companies to track the performance of their job postings over time. This data helps in making data-driven decisions to improve recruitment efforts.
Who Would Benefit Most
Textio is particularly beneficial for organizations aiming to improve their talent management processes and foster a more equitable workplace. Here are some key groups that would benefit:HR and Recruitment Teams
These teams can use Textio to create more effective and inclusive job postings, reducing bias and increasing the diversity of applicants.
Diverse and Inclusive Organizations
Companies committed to diversity, equity, and inclusion (DEI) initiatives will find Textio invaluable in ensuring their communications are free from bias and appealing to a broad range of candidates.
Large and Medium-Sized Enterprises
Organizations like Nvidia, McDonald’s, and Johnson & Johnson have already seen significant benefits from using Textio. Similar companies can expect similar improvements in their recruitment processes.
Overall Recommendation
Textio is a powerful tool for any organization looking to enhance the quality and inclusivity of their job postings and other business communications. Its ability to provide real-time feedback, reduce biased language, and offer data-driven insights makes it an essential asset for HR and recruitment teams.Given its proven track record with major companies and its focus on DEI initiatives, Textio is highly recommended for organizations seeking to improve their talent acquisition processes and foster a more inclusive workplace. The intuitive interface and significant impact on the quality of written communications further solidify its value as a valuable addition to any recruitment strategy.